NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Free Strategies to Increase Visibility to Grow Your Bottom Line
Tory Johnson Founder of Spark & Hustle Workplace Contributor, ABC’s Good Morning America New York Times bestselling author
Facebook Benefits for Your Business
With 500 million users, you can:
• Connect directly with prospective customers •Create your own buzz •Expand your target market
Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 1 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
•Create a BUSINESS PAGE
•Be strategic: business growth vs. friendship
Build a following:
–Physical location: •Print on receipts • Signage encouraging connections – Online efforts: •Email your database •Add to website –On the go: •Print on business cards •Mention in speeches
Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 2 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Focus on quality and quantity
•Don’t: Be “on” Facebook •Do: Be “engaged”in Facebook
Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 3 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
What does engagement look like to you ? • Selling by serving • 80/20 rule
Opportunities for your business engagement:
•Answer questions •Ask questions • Solicit feedback
Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 4 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Opportunities for your business engagement:
•Share advice and resources • Announce special deals • Reveal a look behind‐the‐scenes • Thank/promote your clients/customers
•Plan ahead with a content grid: –Themed days (Make it Happen Monday) – Contests and polls – Quotes and resources (Friday Favorite)
•Get 50 specific ideas for content at http://www.sparkandhustle.com/report
Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 5 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
• Execute your sales strategy –Free appetizer with entrée ‐ 10% discount on a specific day – Unadvertised promotion ‐ Gift with purchase
$peaking Benefits for Your Business
• Meet prospective clients/customers • Establish credibility •Demonstrate your expertise •Put a face to the product or service • Find strategic partners
Convert audience to buyers
Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 6 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Speak where your clients/customers are:
•Chambers of Commerce • Colleges/universities • Professional association meetings •PTA meetings and parenting classes •Fairs, expos and community events •Non‐profit groups •Webinars/virtual meetings •NFIB networking events
Offer a RED SPOON
•A gift that must be requested through you • Allows you to demonstrate your expertise rather than simply talking about it or promising it
Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 7 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
• Potential red spoons: –Free report –Website critique –Resume critique – Consultation – Mortgage analysis –HR audit –15 minute massage
Business cards: collecting vs. distributing?
Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 8 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Securing traditional media
• Benefits of media coverage: –Creates awareness – Generates inquiries – Builds credibility –More powerful than advertising
NEVER a guarantee of sales
Pursuing traditional media:
• What’s your hook? •Why you? •Why now? •Why should anyone care?
Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 9 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Pursuing traditional media:
•What are the ideal outlets for you? –Radio –Print – Television –Blogs
• Get to know the outlet – Listen –Watch –Read – Follow
Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 10 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
• Pursue key resources –HARO: http://www.helpareporter.com
– Twitter/Facebook
– Masthead http://www.mastheads.org
• Follow me for segment leads and speaker requests:
– http://www.Facebook.com/Tory – http://www.Twitter.com/ToryJohnson
– Newsletter at: http://www.sparkandhustle.com
Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 11 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
What will YOU make happen?
HUSTLE!
Decisions you make Actions you take
NO BARRIERS—JUST RESULTS!
Contact Tory Johnson directly: [email protected]
Learn more about her small business services: http://www.sparkandhustle.com
Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 12 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011
Related NFIB Resources
Facebook for Small Business http://www.nfib.com/webinars/facebook‐for‐business Keys to Delivering a Great Speech or Presentation http://www.nfib.com/business‐resources/business‐resources‐item?cmsid=50599 5 Ways to Publicize Your Business on a Budget http://www.nfib.com/business‐resources/business‐resources‐item?cmsid=55075 Getting Your Business Into the Press http://www.nfib.com/business‐resources/business‐resources‐item?cmsid=51134 How to Work with the Media http://www.nfib.com/webinars/understanding‐the‐media
Stay Connected with NFIB
NFIB Small Business Webinar Series http://www.NFIB.com/webinars
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Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 13