NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011 Free Strategies to Increase Visibility to Grow Your Bottom Line Tory Johnson Founder of Spark & Hustle Workplace Contributor, ABC’s Good Morning America New York Times bestselling author Facebook Benefits for Your Business With 500 million users, you can: • Connect directly with prospective customers •Create your own buzz •Expand your target market Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 1 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011 •Create a BUSINESS PAGE •Be strategic: business growth vs. friendship Build a following: –Physical location: •Print on receipts • Signage encouraging connections – Online efforts: •Email your database •Add to website –On the go: •Print on business cards •Mention in speeches Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 2 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011 Focus on quality and quantity •Don’t: Be “on” Facebook •Do: Be “engaged”in Facebook Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 3 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011 What does engagement look like to you ? • Selling by serving • 80/20 rule Opportunities for your business engagement: •Answer questions •Ask questions • Solicit feedback Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 4 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011 Opportunities for your business engagement: •Share advice and resources • Announce special deals • Reveal a look behind‐the‐scenes • Thank/promote your clients/customers •Plan ahead with a content grid: –Themed days (Make it Happen Monday) – Contests and polls – Quotes and resources (Friday Favorite) •Get 50 specific ideas for content at http://www.sparkandhustle.com/report Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 5 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011 • Execute your sales strategy –Free appetizer with entrée ‐ 10% discount on a specific day – Unadvertised promotion ‐ Gift with purchase $peaking Benefits for Your Business • Meet prospective clients/customers • Establish credibility •Demonstrate your expertise •Put a face to the product or service • Find strategic partners Convert audience to buyers Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 6 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011 Speak where your clients/customers are: •Chambers of Commerce • Colleges/universities • Professional association meetings •PTA meetings and parenting classes •Fairs, expos and community events •Non‐profit groups •Webinars/virtual meetings •NFIB networking events Offer a RED SPOON •A gift that must be requested through you • Allows you to demonstrate your expertise rather than simply talking about it or promising it Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 7 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011 • Potential red spoons: –Free report –Website critique –Resume critique – Consultation – Mortgage analysis –HR audit –15 minute massage Business cards: collecting vs. distributing? Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 8 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011 Securing traditional media • Benefits of media coverage: –Creates awareness – Generates inquiries – Builds credibility –More powerful than advertising NEVER a guarantee of sales Pursuing traditional media: • What’s your hook? •Why you? •Why now? •Why should anyone care? Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 9 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011 Pursuing traditional media: •What are the ideal outlets for you? –Radio –Print – Television –Blogs • Get to know the outlet – Listen –Watch –Read – Follow Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 10 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011 • Pursue key resources –HARO: http://www.helpareporter.com – Twitter/Facebook – Masthead http://www.mastheads.org • Follow me for segment leads and speaker requests: – http://www.Facebook.com/Tory – http://www.Twitter.com/ToryJohnson – Newsletter at: http://www.sparkandhustle.com Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 11 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011 What will YOU make happen? HUSTLE! Decisions you make Actions you take NO BARRIERS—JUST RESULTS! Contact Tory Johnson directly: [email protected] Learn more about her small business services: http://www.sparkandhustle.com Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 12 NFIB Webinar with Tory Johnson Free Strategies to Increase Visibility to Grow Your Bottom Line – 1/12/2011 Related NFIB Resources Facebook for Small Business http://www.nfib.com/webinars/facebook‐for‐business Keys to Delivering a Great Speech or Presentation http://www.nfib.com/business‐resources/business‐resources‐item?cmsid=50599 5 Ways to Publicize Your Business on a Budget http://www.nfib.com/business‐resources/business‐resources‐item?cmsid=55075 Getting Your Business Into the Press http://www.nfib.com/business‐resources/business‐resources‐item?cmsid=51134 How to Work with the Media http://www.nfib.com/webinars/understanding‐the‐media Stay Connected with NFIB NFIB Small Business Webinar Series http://www.NFIB.com/webinars We want your feedback. If you enjoyed today’s webinar or have suggestions for the future, please fill out the short survey that you will receive via email after this webinar. Did you know… NFIB is on Stop By and Leave a Comment http://www.nfib.com/facebook Download slides at:http://www.nfib.com/bizstrategiesdeck Discuss the webinar on Twitter: follow @nfiblive and use hashtag #nfiblive 13.