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Cultural Management and Tourism in European Cultural Routes: from Theory to Practice

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Cultural Management and Tourism in European Cultural Routes: from Theory to Practice See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/311666860 Cultural Management and Tourism in European Cultural Routes: from theory to practice Book · December 2016 CITATIONS READS 0 210 3 authors: Luis Ochoa Martin Gómez-Ullate Akademia Wychowania Fizycznego im. Jergo … Universidad de Extremadura 51 PUBLICATIONS 10 CITATIONS 42 PUBLICATIONS 11 CITATIONS SEE PROFILE SEE PROFILE Afroditi Kamara Time Heritage 2 PUBLICATIONS 0 CITATIONS SEE PROFILE Some of the authors of this publication are also working on these related projects: CULTOUR+ View project Information and Communication Technologies in Tourism View project All content following this page was uploaded by Luis Ochoa on 15 December 2016. The user has requested enhancement of the downloaded file. Cultural Management and Tourism in European Cultural Routes: from theory to practice Edited by Luis Ochoa Siguencia Martin Gomez-Ullate Afroditi Kamara INBIE PL Hewlett-Packard Publishing House of the Research and Innovation in Education Institute 28.07.2016 Cultural Management and Tourism in European Cultural Routes: from theory to practice Scientific publication Cultural Management and Tourism in European Cultural Routes: from theory to practice Edited by Luis Ochoa Siguencia Martin Gomez-Ullate Afroditi Kamara Publishing House of the Research and Innovation in Education Institute Czestochowa, 2016 Scientific commiteee Pilar Barrios Manzano PhD., University of Extremadura - Spain Luis Ochoa Siguencia PhD., Academy of Physical Education in Katowice - Poland Edyta Sadowska PhD., WSB University - Poland Gilberto Marzano PhD., Rezekne Academy of Technologies - Latvia Irma Spudyte PhD., University of Applied Sciences - Lithuania Radomir Šèurek PhD., Technical University of Ostrava - Czech Republic Francisco Hector Ochoa Díaz PhD., ICESI University - Colombia Agata Chmielarz PhD., Academy of Fine Arts in Katowice - Poland Gergana Zhelyazkova PhD., Varna Free University - Bulgaria José Carlos Fernández García PhD., University of Málaga, Spain Kazimierz Nagody-Mrozowicz PhD., Academy of Physical Education in Katowice - Poland Reviewers: José Jesús Delgado Pena PhD.,University of Malaga, Malaga - Spain Janusz klisiński PhD., University of Bielsko-Biala, Bielsko Biala - Poland Egils Ginters PhD., Riga Technical University, Riga - Latvia Irma Spudyte PhD., University of Applied Sciences, Kaunas - Lithuania Hala Fawzi PhD., University of Bahrain - Kingdom of Bahrain Editor: Renata Ochoa-Daderska Typesetting and cover design: Renata Ochoa-Daderska Cover picture: Gabriela Ochoa-Daderska The Conference Proceedings include printed papers of conference which have been selected based on double-blind review process. The papers have not been proof-read and the authors assume sole responsibility for any errors This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) ISBN: 978-83-941533-2-8 Publishing House of the Research and Innovation in Education Institute ul Czecha 13 lok.65, 42 224 Czestochowa, Poland Distribution: http://publisher.inbie.pl e-mail: [email protected] Content Introduction ............................................................................................................................................. 9 Acknowledgment ................................................................................................................................... 11 PART I .................................................................................................................................................... 13 CREATIVITY AND INNOVATION FOR CULTURAL AND TOURISM MANAGEMENT IN EUROPEAN ROUTES AND HERITAGE SITES ............................................................................................................................. 13 CULTURAL HERITAGE ENHANCEMENT AS A MEANS FOR TOURISTIC EMPOWERMENT OF REGIONS AND ENTREPRENEURS ........................................................................................................................... 15 TRANSNATIONAL TOURISM ROUTES: THE PAN-EUROPEAN PICTURE .................................................. 26 TURISTAS PORTUGUESES NA GALIZA: RELATOS PÓS-EXPERIENCIAIS ................................................... 34 TELLING STORIES ABOUT STORYTELLING: A VERY BRIEF GUIDE. .......................................................... 58 PART II ................................................................................................................................................... 69 CULTURAL MANAGEMENT FOR PILGRIMAGE AND RELIGIOUS TOURISM ............................................ 69 CULTURAL AND RELIGIOUS TOURISM MANAGEMENT IN EUROPEAN CULTURAL ROUTES .................. 70 STAKEHOLDERS, NETWORKS AND FRAGILITY IN PILGRIMAGE CULTURAL ROUTES .............................. 90 PART III ................................................................................................................................................ 122 CULTURAL, TOURISM AND HOSPITALITY MANAGEMENT FOR THERMAL HISTORICAL TOWNS AND SITES .................................................................................................................................................... 122 GOVERNANCE MODELS FOR SPA AND HEALTH TOURISM: BATH AND ALANGE ................................. 124 EFFICIENT NETWORKING MAKES MINERAL SPA TOWNS MORE ATTRACTIVE: A HANDFUL OF EXAMPLES ............................................................................................................................................ 136 Part IV .................................................................................................................................................. 160 CULTOUR+ CASE STUDIES .................................................................................................................... 160 CULTOUR+ CASE STUDY. SPAIN. CAMINOS MOZARABES TO SANTIAGO AND VIA DE LA PLATA’S CULTURAL ROUTE MANAGEMENT ...................................................................................................... 162 GREEK CASE STUDY: RELIGIOUS AND THERMAL CULTURAL ROUTES "ON THE FOOTSTEPS OF ST. PAUL" ............................................................................................................................................................. 182 POLISH CASE STUDY: ANALYSIS OF HOSPITALITY BASE IN THE RADOM-CZESTOCHOWA PILGRIMAGE BY BICYCLE ROUTE ............................................................................................................................... 198 BULGARIA CASE STUDY: CROSS FOREST .............................................................................................. 213 LIST OF AUTHORS ................................................................................................................................ 236 Afroditi KAMARA ............................................................................................................................. 236 David WARD-PERKINS ..................................................................................................................... 236 Gizem TÜDES ................................................................................................................................... 236 Katarzyna KRUSZYNSKA ................................................................................................................... 236 Luis OCHOA SIGUENCIA ................................................................................................................... 237 Juana GÓMEZ PÉREZ ....................................................................................................................... 237 Martín GÓMEZ-ULLATE ................................................................................................................... 237 Pilar BARRIOS MANZANO ................................................................................................................ 238 Zulma PITTAU SEVILLA ..................................................................................................................... 238 Jorge DÁVILA LAFUENTE .................................................................................................................. 238 Ricardo JIMÉNEZ RODRIGO ............................................................................................................. 239 Renata OCHOA-DADERSKA .............................................................................................................. 239 Veronika JOUKES ............................................................................................................................. 239 Xerardo PEREIRO ............................................................................................................................. 239 Gergana ZHELYAZKOVA ................................................................................................................... 240 Marco DE CAVE................................................................................................................................ 240 Francesco ZARALLI ........................................................................................................................... 240 Introduction Cultour+ is exactly what its name reveals: it is an EU-funded project, of course, under Erasmus+, Strategic Partnership Strand; it is a project focusing on cultural routes related to religious and thermal tourism; but there is always a plus: it is
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