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Campioni Di Polizza Campioni di polizza abbiamo sviluppato insieme a Mps un prodotto che comunica, L'ad di Generali, Sesana, agli tramite video personalizzati, co­ me rinnovare le polizze auto nel Insurance & Previdenza Awards modo più semplice possibile». vince il premio per l'assicuratore Un'altra parola chiave emersa durante la serata di premiazio­ italiano dell'anno. Greco (Zurich) ne alla Fabbrica del vapore di Milano è stata «connettività». è il numero uno europeo Un concetto da implementare a vari livelli: tra utente finale e assicurazione e tra assicurazioni Ben 56 i riconoscimenti stesse. Una proposta, avanzata da Giuseppe Gulino di Share assegnati. Tra le strategie, spazio (premio diffusione della cultura tecnologica assicurativa), è quel­ a connettività e digitalizzazione, la di integrare le assicurazioni con un sistema simile a quello ma il rapporto con il cliente già attuato nel comparto banca­ rio: «Vogliamo che ci sia sempre resta per tutti al primo posto più connessione, sul modello del­ la Psd2». Senza dimenticare la spinta al coinvolgimento del per­ Quella di Generali è solo una sonale. Nel ricevere il premio per di Marco Capponi delle iniziative di un settore che, l'incentivazione dei dipendenti, onnettività, digitaliz- dopo aver sposato l'innovazio­ Monica Possa e Giovanni Lanati zazione^emplificazione. ne, vuole mettere le conoscenze di Generali hanno spiegato l'ini­ Cambiano gli ingre­ tecnologiche al servizio di una ziativa della società per spingere dienti, ma le ricette clientela che ormai ha aspetta­ le persone impiegate in azienda delle compagnie as­ tive molto alte. «I consumatori all'acquisto di azioni a condizio­ Csicurative premiate ai Milano sono sempre più digitali», ha ni favorevoli. «In questo modo», Finanza Insurance & Previdenzaaffermat o Gianluca De Cobelli hanno detto, «la società valorizza awards di Class Editori met­ di Yolo (premio per la strategia il contributo di tutti per raggiun­ tono tutte al centro il cliente, di comunicazione dell'offerta gere obiettivi condivisi». sempre più esigente e attento online), «l'assicurazione deve adattarsi a questo cambiamen­ Non sono mancati riferimenti alla necessità di ricevere un'as­ ai servizi al cittadino. Un focus sistenza personalizzata. Un filo to delle abitudini». Necessità ribadita da Alessio Papaianni importante è stato sulla sanità, conduttore che è stato riassunto che deve essere velocizzata nel­ del vincitore del premio assicu­ di Blue Assistance (migliore strategia originale nel welfare le tempistiche e «virare verso un ratore dell'anno, l'ad di Generali modello di assicurazione diffuso Italia Marco Sesana: «Il mio integrativo): «La tecnologia de­ ve trovare un equilibrio con il e rivolto a tutti», come spiega­ sogno», ha detto al momento to da Marco Vecchietti di Rbm della premiazione, «è continua­ cliente, che rimane al primo po­ sto». Per farlo, le assicurazioni (primo classificato ramo dan­ re a mettere al primo posto il ni-malattie). La premiazione rapporto col cliente. Fa bene al stanno mettendo in atto stra­ tegie differenti. Una delle più stessa è avvenuta nel conte­ nostro gruppo e fa bene al setto­ sto di una charity dinner per il re. Se la clientela è soddisfatta, importanti è quella di semplifi­ care le procedure di assistenza Centro cardiologico Monzino. il comparto nel suo complesso Guardando ai numeri, sono sta­ gode di buona salute». Classe al cittadino. Tra gli esempi vir­ tuosi, quello di Axa (premio ti 56 i riconoscimenti assegnati. 1973, Sesana è stato nominato Il primo posto in questo speciale ad di Generali Italia nel 2016. innovazione nella protezione a clientela e cittadini). «Con l'as­ medagliere è stato condiviso da Tra le motivazioni del premio, Unipol Sai e Generali (entram­ la spinta al cambiamento della sicurazione parametrica», ha spiegato Nicoletta Ucci, «Axa be a quota 11 targhe, spartite cultura della compagnia, all'in­ tra varie divisioni dei gruppi). novazione e alla diffusione dei riesce a correlare le tipologie di danni subiti dai clienti. In più, Tra i premi di Cattolica quel­ valori delle assicurazioni. lo all'innovazione ad Acrive ASSITECA 1 Auto e quello per la campagna speciale per l'assicuratore inter­ Unipol Sai è stata premiata per di comunicazione, oltre all'im­ nazionale dell'anno assegnato la performance in Borsa a un an­ portante riconoscimento alla all'ad di Zurich Mario Greco. no (+40%). Il direttore corporate partnership con Banco Bpm. Classe 1960, il top manager par­ communication Vittorio Verdone descritta dal direttore gene­ tenopeo è alla guida del colosso ha commentato così: «Noi faccia­ rale Carlo Ferraresi come «più svizzero dal 2016. Durante il suo mo quel che promettiamo: per di una joint venture: un vero e mandato Zurich ha aumentato questo veniamo ricompensa­ proprio matrimonio». la capitalizzazione di mercato ti non solo da clienti, ma anche Spazio anche alle performance da 30 a 53 miliardi di euro. Per dagli analisti e dal mercato», (ri­ in Borsa, rimarcate dal premio quanto riguarda Piazza Affari, produzione riservata) 156 RICONOSCIMENTI ASSEGNATI IN OCCASIONE DEGLI INSURANCE E PREVIDENZA AWARDS 2019 premio azienda chi ritira Società Cattolica Di Assicurazioni Emanuela Vecchie!, Direttore Comunicazione e Relazioni Istituzionali Aviva Alberto Vacca, Chief Business & Investment Officer Maifin - Cliente Unipolsai Assicurazioni Fabio Maimone, Presidente e Amministratore Delegato, e Vittorio Verdone, Direttore Corporale Communication e Media Relations Sara Assicurazioni Alberto Tosti, Direttore Generale Generali Italia Lucia Sciacca, Direttore Comunicazione & Social Responsibility Banca Mediolanum Ritira Alessandro Marchesi, Responsabile Sviluppo Commerciale Area Crediti & Protezione Allianz Group Emanuele Ottaviano, Brand digitai & marketing operations MEK Unipolsai Assicurazioni Enrico San Pietro, Insurance Business Co-General Manager Società Cattolica Di Assicurazioni Luigi Barcarolo, Direttore Danni Auto e Insurance Analytics & Business Architecture Axa Italia Nicoletta Ucci, Head of Digital Channels di AXA Italia Axa Italia Nicoletta Ucci, Head of Digital Channels di AXA Italia Generali Italia Arianna Nardi, Responsabile Marketing Intesa Sanoaolo Alessandro Scartò, Amministratore Delegato e DG di Intesa San Paolo Assicura Alleanza Assicurazioni Marco Oddone, Responsabile Marketing & Distribuzione Blue Assistance (Reale Group) AnnaDeAmbrosis, AD Generali Welion Marco Giovannini, CFO Unpolsai Assicurazioni Enrico San Pietro,Insurance Business Co-General Manager Unpolsai Assicurazioni Enrico San Pietro.Insurance Business Co-General Manager Unpolsai Assicurazioni Enrico San Pietro,Insurance Business Co-General Manager Unpolsai Assicurazioni Enrico San Pietro,Insurance Business Co-General Manager Unpolsai Assicurazioni Enrico San Pietro.Insurance Business Co-General Manager Unpolsai Assicurazioni Enrico San Pietro,Insurance Business Co-General Manager Unpolsai Assicurazioni Enrico San Pietro.Insurance Business Co-General Manager Gruppo Unipol Vittorio Verdone, Direttore Corporate Communication e Media Relations Rbm Assicurazione Salute Marco Vecchietti, AD Intesa Sanpaolo Assicura Alessandro Scartò, AD e DG di Intesa Sanpaolo Assicura Generali Italia Filippo Cmelli, Responsabile dell'area Global Corporale & Commercial Italia Customer Relalionship Management Generali Italia Filippo Cmell!. Responsabi'e dell'area Global Corporale & Commercial Italia Customer Relalionslnp Management Generali llalia Filippo Cinelli, Responsabile dell'area Global Corporale & Commercial Italia Customer Relalionship Management Generali Italia Filippo Cinelli, Responsabile dell'area Global Corporale & Commercial Italia Customer Relationship Management Gruppo Generali Massimo Monacelli.Chie' Property & Casualty Officer Sace Dario Liguti. Chiet Underwriting and Business Innovation Officer Poste Vita Maurizio Cappiello, Amministratore Delegato di Poste Assicura e Direttore Generale di Poste Vita Share Giuseppe Gu ino, Presidente Conte.it Barbara Panzeri, Head of Marketing e Silvia Fanasca, Digital Communication Specialist Yolo Gianluca De Cobelli, CEO Mansutti Tomaso Mansutti Amministratore Delegato Allianz Italia Roberto Felici, Responsabile Market Management Allianz S.p.A. Creditras Assicurazioni (Gruppo Allianzi Lorenzo Agresti, Direttore Commerciale CreditRas Assicurazioni Unipolsai Assicurazioni Fernando Vacarini, Responsabile Media Relations Aon Erica Nagel, Chief Marketing&Communication Officer Blue Assistance Alessio Papaianni, Responsabile Account Management Assiteca Gabriele Giacoma, CEO Cassa Centrale Banca Enrico Salvetta, Vice DG Assicurazioni Generali Monica Possa, Group Chiel HR & Organization Officer e Giovanni Lanati. Group Reward & Institntional HR Govemance Società' Cattolica Di Assicurazioni Carlo Ferraresi, Direttore generale Premio Speciale: Assicuratre Dell'anno Intemazionale: Mano Greco iZurich Group) Ritira Alessandro Castellano, Country CEO Zurich Italia Assicuratore Dell'anno A Inq Marco Sesana IGeneiali II Marco Sesana, AD Anima Sgr Livio Raimondi, Presidente Anima Axa Mps Assicurazioni Vita Riccardo Bizzarri, Savings Qffgr Expert AXA Italia Società Cattolica Di Assicurazioni Daniele Maffei, Direttore Vita e Previdenza Cattolica Ass.ni Fondapi Mauro Bichelli, Direttore Generale Fondosanità Ernesto Del Sordo, Direttore Generale Bcc Vita Marco Passafiume, Direttore Bancassurance Cattolica Ass.r Intesa Sanpaolo Vita Federico Bono, Responsabile Area Commerciale Generali llalia Enrico Clemente, Responsabile Area Tecnica Assicurativa GRAFICA MF-MIL4NO FIMAHZA ASSITECA 2 Fabio Maimone Emanuela Vecchie! Alberto Vacca e Vittorio Verdone Alberto Tosti Lucia Sciacca Alessandro Marchesi Emanuele Ottaviano Enrico San Pietro Luigi Barcarola Nicoletta Veci Arianna Nardi Alessandro Scarfò Marco Oddone Anna De Ambrasis Marco Giovannini ASSITECA 3 • 1 ^K 1 Mauro Bichelli Ernesto Del Sordo Marco Passafiume Federico Borio Enrico Clemente ASSITECA 4.
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