Turkey's leading international for the automotive service industry targeting trade visitors from Turkey, Eastern Europe, Asia and North Africa

TÜYAP Fair Convention and Congress Center / Turkey 5. – 8. 4. 2018

1 Welcome to Automechanika Istanbul

The meeting point for the automotive service industry

The fair continues to be a meeting point for National The ever increasing demand and interest for the next Apart from individual Exhibitors from all around the globe, and International Exhibitors with automotive industry edition underlines the importance of Automechanika country pavilions from Iran and China also showcased their key players. Every year, Automechanika Istanbul offers Istanbul as an international platform for the industry. products from their regions. manufacturers, investors and buyers a great platform to Automechanika Istanbul means gaining new contacts meet face to face. In 2017 Automechanika Istanbul was and developing business in this region. We are aware of We are proud to organize such a professional and again the place where new and promising distribution our responsibility for the development of Automechanika international exhibition and the high satisfaction of agreements were signed and sector professionals Istanbul and the quality of services that we supply to our participants proves that the investments made in the got insight of the latest in technology. It served as an exhibitors and visitors as well. Automechanika Istanbul concept and promotion of the exhibiton were the right important international platform for new import and consolidated its position as one of the biggest trade fair for ones. We are looking forward to your participation in export opportunities as well as for business expansions. the automotive service industry following Frankfurt Automechanika Istanbul 2018. and .

1 Turkish market is booming Now is the time to take part

Turkey: The Business Gateway Notable examples of global brands with product The automotive industry, which was already Turkey’s fastest Turkey is located at a strategically important point between the EU, Central Asia, development, design, and engineering activities in Turkey growing exports sector, is now the leader sector in Turkey’s North Africa and the Middle East, allowing easy access to all of these fast-moving include AVL, BMC, Fiat, Ford, Daimler, Honda, Hyundai, export’s and has been so since June 2005. In 2016 the markets. The increasing export volume from Turkey to Europe and to its neighbouring MAN, Peugeot, Renault, Segula and Toyota. Ford Otosan’s automotive industry has been realized 24,2 billion USD export countries, confirms Turkey’s position as a gateway and a hub to these exciting R&D center is one of Ford’s three largest global R&D and the production has reached to 1,5 million units. markets. Take your chance to be a part of this exciting growth! centers, while Fiat’s R&D center in Bursa is the Italian Source: Republic of Turkey Ministry of Economy, Automotive Industry Exporters’ Association (OİB) company’s only center serving the European market outside its home country. Meanwhile, Daimler’s R&D center in Growing Economy & Growing Markets Istanbul complements the German company’s truck and bus Turkey's largely free-market economy is increasingly driven by its industry and service manufacturing operations in Turkey. sectors and an emerging cadre of middle-class entrepreneurs is adding dynamism to the economy and expanding production. The automotive, petrochemical, and Turkey’s automotive export (1000 $) (2016) electronics industries are rising in importance within Turkey's export mix. Increasing Turkish foreign trade and the steady growth of imports underline Turkey’s position as one of the world’s most dynamic markets. This growth is backed by the major Turkish Main Vehicle Manufacturer Industry 15.302.074 industries, including automotive, textile, chemical, mining, machinery, tourism and Supplier Components Manufacturer Industry 8.947.915

construction. Turkey is the leading country in light commercial vehicles production Total 24.249.990 and the second in bus production around the world.

2 3 Top reasons to enter Reasons why you should exhibit Turkish automotive market at Automechanika Istanbul 2018

Facts and Market Conditions: 1. The automotive industry is one of the four “locomotives” of the Turkish economy. It assembles some of the country’s largest exporters and represents one of the leading investor ■ Strategic location between Europe, the Middle East, North ■ This is evidenced by the fact that around 75 percent of industries. Africa and CIS region. production in Turkey is destined for foreign markets. 2. Foreign investors started to see the Turkish industry not only ■ 18th largest economy in the world with a GDP growth of 4% in 2016. ■ 2016, more than 1.00,000 vehicles were exported from Turkey as a temporary investment opportunity, but also started to to foreign markets. ■ Auto manufacturers increasingly choose Turkey as a production establish production centers for their global markets. base for their export sales. 3. A large amount of vehicles that the large international car manufacturers produce in Turkey is aimed for export purposes The Automotive Industry in Turkey all over the world. 4. Meet over 40,000 buyers to build relationships with existing ■ Turkey is the Europe’s largest commercial vehicle manufacturer. ■ Volume of exports reached 9 Bln. US$ in 2016. customers / to consolidate market position.

■ According to 2016 figures, Turkey ranks 10th in manufacturing ■ Proven as a production hub of excellence, the Turkish 5. Meet the hosted delegations in scope of Anatolian 7. Participate the B2B business matchmaking events with list with 7.1% increase in 2016 between Europe countries. automotive industry is now aiming at improving its R&D, Programme and develope new business relations. professionals came from Europe, Middle East, North Africa design, and branding capabilities. As of the end of 2016, 75 and CIS countries in order to improve your business. ■ The automotive Industry ranks number 1 in Turkish exports with R&D centers belonging to automotive manufacturers/suppliers a share of 10% (approx. 18,7 Billion US$) 6. Generate new sales leads. are operational in Turkey. 8. Participate in important conferences to focus on the future of ■ Significant growth posted by Turkey’s automotive sector led to ■ While Germany, France, Italy, Iran, Russia, the UK, and Spain are the automotive industry with Automechanika Academy. Turkey becoming 15th largest automotive manufacturer in the currently the major export customers of the Turkish automotive world and 5th largest in Europe by the end of 2016. industry, there is a trend of diversification in export destinations ■ High demand for parts and components, spare and with companies looking to break into nearby emerging countries replacement parts because of growing vehicle park. where there is considerably more demand potential for new auto sales. Turkey Automotive Main Industry Manufacturers 2016 Vehicle Production Units

Kocaeli Kocaeli ve Eskişehir Kocaeli Sakarya Kocaeli Kocaeli 2,239 1,353 24,514 4,862 1,655 230,010 15,163 151,236 304,373 1,648 706

İSTANBUL

İZMİT Bursa ADAPAZARI BURSA 340,000 ESKİŞEHİR ANKARA

Bursa AKSARAY

189,965 Bursa ADANA 193,530 5,404

243 2016 Vehicle Production Units

Van and Car İstanbul ve Aksaray Adana Minibs Ankara 2,105 Bus ve 4,231 Truck 1,826 Midibus

Source: Republic of Turkey Ministry of Economy, Automotive Industry Exporters’ Association (OİB), 9,885 979

Source: OSD Automotive Sector Report 2017

4 5 Automechanika Istanbul

Facts, Figures and Development

Turkey’s leading international trade fair for the automotive service industry, has become most popular trade fair of its kind: it gathers the automotive service industry of the OEM and Aftermarket, professionals at the crossroads of Europe, the Middle East, North Africa and the Central Asia region. Part of the Automechanika Brand family since 2001, it is organized by two of the 43,874 world’s largest trade fair organizers: Messe Frankfurt and Deutsche Messe. trade visitors (*2017) The professional Exhibitor and Visitor figures underline Automechanika Istanbul’s 2017 story of success in this dynamic region. 11th edition in Istanbul

43.874 visitors came to the last edition of Automechanika Istanbul from more than 33 different countries to meet the 1.217 exhibitors showing the latest technologies 2001 and products. First event in Istanbul

Top 10 International Visitors 1,217 exhibitors (*2017) Iran 30% Bulgaria 8% % 42 international Iraq 10% Ukraine 7%

Algeria 9% Macedoniaya 7%

Tunisia 8% Saudi Arabia 7% Russia 8% Germany 6% 35,587 sqm (*2017)

Domestic Visitors 77%

International Visitors 23%

6 7 Alternative Drive SSystemsystems & DiDigitalgital SSolutionsolutions CCarar SSSpecial Sections: Lubricants, Batteries, E-Mobility, Wash, Care & Reconditioning: Electromobility and other Accessories & Tuning, Truck Competence. alternative drive systems, Connected cars and vehicle Clear and Comprehensive safety, Mobility services, New workshop technologies, Truck Competence – a clear statement for Cluster initiatives and economic support, Industry commercial vehicle sector institutions and publishers. In Automechanika Istanbul 2017, There were 197 exhibitors that showcased truck & The Product Groups REIFEN Tire Section: Tires, Wheels and wheel rims bus parts, equipment & services. The Truck Tire repair, Used tires, Tire management and systems, Sales Competence is growing stronger. P&CParts & Components: PChBdSddPowertrain, Chassis, Body, Standard T/dfhlTowing equipment / maintenance and repair of vehicle equipment and storage of tires, Industry institutions and Mobility (New!) parts, Interior, Charging accessories 12 volt, Regenerated, superstructures, Waste disposal and recycling, Workshop publishers. restored and renewed parts for cars and commercial safety and ergonomic workshop, Workshop and dealership Driven by alternative powertrains, softwares, electric vehicles, Industry institutions and publishers. equipment, Oils and lubricants, Industry institutions and vehicle parts and much more. publishers. Electronics & Systems: Engine electronics, Vehicle lighting, Electrical system, Comfort electronics, Industry Dealer & Workshop Management: Workshop / Product Groups* institutions and publishers. dealership / filling station planning and construction, Dealer 50% management systems, Workshop management, Basic and Accessories & Customizing: General accessories for advanced training, Workshop and dealership marketing,

motor vehicles, Technical customizing, Visual customizing Internet service providers and vehicle marts, Economic 30% Infotainment, Special vehicles, equipment, assemblies regeneration, cluster initiatives, Industry institutions and and modifications, Trailers for cars and small commercial publishers. vehicles, spare and accessory parts for trailers, Industry 10%

institutions and publishers. Car Wash, Care & Reconditioning: Washing, Vehicle 5% 4% 1% care, Vehicle preparation, Filling station equipment, Parts& Electronics& Repair& Accessories& Management& Car Wash Repair & Maintenance: Workshop equipment and tools, Industry institutions and publishers. Components Systems Maintenance Customizing Digital Solutions Care&Reconditioning Bodywork repairs, Paintwork and corrosion protection, * 2017 fair data

8 9 Highlights with added value Automechanika AcademyAc – E-Mobility gatheringathering point oof aautomotiveu industry

With a wide range of seminars, presentations, workshops and panel discussions, Automechanika Istanbul offers an ideal platform to exchange information with colleagues and experts.

There will be 4 days of seminars, workshops and trainings with the main topics as Mobility in the Near Future, New Technology and Materials for The Industry at a Glance. Experts from the sector, associations and universities will be talking about the latest trends and innovations in their particular fields at automotive industry.

E-Mobility Forum

“E-mobility and Future Technologies” Special Forum and Display Area is organized during Automechanika Fair. Sector professionals and new entrepreneurs present sector-oriented subjects such alternative driving systems, autonomous driving, future fleet management, intelligent charging stations, data management and alternative fuel technologies in this area.

10 11 Voices of Exhibitors

Statements from the industry

“We are one of the first participants of Automechanika Istanbul is one of the best “I would like to share our happiness and “As Es Garage team we are manufacturing Automechanika Istanbul. We have been exhibiton among all Automechanika pride about being part of Automechanika spare parts for replica cars and bringing participating since the beginning and we exhibitions. We have been participating for Istanbul as ZF Aftermarket. We have been together parts of these replica cars and also have participated regularly each year. two years and we need to participate each participating for last three years and this realizing the body painting. Our first year. Turkey is conveying us to Europe like a year we have participated again in the cooperation with Automechanika was last year This year is really perfect, even better than bridge. We have found dealers both in Turkey, Automechanika Istanbul exhibition and we and we are participating for the second time the previous years. Automechanika Istanbul even in Europe and in Africa countries; we will continue to participate because the this year. We received many requests and we is very important for bringing the sector all are doing business and trade. We have great deal of attention we receive and the have been prepared fully all year before together; we both import and export to 76 gained a lot from this fair as a participant. We feedback we get from our customers are coming here for the second time. You can see countries. The fair is very important for us to can suggest everyone to participate in the encouraging us in this direction and that we have brought here all our vehicles and meet our customers. The portfolio of the Istanbul fair; everyone can participate in and showing us how important it is for us to been showing them. And we have come up visitors from abroad is such that there are benefit from it. We have gained new participate in this exhibition. We had the with a volume of business for which we have visitors from the Middle East countries, North perspectives for our manufacturing because chance to meet with visitors face to face to work at full speed for the year. We are very African countries, Tunisia, Morocco, Algeria, here we can observe the world. Istanbul is who came from all over the world. glad about this. Dubai, Saudi Arabia, Iran, Iraq; again many one of the most important markets now both Everybody in the Turkish spare parts sector visitors from the East European countries, And the most interesting thing for us in for its location and also commercially. The and interested in this exhibition has visited from Romania, Kosovo, Albania, and also Automechanika 2017 was that we had to sell Istanbul fair is connecting us, Iran to Europe us, brought honor to our stand and made us from Georgia, Azerbaijan… This is the best one vehicle from our showroom, which we as a bridge.“ very happy. Thanks to this exhibition in the fair of this region and I think that had brought here for exhibition and we did not local market. We were able to meet many Automechanika Istanbul is the best HASAN ABDI intend to sell, because of strong demand. people from everywhere to talk to them all. Automechanika after the one in Frankfurt.” TABRIZ AUTO PARTS Therefore we have to make it again this year Taking the energy, the satisfaction and the so that we can again have it in our exhibition FİGEN KESER positive feedbacks we have this year into ATEK MAKINA, Export and Import Manager and we also received many orders so we will account, we are definitely planning to have a busy work plan. We would like to thank participate again in Automechanika Istanbul Automechanika Istanbul a lot for all this. I in 2018. We are really glad that we are here. really believe that everyone should participate We would also like to thank the organization “It is really great organization which is why it is Automechanika. Automechanika Istanbul is most in this fair because it is very different. If you team and the Automechanika Istanbul team. important exhibiton for the whole Middle East and Africa. We are courious for this sector and we are doing business about the automobile you They were very serious and professional in will be here again next year as well becasue this is center of this sector. I mean we should be need to be here. And we would like to thank their job and they have really supported us.” here.” the Automechanika Istanbul team a lot who METİN ÜNLÜ FARID ARILLA CHERGUI have made great cooperation with us. They ZF AFTERMARKET, Spare Parts Manager OSRAM, Automotive Department Manager MEA have brought us one step further. And we believe that we will be in a better position next

year with this work we have carried out. We are therefore very happy and excited. I really want to thank the Automechanika Istanbul team once again.“

ERKAN ÖZTÜRK ES GARAGE, General Coordinator

12 13 Cooperation brings The Venue success TÜYAP Fair Convention and Congress Center

Automechanika Istanbul is organized at the TÜYAP Fair, Convention and Congress Center in Beylikdüzü / Büyükçekmece Strong partnerships with top international media in Istanbul, Turkey. The venue offers a range of facilities for the international visitors such as cafes, restaurants offering international and organizations and industry associations Turkish food, news stands, prayer facilities and ATM machines.

REPUBLIC OF TURKEY The TÜYAP Fair Ground is located on the European side of Istanbul, about 25 minutes away from Istanbul Atatürk MINISTRY OF ECONOMY International Airport and 45 minutes away from Taksim Square, Istanbul’s city center.

Free shuttle buses are provided from several points in the city. Taxi and public transportation is also possible. The exhibition’s website provides up-to-date information on how to get there. PARTNERS*

Product Groups and Special Areas SUPPORTERS* Parts and Components Repair and Maintenance Accessories Lubricants GLOBAL SUPPORTERS* Reifen Tires & Wheels

Herste der ller d un an d rb Im e p v o s r e t d e u n r u e B Batteries

v . o Entrance n .V A e n u e to g m n o tu bil- rüs Service Aus For Exhibitors OSS / FIGIEFA (Association) E-Mobility (New!) MEDIA PARTNERS Carwash City (New!)

*2017

14 15 Automechanika Founded in 1971, Automechanika has - since 1997- been progressively rolled out to more and more countries. New locations recently added include Birmingham, and Jeddah - and the Automechanika trade fair family is destined to grow further. A Global Model of Success For the latest information and dates covering all 16 events, go to automechanika.com

Thanks to Automechanika Brand, Germany is not the only country that highlights the automotive service industry every two years. For all market participants, licensed to RESTEC Exhibition Company Automechanika is organized in 16 other countries around the world, making it an export hit in the truest sense of the word.

With 16 events around the world, Automechanika is the

world’s leading trade fair for the automotive service licensed to Forest Exhibitions Ltd. industry.

All Automechanika events from Mexico City to Shanghai increase the awareness of the trade fair brand. Each year, that attracts even more visitors to all fairs.

Take the advantage of this brand’s strength – and the licensed to IFEMA opportunity to tap into new customer groups and markets. In Istanbul and around the globe.

16 1717 Easy and Efficient

ExhibitingExhibiting aatt AAutomechanikautomechanika IstanbulIstanbul

Automechanika Istanbul is Turkey’s leadingleading international meetinmeetingg place fforor the Automechanika Istanbul offersoffers Exhibitors assistance fforor the stand construction, automotive service industry, gathering a large number of visitors with decision- technical services, special design, catering, PR and advertisement campaigns before makinmakingg authority. aandnd duringduring the fair. RegistrationRegisttratitiono FFee:eee: Automechanika Istanbul Team will consult and assist the Exhibitors throuthroughoutghout the € 250, -/booth + (18%(18% VAT) wwholehole fair planning process. OObligatorybligatory for all participants and all optionoptionss RawRaaw SpSpace:acce:e: RaRRaww SpSpaceace EaEarlyrlr y BiBBirdrdd ((min.mim n.n ssizeizze 1212sqm)sqm) ((untilunu tit l 8t8thh of SSeptembereptember 22017)017) € 195, -/sqm + (18%(18% VAVAT)T) Contact: RawRaw SpaceSppace (min.(minn. sizesis ze 1212 sqm)sqqm) Mr. Can Berki Ms. Eylem Çelik € 210, -/sqm + (18% VAT)VAT) [email protected] [email protected] BoothBooth PaPackage:ackage:e Phone : +90 (212) 296 26 26 Phone : +90 (212) 296 26 26 SpSpacepacce + MoMModulardulalar stsstandannd (m(min.minn. sissizeizeze 1122 sqssqmm wiwwillllll bbee adaddedded d to RRawaww SSpace)paacec ) Fax : +90 (212) 296 43 60 Fax : +90 (212) 296 43 60 € 70, -/sqm + (18% VAT)

18 19 2017 2018

03 04 05 06 07 08 9 Exhibitor‘s Calendar Apr May Jun July Aug Sept Oct Nov Dec Jan Feb MarApr Nis Apr Apr Apr Apr Apr May Jun July Aug Sept Book your stand early to get a good location Booking and payment Messe Frankfurt Early bird deadline September 08

Find your stand constructor

Exhibitor Manual will be sent to you against Copying via email Preparations and marketing for your success

Define your targets for your participation An initiative that offers protection against

Submit your product launches, news, accomplishments for the Automechanika Istanbul e-newsletter product and brand piracy Announce your participation at the show to the media

Book your flight and hotel

Order your Visitor Invitations (free of charge)

Inform your client database about your participation at the show and send them Visitor Invitation

Fill in your company details online for the Show Catalogue Entry Arrange appointments with visitors In 2006, Messe Frankfurt became the first trade fair organiser and other exhibitors in the world to launch an initiative against product and brand Stand assembly and show opening hours piracy. “Messe Frankfurt against Copying” is committed to protecting brands, samples and models during all Exhibitors Badges Automechanika events. Complete details online Hiring of additional services: Hostesses, This initiative aims to ensure that exhibitors and visitors are fully furniture, catering informed about the registration and assertion of intellectual Complete forms for stand requirements property rights. Messe Frankfurt works in close liaison with (e.g. electricity, water, furniture) official bodies and private organisations in the field of protection Brief and train your stuff of intellectual property. In urgent cases, it arranges for legal support on site, and an emergency legal service offers Stand Assembly - Space Only Exhibitors' access from April 03 - 04 exhibitors free initial advice during the events.

Stand Assembly - Shell Scheme Exhibitors' access from April 04 Thankfully, these days, most products and brands are now more effectively protected, for instance through the official registration Automechanika 2018: Showtime April 05 - 08, 10am - 6pm of property rights. The number of products confiscated by Exhibitor Survey - Please fill in the survey to customs has fallen significantly since the start of the initiative. improve our show

Booking Form - Please rebook during the show to guarantee your location

Show breakdown and stand dismantling April 08, 6pm - April 09, 12pm After the show De-brief your team, measure your results, compare to set targets, follow up on all contacts

Reserve your stand for Automechanika Istanbul 2019

20 www.automechanika.com.tr

Organizers

Messe Frankfurt Istanbul Hannover Fairs Turkey Fuarcılık A.Ş. Uluslararası Fuarcılık Ltd. Şti. Büyükdere Cad. Ömer Avni Mah. İnönü Cad. No: 50 Şarlı İş Merkezi No: 103 B Blok Devres Han K:3 Beyoğlu Kat: 5-6 34394 Mecidiyeköy 34427 Istanbul / TURKEY Şişli - Istanbul / TURKEY Tel : +90 (212) 296 26 26 Tel : +90 (212) 334 69 00 Fax : +90 (212) 296 43 60 Fax : +90 (212) 334 69 34 [email protected] [email protected]

THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174