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Best Western Restaurant The Insider’s Guide to Restaurant Development in Southeast Asia Tuesday 5th November 2019 Brought to You by World Franchise Associates Ltd. Our Distinguished Panel of Experts Aston Soon Bryan Loo Hendy Setiono Suk Singh Founder & CEO Chief Executive Officer Founder & CEO EVP / Global CDO Astons Group Loob Holding Baba Rafi Enterprises Bloomin Brands The Southeast Asian Region The Association of Southeast Asian Nations (ASEAN) was founded in 1967 and from the original 5 member countries has now expanded to 10 Southeast Asian countries including Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. The objective of ASEAN is to promote intergovernmental cooperation and facilitate economic integration amongst its member countries. ASEAN Region ASEAN Fast Facts In addition to the favorable intra-ASEAN trade policies resulting from the AEC, other regional factors attracting franchise brands to ASEAN include: ASEAN has a large and growing population with approximately 640 million people accounting for almost 9.0% of the world's total population and with Indonesia, Philippines & Vietnam ranking in the world’s top 20 in total population. ASEAN had an estimated GDP Growth of 5.1% in 2018 and has a combined GDP of approx. US$ 2.92 trillion. If ASEAN were a single entity it would rank as the 8th largest economy in the world and that ranking is expected to go up to 4th by 2050 ASEAN has seen a measurable increase in GDP Per Capita over the last decade and the average GDP Per Capita now stands at approximately $US4.3K, although the gap between Singapore with the highest GDP Per Capita and Myanmar with the lowest remains significant. Source: ASEAN Economic Integration Brief ASEAN Fast Facts ASEAN region has a young urban population. 8 of the 10 ASEAN countries have a median age below the world average and more than 40% of the population is living in urban areas with ASEAN having 3 of the world’s largest cities in Bangkok; Jakarta & Manila. The ASEAN region has seen sustained improvements in employment rates with 9 of 10 ASEAN counties having unemployment rates below 5% and sustained improvements in adult literacy rates and the availability of affordable and productive workforce and increased availability of skilled talent make operating franchises in the ASEAN region attractive. Source: ASEAN Economic Integration Brief ASEAN Fast Facts The ASEAN region has generally seen positive inflation trends in recent years with all 10 ASEAN countries maintaining inflation rates below 4% in 2017. The services sector has become a main driver for growth in ASEAN as countries have shifted away from an agricultural driven economy. The service sector now accounts for the highest share of GDP in 8 of the 10 ASEAN countries exceeding 50% of GDP in Singapore, Malaysia and the Philippines. 8 Source: ASEAN Economic Integration Brief ASEAN Fast Facts According to the latest International Franchise Attractiveness Index™, a highly respected index developed annually by researchers at the Rosenberg International Franchise Center (RIFC) which ranks 131 countries according to their attractiveness as international franchise expansion markets for US brands, there are 6 Southeast Asian countries ranked in the top 50 in two different index rankings namely Balanced Growth and Aggressive Growth which are based on risk tolerance levels. These are the 6 Southeast Asian countries and their rankings in the two separate indexes: Country Balanced Growth Ranking Aggressive Growth Ranking Indonesia 34 11 Malaysia 17 9 Philippines 48 18 Singapore 29 43 Thailand 30 17 Vietnam 44 19 Source: Rosenberg International Franchise Center (RIFC) ASEAN Fast Facts ASEAN’s positive and sustained economic grow coupled with a young, large and fast growing urban middle class with increased spending power with higher standards and expectations is contributing to the rapid development of modern retail across the region including malls, shopping centers, etc. Astons Group Introduction Aston Soon Founder & CEO - Astons Group Aston is the founder and Chief Executive Officer of ASTONS Food & Beverage Specialities Pte Ltd, responsible for the overall management, strategic planning and business development of the Astons Group. Mr Soon entered the F&B industry in 1988 as a part-time staff at a steakhouse. With a keen interest and passion for the industry, he quickly learned the ropes of different areas of a restaurant business. However, it was not until 2005 that he decided to start ASTONS Specialities as a humble stall in a coffee shop in the eastern part of Singapore. The business broke even in 6 months and expanded to a proper restaurant space in 2006. Under Mr Soon’s leadership, ASTONS Food & Beverage Specialities Pte Ltd has grown significantly. In less than 15 years, the group owns and franchises more than 40 outlets worldwide and developed 11 brands of varied cuisines and dining concepts. Our Brands and Concepts Key Milestones Awards & Accolades 2019 2014 Outstanding Business Performance, Best Corporate Social Responsibility Initiative Awarded by QSR Media Asia Conference & Awards Industry Prominence and Regional Recognition In Asia Top Outstanding Enterprise 2018 Most Popular Steakhouse Chain 2013 Brand Leader Award 1 Gold and 9 Silver Awarded by Asia Enterprise Brand Awards In Excellent Service Award 2016 2011 Best Western Chain Restaurant, Winner Favourite Restaurant Awarded by RAS Epicurean Star Award Singapore Nominated by The m:idea Youth Choice Awards Best Western Restaurant 2010 Voted by AsiaOne Readers Best Western Restaurant 2015 Voted by AsiaOne Readers Best Western Chain Restaurant, Finalist Recommended Choice in the Singapore “Burger” Category Awarded by RAS Epicurean Star Award Singapore Awarded by CNNGo’s Best Eats Awards Top 3 Best Western Restaurant Voted by AsiaOne Readers 2007 Good Record Counts Category (Business Enterprise) In Singapore Promising Brands Aston’s Advice • What are the Compelling Reasons for entering the Singaporean F & B Market • What are the Biggest Challenges when entering the Singaporean F & B Market • What are the Best Opportunities for Singaporean F& B Brands to expand into the ASEAN Region • What are the Biggest Challenges faced by Singaporean F& B Brands when expanding into the ASEAN Region Loob Holding Introduction Bryan Loo Chief Executive Officer - Loob Holding With a diverse portfolio of F&B brands spanning multiple countries, Bryan has long dominated the premium quick-service and fast-casual restaurant business in Malaysia. Bryan first embarked on a medical career path after obtaining a degree in Biotechnology from Monash University, Australia. The turning point came two years later, when he decided to make his mark in the local F&B industry instead. This led to the birth of LOOB Holding, and consequently the rapid growth of a comprehensive profile of highly-recognised F&B brands - such as Tealive, Gindaco, Croissant Taiyaki, Define:food, Define:burgers, Ko Ko Kai and Yun Bridge Noodle. Bryan’s hard work and dedication did not go unnoticed. Apart from being hailed as a role model for young entrepreneurs, his gripping personality also made him a sought-after spokesperson for world-class brands - including TUMI, Merc, Huawei, Sony, Haig Club and more. His other notable accolades include: • Ernst & Young Entrepreneur of the Year 2013/2014 (Winner) • JCI Creative Young Entrepreneur Award (Top 10 Finalist) • RHB Bank Top 40 Under 40 Best Performance Award 2014 • The Brand Laureate SMEs Brand Leadership Award 2014-2015 (SME Brand Personality of the Year) Bryan manages a strong workforce of 2000 employees who serve over 5 million customers in more than 400 outlets worldwide. Overseas expansion has also begun, with Tealive establishing its footprint in the UK, Australia, China, Vietnam, Myanmar and Brunei. Bryan’s Advice • What are the Compelling Reasons for entering the Malaysian F & B Market • What are the Biggest Challenges when entering the Malaysian F & B Market • What are the Best Opportunities for Malaysian F& B Brands to expand into the ASEAN Region • What are the Biggest Challenges faced by Malaysian F& B Brands when expanding into the ASEAN Region Baba Rafi Enterprises Introduction Hendy Setiono Founder & CEO - Baba Rafi Enterprises Hendy Setiono started the Kebab Turki Baba Rafi business at the age of 19 years old. From the initial store in Surabaya, Indonesia, Kebab Turki Baba Rafi has grown to more than 1,300 outlets in 10 countries: Indonesia, Malaysia, Philippine, Singapore, China, Sri Lanka, Bangladesh, Brunei Darussalam, Netherland and India as of 2019. Through his Baba Rafi Enterprise Hendy has launched additional F&B businesses including Foresthree Coffee and Cakekinian by Arief Muhammad. Currently he is also developing another category of business which is Tambak Udang Vaname. Hendy has become an Angel investor and supports young entrepreneurs to grow their business. His success story inspires many young entrepreneurs. He established Hendy Setiono Foundation as his dedication to encourage more young entrepreneurs in Indonesia. As one of the chosen entrepreneur in The Asia’s Top 10 Young Entrepreneur Award and also the First Winner Franchise Global Indonesia from Joko Widodo as The President of Indonesia, Hendy believes that everyone has the same opportunity to be successful, only their efforts and strong will that can make difference. FOOD & BEVERAGE BUSINESS Kebab Turki Baba Rafi Foresthree Coffee Cakekinian Ngikan MILESTONE AWARDS • 2019 Winner of “Special Recognition Award” from QSR
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