Alberta Sport Connection 2017-18 Annual Report
Table of Contents
Message from the Vice Chair 3 Overview 4 Mandate 4 Linkages to the Ministry's Business Plan 6 Membership 7 Results Analysis 10 Organizational Overview 10 Core Businesses and Goals 10 Core Business One: Sport Development 10
Core Business Two: Multi-Sport Games 17 Core Business Three: Sport Excellence 19 Core Business Four: Marketing and Fund Development 21 Performance Measures and Indicators 23 Note on Financial Statements 31 Corporate Sponsors 32 Social Media Contact Information 33
Alberta Sport Connection | 2017-18 Annual Report 2
Message from the Vice Chair
Alberta Sport Connection (ASC) is a provincial corporation dedicated to the development of sport. Our vision is for Alberta to have the premier sport delivery system in Canada.
ASC is accountable to the Minister of Culture and Tourism. Our partners and stakeholders include: other Alberta government ministries, such as Education, Indigenous Relations, Justice and Solicitor General, agencies like the Alberta Foundation for the Arts and Travel Alberta, other levels of government (federal, provincial/territorial and municipal), the Federal/Provincial/Territorial Sport Committee, provincial sport organizations, multi-sport organizations, educational institutions, Albertans and host communities for games and events. Our mission is to enhance, advocate and inspire participation and partnerships as Albertans strive for excellence in sport.
ASC would like to acknowledge and thank Andrew Ference, for his leadership and guidance as Chair of the ASC from April 1, 2017 to March 1, 2018.
Highlights for the 2017-18 fiscal year:
Invested approximately $22 million to support all levels of sport, including $7.9 million to 82 provincial sport organizations, serving a total membership of approximately 788,000 Albertans.
Canada-Alberta Sport Participation Bilateral agreement to support programming for under- represented groups like: Indigenous peoples, women and girls, and persons with disabilities;
Supported KidSport Alberta to assist economically disadvantaged youth to participate in sport;
Supported and coordinated Team Alberta’s participation in the 2017 Canada Summer Games in Winnipeg, the 2018 Alberta Winter Games in Wood Buffalo, and Team Alberta North’s participation in the 2018 Arctic Winter Games in the South Slave Lake Region;
Provided approximately $1 million through ASC’s Podium Alberta Program to 249 Alberta- based athletes pursuing athletic excellence at the national and international level;
ASC continued to support sport tourism and athletes through major national and international sport events including: the Men’s and Women’s Alpine Ski and Freestyle World Cups, Long Track Speed Skating World Sprint Championships and the Canadian Rugby Championships.
In good health,
Kelly Blackshaw, Vice Chair
Alberta Sport Connection | 2017-18 Annual Report 3
Overview
Mandate
Reporting to Alberta’s Minister of Culture and Tourism, the Alberta Sport Connection is guided by the objectives found in the Alberta Sport Connection Act.
Vision
Alberta, the premier sport delivery system in Canada.
Mission
To enhance, advocate and inspire participation and partnership as Albertans strive for excellence in sport.
Who We Are
A provincial corporation that delivers sport programs and services on behalf of the Government of Alberta. The ASC is dedicated to the development of sport in Alberta.
What We Do
Mandate Facilitate and enhance activities, lifestyles and legacies by developing active partnerships in sport. Alberta Sport Connection supports Outcome One of the Culture and Tourism 2017-20 Business Plan: “Vibrant communities and diverse cultural opportunities enhance Albertans’ quality of life.”
Games Alberta Summer and Winter Games Alberta Masters Games Arctic Winter Games Canada Summer and Winter Games Western Canada Summer Games
Programs and Initiatives Alberta Sport Development Centres Alberta Sport Leadership Conference Alberta Winter Olympic Legacy Major Sport Events Alberta’s Future Leaders Program
Alberta Sport Connection | 2017-18 Annual Report 4
Athlete and Team of the Year Awards Coaches and Officials Grants Coaching Education and National Coach Certification Program Donation Program High Performance Coach Program International Sport Exchange Program Major Sport Events Hosting Program Podium Alberta Association Development Program Volunteer, coach and officials awards
Did You Know
Sport GDP in Alberta is $773 million and creates more than 13,000 jobs.
Source: Statistics Canada
Source: Statistics Canada
Alberta Sport Connection | 2017-18 Annual Report 5
Linkages to the Ministry’s Business Plan
Alberta Sport Connection programs are linked to the following outcome articulated in the Culture and Tourism 2017-20 Business Plan:
Outcome One: Vibrant communities and diverse cultural opportunities enhance Albertans’ quality of life.
Specific initiatives for ASC contribute to Key Strategy 1.6, which includes revising funding models to support stakeholders and developing revenue generating options to support provincial sport initiatives. For ASC, this includes working with our provincial sport organizations to implement the new Accountability and Funding Framework, continuing to pursue direct sponsorship of ASC programs with corporate Alberta, working with Games host societies to encourage local sponsorship, and increasing awareness and support of the ASC Donation Program.
ASC’s Road to the Games initiative provided youth from economically disadvantaged families opportunities to participate in sport
Alberta Sport Connection | 2017-18 Annual Report 6
Membership 2017-18 ASC Board Membership
Andrew Ference* Kelly Blackshaw
Chair Vice Chair
Location: Edmonton Location: Calgary
Ex-Officio for all ASC Committees ASC Committee Assignments:
Marketing Committee (Chair)
Taryn Barry Jesse Bhondi
Location: Calgary Location: Edmonton
ASC Committee Assignments: ASC Committee Assignments:
Audit Committee Audit Committee
*ASC Chair, Andrew Ference, April 1, 2017 - March 1, 2018
Alberta Sport Connection | 2017-18 Annual Report 7
Tony Flores Wade Kolmel
Location: Edmonton Location: Calgary
ASC Committee Assignments: ASC Committee Assignments:
Games Committee Games Committee (Chair)
Ann MacTaggart Kody Taylor
Location: Sherwood Park Location: Edmonton
ASC Committee Assignments: ASC Committee Assignments:
Audit Committee (Chair) Alberta’s Future Leaders Provincial Support Committee (Chair)
Alberta Sport Connection | 2017-18 Annual Report 8
Helen Upperton Erica Wiebe
Location: Calgary Location: Calgary
ASC Committee Assignments: Committee Assignments:
Alberta’s Future Leaders Provincial Support Marketing Committee Committee
Lloyd Bentz (Ex-Officio)
Chief Executive Officer
Alberta Sport Connection
Ex-Officio for all ASC Committees
Alberta Sport Connection | 2017-18 Annual Report 9
Results Analysis
Organizational Overview – Alberta Sport Connection
Minister Culture and Tourism
Chair Board of Directors
Chief Executive Officer
Director Director Director Alberta Games & Marketing Sport Development High Performance Sport
Core Businesses and Goals
Core Business One: Sport Development
Alberta Sport Connection and its sport sector partners share the vision of becoming the premier sport delivery system in Canada through organizational, athlete, coach, official and volunteer development. This includes developmental funding to provincial organizations; long-term athlete development support and educational and leadership enhancement activities; the coordination of bilateral federal sport funding; sport development in Indigenous communities; cross-sector collaboration; sport initiatives for persons with disabilities and under-represented populations; and
Alberta Sport Connection | 2017-18 Annual Report 10
research, advocacy and support through the Alberta Sport Connection Donation Fund, which can provide eligible donors with a tax receipt.
Goal: Enhance sport system capacity.
ASC provided $7.9 million to 82 provincial sport organizations to promote and deliver quality sport opportunities for approximately 788,000 Albertans. In addition, $302,500 was provided to the Alberta Sports Hall of Fame and Museum.
ASC provides consultation, leadership and education to sport organizations through annual funding, accountability submissions, workshops, gatherings, presentations and sharing of information. In 2017-18, ASC developed a new funding and accountability framework, based on a two-year Did You Know stakeholder consultation and engagement 82% of Albertans believe process. The framework was created to adapt to participating in or attending sport the changing needs of Albertans, help sport events is important to quality of life. systems improve, and assist provincial sport organizations to accomplish shared goals. The Source: 2018 Survey of Albertans on new funding allocations represent a redistribution Culture and Tourism of current funding levels with the Association Development Program, and are based on a three-year funding cycle.
Alberta Sport Connection recognizes Alberta’s outstanding athletes each spring. The Athletes and Teams of the Year Awards celebrate significant achievements, performances and contributions of Alberta’s amateur athletes from the previous calendar year. Award winners are outstanding role models who inspire other Albertans to higher achievements at the recreational or competitive level.
“In 2017-18, ASC provided $7.9 million to 82 provincial sport organizations to help them deliver sport programs to approximately 788,000 Albertans”
Alberta Sport Connection | 2017-18 Annual Report 11
2017 Athletes and Teams of the Year: (read our News Release)
Athlete or Team Category Sport Residence Kaetlyn Osmond Open Female Figure Skating Sherwood Park Justin Kripps Open Male Bobsleigh Calgary Megan Bankes Junior Female Biathlon Canmore Alphonso Davies Junior Male Soccer Edmonton Victoria SC Women’s Open Team Soccer Edmonton Team Alberta Midget Boys Junior Team Lacrosse Various
See previous award recipients
Kaetlyn Osmond Justin Kripps Megan Bankes
Victoria SC Women’s Team Alberta Midget Boys
Missing: Alphonso Davies
Alberta Sport Connection | 2017-18 Annual Report 12
Alberta Sport Leadership Conference
ASC hosted the 2017 Alberta Sport Leadership Conference at the Banff Centre, April 27-29, 2017, an opportunity for sport sector colleagues, stakeholders and partners to share knowledge, information, network and collaborate.
The conference’s program focused on key qualities of sport, featuring nationally respected presenters and facilitators, including Olympian Mark Tewksbury, who hosted a “Celebrating Sport in Alberta” panel discussion featuring Erica Wiebe, Alister McQueen and Stefan Daniel, Alberta Summer Olympians and Paralympians from the 2016 Rio Games.
Mark Tewksbury
Paul Ragusa, Erica Wiebe, Alister McQueen Balcony Break , Stefan Daniele, Mark Tewksbury
Through a Memorandum of Understanding signed in 2017-18, ASC is also collaborating with the Canadian Olympic and Paralympic Committees on sport development, including increasing access for under-represented groups, to help Alberta youth realize their potential from playground to Olympic and Paralympic success.
Erica Wiebe and Alister McQueen
Long-Term Athlete Development
ASC hosted monthly Long-Term Athlete Development (LTAD) sessions
Alberta Sport Connection | 2017-18 Annual Report 13
for provincial sport organizations and other partners to discover and discuss best-practice opportunities and challenges. ASC contracted Dr. Vicki Harber as a Canadian Sport for Life (CS4L) coordinator to review and report on CS4L / LTAD activation and implementation within Alberta. Collaboration with Education
ASC continued to provide support to the Centre for Child Well-Being at Mount Royal University in Calgary in development of a preschool fundamental movement skills planning manual. It will assist in providing appropriate preschool physical literacy activities in child care.
Physical Literacy
Regional coordinators engage stakeholders, establish programs and create new physical literacy opportunities. Bases exist at nine Be Fit for Life Centres: Grande Prairie, Fort McMurray, Lac La Biche, Vermilion, Edmonton, Red Deer, Calgary, Lethbridge and Medicine Hat.
On April 5, 2017, ASC worked with partners to host a full day session: “Advancing Physical Literacy in Alberta: Continuing the Conversation,” at the Commonwealth Recreation Centre in Edmonton. The session engaged individuals working within diverse sectors, mapped out responsibilities for development of physical literacy, identified overlaps and gaps, and set priorities for 2017-18. The meeting’s findings helped serve as a strategic plan for stakeholders and partners going forward.
Sport Participation
In March of 2018, the term of the Sport Participation bilateral agreement between Canada and Alberta was amended from 2015-19 to 2015-22. The purpose of the agreement is to get Albertans "more active, more often" with barrier-free engagement in sport and physical activity. Under-represented and/or marginalized populations, including persons with disabilities, economically disadvantaged Albertans, new Canadians, Indigenous peoples and women, also benefit from this program. Canada and Alberta provide matching contributions of more than $3.7 million over the seven-year term of the agreement. An additional Indigenous bilateral supplement has been included in the agreement to increase the capacity and leadership of the Indigenous Sport Council (Alberta) and provide stable funding for the North American Indigenous Games.
Alberta Sport Connection | 2017-18 Annual Report 14
In 2017-18, the Sport Support Program supported partnership- based projects through the bilateral agreement with Sport Canada, including:
the Unified Sports Collaborative between Special Olympics Alberta and Alberta Schools Athletic Association, which provided opportunities for students to play together; a partnership between Alberta Golf and Hockey Alberta to help provide girls with more access to golf opportunities, concentrating on FUNdamentals and Learn to Train; an arrangement with Alberta Sprint Racing Canoe Association to create opportunities for people with disabilities to participate in two para-canoe disciplines for canoe and kayak; Tennis Alberta’s free “Learn to Play” programs for economically disadvantaged Albertans, new Canadians, Indigenous peoples and underprivileged elementary schools and boys and girls clubs. The work is in collaboration with Ever Active Schools; the Paralympic Sports Association and the Alberta Cerebral Palsy Sports Association collaborations with local sport organizations to deliver adapted sport programs targeting sledge hockey, power soccer, boccia, and para-cycling; Hockey Alberta strategies for under-represented groups, including female, para-hockey, and Indigenous population participation strategies; and the Steadward Centre and the Adapted Physical Literacy Symposium.
Northern Sport Initiative In 2017-18, the Northern Sport Initiative received $31,000 in consultative and financial support from Alberta Sport Connection to prepare for and participate in the 2018 Arctic Winter Games.
North American Indigenous Games Alberta Sport Connection worked with the Indigenous Sport Council (Alberta) who prepared and selected an Alberta Team to travel to the North American Games in Toronto, Ontario, July 16-23, 2017. The Alberta contingent included 393 athletes, coaches and support volunteers who participated in 12 sport activities from archery to volleyball.
Alberta Sport Connection | 2017-18 Annual Report 15
Alberta’s Future Leaders Program
Alberta Sport Connection coordinates the Alberta’s Future Leaders program. This program receives significant support from the Alberta Foundation for the Arts (AFA) for its cultural component. The Alberta’s Future Leaders program is a partnership between Indigenous communities as well as the private sector.
In 2017-18, ASC contributed approximately $335,000 and AFA contributed more than $120,000. Each year, trained youth mentors are placed in host communities from April to August to provide sport, recreation, arts, cultural and leadership programming, while serving as positive role models. This program also supports a leadership retreat where youth develop leadership skills. In 2017-18, Future Leaders impacted more than 360 youth participants, and more than 1,450 program hours were provided by mentors in nine communities.
Coaching and Official Development
ASC supports coaching/officials and leadership development to assist in quality sport opportunities for Albertans. A total of 268 National Coaching Certification Program (NCCP) workshops and 39 home study program modules were delivered in 66 communities across Alberta. A total of 6,707 NCCP multi-sport modules were taken by provincial coaches. The Coach and Official Initiative grants provided $83,500 to support partner organizations across Alberta for the development of officials and coaches.
Online remote delivery programming was increased to help support further access to coaching education workshops. ASC introduced multi-sport Master Coach Developer support to provincial sport organizations to help increase the amount of coach and coach developer evaluations, and build sport evaluation and certification capacity. Alberta Sport Connection hosted a multi-sport learning facilitator professional development weekend that engaged provincial coaching leaders to outline future directions, and had all learning facilitators complete a personal improvement plan to help guide future areas of priority and support.
ASC supports the Canada Games Women’s Apprentice Coach Program, a partnership between the Canada Games Council and the Coaching Association of Canada. The program provides the opportunity to send two Indigenous coaches to the Canada Games in apprenticeship roles. ASC also supports the Indigenous Apprentice Coach Program, a partnership between the Aboriginal Sport Circle, Indigenous Sport Council – Alberta, the Canada Games Council, and the
Alberta Sport Connection | 2017-18 Annual Report 16
Coaching Association of Canada. The program provides the opportunity to send two Indigenous coaches to the Canada Games in apprenticeship roles.
Core Business Two: Multi-Sport Games
Multi-sport Games are significant sporting experiences for participants. They provide Albertans with opportunities to reach their athletic potential, pursue excellence and develop socially through ethical competition. These Games develop a sense of community while creating an environment in which pride, enthusiasm, inspiration and fair play thrive.
Alberta Sport Connection (ASC) provides opportunities for developing athletes and senior athletes to compete in multi-sport events by coordinating the Alberta Summer and Winter Games and the new Alberta Masters Games pilot. ASC also supports Team Alberta in Interprovincial Games, including: Canada Summer and Winter Games, Western Canada Summer Games, and the Arctic Winter Games, to allow Alberta‘s athletes to develop and display their talents and skills.
Goal: Support host communities, provincial sport organizations partners and participants in Alberta provincial, territorial and Arctic Games.
ASC coordinated Team Alberta’s participation in the 2017 Canada Summer Games, July 28 – August 13, 2017, in Winnipeg, Manitoba. The Canada Games are our nation’s largest multi-sport event and play a prominent role in developing some of Canada’s premier athletes. Team Alberta was comprised of 437 athletes, coaches, managers, and mission staff - representing 73 Alberta communities, competing in 17 sports, and finishing fourth in the overall medal standings. ASC also worked with the Indigenous Sport Council (Alberta) who prepared and selected an Alberta Team to travel to the North American Games in Toronto, Ontario, July 16-23, 2017. In total, ASC helped support 393 athletes, coaches and support volunteers to participate in 11 sport activities from archery to volleyball.
Alberta Sport Connection | 2017-18 Annual Report 17
From February 16-19, 2018, approximately 2,200 participants, their families and spectators attended the Alberta Winter Games in the Regional Municipality of Wood Buffalo. ASC helps host communities coordinate the Games, which allows Albertans 11-17 years of age to compete in a province-wide winter multi- sport competition. In total, more than 5,900 young Did you know? athletes throughout the The net economic activity (GDP) province participated in the Alberta Games and the generated by the 2016 Alberta zone qualification play-offs Summer Games in Leduc was leading up to the 2018 approximately $5 million, with $3 Games in Wood Buffalo. million occurring in the Leduc area. Over the last three fiscal years, ASC provided $420,000 to support the 2018 Alberta Winter Games. The net economic impact generated by past Games has resulted in a boost to provincial and local GDP of approximately $5 million and $3 million, respectively. ASC coordinated Team Alberta North’s involvement in the Arctic Winter Games, a high profile international circumpolar sport competition for northern and arctic athletes. The Games provide opportunities to strengthen sport development, promote the benefits of sport, build partnerships, and promote
cultural values. The 2018 Arctic Winter Games were held in Hay River and Fort Smith, Northwest Territories, March 18-24, 2018. Two hundred and thirty-seven athletes, coaches, cultural participants and mission staff, representing 36 Alberta communities north of the 55th parallel participated. Team Alberta North topped the medal standings for the first time in the history of the Arctic Winter Games.
Alberta Sport Connection | 2017-18 Annual Report 18
Core Business Three: Sport Excellence
ASC strives to give Albertans the opportunity to excel in sport to the level of their abilities and interests, helping to develop a sense of community and an environment in which pride, enthusiasm, inspiration and fair play thrive. Multi-sport games and major sport events allow participants to explore their full potential.
Goal: In collaboration with partners, deliver programs that facilitate sport excellence for Albertans.
Alberta-based Olympians & Paralympians with Premier Notley, Minister Miranda & ASC staff
In 2017-18, Podium Alberta provided support to Alberta's nationally carded high performance athletes and encouraged them to fulfill their educational goals. Participants in 42 sports were provided with access to high performance coaches and sports science practitioners, leading to greater opportunities. In total, the program provided approximately $1 million to 249 athletes.
In 2017-18, Alberta sent 66 athletes to the Olympic and Paralympic Games in PyeongChang, South Korea. Canada’s Olympians and Paralympians brought home a combined total of 57 medals, with 31 of those medals won by athletes who live and train in Alberta.
Since its inception, Podium Alberta has provided financial assistance to 760 athletes, including 266 who competed at the Olympics and Paralympics.
ASC works with many partners, such as WinSport, which operates Canada Olympic Park in Calgary, to support high performance sport in Alberta.
In addition, ASC supported the Canadian Sport Centre Calgary in its work with high performance athletes and furthering excellence, coaching and overall sport development.
ASC supported emerging athletes and coaches through the Alberta Sport Development Centres, a network of seven centres across the province: Northwest (Grande Prairie), Northeast (Fort McMurray), Capital Region (Edmonton), Central (Red Deer), Calgary Region (Calgary), Southwest (Lethbridge) and Southeast (Medicine Hat). Partners include Canadian Sport Centre Calgary, post-
Alberta Sport Connection | 2017-18 Annual Report 19
secondary education institutions and local municipalities as well as sponsors and provincial and local organizations. Services include performance testing and enhancement programs, informational seminars, mental training, sport nutrition and extended coaching.
A total of $597,000 was granted to 25 provincial sport associations employing provincial coaches as teachers and mentors of younger colleagues. These coaches work primarily with athletes aiming to excel at levels from the Alberta and Canada Games to international competitions like the Olympics and Paralympics.
International Sport Exchanges
International Sport Exchanges foster sport development, friendship and potential economic development. 2017-18 marked the second year of a new two-year exchange agreement with the provinces of Gangwon, Korea, and Hokkaido, Japan. In October/ November 2017, eight badminton competitors and five leaders visited our province from Hokkaido and in December 2017, a delegation of 10 cross- country skiers and five leaders visited Gangwon. The sport exchanges allow delegations to experience new customs and culture first-hand, while maintaining a strong relationship with Alberta’s twinned sister provinces.
Alberta Sport Connection | 2017-18 Annual Report 20
Hosting of Sport Events
ASC provides financial and consulting support to national, provincial and local sport organizations hosting sport events in the province. Western Canadian, national and international events are supported through the Event Sport program and the Winter Olympic Legacies program.
Alberta communities and sport groups are encouraged to host events up to and including World Championships and Olympics. Hosting events provides significant community enhancement and economic growth to our province.
In 2017-18, the Event Support Program provided $283,000 in grants to support 80 events attended by more than 22,000 athletes.
Major sport events supported by ASC included: Ford World Men’s Curling Championship, Canadian Rugby Championships, and the Under 18 Canadian Open “ASC’s Event Support Program Volleyball Championships.
provided $283,000 to support 80 ASC also contributed $600,000 to sport events in communities support World Cups in Men’s and throughout Alberta, that were Women’s Alpine Skiing; Long Track attended by more than 22,000 Speed Skating; Freestyle Moguls; Luge; Para Nordic and Ski Cross athletes” through the Alberta Winter Olympic Legacy Major Sports Events program.
In addition to providing representation on the joint ministry committee in adjudicating grant submissions, ASC contributed to the development of the Ministry of Culture and Tourism’s new Major Cultural and Sport Events Community Initiatives Program.
Core Business Four: Marketing and Fund Development
Alberta Sport Connection (ASC) plays a vital role in advocating and expressing the value of sport through marketing, sponsorship, communications, and fund development initiatives. Target markets include partners in the sport delivery system, including key decision makers, media and the general public.
Strategies related to ASC programs and services are guided by an Advocacy, Communications and Marketing Plan.
Goal: Promote the value of sport and ASC through advocacy, communications and sponsorship.
Alberta Sport Connection | 2017-18 Annual Report 21
In 2017-18, the ASC website continued to enhance the visibility of ASC’s identity as well as the availability of clear and accurate program information. Social media platforms (Twitter, Facebook, Instagram) are used to support and promote the Alberta Games, Interprovincial Games and other programs. Our quarterly electronic newsletter (E-News), spring, summer, fall and winter editions, continues to share the latest news and activities of the Alberta Sport Connection and provide highlights from Alberta’s sport sector. E-News is distributed to all ASC’s stakeholders and posted on the ASC website.
ASC also distributed news releases and media notices about athletes participating in Alberta’s multi-sport games and supporting Indigenous youth through the Alberta’s Future Leaders program.
Fundraising
Alberta Sport Connection raised funds through a variety of vehicles, including corporate sponsorship, donations and endowments to support programs and partner programs. In 2017-18, as a result of on-going marketing efforts, the Alberta Sport Connection worked directly with nine corporate sponsors (ATCO, Elite Promotional Marketing, Global/Corus, National Motor Coach, RBC, Alberta Milk, Rosenau Transport, TAG Advertising, and Konica Minolta) to support programs and increase brand awareness.
ASC funds and works closely with KidSport to support economically disadvantaged families to help increase and enhance opportunities to participate in sport. ASC participated in a province-wide used sport equipment campaign to source and provide equipment to identified youth. A KidSport 50/50 fundraising campaign held during the 2018 Alberta Winter Games in Wood Buffalo raised approximately $6,000.
Alberta Sport Connection | 2017-18 Annual Report 22
Performance Measures and Indicators
Core Business One: Sport Development
Performance Indicator 1.a: Percentage of growth in provincial sport organization membership
2014-15 2015-16 2016-17 2017-18 Percentage Target of Growth
768,210 804,928 (4%) 811,555 (1%) 787,977 (-3%) -3% 2%
Source: Association Development Program Application survey 2017-18
• Description: The categories of membership include athletes, participants, coaches, leaders, officials and other.
• Results: In 2017-18, the overall membership in Alberta provincial sport organizations decreased by 2.9 percent per cent.
• Analysis: This performance indicator is in transition due to the implementation of the new Funding and Accountability Framework for provincial sport organizations. The definition of membership has been clarified to ensure consistency among reporting organizations. The slow recovery of Alberta’s economy could also be a factor in the small decrease in membership rates. Membership numbers are based on the reported total of individual memberships from 82 provincial sport organizations.
Alberta Sport Connection | 2017-18 Annual Report 23
Performance Indicator 1.b: Number of Albertans that have achieved National Coaching Certification Program (NCCP) Certified/Trained status
2014-15 2015-16 2016-17 2017-18 Target
Certified: 658 1,011 1,007 1,085 1,025
Trained: 5,384 5,239 7,685 7,560 7,500
Source: Coaching Association of Canada Locker data-base
• Description: Coaches achieve “certified” status by completing all evaluation requirements in areas such as program design, practice planning, performance analysis, program management, ethical coaching, support to participants during training, and support to participants in competition.
Coaches achieve “trained” status for a particular coaching context by completing all of the required training components within a specified context.
• Results: 1,085 Albertans achieved NCCP “certified” status within the 2017-18 fiscal year.
7,560 Albertans achieved NCCP “trained” status within the 2017-18 fiscal year.
• Analysis: Activity in this indicator is sport specific and determined by the needs of individual sport organizations.
The number of coaches to achieve NCCP “certified” status in 2017-18 remained consistent with the last fiscal year and exceeded our target. This increase from previous years is a result of sports completing their coaching contexts and shifting their focus to increasing the number of trained and certified evaluators. This trend is expected to continue as the capacity to evaluate increases throughout the sport system.
The number of coaches who achieved NCCP “trained” status in 2017-18 decreased by approximately 1.5 per cent, but this number can fluctuate annually, dependent on specific sport organizational needs. The number of trained coaches is expected to remain relatively consistent over the next few years as coaches continue to complete required training components.
Alberta Sport Connection | 2017-18 Annual Report 24
Performance Indicator 1.c Number of individuals from marginalized and under- represented groups that provincial sport organizations and other ASC programs reach through targeted programming
2014-15 2015-16 2016-17 2017-18 Target
240,166 250,797 260,083 316,224 255,000
Source: Association Development Program online survey 2017-18
- Description: Associations that target under-represented and/or marginalized populations and the number of individuals engaged in that programming.
- Results:
Under represented/ 2015-16 2016-17 2017-18 marginalized population
Indigenous 26,396 21,883 22,952
Persons with disabilities 6,848 7,969 9,389
Women and girls 183,818 213,876 262,489
Economically disadvantaged 22,390 14,229 19,160
New Canadians 11,345 2,126 2,234
Total 250,797 260,083 316,224
Analysis: This performance indicator is in transition due to the implementation of the new Funding and Accountability Framework for provincial sport organizations (PSOs). The definition of membership has been clarified to ensure consistency among reporting organizations. This programming is self-reported by 82 PSOs, which offer programs and services to under- represented and/or marginalized populations.
Alberta Sport Connection | 2017-18 Annual Report 25
Core Business Two: Multi-sport Games
Performance Indicator 2.a: Number of participants who compete in the Alberta Summer (ASG), Winter (AWG) and Alberta Masters Games (AMG)* and zone playoffs
Games 2013-14 2014-15 2015-16 2016-17 2017-18 Target
ASG* N/A 4,378 N/A 4,371 N/A
AWG* 6,809 N/A 6,353 N/A 5,964 6,350
Source: 2017-18 Alberta Summer and Winter Games Reports
• Description: The Alberta Games consist of both Summer and Winter Games. Provincial sport organizations provide a list of qualifying athletes who participated at the zone playoffs for the Games. Athletes compete at zone playoffs, held three to four months prior to the Games, trying to qualify as members of the zone team.
• Results: 5,964 athletes participated in the Alberta Games and zone playoffs for the 2018 Alberta Winter Games.
• Analysis: Zone playoffs are individually coordinated by the eight zones and various sport organizations throughout the province. Promotional activities and recruitment to encourage participation can vary from zone to zone and year-to-year. The sports of boxing and squash had reduced numbers due to conflicting competitions close to the Winter Games. The location of the 2018 Winter Games may have resulted in some reduced numbers in playoff participation due to increased travel distances.
*The Alberta Summer Games and the Alberta Winter Games are held in alternate years.
* The first Alberta Masters Games (pilot project) will be held in August 2019 in Rocky Mountain House and Clearwater County
Alberta Sport Connection | 2017-18 Annual Report 26
Performance Indicator 2.b: Team Alberta finishes in the top three at Canada Games (CG) and Western Canada Summer Games (WCSG)
Games 2014-15 2015-16 2016-17 2017-18 Target
CG 4th No Games* No Games* 4th 3rd
WCSG No Games 2nd No Games No Games 3rd
Source: 2017-18 Team Alberta Final Results Summary
• Description: This examines the competitiveness of Team Alberta compared to other provincial/territorial teams. The target is for Alberta to finish consistently among the top three overall at Interprovincial Games.
• Results: Team Alberta finished fourth at the 2017 Canada Summer Games in Winnipeg, Manitoba, July 28 – August 13, 2017.
• Analysis: Canada Games are held every two years, alternating between summer and winter. The Western Canada Summer Games are held every four years. Results recognize the placement of Team Alberta in comparison to the rest of the country. At the 2017 Canada Summer Games provincial teams from other jurisdictions were particularly strong, resulting in a 4th place finish for Alberta.
Performance Indicator 2.c: Percentage of satisfaction with the Team Alberta/Team Alberta North Games experience:
Games 2013-14 2014-15 2015-16 2016-17 2017-18 Target
CG 93.8% 99.3% No Games* No Games* 100% 100%
WCSG No Games No Games 100% No Games No n/a Games
AWG 93.8% No Games 100% No Games 100% 100%
Source: 2017-18 Canada Summer Games & Arctic Winter Games, Athlete & Coach Evaluation Summary
• Description: This examines the value of Team Alberta/Team Alberta North’s participation at Games. The target is 100 per cent satisfaction.
• Results: At both the Canada Games and the Arctic Winter Games, 100 per cent of athletes and coaches indicated their overall Games experience as being satisfactory or excellent.
Alberta Sport Connection | 2017-18 Annual Report 27
• Analysis: Canada Games are held every two years, alternating between summer and winter. The Western Canada Summer Games are held every four years and the Arctic Winter Games are held every two years. Results recognize the value and importance of the athletes and coaches as well as staff and support volunteers.
* Because the Canada Games alternate between summer (July) and winter (February) every two years, there are fiscal years in which the Games do not occur. The 2015 Canada Winter Games were held in the 2014-15 fiscal year and the 2017 Canada Games were held in the 2017-18 fiscal year, which is why no Canada Games were held during fiscal 2015-16 and fiscal 2016-17.
Core Business Three: Sport Excellence
Performance Indicator 3.a: Number of high performance athletes receiving assistance through the Podium Alberta Program:
2014-15 2015-16 2016-17 2017-18 Target
241 214 254 249 255
Source: High Performance Sport, Podium Alberta data base
• Description: This performance indicator highlights the number of Alberta-based athletes, carded at the national level, who live and train in the province while fulfilling educational goals.
• Results: In 2017-18 Podium Alberta provided support to 249 athletes in 42 sports.
• Analysis: Podium Alberta supports para and able-bodied athletes who compete at the highest levels of national and international competition and live and train in Alberta or who temporarily train in other locations due to specific training environments. The program helps increase access to high performance coaching, sport-science practitioners and improved training and competitive opportunities. Funding is provided to athletes who are carded at the national level. Carded athletes are those performing at a recognized international standard. The number of Alberta-based athletes receiving funding varies from year-to-year based on athlete performance.
Alberta Sport Connection | 2017-18 Annual Report 28
Performance Indicator 3.b: Number of athletes receiving sport science services in their communities from Alberta Sport Development Centres (ASDC):
2014-15 2015-16* 2016-17* Target
6,911 9,147 8,779 9,170
Source: ASDC annual review document, reporting period, July 1, 2016 – June 30, 2017
• Description: This performance indicator captures the number of athletes who receive sport science services from the ASDCs within their region. ASDCs are located in: Northwest (Grande Prairie); Northeast (Fort McMurray); Capital Region (Edmonton); Central (Red Deer); Calgary Region (Calgary); Southwest (Lethbridge); and Southeast (Medicine Hat).
• Results: The seven ASDCs provided 8,779 athletes with sport science services.
• Analysis: The ASDCs provided 8,779 athletes with access to sport science services within their region. Providing access to these services allows athletes to stay and train longer while at home. Athletes and supporters are becoming more aware of the benefits of sport science services to athletic performance. Numbers decreased in the 2016-17 reporting period. Reporting methods were adjusted to ensure consistency among regions. As a result the established target was not achieved.
*Data reporting period is between July 1 and June 30 of the following calendar year.
Core Business Four: Marketing and Fund Development
Performance Indicator 4.a: Website and social media traffic (Twitter, Facebook and Instagram) as monitored by tracking analytics:
Social media 2016-17 2017-18 Target source
Website traffic* n/a 96,021 n/a users 468,221 page views
Social media 10,338 12,420** 11,370 followers
Source: Website and social media account tracking analytics
Alberta Sport Connection | 2017-18 Annual Report 29
• Description: This performance indicator highlights the number of Albertans and other individuals from the sport sector visiting the ASC website and following our social media accounts.
• Results: In 2017-18 there were 96,021 users and 468,221 page views of ASC’s website. Our Twitter, Facebook and Instagram social media accounts had 12,420 followers.
- Analysis: Individuals and organizations in the sport sector throughout Alberta, Canada and elsewhere look to ASC as a source of information, or a source to share information on current activities, events, trends and issues. Visits to our website and followers of our social media accounts continued to increase in 2017-18.
*Performance indicator is under development. ASC amalgamated its three websites in 2016-17. Targets will be established in future business plans.
** Social media followers as at December 31, 2017. Data for January 1 – March 31, 2018 was not available
Performance Indicator 4.b: Percentage of Albertans participating in organized sport:
Category 2015-16 2016-17 2017-18 Target
Adults 23% 25% 24% 24%
Children 54% 64% 59% 65%
Source: 2018 Survey of Albertans on Culture and Tourism
• Description: Adults or children who participated in a physical activity governed by a set of rules and undertaken competitively as part of a league, club or organization.
• Results: In 2017-18, results were consistent with the previous year. Nearly one in four Albertans participated in an organized sport. Hockey (22%), soccer (22%) and curling (15%) were the most common organized sports that adult Albertans participated in. Among adults with children, nearly two in three (59%) have children who have participated in an organized sport in the past year. The most commonly attended organized sports for children are soccer (40%), swimming (23%) and hockey (21%).
- Analysis: The Survey of Albertans on Culture and Tourism results showed that Albertans more likely to have participated in organized sport in the past 12 month were: 18-34 years old; males; had a household income over $80,000; had a university or college education; and those with children in the household.
Alberta Sport Connection | 2017-18 Annual Report 30
Performance Indicator 4.c: The amount of self-generated revenue:
2014-15 2015-16 2016-17 2017-18 Target
$1,838,000 $1,857,000 $1,854,000 $2,050,000 $2,000,000
Source: ASC Financial Statements
• Description: ASC secures self-generated revenue through donations, sponsorship and fees to off-set costs of programs.
• Results: $2,050,000 was raised to offset the ASC budget.
• Analysis: The amount of self-generated revenue increased by $195,000 from the previous fiscal year. This reflects an increase from the Government of Canada in program support of $83,000 and additional other revenue of $115,000.
Note on Financial Statements
In accordance with 9(4) of the Fiscal Planning and Transparency Act, financial statements are available in the Ministry of Culture and Tourism 2017-18 Annual Report.
Alberta Sport Connection | 2017-18 Annual Report 31
Corporate Sponsors
Long-standing corporate sponsors who provide financial support to our programs:
Alberta Games Alberta's Future Leaders
Alberta Sport Leadership Conference
Alberta Sport Connection | 2017-18 Annual Report 32
Social Media Contact Information
Alberta Sport Connection albertasport.ca @AlbertaSport_ AlbertaGames @goTeamAB TeamAB
Alberta Sport Connection Alberta Games
Alberta Games TeamAB
Alberta Sport Connection | 2017-18 Annual Report 33