International Theatrical Marketing Strategy
International Theatrical Marketing Strategy Main Genre: Action Drama Brad Pitt Wardaddy 12 Years a Slave, World War Z, Killing Them Softly Moneyball, Inglourious Basterds, The Curious Case of Benjamin Button Shia LaBeouf Bible Charlie Countryman, Lawless, Transformers: Dark of the Moon, Transformers: Revenge of the Fallen, Eagle Eye, Indiana Jones and the Kingdom of the Crystal Skull Logan Lerman Norman Noah, Percy Jackson: Sea of Monsters, Stuck in Love, The Perks of being a Wallflower, The Three Musketeers Michael Peña Gordo Cesar Chavez, American Hustle, Gangster Squad, End of Watch, Tower Heist, 30 Minutes or Less CONFIDENTIAL – DO NOT DISTRIBUTE Jon Bernthal Coon-Ass The Wolf of Wall Street, Grudge Match, Snitch, Rampart, Date Night David Ayer Director Sabotage, End of Watch Target Audience Demographic: Moviegoers 17+, skewing male. Psychographic: Fans of historical drama, military fans. Fans of the cast. Positioning Statment At the end of WWII, a battle weary tank commander must lead his men into one last fight deep in the heart of Nazi territory. With a rookie soldier thrust into his platoon, the crew of the Sherman Tank named Fury face overwhelming odds of survival. Strategic Marketing & Research KEY STRENGTHS Brad Pitt, a global superstar. Pitt’s star power certainly is seen across the international market and can be used to elevate anticipation of the film. This is a well-crafted film with standout performances. Realistic tank action is a key interest driver for this film. A classic story of brotherhood in WWII that features a strong leader, a sympathetic rookie, and three other entertaining, unique personalities to fill out the crew.
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