NEWSLETTER December 2016 Contents NEWSLETTER

MESSAGE FROM THE CHAIRMAN 1

COUNTRY NEWS 2 Miksi Chocolate invests more in Skating Sports in Ghana 2 Onga delights participants of the 2016 Homofest with a Cooking Contest 2 Cowbell supports the NCCE Constitution Quizz in Ghana 3 Cowbell Afahye Basketball Tournament Ends With Team-Accra Sweeping All Gold Medals for Both the Men’s and Women’s Division 3 Cowbellpedia is once again a huge success in 4 Quill Awards Winner visits Promasidor and applauds the Thomson Foundation Course 4 Promasidor’s path to corporate responsibility 5 Twisco invades the streets with a hot new campaign 5 Promasidor Algeria’s vision for the future 6 Sossi brings joy to the SOS Children’s Village 6 Sossi sponsors Dreams, Zambia’s hottest music talent show 6 Drink-O-Pop teams up with Supa Strikas 7 Amila and Pick ’n Pay amaze and excite with Super Animal cards 8 Amila Ami spotted at heritage sites across South Africa 8 Promasidor Kenya launches Miksi Flavour refill sachets 9 Promasidor Kenya launches the new Wow 500g Party Pack 9 Promasidor Algeria launches the Le Berbére “Open and Win” Campaign! 9

THE LAUNCH PAD 9 Promasidor Algeria launches the Spirit in Action internal project 10 Promasidor mourns the tragic passing of Hervé Lekemo 10 Promasidor MALAWI mourns the passing of Prescott Sabola 10

OBITUARIES 10

Feel free to click on the above titles to jump to the relevant article. Message from the Chairman

1 | Back to content page Brand Manager of Onga Mrs Emmeline Tagoe expressed her delight with the entire celebration and also congratulated the participating districts Country News for making the contest a successful one. Mrs. Tagoe also assured the contestants of the brand’s commitment to continuously support activities from Mr Saka Acquaye, who represented the the Center and the Tourism Ministry in MIKSI CHOCOLATE INVESTS Sports Ministry on the day, commended order to keep projecting the food culture MORE IN SKATING SPORTS IN Miksi Choco for the sponsorship and of the country. GHANA appealed for more. “I want to thank the Miksi Choco brand for the good The year’s Homofest, which marks Brand Manager for Miksi Chocolate, Mrs work done in helping the ministry build the 3rd edition of the celebration, was Linda Nartey, has indicated the brand’s the best skating team to represent the made more colourful by the rich cultural interest in investing more resources country in International competitions,” display by chiefs, and people of Ga- into skating in order to develop the Mr Acquaye said. He also congratulated Dangbe communities. sport in Ghana. She made this known the winners and urged them to train was the Onga cooking contest, which during the 2016 National Skating more in order to meet the international ONGA DELIGHTS saw 16 different groups representing tournament, which was sponsored by standard. PARTICIPANTS OF THE 2016 the various districts in the region. Miksi Chocolate. HOMOFEST WITH A COOKING Participants prepared indigenous meals Winners of the competition were CONTEST from their various districts in addition to The competition saw breath-taking presented with Miksi Chocolate the indigenous Festival meal, “Kpokpoi” performances from most skaters as products and cash prizes The 2016 edition of the Homogeneous with a touch of Onga. they battled for the highly coveted prize known sports in the country. “As a Festival Celebration, Homofest, came package. Nine Skating Clubs across brand we are interested in investing At the end of the contest, La Dade to a successful end with a delightful the country graced the occasion, which resources and committing our efforts Kotopon Municipal Assembly emerged cooking contest put together by Onga turned out to be one of the best events to the development of skating in the winners, while Ada Foah and Ga and the Centre for National Culture. held in the last few years. Unity Skating country. I must also add how excited East Assembly came in 2nd and Club emerged as overall winners in the we are about sponsoring this event The festival, which marks the climax 3rd respectively. The Winners were heated tournament, which was held on because it has provided an opportunity of all Homogeneous traditional festival presented with deep freezers, Gas the forecourt of the Trade Fair Centre. for us to thank Ghanaians for their celebrations in the regional capital, stoves and industrial Microwaves in patronage of the Miksi Choco product Greater Accra, saw a colourful display of In an interview, Mrs Nartey said addition to the Onga souvenirs and since its emergence into the market,” art and culture by the chiefs and people supporting the tournament is part of products. she explained. of the region. Key to the celebration efforts by the brand to promote lesser-

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2 | Back to content page COWBELL SUPPORTS THE NCCE COWBELL AFAHYE CONSTITUTION QUIZZ IN GHANA BASKETBALL TOURNAMENT ENDS WITH TEAM-ACCRA Cowbell’s commitment to support SWEEPING ALL GOLD MEDALS educational activities in the country FOR BOTH THE MEN’S AND continues unabated. The brand WOMEN’S DIVISION headlined this year’s series of the NCCE Constitution quiz, which climaxed at Brand manger for Cowbell, Mr Joseph the main auditorium of the Pentecost Ashong, has announced plans to invest University College in Accra on the 12th and support the growth of basketball in of October 2016. Hundreds of students the country. He made this known after a from 30 different schools in the Ga successful Cowbell-Afahye basketball Central Municipal Assembly thronged tournament, which was organized as the auditorium to witness a heated clash part of the Afahye festival celebration between the competing schools. The first in the Central region. Twelve selected part of the competition saw seven Junior The second part of the competition went basketball teams from different parts of “Accra Select Team” took home the High schools (JHS) battle for the bragging a notch higher, after an exciting clash the country took part in the two-day heated winning trophy, gold medals, a mouth- rights as the champions of this year’s quiz between four selected senior high schools competition. watering cash prize as well as Cowbell competition. (SHS) from the Assembly. St John’s products for emerging 1st in the men’s Grammar school emerged as winners, The tournament ended with two teams division while the 2nd and 3rd went to To the surprise of many, contestants from while Apostle Safo SHS came in second from Greater Accra Region taking home “Kumasi Select Team” and “Reformers” of Liberty Preparatory School took home followed by the Odorgornor SHS in Gold medals for both the Men’s and the Ghana Prison Services respectively. the winning trophy after they took the third. They were also awarded shopping Women’s division. The competition, which lead in all the rounds in the competition. vouchers and goodies from Cowbell. The was organized in collaboration with the Each contestant was awarded a Dell competition, which is an initiative of NCCE After7 Basketball club, took place at the laptop, a 1992 constitution booklet, plush Cape Coast stadium in the Central with full sponsorship from Cowbell, seeks interested in the holistic development of Cowbell products and souvenirs, as well region. to educate students on the content of the the individual Ghanaian student and that is the Ghana Navy team. 3rd position went as a full speech and prize-giving day 1992 constitution, which is the highest law to Team Galaxy with a winning package of why, apart from always providing healthy Presenting the prizes to both winning sponsorship package for their school. of the land. the bronze medals and cash prizes as well nutritious Cowbell products for the kids, teams, Mr Ashong, described the Defending Champions, Glorious Jesus as Cowbell products. School chalked up second, while Papty Speaking at the end of the event, we partnered with the NCCE to organize tournament as very competitive and also Preparatory School came in third. Both Brand Manager for Cowbell, Mr Joseph this event to encourage students to keep one of the best he has watched in the schools were awarded stationery- Ashong, congratulated all the schools reading more about the constitution in country. He also re-echoed Cowbell’s shopping vouchers for all contestants on a great job and assured them of order to become responsible citizens,” Mr commitment to support basketball and as well as products and souvenirs from Cowbell’s commitment to continuously Ashong added. called on all players to continue to give For the female category, Accra Security Cowbell. support the quiz. “Cowbell as a brand is their best in order to push basketball in Services won 1st after a heated final with Ghana onto the international scene.

3 | Back to content page journalism. I was a complete print and the content is accurate,” he added. COWBELLPEDIA IS ONCE AGAIN A HUGE SUCCESS IN QUILL AWARDS WINNER reporter, but I discovered during the Ajibola Amzat, a journalist with The NIGERIA VISITS PROMASIDOR AND Summer Convergence Course run by Guardian newspaper, won the overall APPLAUDS THE THOMSON Thomson Foundation and propelled by prize and was supposed to attend the The 2016 Cowbellpedia Mathematics Competition came to a glorious FOUNDATION COURSE Promasidor that there was a lot more Summer Convergence Course, but end with Juliet Ekoko and Ayoola Oguntade, both of The Ambassadors in today’s journalism profession. The the timing coincided with the Master’s College, Ota, winning the Junior and Senior categories The first runner-up in the 2016 experience gained during the course Degree programme he was studying respectively. The winners got N1 million each and an all-expense paid Promasidor Quill Awards, Olatunji makes journalism more mobile and for in the US. As a result of that, he excursion outside the country. Ololade, has commended Promasidor captivating,” he said. ceded the UK training to Ololade. Nigeria for the Thomson Foundation Ekoko, The 12-year old daughter of a mathematician, was described Welcoming him to his office, Mr Thiry While Amzat’s write-up, Home Away, Summer Convergence Course, which by her mother, Funmi Ekoko, as very diligent. Her father, Eyimofe said he felt fulfilled as Ololade was was adjudged the best entry, Ololade’s is part of the overall prize for the annual Ekoko, was very elated as he thanked God and Promasidor for the practically equipped by the Summer Sorrowful Song from the Valley of Iva competition. honour and opportunity given to the family. The winner, who aspires Journalists, parents, teachers and students watching the final episode live from Convergence Course. “Part of the goal was picked as the first runner-up in the the TV screen to be a medical doctor, also expressed gratitude to God and dedicated Ololade, who has just returned from of Promasidor Quill Awards is to impact 2016 edition of the competition. her victory to God, her teacher, her parents and her friends for their towards education, saying it is the most important investment for the Britain after attending the course, gave positively on the quality of journalism encouragement. “I am very happy today. I am very grateful to God future of the children of Nigeria, especially the girl-child, because it the commendation during his visit profession in Nigeria such that the who has given me the grace and power to become a star today. allows them greater power to make informed choices. He saluted the to Olivier Thiry, Managing Director, quality of the reports circulated is high Indeed, the scripture: we are what we are by the grace of God, has finalists for their excellent performance and assured all present that Promasidor Nigeria, in his Isolo, Lagos come to fulfilment in my life today,” she told journalists. Promasidor will continue to support the academic development of office. He disclosed that before he Nigerian children. attended the course, he was a complete In the senior category, Ayooluwa Oguntade, also of The Ambassadors print journalist who had limited College, won the competition and the ultimate prize. Oguntade, who experience in contemporary journalism. has been a class captain, a class representative and now the Head Boy of his school, also ascribed his success to God and his teachers. However, Ololade described the course He aspires to study Engineering at the University and run his own as a rare experience. “I am seizing company. “The top CEOs I read about studied engineering and run this opportunity again to express my their own companies. I also want to have an engineering degree and heart-felt appreciation to Promasidor run my own company,” he said. Nigeria for giving me the privilege to attend the course. It is a once in lifetime The winner, who loves ‘Ofada rice and beef stew’ also intends to experience, which has practically invent a flying car to ease the traffic gridlock, especially on Nigerian changed my orientation to journalism”, roads. he stated. His father, Bodunrin Oguntade expressed great appreciation to God According to him, the training has and the organisers of the competition for the initiative, which he widened his horizon beyond traditional believes will shape the future of Nigerian youth. journalism. “Before I travelled, In his welcome address, the Managing Director of Promasidor Oguntade Ayooluwa, winner Senior Category (left) and Juliet Ekoko I had limited experience about online Ololade Olatunji Lateef with Mr Olivier Thiry, MD, Promasidor during his visit to Nigeria, Olivier Thiry, reiterated the commitment of the company winner Junior Category (right). Promasidor office, Isolo, Lagos.

4 | Back to content page NEWSLETTER Best Corporate Social Responsibility PROMASIDOR’S PATH TO Performing Company of The Year 2014. CORPORATE RESPONSIBILITY Presenting the award to Promasidor Corporate Social Responsibility at the Okota Country Club, Lagos, His (CSR) is an approach whereby Royal Majesty, Oba Kabiru Kolawole companies embed economic, social Agbabiaka described Promasidor as a pacesetter for others to follow in terms of and environmental concerns into their TWISCO INVADES THE STREETS WITH A HOT NEW CAMPAIGN corporate culture. From Lagos, Cross CSR, adding that the community sees the River, Kaduna, Oyo, Rivers, Delta positive impact of Promasidor every year As from November 13th this Year, Twisco invaded the streets, subways, and many states across the country, in the areas of education, infrastructural supermarkets, public transportations places and malls with a national billboard Corporate Social Responsibility development, health and economic campaign covering 37 cities. Bezzaf Choco, Bezzaf Twisco (A lot of Choco, A lot initiatives are becoming major pillars empowerment amongst others. of Twisco) is the new rallying cry for all chocolate Lovers! The Twisco Muffins are of the public relations activities used by now available in 55g pocket-sized packs! This is the perfect size for Twisco Muffins companies to reach their markets. This to be enjoyed anywhere, anytime. The Bezzaf Choco, Bezzaf Twisco campaign approach also takes into consideration lasted a month and also introducing the 825g Twisco Chocolate Spread, a size for how organizations engage with their For instance, Promasidor Nigeria has Last year, Promasidor also emerged as all chocolate lovers’ families to enjoy Twisco Choco Spread together. external and internal stakeholders been invited to receive the award of one of the winners of the within the business and value chain, the Best Company in Education at Government Support-Our-Schools- and transparently demonstrates how the prestigious Gala Awards Dinner at Initiative Corporate Social Responsibility businesses are mitigating the impact the end of this year. The Gala Awards Award for 2014. The award was of their activities on the community and Dinner, part of activities marking the given to Promasidor in recognition our common environment. 26th AGM/PR Week of the Lagos of the company’s contribution to the Promasidor Nigeria is one of the State Chapter of the Nigerian Institute Lagos State Government Ministry companies in Nigeria that is a socially of Public Relations, was inspired by of Education Support Our Schools responsible corporate organization the desire to recognize and reward Initiative project for promoting teaching with a good track record of corporate corporate organizations and individuals and learning of Mathematics through a social initiatives. The company’s for their ground-breaking investments mathematics competition in all public CSR is driven by a vision to always in CSR projects and to encourage more senior secondary schools in the state. investment in the practice. So, all roads be responsible and responsive to its In recognition of the enormous lead to the Civic Centre in Victoria various stakeholders. Over the years, contributions of Promasidor Nigeria Isiaka Lawal (right) and Oladipupo Meya Island, Lagos on Wednesday, 21st (left) on behalf of Promasidor present gift the company has been very active to the Isolo community of Lagos, the December 2016 where Promasidor to Osolo of Isolo during a courtesy visit to in supporting national development Osolo of Isolo Kingdom, the Council Nigeria will receive the awards for Best the ‘Oba’. aspirations in line with that vision. of Chiefs and the entire Isolo Kingdom Company in Education. had earlier named Promasidor The

5 | Back to content page PROMASIDOR ALGERIA’S Dreams is currently in its fourth season. SOSSI BRINGS JOY TO THE SOS Auditions are held three months prior to VISION FOR THE FUTURE CHILDREN’S VILLAGE the first flighting, which then runs for three months culminating in the Grand Finale on Promasidor Djazair has been growing SOS Children’s Villages International is a 30 December 2016. considerably with the new brand world-wide, non-governmental organization extensions and the acquisition of Le that is dedicated to helping children in need, The Dreams team travels to main cities Berbère, along with the its factory and whether they are orphaned, abandoned across the country scouting for talent. 300 employees. or their families are unable to care for Thousands of young people, aged between 15 and 35 audition for a shot at the Top 50, Now is the time for Promasidor Djazair them. They give these children a family environment in which to develop. The family who then travel to Zambia for a one-week to rethink its footprint in Algeria, by boot camp, where the Top 15 contestants boosting innovation and making itself approach is based on these principles: each child needs a mother and grows up are selected. The lucky 15 then take part in agile and ready for the future. To the live performances, on which the public reach this vision, Promasidor Djazair’s most naturally with brothers and sisters in their own house within a supportive village vote for the best. Sossi sponsored the boot top management held a reflection camp and provided breakfast and lunch for environment. SOS Villages allow children The Sossi Chefs cooking at the Cultural Gala weekend in Tunisia early in November. the contestants. Accompanied by two professional Promasidor Djazair’s Management Team in Tunisia to live according to their own culture and coaches, the management team has religion, and express their individual abilities, SOSSI SPONSORS DREAMS, worked together and shared their ideas In addition to strengthening the launched together with the coaches interests and talents, so that they may ZAMBIA’S HOTTEST MUSIC to find the best way to put the new already existing strong links among and 45 Promasidor Executives have grow up to become successful members TALENT SHOW footprint in place. top management, six big projects were been selected to define the roadmaps of society. The Villages are active in 133 countries, with the Zambian affiliate based in and the implementation of these 6 big Tasty Sossi, your favourite soya meal, is Lusaka on Great North Road. projects immediately after getting back proud to be a sponsor of Dreams Zambia, to Algeria. Sossi, our nutritious soya-based product, was a music talent search that mirrors similar The six projects are Culture Value and proud to sponsor the Village’s Independence shows like Idols, The Voice and X-factor. Cultural Gala. We cooked delicious Sossi behaviour; Agility and Organizational The show focuses on discovering the wealth meals for all of the 600 children of the Village, Efficiency; Management, Leadership, of talent in Zambia. Upcoming music stars and gave them samples of Drink-O-Pop Inspiration and Motivation; Recognize are turned into instant nationwide icons that powdered soft drinks and Cowbell powdered and Make our Talents Evolve; ultimately find fame, not only in Zambia, but milk. Prizes were also awarded to the best Performance Indicators; and also beyond its borders. The show has been students. We, at Promasidor, support any Promasidor’s Imprint. Based on the running annually since 2012 on the national initiative that puts the welfare of children first, principle of inclusion, these wide- broadcaster and attracts scores of viewers and we look forward to supporting the Village ranging projects will be extending week in and week out. through 3 phases and include more and in any way we can in the future. more of our staff until June 2018.

Bart Willems, Lionel Moulin, Norya Benkritly, Sadmir Sadaoui and Abad Fatima Zohra.

6 | Back to content page The show makes dreams come true to achieve his own goals in life. Dreams for aspiring young musicians, who can come true for anyone if they have are given a platform to kick-start their an eye for opportunity and seize it. For those of you who don’t know much Drink-O-Pop is proud to be one of their careers. It is also a dream come true for Luckie wanted to give young people, DRINK- Zambians, who want to see high quality who have singing talent, the opportunity about Supa Strikas, let’s fill you in. Supa partners and sponsors, along with O-POP TEAMS film and TV productions. to begin their success story. Dreams Strikas is a comic and an animated TV Chevron, Caltex, Metropolitan Life, KFC UP WITH SUPA also offers opportunities for individuals series about a much-loved football team and MTN amongst a host of others, both The winner drives away with a car with special skills in the film industry, STRIKAS dubbed “the world’s greatest”. The comic local and international. as the Grand Prize. He or she is also series was first published in South Africa in like editors, directors, producers and so Drink-O-Pop can also boast a world- provided with shopping cash and a Your favourite powdered 2000 and immediately became an instant on, to build their skills and contribute to class team of flavours and offerings. Our prestigious recording deal with Jadba soft drink has teamed favourite, attracting legions of supa fans. the building of the industry in Zambia. powdered soft drink range consists of 20 Recordings South Africa (also Dreams up with your favourite With the overwhelming success of the Dreams Zambia has worked with flavours, from cream soda to strawberry Consultants for VP records, Warner soccer team. That’s comic, a TV series was produced in 2009, brands like Samsung SA, Barclays and everything in between. Our sparkling music, Sony ATV and more). right Drink-O-Pop and with an initial run of 47 episodes. Today the Bank, BancABC, Mara-Mentors and Drink-O-Pop Kido range consists of seven Supa Strikas have comic and the series can be viewed across Dreams has three judges: Kenny Tonga many more. Most recently, Sossi has great, fruity flavours in a kid-friendly joined forces Africa, Latin America, Asia and Europe. (CEO of Powerfm and a Mandela joined this impressive list of sponsors. bottle, making it ideal for school lunch so that you Washington Fellow), Mukuni Mulundika The plot revolves around the adventures boxes. Drink-O-Pop is also sugar and score with 45 (a seasoned musician), and Kalenga of the team while trying to win the Super preservative-free, making it suitable for unique new Mubanga (an actor and TV presenter). League trophy in their country, Strikaland. diabetics. packs, featuring all As they traverse the globe, while playing The show is the brainchild of the your favourite Supa Strikas characters, So, wherever you are, grab a super-cool, the best teams in the world, they explore Starcom Zambia (Member of the which are perfect to collect and swop with Supa Strikas sachet of Drink-O-Pop and the roots of the game and come into Publicis Group) CEO Luckie Chiyowele. friends. We’ll be kicking off with the new enjoy the refreshing cool taste. contact with unscrupulous players and Dreams was an idea that came to him packs across the Southern African region coaches from rival teams. as a result of being assisted by people from the beginning of December onwards. Countries include South Africa, Botswana, Namibia, Lesotho and Swaziland.

7 | Back to content page It’s all part of our #SpotAmi campaign, AMILA AND PICK ’N PAY ame flavour and 5 of the s which ran on Facebook from the 11th to Buy ER ANI AMAZE AND EXCITE WITH ack of SUP get 1 p 25th November. Once our friends had SUPER ANIMAL CARDS become familiar with Ami, we launched a colouring-in competition with two Every child should learn more about our images fans had to colour in. The main natural environment and the amazing idea was to create engagement on our and exotic animals that inhabit our page and present Ami to the world. world. Which is why it was so exciting Winners walked away with an Amila that Amila and Pick ‘n Pay joined forces hamper, which included a T-shirt, cap, to bring shoppers, and especially kids, ruler lip balm, pen and a delicious box the Super Animal card packs. All the of Amila ice tea. The campaign was a customer had to do was purchase five great success and we look forward to The promotion ran from the 8th to great, with kids getting a real kick out sachets of Amila powdered soft drink or more exciting Ami promotions in the 21st of August 2016 at all Pick ‘n Pay of seeing their pictures posted. All in all AMILA AMI SPOTTED AT iced tea, which equates to around R15, future. stores nationwide. Kids were going the promotion was a great success and to receive a pack of four Super Animals. HERITAGE SITES ACROSS wild for all the Super Animal cards they we look forward to similar ventures in All in all there were 108 animals to SOUTH AFRICA collected. It was not only fun, but also the future. collect and swop with friends. The educational, as kids got to learn about wide variety of animals included the We have to say that Ami, our Amila all their favourite animals and the exotic fastest, the toughest, the deadliest, the character, is quite a patriotic chap. worlds they live in. Amila also ran a weirdest, the fiercest and many, many He’s been spotted at heritage sites promotion on its Facebook page, where more too numerous to mention. There around South Africa, everywhere from kids were encouraged to take a picture was also an extra-special set of the Big the Union buildings in Tswane to Table of themselves with an Amila sachet and Five: buffalo, rhino, leopard, elephant mountain in the Cape. But not quite all the Super Animal cards, and then post and lion, which can all be found in our of him was shown, because we were it to the page. The participation was super, great country. teasing our Facebook friends by merely showing parts of his body and face, so that they had to guess as to his true identity and familiarise themselves with the character.

8 | Back to content page PROMASIDOR ALGERIA LAUNCHES THE LE BERBÉRE “OPEN AND WIN” CAMPAIGN!

The Launch Pad Open the Box, find the winning ticket and the tablet is yours! On October 1st this year, Le Berbère launched a new marketing campaign called “Open & Win”. In the preceding weeks, Le Berbère’s packaging adopting this concept. However, players don’t have a 500g pack, so displayed the state-of-the-art tablets to be won. Cross-media marketing PROMASIDOR KENYA to accelerate the rate of adoption, PROMASIDOR KENYA there was an opportunity to drive the through Algeria’s most popular radio channels, billboards across the LAUNCHES MIKSI FLAVOUR PKL has now launched 500g re-fill LAUNCHES THE NEW WOW highest volume gain in the formal country and digital coverage through Facebook, ensured that the REFILL SACHETS sachets and the 240g at competitive 500G PARTY PACK trade. The reasons for this launch campaign was a great success and we quickly started to receive calls price points. The other objective recommendation were guided by from winners. On October 27th, a ceremony was held with all the monthly The beverage category in Kenya has of the 240g is to bridge the gap The maize snacks category in research, which showed that 80% winners from around the country. They were received by Promasidor expanded, with the major players between the 30g and 500g packs, Kenya has expanded over the last of consumers would purchase a Djazair’s MD as well as the Marketing Manager, who handed the tablets being Nestle (Milo & Ovaltine), especially in the mini-marts and few years. The major players are 500g pack. This value-for-money to the lucky winners. Cadburys (Drinking chocolate and small supermarkets. These new line Bites (Norda), WOW (PKL), and purchase is perfect for parties, an Cocoa), Excel Chemicals (Raha) extensions provide an opportunity Amigos (Supa Snacks) within the unmet consumer need. The new and Kenafric Industries (Choco to increase Miksi Flavours’ on-shelf Nairobi modern trade. The WOW pack will further strengthen our Primo). presence. brand has been available in the position on-shelf within the formal Kenyan market for over 20 years channels. Promasidor Kenya launched Miksi and is loved by children. All current flavoured 500g tubs and 30g sachets in March 2014 as the first three-in-one product offering in the market. The consumer is slowly

For trade support wobblers and shelf strips were developed.

To safeguard and increase our space we have also developed unique shelf defenders, which also give us “ownership” of the category The above NPD’s are expected to grow the volumes for the Kenyan brands in this quarter and going forward!

9 | Back to content page and work in a more dynamic environment. PROMASIDOR ALGERIA In December next year, an event is to be LAUNCHES THE SPIRIT IN ACTION held, in order to reward the best team per INTERNAL PROJECT value as well as the overall number one team, which will win the first session of this Obituaries At Promasidor Djazair we believe in the project. More news regarding this project is importance of our values. After having coming soon. communicated them earlier this year, the Corporate Communication Department has PROMASIDOR MOURNS THE PROMASIDOR MALAWI MOURNS THE PASSING OF PRESCOTT now launched an internal competition to TRAGIC PASSING OF HERVÉ SABOLA make them live internally through all levels LEKEMO of the company. Prescott joined Food Products Ltd (now Promasidor Malawi) in 1999 and worked as Combined in the acronym E.S.P.R.I.T each Hervé Brice Kenfack Lekemo died tragically a financial controller till his death. Prescott collapsed in the office on 14th November initial represents a pillar of Promasidor’s in a train crash in Cameroon on the 21st 2016 after he suffered a second stroke and died in hospital on the 16th November Development program: Excellence, October 2016. Hervé was appointed Group Marketing Category Director in January 2016. He was born on 2nd September 1953 and is survived by his wife and 4 children: Service, Passion, Research, Integrity and 2015. He leaves his wife, Carole and their three children Channel, Tony and Esther. Arthur, Tamandani, Frank and Caroline. Talent. All of these values constitute the He will be dearly missed, may his soul rest Hervé’s professional career started in 2002 in the British American Tobacco group profile of the executives that we strive to in peace. in Cameroon. He also worked for Nestle West and Central Africa, and was based in have at Promasidor Djazair. Ghana. Before joining Promasidor, he was Sales and Marketing Director of Unipal Because we value every single Talent at Central Africa. He had already travelled to most countries in the Promasidor group Promasidor, we have put together teams during the last 22 months, sharing his vast experience and expertise. consisting of 6 executives. These teams Paul Rose and Daniel de Suza joined the Promasidor Cameroon management team represent different departments and aim in Douala and travelled to his native village of Bafou for the funeral. Eulogies offered to bring our executives together to work by friends, family and colleagues testified to the tremendous talent he possessed, closely and identify problems to be solved both as a professional and as a community leader. Hervé completed his MBA at after 8 weeks. The members of the team INSEAD in Fontainebleau, France from 2008 to 2009. It was there that he committed are rotated in order to include as many himself to the development of Africa, vowing never to seek employment outside of executives as possible within a year. Our the continent. Among other initiatives, Hervé hosted a local radio show in Douala, Promasidorians have all shown great which gave business advice to budding entrepreneurs and career guidance to young interest in the project, bringing to it their people finding their way in the world. He had a life ambition of playing a leading acumen and creativity. role in helping improve the governance of the administration of his country and the In the Esprit En Action Project, each continent. His high level of energy, integrity, competence combined with modesty and executive can be a project manager for respect of his fellow men and women were just some of the many attributes that Hervé 2 months, with the duty of increasing demonstrated during his life. interactions between departments, The Promasidor group has lost an extremely valuable member of our senior promoting excellence, improving the management and we are all saddened by his passing. Our thoughts are with his internal service, innovating and have the family, friends and colleagues. team’s ideas heard, express their talent

10 | Back to content page NEWSLETTER May this holiday season sparkle and shine, may all of your wishes and dreams come true, and may you feel this happiness all year round.

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