NEWSLETTER December 2016 Contents NEWSLETTER MESSAGE FROM THE CHAIRMAN 1 COUNTRY NEWS 2 Miksi Chocolate invests more in Skating Sports in Ghana 2 Onga delights participants of the 2016 Homofest with a Cooking Contest 2 Cowbell supports the NCCE Constitution Quizz in Ghana 3 Cowbell Afahye Basketball Tournament Ends With Team-Accra Sweeping All Gold Medals for Both the Men’s and Women’s Division 3 Cowbellpedia is once again a huge success in Nigeria 4 Quill Awards Winner visits Promasidor and applauds the Thomson Foundation Course 4 Promasidor’s path to corporate responsibility 5 Twisco invades the streets with a hot new campaign 5 Promasidor Algeria’s vision for the future 6 Sossi brings joy to the SOS Children’s Village 6 Sossi sponsors Dreams, Zambia’s hottest music talent show 6 Drink-O-Pop teams up with Supa Strikas 7 Amila and Pick ’n Pay amaze and excite with Super Animal cards 8 Amila Ami spotted at heritage sites across South Africa 8 Promasidor Kenya launches Miksi Flavour refill sachets 9 Promasidor Kenya launches the new Wow 500g Party Pack 9 Promasidor Algeria launches the Le Berbére “Open and Win” Campaign! 9 THE LAUNCH PAD 9 Promasidor Algeria launches the Spirit in Action internal project 10 Promasidor mourns the tragic passing of Hervé Lekemo 10 Promasidor MALAWI mourns the passing of Prescott Sabola 10 OBITUARIES 10 Feel free to click on the above titles to jump to the relevant article. Message from the Chairman 1 | Back to content page Brand Manager of Onga Mrs Emmeline Tagoe expressed her delight with the entire celebration and also congratulated the participating districts Country News for making the contest a successful one. Mrs. Tagoe also assured the contestants of the brand’s commitment to continuously support activities from Mr Saka Acquaye, who represented the the Center and the Tourism Ministry in MIKSI CHOCOLATE INVESTS Sports Ministry on the day, commended order to keep projecting the food culture MORE IN SKATING SPORTS IN Miksi Choco for the sponsorship and of the country. GHANA appealed for more. “I want to thank the Miksi Choco brand for the good The year’s Homofest, which marks Brand Manager for Miksi Chocolate, Mrs work done in helping the ministry build the 3rd edition of the celebration, was Linda Nartey, has indicated the brand’s the best skating team to represent the made more colourful by the rich cultural interest in investing more resources country in International competitions,” display by chiefs, and people of Ga- into skating in order to develop the Mr Acquaye said. He also congratulated Dangbe communities. sport in Ghana. She made this known the winners and urged them to train was the Onga cooking contest, which during the 2016 National Skating more in order to meet the international ONGA DELIGHTS saw 16 different groups representing tournament, which was sponsored by standard. PARTICIPANTS OF THE 2016 the various districts in the region. Miksi Chocolate. HOMOFEST WITH A COOKING Participants prepared indigenous meals Winners of the competition were CONTEST from their various districts in addition to The competition saw breath-taking presented with Miksi Chocolate the indigenous Festival meal, “Kpokpoi” performances from most skaters as products and cash prizes The 2016 edition of the Homogeneous with a touch of Onga. they battled for the highly coveted prize known sports in the country. “As a Festival Celebration, Homofest, came package. Nine Skating Clubs across brand we are interested in investing At the end of the contest, La Dade to a successful end with a delightful the country graced the occasion, which resources and committing our efforts Kotopon Municipal Assembly emerged cooking contest put together by Onga turned out to be one of the best events to the development of skating in the winners, while Ada Foah and Ga and the Centre for National Culture. held in the last few years. Unity Skating country. I must also add how excited East Assembly came in 2nd and Club emerged as overall winners in the we are about sponsoring this event The festival, which marks the climax 3rd respectively. The Winners were heated tournament, which was held on because it has provided an opportunity of all Homogeneous traditional festival presented with deep freezers, Gas the forecourt of the Trade Fair Centre. for us to thank Ghanaians for their celebrations in the regional capital, stoves and industrial Microwaves in patronage of the Miksi Choco product Greater Accra, saw a colourful display of In an interview, Mrs Nartey said addition to the Onga souvenirs and since its emergence into the market,” art and culture by the chiefs and people supporting the tournament is part of products. she explained. of the region. Key to the celebration efforts by the brand to promote lesser- NEWSLETTER 2 | Back to content page COWBELL SUPPORTS THE NCCE COWBELL AFAHYE CONSTITUTION QUIZZ IN GHANA BASKETBALL TOURNAMENT ENDS WITH TEAM-ACCRA Cowbell’s commitment to support SWEEPING ALL GOLD MEDALS educational activities in the country FOR BOTH THE MEN’S AND continues unabated. The brand WOMEN’S DIVISION headlined this year’s series of the NCCE Constitution quiz, which climaxed at Brand manger for Cowbell, Mr Joseph the main auditorium of the Pentecost Ashong, has announced plans to invest University College in Accra on the 12th and support the growth of basketball in of October 2016. Hundreds of students the country. He made this known after a from 30 different schools in the Ga successful Cowbell-Afahye basketball Central Municipal Assembly thronged tournament, which was organized as the auditorium to witness a heated clash part of the Afahye festival celebration between the competing schools. The first in the Central region. Twelve selected part of the competition saw seven Junior The second part of the competition went basketball teams from different parts of “Accra Select Team” took home the High schools (JHS) battle for the bragging a notch higher, after an exciting clash the country took part in the two-day heated winning trophy, gold medals, a mouth- rights as the champions of this year’s quiz between four selected senior high schools competition. watering cash prize as well as Cowbell competition. (SHS) from the Assembly. St John’s products for emerging 1st in the men’s Grammar school emerged as winners, The tournament ended with two teams division while the 2nd and 3rd went to To the surprise of many, contestants from while Apostle Safo SHS came in second from Greater Accra Region taking home “Kumasi Select Team” and “Reformers” of Liberty Preparatory School took home followed by the Odorgornor SHS in Gold medals for both the Men’s and the Ghana Prison Services respectively. the winning trophy after they took the third. They were also awarded shopping Women’s division. The competition, which lead in all the rounds in the competition. vouchers and goodies from Cowbell. The was organized in collaboration with the Each contestant was awarded a Dell competition, which is an initiative of NCCE After7 Basketball club, took place at the laptop, a 1992 constitution booklet, plush Cape Coast stadium in the Central with full sponsorship from Cowbell, seeks interested in the holistic development of Cowbell products and souvenirs, as well region. to educate students on the content of the the individual Ghanaian student and that is the Ghana Navy team. 3rd position went as a full speech and prize-giving day 1992 constitution, which is the highest law to Team Galaxy with a winning package of why, apart from always providing healthy Presenting the prizes to both winning sponsorship package for their school. of the land. the bronze medals and cash prizes as well nutritious Cowbell products for the kids, teams, Mr Ashong, described the Defending Champions, Glorious Jesus as Cowbell products. School chalked up second, while Papty Speaking at the end of the event, we partnered with the NCCE to organize tournament as very competitive and also Preparatory School came in third. Both Brand Manager for Cowbell, Mr Joseph this event to encourage students to keep one of the best he has watched in the schools were awarded stationery- Ashong, congratulated all the schools reading more about the constitution in country. He also re-echoed Cowbell’s shopping vouchers for all contestants on a great job and assured them of order to become responsible citizens,” Mr commitment to support basketball and as well as products and souvenirs from Cowbell’s commitment to continuously Ashong added. called on all players to continue to give For the female category, Accra Security Cowbell. support the quiz. “Cowbell as a brand is their best in order to push basketball in Services won 1st after a heated final with Ghana onto the international scene. 3 | Back to content page journalism. I was a complete print and the content is accurate,” he added. COWBELLPEDIA IS ONCE AGAIN A HUGE SUCCESS IN QUILL AWARDS WINNER reporter, but I discovered during the Ajibola Amzat, a journalist with The NIGERIA VISITS PROMASIDOR AND Summer Convergence Course run by Guardian newspaper, won the overall APPLAUDS THE THOMSON Thomson Foundation and propelled by prize and was supposed to attend the The 2016 Cowbellpedia Mathematics Competition came to a glorious FOUNDATION COURSE Promasidor that there was a lot more Summer Convergence Course, but end with Juliet Ekoko and Ayoola Oguntade, both of The Ambassadors in today’s journalism profession. The the timing coincided with the Master’s College, Ota, Ogun State winning the Junior and Senior categories The first runner-up in the 2016 experience gained during the course Degree programme he was studying respectively. The winners got N1 million each and an all-expense paid Promasidor Quill Awards, Olatunji makes journalism more mobile and for in the US.