AMU NOWRUZ E-MAGAZINE | NO. 2 | MARCH2019 21MAR . HAPPY NOWRUZ Nowruz, the Connection Nowruz, the Connection Chain of Iranian Folks Chain of Iranian Folks The largest and the most important Iranian celebration Iranian Carpet, Universal Art Iranian carpet with thousand years of antiquity is one of the most gorgeous displays of Iran handicrafts. Canada Nation of Immigrants About Persia • History [1] Contents AMU NOWRUZ E-MAGAZINE | NO. 2 | MARCH2019 Editorial 06 21MAR . HAPPY NOWRUZ Nowruz, the Connection Nowruz, the Connection Chain of Iranian Folks Chain of Iranian Folks The largest and the most important Iranian celebration About Persia Iranian Carpet, Universal Art Iranian carpet with thousand years of antiquity is one of the most gorgeous displays of Iran handicrafts. Canada Nation of Immigrants History 08 Elam, A Great Champion in Ancient World AMU NOWRUZ E-MAGAZINE NO.02 MARCH 2019 UNESCO Heritages 12 Iran, UNESCO, Intangible Heritage 20 Nowruz, The Connection Chain of Iranian Folks Editorial Department Farshid Karimi, Ramin Nouri, Samira Mohebali Art & Culture Editor In Chief Samira Mohebali 24 Nomads Shiva Aghili, Maryam Atiyabi, Katherin Azami, Elnaz Darvish, Fereshteh Authors 28 Delicious Taste of Nowruz Derakhshesh, Saeed Emani, Elham Fazeli, Forough Haddad, Nasim 34 Persian Carpet, Universal Art Mohammadi, Shirin Najvan, Simin Saghafi, Daryanaz Zandi 38 Traditional Iranian House Translator and Editor Razieh Gilani 46 Nowruz Music Abbas Jafari, Mehdi Ghazanfari, Akbar Ashtari , Asghar Besharati, 48 Golabgiri, The Ancient Iranian Tradition Photographers Mojtaba Shahmoradi, Ibrahim Khadem Bayyat, Marjan Moshtaghian, Reza Milani Climate & Nature 50 Cover Photo Chinara Rasulova Parts of Iran’s Nature Art Director & Graphic Designer Negar Ganji Iran Today Logo Designer Emad Navi 56 Recreation Activities Illustrator Hossein Ojaghi Infographists Negar Ganji, Farzaneh Abangar, Parinaz Ghashghaie Attractions Social Media Manager Mitra Aghi Public Relations Ramin Nouri 58 Spring and the Time to Travel 64 Isfahan, A memorial from Safavid Glory Financial Affairs Farshad Karimi 68 Traveling to Iran during Nowruz. Yes or No? Special Thanks To Bashir Momeni, Bahram Khalafi, Saeed Rayen, Shiva Emamverdi, Mohammad Zarei, Erfan Namiyan, Ali Asadi, Mostafa Mostafavi, Farzaneh Hamedi, Mehdi Ghazanfari, Hadi Ghazanfari, Hamzeh About Canada Alizadeh, Reza Alizadeh, Sirus Dehghan, Mohammad Sharifi, Shahab Nazari, Adel Nikjoo and Safa Historical Guest House, Parsian Sepanta Canada Nation of immigrants 70 Company, Chakad Asayesh Insurance Company Canada & UNESCO Cultural Heritage 72 Address 2nd Floor, No. 7, Barmak Alley, Alvand Str., Arjantin Sqr. Tehran-Iran Telefax +98 21 88656690 Services Email [email protected] 74 From Yalda to Maranjab Desert Web www.amunowruz.travel 02 04 01 Amu Nowruz Travels Company Amu Nowruz Travels Company is authorized by Iran Cultural Heritage, Handicrafts and 03 Tourism Organization and has established its commercial brand under the title of ‘‘Amu Nowruz”. Amu Nowruz or Uncle Nowruz is a 05 cultural figure which is known among all the countries that follow the Nowruz tradition. The company is seeking to professionally introduce traveling as a means of peace and friendship to everyone. Amu Nowruz not only encourages foreigners to visit Iran tourist attractions but also provides an opportunity for the Iranians to visit different parts of the world. The company came into existence based on the idea of encouraging people to travel, to boost their personal spirits, to develop life quality and to improve their health. It is trying to reach international standards in terms of goods and The Story of Amu Nowruz services quality. The main goal of this company Once upon a time there was an old man called Amu Nowruz (Uncle is to provide tourist information about Iran Nowruz). He knew lots of stories about traveling. The lovely, experienced and other destinations of the world for the and wise old man who used to set out on a journey on the first day of potential tourists and also to facilitate the spring to visit different parts of the world during the rest of the year. He strolled process of consciously choosing a destination. slowly to reach and visit Naneh Sarma (a mythical character in Iranian folklore). Naneh Sarma To fulfil this purpose, the company offers lots was in love with Amu Nowruz. Each year and by the end of winter and coming of spring, she of tours, both domestic and overseas. It also welcomed Amu Nowruz. So, she woke up early in the morning to clean the house, set the Haft Sin has visa consulting services and provides travel table and prepared the utensil required for entertaining Amu Nowruz. She counted the seconds insurance, tickets and hotels for customers for his arrival. But she was not lucky since every year and exactly before arrival of she fell asleep. with different tastes and competitive The story was repeated every year, Amu Nowruz reached there but he didn’t like to disturb Naneh prices. ‘‘Amu Nowruz” also provides various Sarma and wake her up. He sat next to her for a while, ate something and picked a flower from the recreations such as educational, ecotourism, yard to put it on Naneh Sarma’s scarf before leaving. Once the sun shone in her face, she woke cultural and commercial tours and some up, at that moment she realized what had happened, Amu Nowruz came there but again she was other tours with the highest possible deeply asleep and she had to wait for another year to meet Amu Nowruz… quality. It’s trying to address a wide range The story of Amu Nowruz is a folk tale in the oral literature of Iran and some other countries of audience and maintain their loyalty. that share the ancient ritual of Nowruz, a short tale which has been handed down to the next The company has established the website generations orally. Naneh Sarma represents the cold season while Amu Nowruz is the symbol of www.persiaadvisor.travel in a bid to of New Year and change in nature. These two fairy characters symbolize the arrival of the new introduce Iranian tourism potentials in an season and a new chapter in the lives of people. Old things give way to new ones in the spring and different aspects of the lives of people are renewed. Amu Nowruz is the symbol of that renewal. international level to both make them aware of the attractions of Iran and to satisfy the needs of foreigner tourists who travel to Iran. Photo: 1. Velveteye 2. Emily Marie Wilson 3. Knavakon 4. Charlie Waradee/ Shutterstock 5. Abbas Jafari Editorial Spring, the Season of Renewal Hi Another Nowruz arrived and I am truly cheerful, the nature is moving toward freshness and renewal and everywhere is covered in green. Nowruz literally means «new day» and this renewal is what makes the ancient event of Nowruz meaningful. During all these years and as the ambassador of Nowruz, I have been travelling to many countries to introduce the ancient creed of Nowruz to the world. Now, I should confess that freshness of this renewal during historical ups and downs helped to survive and develop this historical celebration in different regions. Nowruz not only is the beginning of a fresh nature but also a reason of formation of the creeds whose bases are rooted in freshness and avoidance of darkness and badness, hence it can be said that the global creed of Nowruz has penetrated into different dimensions of lives of those people who celebrate it in their culture. It has been effective in all aspects of human life, from their personal renewal to life environment. By the freshness of nature, arrival of a new season and , renewal of our life environment, let s make our spirit fresh as well, make our heart happy and grow hope in our life. , Let s make significant changes in our personal attitudes by the renewal of the nature, travelling to different cities is a good solution to make these changes as the alterations in each season provide good opportunity to travel to the regions which we have not visited before and we can find new experiences which lead into our mental development. I wish you all a happy new year along with new changes, innovations and travels. On behalf of all my colleagues in Amu Nowruz travel agency, I would like to congratulate all the world and specially those who celebrate this ancient creed on the arrival of global day of Nowruz, 21st March. Illustrator: Hossein Ojaghi Yours faithfully, Amu Nowruz Hossein Ojaghi [6] Editorial Editorial [7] Illustrator: Elam whose story started since four Chogha Zanbil Ziggurat consists of a five- thousand years ago is geographically limited floor and echelon-form temple which was to Bakhtiari Mountains from the North, built in 1250 B. C. to worship the god who to the shores of Persian Gulf till around protected Shush, today only 25 meters of current Bushehr province from the South, the building remained i.e. about 2 floors and to Mesopotamia region (in current Iraq) a part of third floor is also sound. Chogha from the West and to a part of current Fars Zanbil is known as the first religious building province from the East, the territory which of Iran. Elam presently includes Khuzestan, Lorestan, part Let’s go back to the history of Elam. In of Ilam and Bakhtiari Mountains. 12th century B. C., Elam was still highly A Great Champion in Ancient World From 2400 B. C. to 645 B. C. Elam government powerful and the kings of this dynasty was sometimes independent and sometimes fought with Babylon government (one of was under the command of the governments the governments of Mesopotamia region) Elnaz Darvishi M. A. in History of Mesopotamia region (a region between several times and achieved some conquests.