Command Center Best Practices 2 | COMMAND CENTER BEST PRACTICES

What’s Inside:

Command Centers Are Vital in Risk Management...... 3

Predict Business Critical Signals to Stay Ahead of Threats...... 5

Analyze Trends and Behaviors that Could Escalate...... 6

Act Immediately to Eliminate Potential Threats...... 7

Prevent and Mitigate Risk No Matter Where You Are...... 8

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How to Protect People and Organizational Assets with Location-Based Intelligence

COMMAND CENTERS ARE VITAL IN RISK MANAGEMENT The command center is designed to be a collaborative space where organizations can come together across functions to work on addressing and mitigating risks. Oftentimes, command centers are a physical space, but can also serve as a virtual space that displays information to better understand what is happening. The goal of the command center is to better identify a common operating picture that provides rich data on employees, locations, and assets to help eliminate potential threats and maintain safety. As the importance of the command center continues to rise, integrating intelligence has become a critical data source for security teams to analyze and take action.

Security professionals can now predict, respond to, and analyze social data to create a safe work environment and protect employees 24x7x365. Social media intelligence plays a vital role in protecting employees, intellectual property, assets, physical locations, and the organization’s brand.

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LOCATION-BASED INTELLIGENCE ADDS CONTEXT AND VALUE Social media is instrumental in building out the complete picture of what command centers can offer security teams. The volume of information on social media is staggering and continues to grow every year:

• 500 million tweets a day.

• 80 million photos and video shared daily on

• 1 billion monthly active users on YouTube

Including other social sources like , , VK and , makes it undeniable that there are massive amounts of mentions on a daily basis about the organizations that security professionals are tasked to protect.

Traditionally, organizations have monitored social media by keywords, , and social handle. This type of in- telligence appeals toward marketers to get a better understanding of what people are saying about their brand. Lo- cation-based social media intelligence has become a valuable component for security teams because it provides ac- tionable data that is tied to specific geographic locations. The command center serves as the optimal environment for security teams to monitor location-based data and take action, in real-time to enhance necessary security procedures.

There are several benefits for security teams to begin incorporating location-based social media intelligence in their command center.

• Protection of employees and those under your mission

• Protection of physical assets and infrastructure

• Protection of image/brand

By gathering this rich set of data, teams will be more effective in their ability to predict, analyze, and act on security concerns that affect their people, property, and other physical assets.

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PREDICT BUSINESS CRITICAL SIGNALS TO STAY AHEAD OF THREATS

Stay ahead of developing topics, trends or potential situations of interest with proactive listening and alerting from real-time location-based intelligence. See what’s happening around your executives, employees, partners, and locations/facilities wher- ever they are through real-time video, photo, and text content.

PREVENT THE UNKNOWN Prevent the unknown through 24/7 listening of multiple specif- ic locations of interest, allowing quick reactions to threatening information.

KEEP ASSETS SAFE Protect executives and other key employees by understanding their surroundings at all times at any location.

PROTECT YOUR BRAND Protect brands and minimize loss by identifying fraud and counterfeiting and seamlessly sharing information with the au- thorities. Geofeedia Features:

Real-Time Search Discovery Search Recordings

Search for real-time posts See where specific key- Aggregate and archive all within specific locations words, hashtags or phras- social media content from or with specific keywords, es are being discussed multiple places that matter hashtags or phrases. around the world historical- to your organization within ly and in real-time. a single recording. Streamer Alerts Mobile App

Visualize new content in re- Be notified immediately for Take the power of Geofee- al-time from multiple loca- important content with re- dia on-the-go through our tions on a single screen. al-time notifications based mobile app and responsive on specific keyword or emails. username triggers.

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ANALYZE TRENDS AND BEHAVIORS THAT COULD ESCALATE

Analyze social activity and trends in real-time so you can take preemptive action, improve response times during crisis situa- tions, and improve your overall business continuity plan. Raw intelligence data points captured from social media allow intelli- gence analysts to weave a story together, based on many data points, to make informed recommendations and decisions.

ARCHIVE & ANALYZE Analyze archived data to identify keyword trends, time-based activity, influential posters, activity trends, social media sourc- es, sentiment and more.

GAIN INSIGHTS Gather insights about specific days, hours, and locations by social media network for any location of interest.

EXPORT & EXTRACT Easily extract the social media data that matters to you and share it with your organization in PDF or CSV format. Geofeedia Features: Analytics Sentiment Filter

Mine archived data to identify Understand and measure Easily access the most keyword trends, time-based the social sentiment for relevant content by applying activity, influential posters, your brand at locations that date, time, keyword, user- activity trends, social media matter. name and network filters. sources, and more. Translate Influencers Image Recognition

Quickly translate search Research social profiles Better understand the con- results to 45+ languages across multiple networks of images by analyzing with a single click. to discover and individual’s post images, assigning a location- posts, their description, and including most common interactions when using keyword filters with others’ profiles. and alert criteria. .

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ACT IMMEDIATELY TO ELIMINATE POTENTIAL THREATS

Location-based streaming enables you to monitor offices, facilities, event areas, and other physical simultaneous- ly to identify and respond to potential threats. While one post can matter, social media paired with your team’s domain exper- tise and situational awareness will uncover intelligence that has been hiding in plain sight. Be there when it matters most.

RESPOND IN REAL-TIME Respond to crisis situations by accessing massive amounts of real-time, geotagged social media data from multiple sources.

PREVENT WORKPLACE VIOLENCE Keep your employees safe by knowing what they are talking about and sharing inside facilities.

SECURE LIVE EVENTS Secure live events with perimeters drawn around event facilities and nearby areas to monitor social activity in real-time.

Geofeedia Features: Streamer Collections Engagement

Visualize new content in re- Curate the content that Engage with and al-time from multiple loca- matters to you for addition- Instagram posts to easily tions on a single screen. al review or publishing. search, curate, and engage with people in real-time directly from Geofeedia. Mobile App Salesforce Inte- Data Export gration Take the power of Geofee- Easily extract the data that dia on-the-go through our Leverage social data for matters to you and share mobile app and responsive sales lead generation or it with your organization in emails. customer service support. CSV or PDF format. PREVENT AND MITIGATE RISK NO MATTER WHERE YOU ARE

In today’s fast-paced environment, it is vital to understand social media as it relates to incidents, threats, and disruptions that can impact global organization’s people, supply chains, brands, and assets. While still valuable, traditional risk mitigation tools and tac- tics are slowly falling by the wayside without properly marrying them together with social media intelligence. Integrating location-based social media data into command centers allows you to ensure you can stop potential threats -- before they start. Protecting your assets means being there -- no matter where you are.

Contact Geofeedia for a personalized demo today.

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