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THE MAGAZINE FOR COMMUNICATORS & LEADERS | JUNE 2017 Speech opening techniques from recent contest winners. A Guide to Civil Social Communication Minding Your Manners in a Digital World VIEWPOINT TOASTMASTER® Publisher 2016–2017 OFFICERS Daniel Rex International President Managing Editor Mike Storkey, DTM Suzanne Frey International President-Elect Senior Editor Balraj Arunasalam, DTM Paul Sterman First Vice President Associate Editor Lark Doley, DTM Mary Nesfield Second Vice President Digital Content Editor Deepak Menon, DTM Shannon Dewey Immediate Past President Editorial Assistant Jim Kokocki, DTM Mariam Jehangir The Meaning of Chief Executive Officer Graphic Design Daniel Rex Susan Campbell Secretary-Treasurer Cover Design Jennifer Quinn Recognition Bianca Montoya ne of the cornerstones of our organiza- 2016–2017 BOARD OF DIRECTORS tion is recognition. We all thrive on it. Margaret Page, DTM Matt Kinsey, DTM O Region 1 Region 8 With the end of the Toastmasters year at hand, Jim Kohli, DTM Steve Chen, DTM and the last-minute rush to finish and submit Region 2 Region 9 David McCallister, DTM Michael Osur, DTM our educational achievements before the July deadline, it is time to consider the Region 3 Region 10 ninth commitment in the Toastmaster’s Promise: “To adhere to the guidelines Monique Levesque- Teresa Dukes, DTM and rules for all Toastmasters education and recognition programs.” There are no Pharoah, DTM Region 11 Region 4 David Fisher, DTM shortcuts to earning genuine recognition. Recognition that has not been earned in Magnus Jansson, DTM Region 12 the prescribed manner is not meaningful recognition. To believe there is a way to Region 5 Nagaraja Rao, DTM Vera Johnson, DTM Region 13 “beat the system” both demeans the achievement you are claiming and the genuine Region 6 Elisa W. Tay, DTM achievements of others who followed the rules. Russell L. Drake, DTM Region 14 Region 7 Occasionally, the temptation to reach a personal goal clouds one’s ability to realize that the value is in completing the task fully and properly; not in receiving TOASTMASTERS INTERNATIONAL® P.O. Box 9052, Mission Viejo, CA 92690 U.S.A. the recognition. We must remember our organization’s core values of integrity, +1 949-858-8255 • Fax: +1 949-858-1207 respect, service and excellence, and apply these values when seeking education or Voicemail: +1 949-835-1300 www.toastmasters.org recognition awards. CONTACTING WORLD HEADQUARTERS For information on joining or building a club, visit: www.toastmasters.org There are no shortcuts to earning genuine recognition. Article submission: [email protected] Letters to the Editor: [email protected] To change address, log in to: www.toastmasters.org Clubs, too, are bound by the ninth promise. Take, for example, the club that has fulfilled all its goals under the Distinguished Club Program in the current Toastmasters International Mission: program year and so decides to withhold additional member achievements during We empower individuals to become more the year and instead wait to apply the credit toward the next year. I have heard effective communicators and leaders. an over-enthusiastic vice president education say, “It gives us a flying start in the new year.” But this does not truly represent what the club accomplishes in the coming year. Any recognition that depends on the member achievements of the WHERE LEADERS ARE MADE previous year is not genuinely earned—and it also denies such members the timely www.toastmasters.org recognition they deserve. The Toastmaster magazine (ISSN 00408263) is published monthly by Toastmasters International, Inc., 23182 Arroyo Vista, Rancho Santa The same holds true for districts, as the desire to become Distinguished can Margarita, CA 92688, U.S.A. Periodicals postage paid at Mission Viejo, occasionally override adherence to the promise. Unfortunately, at times one hears CA and additional mailing office. POSTMASTER: Send address change to the Toastmaster magazine, P.O. Box 9052, Mission Viejo, CA 92690, U.S.A. of “paper clubs and paper members” submitted at the eleventh hour to achieve Published to promote the ideas and goals of Toastmasters International, a recognition to which the district is not entitled. In such instances, little thought is nonprofit educational organization of clubs throughout the world dedicated to teaching skills in public speaking and leadership. Members’ given to the district leaders who follow—the ones who are left to pick up the pieces. subscriptions are included in the $45 semi-annual dues. The official publication of Toastmasters International carries authorized I urge you all to do the work that truly entitles you to the recognition you are notices and articles regarding the activities and interests of the organiza- seeking. Such accomplishments are memorable and something to feel proud of. tion, but responsibility is not assumed for the opinions of the authors of other articles. The Toastmaster magazine does not endorse or guarantee Does an award for something you have not done properly mean anything? Only the products it advertises. you can answer that question. Please “Remember Your Fellow Member” when Copyright 2017 Toastmasters International, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. submitting your achievements for recognition. Not responsible for unsolicited material. Toastmasters International, the Toastmaster logo and the Toastmaster Inter national Emblem are trademarks of Toastmasters International registered in the United States, Canada and many other countries. MIKE STORKEY, DTM Marca registrada en Mexico. International President Printed in U.S.A. 2 WHERE LEADERS ARE MADE MEMBERS’ FORUM Clubs around the world find plenty of reasons to celebrate. See how these members had fun in different settings. u Carrington club members in Carrington, North Dakota, bundle up for a photo op in the snow while celebrating the club’s 25th anniversary. Members, founders, dignitaries and guests of the Eclectic Dialectics Toastmasters in Cerritos, California, celebrate the club’s 35th anniversary. u Hannover Speakers club celebrates its 15th anniversary on the well-known Maschsee lake in Hanover, Germany. Send your fun club photos to [email protected]. Include a description and your club name, number and location. Photos must be in .jpeg format with a resolution of at least 300 dpi (dots per inch) or 1 MB (megabyte). Out-of-focus images cannot be accepted. It is not necessary to include the Toastmaster magazine or other branded materials in your photos, but if Toastmasters materials are displayed, they must reflect the current brand. TOASTMASTER | JUNE 2017 3 CONTENTS Features 16 16 PRESENTATION SKILLS How to Hook Your Audience in 30 Seconds Learn to create catchy speech openings from top contest winners. By Lisa B. Marshall, CTM 22 Articles 12 EDUCATION12 PROGRAM PATHWAYS OFF TO A STRONG START District 57 members praise the new learning experience and its “digital transformation.” By Paul Sterman COMMUNICATION14 14 22 SOCIAL NETWORK COMMUNICATION ETIQUETTE New rules for minding your A Toastmasters manners in a digital world. Guide to Civil Social By Scott Steinberg Communication How to avoid shattering personal relationships when you disagree. By Dave Zielinski By xxx 4 WHERE LEADERS ARE MADE JUNE 2017 VOL. 83, NO. 6 Read it anytime, anywhere. View the Toastmaster magazine online for instant access to timely educational content. See videos, photos and links you won’t find in the print edition! Visit: www.toastmasters.org/Magazine To opt out of the print edition or update your address, log in to your My Toastmasters profile. Articles Columns 20 20 2 VIEWPOINT PERSONAL GROWTH The Meaning of Recognition CONTEST LIFE LESSONS: YOU DON’T HAVE TO WIN TO WIN By Mike Storkey, DTM, International President A trophy is only one of the many rewards MY TURN for speech contestants. 11 Unity Amid Diversity By Jennifer L. Blanck, DTM, and László (Laci) Szücs, ACB By Mitch Mirkin, CTM 29 TOASTMASTERS TOOLBOX The Leadership Track in Toastmasters NEWS26 FROM TI By Bill Brown, DTM OFFICIAL NOTICE OF VOTE: 11 FUNNY YOU SHOULD SAY THAT YOUR 2017-2018 OFFICER AND 30 DIRECTOR CANDIDATES To the Class of 2017 By John Cadley 27 NEWS FROM TI Departments CAST YOUR VOTE FOR PROPOSALS A –G 3 MEMBERS’ FORUM Make your voice heard. 6 QUICK TAKES 10 TRAVELING TOASTMASTER TOASTMASTER | JUNE 2017 5 QUICK TAKES 4 MEMBER MOMENT Young Technology Professional Rises to the Top BY MARIAM JEHANGIR When Maryna Hradovich, CC, CL, joined the digital market- ing firm SEMrush in 2011, she was part of a three-person team responsible for setting up the North American division of the company—which at the time was an early-stage startup from Europe—in the United States. Today Hradovich is the president of SEMrush, and has Maryna Hradovich accepts the 2016 Philadelphia Circle of Excellence helped facilitate its massive growth over the past few years, both Award for medium-sized companies in the technology sector. in revenue and its employee roster. The company is now recog- nized as a market leader, has more than 400 employees in four How has Toastmasters benefited you? countries and boasts big-name clients including eBay, Disney I immigrated to the United States from the small nation of Belarus and Overstock.com. in Eastern Europe on my own in my early 20s, after studying in- Hradovich is a passionate technology and business profes- ternational business at Belarus State Economic University. I didn’t sional who continues to make a name for herself and the com- speak much English and I was self-conscious about it. I picked up pany. She recently won two awards—based on industry impact, the language fast, but that was not enough. As I grew in my career market leadership and company growth—from the American in the highly visible field of digital marketing, I knew that it was business magazine SmartCEO. And she has achieved all this critical for me to build my public speaking skills.