Agricultural Machinery Industry in India: a Study of Growth, Market Structure, and Business Strategies
CMA Publication No. 230 Agricultural Machinery Industry in India: A Study of Growth, Market Structure, and Business Strategies Sukhpal Singh Centre for Management in Agriculture (CMA) Indian Institute of Management Ahmedabad (IIMA) Ahmedabad-380015 April, 2009 Foreword The Centre for Management in Agriculture (CMA) at the Indian Institute of Management, Ahmedabad has been actively involved in applied, policy, and problem solving research on management in agriculture and allied sectors since its inception. It has conducted studies on various aspects of the agricultural and rural economy like WTO related issues, food quality, contract farming, fisheries, organic farming, agricultural marketing, marketing of agricultural inputs, forestry, irrigation, agricultural finance, dairying and rural development programmes. The research efforts span various functional areas of management like production, procurement, processing, marketing, strategy, and monitoring and implementation, including policy analysis. The CMA has been doing studies on the marketing management and policy issues in agricultural input sector for quite some time now. But, the agricultural machinery industry as a subsector was not studied more recently despite the fact that it has witnessed many new players and policy changes. Therefore, it is important to examine the nature and dynamics of the agricultural machinery industry, including second hand tractor markets, from multi-stakeholder perspective i.e. manufacturers, dealers and farmer users. The present study ”Agricultural Machinery Industry in India‘ by Dr. Sukhpal Singh examines this industry comprehensively by taking up the three major subsectors i.e. tractors, combine harvestors and micro irrigation equipment. It not only examines company level issues and strategies but also dealer level issues and farmer level purchase and use of the machines and equipment including sale and purchase of old tractors.
[Show full text]