ANNIVERSARY ISSUE the Beauty of Inclusion
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MAGAZINE ISSUE 7 MAR/APR 2019 EFEMAGAZINE.COM The Beauty ANNIVERSARY ISSUE of Inclusion CONTRIBUTORS BY ARTISTS, FOR ARTISTS Janice Ronan Fashion Michael Zeineddine Nicole Trotter Hair Stylist Writer D'antal Sampson Writer/Sales Shannon Alvares Wioletta Suska Makeup Artist Photographer Liz Castro Esthetician Efe Magazine is published 6 times a year. All rights reserved. No part of this publication may be reproduced without written permission from the publisher. The publisher assumes no responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser not the publisher. The publisher is not liable to any advertiser for any misprints in the advertising not the fault of the publisher and in such an event the limit of the of the publisher’s liability shall not exceed the amount of the publisher’s charge for advertising. Efe Magazine accepts no responsibility for unsolicited materials, but will be reviewed for editorial consideration. These submissions may be used by Efe Magazine and their affiliates in any medium without the consent of or payment to the submitting party. Published by Efe Magazine. Printed in Canada. E-mail: [email protected] Design and Production by: thevitalgroup // thevitalgroup.ca // Patrick Huffman: 416.882.2428 EFE MAGAZINE ISSUE 7 • MAR/APR 2019 FEATURES The Barbershop 12 History of Barbering Toronto Fashion Week 14 A closer look at four hot designers from TFW DJ Gio 48 Interview with Deejay Gio Designer Spotlight 50 Menswear and womenswear designer, Shelli Oh Pixie Perfect 52 Haircuts by Courtney Bond COLUMNS What the Health? 8 Talking about Mental Health Powerful Woman 20 Interview with Marianne Medeiros Choosing the Right Foundation 22 Makeup with Shannon Did You Know? 24 Three hair textures, one head R.E.S.P.E.C.T. 46 Industry notes from Michael Zeneddine PARTNERS #CanRad #CanRad #CanRad CanRad Beauty is a fourth generation family owned and#CanRad operatedcanrad.com Canadian company, distributing hair carekingdombeauty.com maritimebeauty.com 1.800.268.1905products to the professional beauty industry. 1.800.738.8666#CanRad 1.800.656.7721 STORE LOCATIONS: HEAD OFFICE: #CanRad CanRad Beauty CanRad Beauty 125 Norfinch Dr. 61 King St., Unit 14 1767 Carling Ave. Toronto, ON, M3N 1W8 Barrie, ON Ottawa, ON Store Hours: 8:30- 4:30 M-Thur 705-737-4445 613-723-7850 Store Hours: 8:30- 4:30 M-F Store Hours: 8:30- 4:30 M-F 8:00- 4:00 F BARRIE OTTAWA Tel: 416-663-7373 CanRad Beauty CanRad Beauty Toll Free: 1-800-268-1905 515 Wellington Rd., Unit #3 72 Simcoe St. North London, ON Oshawa, ON Fax: 416-663-7450 519-668-2124 905-728-9958 Toll Free Fax: 1-800-268-6882 Store Hours: 8:30- 4:30 M-F Store Hours: 8:30-4:30 M-F OSHAWA [email protected] LONDON THANK YOU TO OUR CanRad Beauty 1717 Dublin Ave., Unit 3, pearlon.com Winnipeg, Manitoba VALUED PARTNERS! radiantbeautysupplies.com 204-942-3395 1.800.334.6270 Store Hours: 8:30- 4:30 M-F 905.318.4051 WINNIPEG www.canrad.com • Phone: 416-663-7373Interested • 1-800-268-1905 in being part of Efe F l ow us Magazine? We would love to partner with you! Contact us Visit www.maritimebeauty.com for more information. for more information: @canradbeauty [email protected] T or 937 onto nce 1 Barber and Beauty Supply Si tbbs.ca thewarehousebeauty.com 416.787.1211 1.800.334.6270 trubeauty.ca venusbeauty.com windsorbeautysupply.com 1.844.TRU.BEAUTY 1.800.465.7965 1.800265.9530 6 MAGAZINE MAR/APR 2019 LETTER FROM EDITOR Humble Beginnings Oh my gosh, Efe Magazine is one year old! I am often asked the question "what's next?" and I understand as a creative and entrepreneur, I am often thinking about what else can be done. But for the first time in a long time, I'd like to be still and take the time to perfect all that I have created. Often times we are so busy with the "what's next” that we forget to enjoy the "what is." I am a single mother. My son who is now 22, is about to graduate from Queen's university and I couldn't be more proud. He is the kindest person I know. He is my inspiration, my best friend and my reason.... I never let being a single mom define me. I never used it as a crutch to limit my potential. But most importantly I never allowed it, or the stereotypes that it came with defeat me. I was raising a little person to whom I was everything. In his eyes, I could do, be or solve anything... And even if I couldn't, I wouldn't let him know that. From the day he was born, I decided I would be my son’s super hero. So here I am twenty something years later doing everything everyone said I couldn't... The more I grew as an individual, the less friends I had. The idea of letting go of childhood friendships was scary. But sometimes you grow out of friendships. The same way you grow out of a job, or a hobby. You will find that some people will only support you until their fear of you surpassing them becomes their reality. Following your dreams and passion can sometimes feel very lonely. So, I aligned myself with like-minded people, realizing that I would only be as successful as the people surrounding me. Soon, they would become my friends or even family… and I wasn't lonely anymore. Support those who support you. I vividly remember running into old friends who were surprised with my accomplishments. They made comments like "who would have ever thought?" Well, if you’re going to judge my entire life based on my 17-year-old self…You're a fool. My point here is, do not let your past life and anyone from it suffocate you and your future. My very first apartment had a Little Tykes picnic table where my son and I had the best breakfasts, lunches and dinners. The fact that it was a Little Tykes table didn't matter to him. All that mattered was that I was giving him all that he needed. My goal at that time was to give him a real table. It didn't happen overnight, but I wasn’t going to stop until he had one. No matter how big or small your goals are, continue to set them. I've never tried to be different... I am who I am. I think what I fear most in life is the thought of ever being average. Being able to create the first of anything is an unbelievable feeling. Being able to create that first with your son, that’s a blessing. We did it!! Thank you to our amazing Efe Family team, our partners and our industry. I truly believe the key to growth is to recognize that next opportunity when it matters the most and cease it. Andrea Sampson Addressing hair by texture, not race ANDREA SAMPSON, EDITOR // 416.476.9900 // [email protected] MAGAZINE MAR/APR 2019 7 WHAT THE HEALTH? MENTAL HEALTH: LET'S TALK ABOUT IT BY NICOLE TROTTER Being a hairdresser isn’t only about beauty; “Depression is a mental health illness that the stigma surrounding mental illnesses by we touch lives, we change lives, and we affects a person's mood - the way a person educating ourselves and those around us. become family and friends to many of our feels. Mood impacts the way people think Listen to those suffering and provide a safe clients. They confide in us, rely on us and look about themselves, relate to others, and space for sharing and disclosing. Whether forward to time they spend in the salons. interact with the world around them. sharing happens with a loved one or a For many, it is a time for change. But for This is more than just a “bad day” or “feeling professional, part of the concern with mental others it is their great escape. blue” 2. The symptoms of depression can health stigmas is that people often keep it a often be the source of Anxiety Disorder. Studies have shown that 1 in 5 Canadians secret and don’t share with those close with “An anxiety disorder causes unexpected may experience a mental health concern them or who they interact with on a daily or unhelpful anxieties that seriously impact or issue at least once within their lifetime. basis. Out of those 1 in 5 Canadians affected our lives, including how we think, feel With Mental health concerns on the rise; many have reported not receiving adequate and act” 2. Anxiety disorders are phobias, prevention, treatment and awareness need help and support needed. Mental health panic disorders, agoraphobia, social anxiety, to also increase. Some of the most common concerns rarely get shared for fears of being obsessive compulsive disorder, and post concerns are depression, anxiety, bipolar judged, reprimanded or labelled. traumatic stress disorder. disorder, mood disorders, and schizophrenia. Find support and create ‘mentally well’ While you may only experience one of these Mental illnesses can affect spaces for all. Safe places provide safe people illnesses, it is possible to have dual diagnoses anyone regardless of their to help, support, and listen when times are and experience symptoms from more than race, culture, backgrounds, overwhelming and challenging. Having one mental health illness. socio-economic status and trusting relationships with loved ones or a The (beauty) industry is not safe from these occupation..