Racing Sponsorship Introduction NASCAR Is One of the Most Popular Spectator Sports in America
Total Page：16
File Type：pdf, Size：1020Kb
Racing Sponsorship Introduction NASCAR is one of the most popular spectator sports in America. It’s origins can be traced back to the prohibition era when bootleggers would modify their vehicle to outrun the police. This eventually led to competition among them, usually unsanctioned events, which often led to race promoters running off with the race purses before races were over. Driver Bill France saw a need for a sanctioning body to take over the sport. NASCAR was founded in 1948 by Bill France and a group of drivers, car owners and promoters at the Streamline Hotel in Daytona Beach, Florida. The sport grew from a southern past time into a national phenomenon by the 1990’s and it continues to attract over 2 million television viewers and thousands more in the stands. ARCA The Auto Racing Club of America (ARCA) was founded in 1953 by John Marcum. Working closely with Bill France, the series became an unofficial sister series to NASCAR, often holding races at tracks on the same weekend as NASCAR events. It’s known as one of the most diverse racing series in the world, going to superspeedways, short tracks, dirt tracks, and road courses. In 2018 it was announced that NASCAR had purchased ARCA, finally bringing both organizations together. In 2020 NASCAR incorporated the ARCA Menards Series in the the NASCAR K&N Pro Series East and West, thus creating three different series, the ARCA Menards Series and the ARCA Menards Series East and West Series. Driver Bio I started my career racing karts at the age of 15, scoring three feature wins running a limited schedule each year of my karting career. In 2018 I began running dirt midgets with MWR Technology in the Badger Midget Series. In 2019 I made my USAC Midget debut at the BC39 at the Indianapolis Motor Speedway and made one more USAC appearance at the Jason Leffler Memorial at Wayne County Speedway. In addition to my driving career, I’ve also worked as a crew member in the ARCA Menards Series, working for teams such as Max Force Racing, Wayne Peterson Racing, Hixson Racing, and CCM Racing. Sponsor Benefits NASCAR fans are known for their loyalty to the brands that support their drivers and sport. Many companies that are heavily involved in the sport are widely consumed by the motorsports fanbase. For example, Coca-Cola has been one of NASCAR’s biggest supporters for much of its history, so many NASCAR fans consume Coca-Cola on a regular basis. When you decide to sponsor a race team or driver, the fans of that team or driver will also flock to your company. Jimmie Johnson’s only sponsor for most of his career was Lowe’s Home Improvement, so his fans would only shop of Lowe’s when they needed to go to a hardware store. Sponsor Benefits cont. Sponsors receive much exposure in return for their support of the drivers and teams. The most obvious exposure they receive is on the cars of the drivers and teams they sponsor. This puts the company on display for the fans watching at the track and on TV at home. They also receive their logo placed on driver and crew uniforms and promotional items, such as t-shirts, hats, and hero cards. Driver also do promotional work for these companies, such as doing public appearances and making social media content with the companies. Sponsor Benefits cont. Video credits: Matthew Henson aka S1apSh0es Pricing Packages Full Sponsorship: Includes all areas on car: $12,000 1-$8,000 (hood) 2-$4,000 (rear upper quarter panels) Primary Sponsorship: Includes hood, upper quarter 3-$1,000 (rear lower quarter panel) panels, decklid, rear bumper: $10,000 4-$2,000 (decklid) Associate Sponsorship: Includes lower quarter panels, 5-$2,000 (rear bumper) B-Post, C-Post, front quarter panels: $3,000 6-$200 (B-Post, C-Post) 7-$2,000 (front quarter panels) 1 4 6 7 3 5 2 Contact and more information If you are interested in becoming a partner with Michael Klein Racing, contact us at [email protected] or at (859) 394-7987. You can find out more information by going to our social media pages in the links below. We hope to work with you! Instagram: @michaelklein10a Twitter: @michaelklein10a Facebook: @michaelkleinracing YouTube: http://www.youtube.com/c/MichaelKleinRacing.