3/11 Tourism Watershed

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Be Bold with TTG Asia. www.ttgasiamedia.com | www.ttgasia.com No. 1658/May 4 – 10, 2012 Weddings & Taiwan Thailand Honeymoons Making steady progress Greening the kingdom Saying “I do” to PAGE11 PAGE14 destination weddings PAGE8 www.ttgasia.com www.ttgasia.com 3/11 tourism Most popular (as of April 30, 2012) watershed THAI maps out A380 1 deployment strategy Japan looks East, seeks creative rebirth Scoot picks Bangkok as By Raini Hamdi before the tsunami of 20 million 2 next destination TOKYO Just over a year after by 2016, as shown in a 2010 Ja- Green taxes not the way 3/11, Japan tourism leaders are pan National Tourism Organiza- 3 to push for sustainable voicing the need for a creative re- tion document. tourism: M’sia minister birth of the industry. But more than an arrival Senior vice minister, Ministry numbers game, it is going for Accor embarks on of Land, Infrastructure, benchmarks such as 4 sustainability drive Transport and Tour- greater visitor satisfac- ism, Ken Okuda, said tion and repeat visi- Global cities join hands to “creative innovation” tation levels. Targets 5 form tourism alliance was required for Japan are for 45 per cent of to expand its tourism visitors to be “very satis- India making headway as ski destination base. “It is important fied” with their visit and 6 Journey we capture Asia so- WTTC 60 per cent to say they Macau to get Ritz-Carlton, phisticatedly, and by Okuda: are “definitely” willing 7 JW Marriott hotels highlighting assets that innovation to revisit, according to show Japan is unique Okuda. Royal Caribbean unveils to Asia and unforgettable,” Okuda, To attract more Asians, Japan 8 2013/2014 winter cruises speaking at the recent World must make it easier for them to Down Under Brett Tollman, president and chief execu- Travel & Tourism Council Glob- travel, he said, pointing out steps tive of The Travel Corporation US, is taking a al Summit, said. taken to date, including multiple Starwood eyes growth Japan now has its eyes peeled entry visas for Chinese visiting 9 beyond 100 hotels in China 40-year-old family-owned business centred on the emerging Asian leisure Okinawa and visa fee waiver for TTC Indonesia launches on the Western market on a trip to Asia. He and MICE markets. Although foreigners visiting three prefec- 10 Philippine version of Asia already dominates its top tures in disaster-hit areas and B2B travel mart shares the experience with Raini Hamdi five sources – South Korea, Chi- multiple-entry visas. – see page 7 na, Taiwan, Hong Kong and the The expansion of Narita and To read these news, go to www.ttgasia.com US – Okuda said Japan would be Haneda airports and the rise of “expanding activities” to further low-cost carriers would also ease grow North-east Asia and South- travel, he said, as would speedier east Asian markets. It also wants immigration with the automated a 50 per cent increase in Asian gates. Orbitz links web with TV for NTOs meetings by 2016. Arthur de Haast, chairman, Hiromi Tagawa, JTB Corp Jones Lang Lasalle Hotels, noted By Raini Hamdi slots”, he said, with Orbitz here or click here if president and CEO, admitted “increased activity” in hotel in- TOKYO Orbitz Worldwide is in an inter- you want to speak to a consultant inbound players had a role to vestment in Japan, though it was steep in a project linking web to view on the trained in the destination. play in changing the way Japan still “way off” levels in 2006/2007. TV, which its CEO, Barney Harf- sidelines of “It is a phenomenal oppor- was sold. “We must not just sell, “But if the government delivers ord, told TTG Asia “is the future” the WTTC tunity for NTOs and brands to but manage destinations,” said on the kind of growth and tour- of destination marketing. Global Sum- promote to, in this case the US Tagawa, urging tour companies ism volume as mentioned by The US-based online travel mit recently. audience, but if we can demon- to take the time to understand Ja- the minister, those would be the company is working with emi- “The dif- strate the success of this project, pan culture and attractions in or- foundations that would convince nent adventure travel producer, Harford: future ference, when we want to roll it out worldwide,” der to “remodel” the offering. He investors,” he said. Richard Bangs, to produce in- you integrate Harford said. said the problem was, although In the wider economy, Jesper spiring destination programmes web with TV, is, after inspiring Clips of the programme would the land was small, Japan was so Koll, head of Japanese Equity for TV, which are then linked to people to travel through a com- also be featured on Orbitz’s on- diverse, and many areas were not Research, JP Morgan, said 3/11 Orbitz’s websites to enable peo- pelling programme, you empow- line sites, along with dates/times developed or not known even to “did actually rip corporate Ja- ple to book the exact experiences er them to book. the episode would air, in order to Japanese themselves. pan out of its complacency”, featured. The first client is a yet- “We will be able to say, You channel travellers to TV. Japan is now aiming for 18 with concrete M&A activity – “a to-be-disclosed airline part- saw Richard in the Galapagos, or Harford said NTOs were in- million international arrivals by sixfold increase since April last ner, but the destination is Latin Easter Island, now here’s how to creasingly anxious to find ways 2016 – a figure that is actually year” – in the domestic sector, America. The programme will get there, here are two or three of being more compelling in des- below the record 18.6 million not just corporate Japan invest- be aired later this year on PBS, hotels we recommend, here are tination marketing. – View from achieved in 2010 and the target ing more aggressively overseas. “which has 5,000 syndication the activities, etc. You can book the Top, May 18, 2012 issue ttgAsia MAY04 p1 News-RH.indd 1 4/30/12 2:26 PM NEWS MAY 4 – 10, 2012 • TTG ASIA 2 TTG Intelligence Analysis by Murray Bailey Samui’s hotel glut More hotels, lesser rooms The number of hotel projects* in Asia-Pacific at end-February stood at 1,536, up 40 per cent, with 365,000 rooms, up 33 per cent. That indicates fewer rooms in each hotel on average – down five per cent to 237 rooms. depresses prices In terms of results for hotels already in operation, Asia-Pacific’s occupancy increased 3.6 per cent in February to 66.5 per cent and average room rate increased 2.8 per cent to US$145.92. Growing number of flights still insufficient to fill hotels *Progression calculated by Travel Business Analyst (TBA) from current and past STR Global data. By Chami Jotisalikorn properties attempt to get a better help raise the average occupancy BANGKOK An oversupply of conversion of incoming tourists rate to 50 per cent from the cur- Seat sales on major APAC airlines, Jan-Feb 2012 rooms and shortfall in tourists by slashing prices. In fact, Koh rent 40 per cent,” said Bannasat, have intensified competition Samui is now offering a large who suggested the ideal number Airline No., x1,000 Growth, % The ‘dragon year’ was off to a slow start for among hotels on Koh Samui, re- amount of accommodations at of tourist arrivals was 5,000 per Air China 1,052 2.1 sulting in rate slashing. lower prices.” day. most Asian airlines, with “The problem is not In 2011, there were Despite new flights in recent Cathay Pacific* 4,629 8.1 the exception of China lack of tourist demand, 448 hotels with 17,204 times (since March 31, Bang- China Eastern 1,267 1.5 Southern, which posted but limited number of rooms on Koh Sam- kok Airways started codeshare China Southern 1,068 18.1 a dramatic +18% for its international seat sales in flights and costly fares,” ui, with another 313 flights with Malaysia Airlines on Singapore Airlines 2,822 3.9 said Bannasat Ruangjan, rooms to be added to the Kuala Lumpur-Koh Samui the first two months of president, Tourism As- the island’s inventory route), industry players were * Includes Dragonair 2012. sociation of Koh Samui. this year, based on a sceptical of the benefits beyond At the same time, IATA Hotel rates have recent Samui Hotel the opening of a new market, as Growth of IATA airlines member airlines from 7% Asia-Pacific gained 6.2% dropped by 15 per cent Bannasat: more Market Report by C9 the airport’s handling capacity is worldwide (Jan-Feb, 2012) since last year and sever- Hotelworks. still the limiting factor. in traffic (in revenue pas- seats needed senger kilometres) over al are offering addition- Other reasons lead- Koh Samui is currently served Growth of IATA airlines in the same period, but that al free nights to attract guests, ing to the price war, according by one private airport owned by 6% Asia-Pacific (Jan-Feb, 2012) said Vorasit Pongkumpunt, vice to Gilboa, are the strong Thai Bangkok Airways, which con- was still below the world president of business develop- baht and economic recession in trols all air access to the island.

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