www.samsees.co.uk

Samuel MacMahon

01 September 1977 • British • 2 Oaks Road, Kenley, Surrey, CR8 5NR 07949 176 511 [email protected]

I am a very experienced designer across a broad range of design and advertising sectors. I have particular experience in Shopper Marketing, Experiential, Healthcare and Travel. I am highly proficient in Adobe design software – InDesign, Photoshop and Illustrator. I have good working knowledge of Adobe After Effects and Cinema 4D.

I’m a friendly character who enjoys cycling, swimming, hiking and photography. I am often found with a camera around my neck searching for interesting and unusual moments to capture.

I love generating campaign ideas and transferring these into clean, conceptual and fun design solutions. I have experience in creating experiential campaign concepts, brand identities & guidelines, websites and advertising campaigns on and off-line. I have art directed several photoshoots in the UK and abroad. I work well individually or as part of a creative team, and enjoy managing the development of others. I can take print briefs from concept through to artwork and can design for digital media. I am happy presenting to clients and liaising with them.

12/2010 to present Freelance Graphic Designer for Samsees

I have recently helped launch the charity SameYou in Wales. Designing exhibition stands, brochures and brand collateral. I designed the entire collection of icons for Rentokil Global digital and print materials. At Minkington I designed infographics for Panopto, technical drawings for Mon Bijou, brand collateral for Monkey Shoulder Whisky, Hendrick’s Gin and meeting graphics for Stella McCartney. Plant illustrations for Scandiscapes an online retailer and pop-up shop. App icon and interface design for Fusion2 (a waste management company), plus a mini style guide. At I designed summer edition packaging for Aloe, plus a key visual and animated 6-sheets. 3D visuals and stand design for PG Tips at a Booker trade show. Creation of key visuals and style guide for V05, including an animated GIF and POS. Packaging design and online assets for Seventh Generation. I designed all the new graphics for Wall’s Ice Cream at ZSL and Alton Towers. Product illustrations for Colman’s new BTL campaign. Design and guidelines for brand new campaigns for Hellmann’s “Bring Out The Best” and Summer Glow. Creation of a sustainability campaign for Wilko’s. Design and creation of full campaign for Flavour Pots. Designed advertising, POS, demonstration graphics and marketing materials for Simple, PG Tips, , Peperami, Radox, Sure and Lynx. Collaborated with Tesco on a hair category campaign, with photoshoot for TREsemmé, V05 and Alberto Balsam. At The Most Jam I designed logos and guidelines for several start-up companies. I designed and implemented an experiential campaign and event for Hendrick’s gin. At Juice By Design I designed infographics and an animated GIF for Thakeham Homes. I designed brochures and digital assets with illustrations for LandAid and Cystic Fibrosis Trust. At Sense London I designed demo stand concepts for Blackberry Playbook, Sky and Miss Selfridge. I worked on concepts through to artwork on experiential and promotional campaigns for Timberland, LG, Smint, Mentos, Jordans, English Hockey Board, Sky Living, Sky Arts, Lloyds Pharmacy, The Health Lottery and The Co-operative. At Addison I designed The Premier League Season Review 2011, corporate literature for National Grid and Aspen and new visual guidelines for BG Group. www.samsees.co.uk

12/2008 to 11/2010 Designer/Art Director for TBWA\Paling Walters

• Oilatum product range (Stiefel/GSK) – creams, bath emollients and gels: working in a creative team – produced new campaign, art directed photoshoot, produced RX and consumer advertising campaigns, brand guidelines (directing a typographer on a new font for Oilatum), POS, leave-pieces, digital tools and detail aids.

• GS Junior (Roche) – genetic sequencing technology: working in a creative team – won pitch and produced new print and digital advertising campaign.

• Lipitor (Pfizer) – the #1 prescribed branded cholesterol-lowering medicine in the world: art directed a photoshoot in Spain and London. Working in a creative team – conceived and designed an interactive digital incentive game to drive the sales force against competitors. Designed an interactive molecule for dual touch use at conference. Designed and guarded all European sales aids and supporting literature.

• Xeloda (Roche) – chemotherapy pill: working in a creative team – designed two leave-pieces that won RX Club awards. Helped introduce a new digital detail aid tool for reps at Roche.

10/2008 to 12/2008 Freelance Designer

At Evoke I designed a logo for Marston’s and applied this across promotional literature, posters and POS that I visualised. I also designed experiential campaigns for Adidas in conjunction with the London 2012 Olympics branding and worked on experiential campaigns for Topman. At DAD I art directed adverts, direct mail and leaflets for Sky.

12/2003 to 10/2008 Senior Designer for AIRMILES

I was a Designer for a year and a half at The AirMiles Travel Company before being promoted to Senior Designer and managing the in-house creative team. • Produced, developed and guarded a new set of brand guidelineswww.airmiles.co.uk/brand working with external agencies, Lambie Nairn and PAA. • Conceived and designed the entire sub-brand of AirMiles Business Travel. • Designed logo and branding for the The Mileage Company through which AIRMILES is run.

• My work at AIRMILES also involved designing marketing material for the collection partners Lloyds TSB, Royal Bank of Scotland, House of Fraser, Coutts, Natwest, Shell, Southern Electric, Homebase, Tesco, T-Mobile and several other B2B partners.

07/2000 to 11/2003 Designer for Hero Creative

Designed marketing and promotional literature for Refco, CNBC, Food and Drink Federation, NSPCC and Spirit Health Clubs. Re-branded Kenyon building contractors. Designed the logo, stationery, brand literature, livery and website. Designed and constructed four separate exhibition stands for Cotton Council International and Cotton Incorporated in Paris. Photographed Chateau Palmer in Bordeaux for Foreign & Colonial.

09/1994 to 07/2000 Education

Richmond-Upon-Thames College/Kingston University – 1997 to 2000

• HND in Graphic Design (Distinction)

• The Institute of Packaging Student Starpack Design Awards (Commended Award)

• BTEC Diploma in Foundation Art & Design Specialising in the second year at Graphic Design (Distinction)

Coulsdon College – 1994 to 1996

• A-levels in Graphical Communication and Physics, As-level in Mathematics