Food Lion and General Mills Offer Customers Opportunity to Help Their Local Schools Through Box Tops for Education Program

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Food Lion and General Mills Offer Customers Opportunity to Help Their Local Schools through Box Tops for Education Program January 4, 2013 Public Company Information: NYSE: DEG Starting today through Tuesday, Jan. 8, Food Lion shoppers may help their local schools earn up to $20,000 by collecting box tops from specially- marked General Mills products. The “Return to School” program offers customers the opportunity to purchase any six specially-marked General Mills products at any Food Lion store, and collect the box tops to earn money for their local school. Food Lion also participates in events throughout the year to support the Box Tops for Education program. General Mills has administered the Box Tops for Education program for 17 years. Since this time, more than $475 million has been earned by schools, enriching the education of students across the country. There are three simple steps that customers may take to help their local schools receive funding from the box tops they collect through Jan. 8. First, customers should clip the box tops found on the select products and then submit the box top coupons to any school that is enrolled in the program. Finally, the school will send a collection of all box tops to General Mills to be redeemed. Only schools registered in the Box Tops for Education program can redeem the box tops. Each box top is worth 10 cents to the redeeming school, and there is a limit of $20,000 per school, per school year for box tops redeemed through the clip program. For more information, visit www.foodlion.com/CommunityOutreach/ForSchools/Boxtops or www.boxtops4education.com for program details. About Food Lion Food Lion, based in Salisbury, N.C., is a company of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates more than 1,100 supermarkets. The company employs approximately 58,000 associates delivering quality products, low prices and service to customers in 10 Southeastern and Mid-Atlantic states. For more information, visit www.foodlion.com. Find Food Lion business updates on Twitter @FoodLionNews or at www.foodlion.com/corporate/pressroom. About General MillsGeneral Mills is one of the world’s leading food companies, operating in more than 100 countries. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, and Wanchai Ferry. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 worldwide sales of US $16.7 billion..

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Clip Box Tops–Earn Cash for Our School!
Clip Box Tops–earn cash for our school! Earn cash for our school every time you shop for groceries. Clip Box Tops from hundreds of your favorite products.* Each Box Top is worth 10¢ to our school—and that adds up fast! CEREAL Disney’s® Mickey Mouse Clubhouse Berry Crunch Caribou Coee® Bars Ziploc® Brand Twist ‘n Loc® Containers Cheerios ® Disney’s® Princess Fairytale Flakes Chex Mix® Snack Mix Ziploc® Brand Big Bags Apple Cinnamon Cheerios ® Curves™ Cereal & Bars Chex Mix® for Kids Ziploc® Brand Expandable Bottom Bags Honey Nut Cheerios ® Pop•Secret® Microwave Popcorn Ziploc® Brand Treat Bags Frosted Cheerios ® REFRIGERATED/DAIRY Nature Valley® Crunchy Granola Bars Saran™ Premium Wrap MultiGrain Cheerios ® Pillsbury® Grands! ® Biscuits Nature Valley® Chewy Trail Mix Bars Saran™ Cling Plus® Wrap Team Cheerios ® Pillsbury® Grands! ® Sweet Rolls Nature Valley® Chewy Granola Bars with Yogurt Berry Burst Cheerios ® Pillsbury® Crescent Rolls Nature Valley® Sweet & Salty Nut Granola Bars PAPER PRODUCTS Fruity Cheerios ® Pillsbury® Cookie Dough Nature Valley® Healthy Heart Chewy Granola Bars COTTONELLE® Bath Tissue Yogurt Burst Cheerios® Pillsbury® Flaky Cinnamon Twists Cascadian Farm® Granola Bars COTTONELLE® Bath Tissue with Aloe & E Cheerios Crunch™ Pillsbury® Ready To Bake! ™ Cookies Curves® Snack Bars COTTONELLE® Bath Tissue Ultra Wheaties ® Pillsbury® Sweet Rolls Mini Fruit Roll-Ups® Fruit Flavored Snacks COTTONELLE FRESH® Flushable Moist Wipes Rice Chex ® Pillsbury® Simply Bake® Bars Fruit Roll-Ups® Crazy Pix™ Fruit Flavored Snacks COTTONELLE®
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Famous Food Icons Betty Crocker First Lady of Food Alison L. Eldridge, PhD, RD Suzanne C. Goodsell he is recognized by millions from the cookbooks that grace our kitchens and the cake mixes that S have helped us celebrate our lives. To many, Betty Crocker seems as familiar as a friend. We were raised on her recipes and enjoy the convenience of her Helpers, mixes, and frostings even today. Although she never was a real person, this American icon was ‘‘born’’ in 1921 and since then has become synonymous with helpfulness, trustworthiness, and quality in the kitchen. Who would believe Betty Crocker is 85 years old! Betty is Born The idea for Betty Crocker began with a Gold Medal 1955 flour promotion published in the Saturday Evening Post in 1921. Washburn Crosby Company, the forerunner of General Mills, offered consumers a flour sack pin cushion for correctly completing a jigsaw puzzle depicting a milling scene. Surprisingly, 30,000 finished puzzles were returned, along with hundreds of letters asking questions about baking. A savvy in-house advertising director leaped at the opportunity, convincing company leaders to invent a friendly woman to personally reply to each customer inquiry. The name ‘‘Betty’’ was chosen because it sounded friendly and wholesome. ‘‘Crocker’’ was added in honor of a recently retired director, William G. Crocker. To develop the distinctive Betty Crocker signature, an informal contest was held among female employees. The winning entry remains the basis of today’s Betty Crocker signature. Betty Crocker’s name was first used in print advertisements and on letters offering cooking and baking advice and then for company-sponsored regional cooking schools.
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Here's Ration Relief! Finely, and Use for Rolling Chops Or
finely, and use for rolling chops or croquettes. W’heaties make a deli- cious crusty topping, too, for many different casserole dishes. Here’s Ration Relief! ? ? ? By BETTY CROCKER EARLY A. M. BACKER-UPPER! Lady of jn I tfflT.' First Food When your folks roll out, morn- T are having to cut down on cerenl* finnl value* tee nee cl (another B Vitamin), and iron. ings, they’ve been fasting for yOIcert ain foods you’ve boon serv- et'ery tingle tiny, in the diet. Good protein*, 100. Infact,the pro- around twelve hours or more. ing? There’ll a bright side to the ? * ? teins in a bowl of Wheatie* and milk Good Idea to break that fast with picture, however. Not all foods are # CONSIDER MEAT’S FOOD are as valuable as an etjual amount a nourishing whole wheat break- scarce. And you’re clever. You can VALUE. Some of moat’s nutrients of meat proteins! A bowl of Wheaties fast. Big cheery bowls of Wheat- figure out good substitutions. are provided by W heaties those with milkor cream isfinefor lunch or ies, with milkand fruit. Try this ? ? ? crisp toasted whole wheat flakes. supper, occasionally. It's satisfying, tomorrow: # CEREALS FOR INSTANCE. (A “whole grain” cereal that quali- ir * ? ('.hilled Orange Juice (ZerealHare plentiful. Ihey 'jenoi fies under Government's Nutrition #MEAT-EXTENDER,TOO. Add Wheaties with Milk or Cream rot inneil. Ami there* « valuable Food Rules.) Wheaties provide Wheaties to hamburger, or ground Toasted Cinnamon Rolls mntrish men t in whole grain Thiamine (Vitamin 13,), Niacin round steak.
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Participating Products ™
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Oral History Interview with Charles H. Bell Minnesota Historical Society
JF: Today is October 2, 1998. The following interview is with Charles H. Bell, former chairman and president of General Mills, Inc. The interview was recorded in the Governor's Room of the Minneapolis Club in Minneapolis, Minnesota. The principal interviewer is James P. Shannon, former head of the General Mills Foundation, the Minneapolis Foundation, and of the National Council on Foundations. Also present at the interview were Nina Archabal, director of the Minnesota Historical Society, David Hartwell, head of Bellcomb Technologies Incorporated and the Belwin Foundation (and grandson of Charles Bell), David S. Wiggins, program manager at the Society's St. Anthony Falls Historic Site, and James E. Fogerty, head of the Society's Acquisitions & Curatorial Department. Fogerty recorded the interview. Bell JS: I was wondering about the correlative advantages of the radio station. I'm thinking this is the time of Sam Gale as a sales representative for General Mills. H. CB: Advertising. JS: There had been no advertising on radio before that, and I can remember--I was actually singing a jingle to myself in the car coming downCharles from home this morning. I think it was the first radio commercial that I can remember, thoughSociety maybe not the first one I've heard. We had one of these Philco radio sets that was called the cathedral type, it looks like a stained-glass window or a gothic arch.with The jingle was, "Won't you try Wheaties, the best breakfast food in the land. Won't you try Wheaties, Skippy never tires of them and neither will you, so just try Wheaties." That was new territory in sales, in advertising.
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Trusted Brands the World Over
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General Mills' 2005 Annual Report
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Clip Box Tops and Earn Cash for Our School!
clip box tops and earn cash for our school! Earn cash for your school every time you shop for groceries. Clip Box Tops from hundreds of your favorite products.* Each Box Tops coupon is worth 10¢ for our school—and that adds up fast! BAKING Lucky Charms® Cereal: • Pillsbury® Grands!® Biscuits • Nature Valley® Chewy Trail Mix Bars Towels & Napkins: Desserts: • Chocolate Lucky Charms® Cereal • Pillsbury® Grands! Jr.® Biscuits • Nature Valley® Crunchy Granola Bars • KLEENEX® Dinner Napkins (50 count) • Betty Crocker® Brownie Mixes Oatmeal Crisp® Cereal: • Pillsbury® Grands!® Sweet Rolls • Nature Valley® Healthy Heart Chewy • SCOTT® Paper Towels • Betty Crocker Complete Desserts® • Oatmeal Crisp® Almond Cereal • Pillsbury® Pizza Crust Granola Bars • SCOTT® Rags in a Box • Betty Crocker® Cookie Pouches • Oatmeal Crisp® Raisin Cereal • Pillsbury® Sweet Rolls • Nature Valley® Nut Clusters • SCOTT® Shop Towels • Betty Crocker® Decadent Supreme® Raisin Nut Bran Cereal Butter, Margarine and Spreads: • Nature Valley® Roasted Nut Crunch Bars • VIVA® Paper Towels • Betty Crocker® Frosting Reese’s Puﬀs® Cereal • LAND O LAKES® Butter (sticks) • Nature Valley® Sweet & Salty Nut Granola Bars Wipes: • Betty Crocker® Gluten Free Brownie Mix Total® Cereal: • LAND O LAKES® Fresh Buttery Taste® Spread Nature Valley® Granola Thins • SCOTT® Pre-Moistened Wipes • Betty Crocker® Gluten Free Cake Mix • Total® Raisin Bran Cereal (sticks and tubs) NEW Nature Valley® Protein Chewy Bars • Betty Crocker® Gluten Free Cookie Mix • Whole Grain Total® Cereal • LAND O LAKES®
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Connecting with Employees and Prioritizing Work to Drive Company Purpose
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GENERAL MILLS, INC. (Exact Name of Registrant As Specified in Its Charter)
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Home Cooking: Betty Crocker and Womanhood in Early Twentieth-Century America
The Japanese Journal of American Studies, No. 21 (2010) Home Cooking: Betty Crocker and Womanhood in Early Twentieth-Century America Ai HISANO* INTRODUCTION In 1932 the milling company General Mills, Inc. printed a recipe book- let entitled 15 Ways to a Man’s Heart “by Betty Crocker.” This twenty- four-page booklet introduced “ﬁfteen simpliﬁed recipes” as a way to impress one’s husband and to reach his heart by cooking what he likes to eat.1 Since the early twentieth century, cookbooks and food advertise- ments have frequently exhorted women to associate food with love with phrases such as the “way to man’s heart is through his stomach.”2 In her book about food advertisements, Katherine J. Parkin contends that advertisers “consistently used the ‘food is love’ dictum to sanctify the connection between women and food.”3 In particular, women’s maga- zines, cookbooks, and advertisements articulated that food cooked at home was one of the most important ways to demonstrate one’s love. Many food companies presented their products as “homemade” foods to their female customers, even while these were becoming increasingly precooked and packaged from the late nineteenth century onward. By analyzing the romanticizing of homemade foods in the early twentieth- century United States, we can see how home cooking came to be Copyright © 2010 Ai Hisano. All rights reserved. This work may be used, with this notice included, for noncommercial purposes. No copies of this work may be distributed, elec- tronically or otherwise, in whole or in part, without permission from the author. *Graduate Student, University of Delaware 211 212 AI HISANO connected with a feminine way to express women’s affection for their families.
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