Trusted Brands the World Over
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Trusted brands the world over Our brands are known around We’re one of the largest food global net sales: $17.8 billion* the world for quality, beginning companies in the world, Fiscal 2013 with Gold Medal flour in 1880, marketing in more than 100 which to this day remains the countries on six continents. No. 1 selling branded flour in About half of our 41,000 U.S. Retail $10.6 billion the United States. Several of employees work outside our other brands also occupy the United States. the No. 1 or No. 2 market In fiscal 2013, our global net International $5.2 billion positions – from Pillsbury sales were $17.8 billion. We refrigerated dough to Green categorize sales into three core Giant frozen vegetables, and Bakeries & Foodservice $2 billion business segments: U.S. Retail, from Cheerios cereal to Betty International, and Convenience Crocker dessert mixes. & Foodservice (formerly *Consolidated net sales, excludes joint ventures. Bakeries & Foodservice). Today, General Mills will provide: n 60 million servings of whole grain cereal n 5 million servings of Yoki popcorn n 27 million servings of Yoplait dairy products n 2 million Wanchai Ferry dumplings n 12 million Nature Valley bars n 2 million pounds of Green Giant vegetables n 5 million Pillsbury cookies n 1 million servings of Häagen-Dazs ice cream A broad portfolio satisfies consumers around the world. General Mills Overview A box of Cheerios sits on The day may start with The dinner hour presents many An after-dinner or special the kitchen table. A cup of frozen pancakes in Mexico, choices. It’s lasagna made with occasion treat is the perfect Yoplait yogurt rests on the Nature Valley granola bars Muir Glen organic tomatoes, way to end the day. It’s a refrigerator shelf, and the in India or a bowl of Fibre served with a side of Green scoop of Häagen-Dazs ice sweet aroma of Pillsbury One cereal in Canada. Giant green beans and a loaf cream in dozens of countries, Cinnamon Rolls fills the room. of Pillsbury bread in homes including Japan, Indonesia What’s for lunch? It’s breakfast time in the U.S. throughout America. It’s an Old and Spain. And it’s a Betty In China it’s a quick meal of El Paso Mexican meal in France, Crocker cake in Australia, Throughout the day – and Wanchai Ferry dumplings, a meat pie made with Jus-Rol Saudi Arabia and Taiwan. throughout the world – while in the U.S., it’s a hot pastry in the United Kingdom, consumers turn to bowl of Progresso soup and and Brazilian barbecue served General Mills products. an afternoon snack of Food with Yoki’s farofa on the side. Should Taste Good chips. Nourishing Lives is who we are and what we do. General Mills Number One General Mills Boulevard Minneapolis, MN 55426-1347 ©2013 General Mills U.S. Retail International U.s. retail Representing the largest part of our net sales – net sales: $10.6 billion – Fiscal 2013 Our sales from wholly owned businesses outside the U.S. represented $10.6 billion in fiscal 2013 – we divided Meals 14% Big G Cereals 22% more than 25 percent of sales in fiscal 2013. Frozen Foods 15% Häagen-Dazs, Yoplait, Old El Paso, Europe continues to be our heightened revenue has been General Mills’ annual sales in Latin U.S. Retail into seven business segments. Snacks 16% Yoplait USA 13% Nature Valley, Cheerios, Green largest market, followed by fueled by existing businesses – America. Established in 1960, Yoki Baking Products 17% Giant, Pillsbury, Betty Crocker our long-established operations particularly in markets such as holds leading market positions in Small Planet Foods 3% and Wanchai Ferry. These in Canada. And all of our China, Canada and Europe – several food categories, including global brands increasingly are regional operations – including as well as acquisitions. snacks, convenient meals, Big G Cereals Our breakfast lineup features several found in homes around the those in Latin America and basic foods and seasonings. In fiscal 2012, we acquired a $2.3 billion iconic brands, including Cheerios, world, reflecting our dedication the Asia/Pacific region – controlling interest in French- Wheaties, Cinnamon Toast Crunch, to quality and great taste. continue to grow. based Yoplait, setting the stage for Lucky Charms and Fiber One. In addition to global brands, Reflecting the rapid growth of expansion of the popular yogurt we also market several local recent years, our International brand around the world. A year brands, such as Latina pasta group posted record sales in later, we completed the purchase in Australia, and La Salteña 2013, surpassing the $5 billion of Brazilian food maker Yoki in Baking Products Our baking products – including Betty Crocker, pastas and tapas in Argentina. milestone for the first time. The a move that more than doubled $1.8 billion Pillsbury, Immaculate Bakery, Bisquick and Gold Medal flour – help make every day special. international net sales: $5.2 billion – Fiscal 2013 Asia/Pacific Europe 43% 17% Snacks Grain snacks, fruit snacks and salty snacks. Canada 23% We’ve got them all, with well-loved brands $1.7 billion Latin America such as Nature Valley, Fiber One, Chex Mix 17% and Betty Crocker. Joint Ventures We participate in two international joint ventures: Cereal Partners Worldwide and Joint ventUres Häagen-Dazs Japan. Our proportionate share of these sales was $1.3 billion in fiscal 2013. Frozen Foods We make meal times special with frozen net sales: $1.3 billion* – Fiscal 2013 $1.6 billion products such as Green Giant vegetables, Totino’s Cereal Partners Worldwide: CPW is a 50-50 partnership Party Pizzas, Wanchai Ferry dinners and Pillsbury with Nestlé that markets breakfast cereals in 130 countries. Toaster Strudel. Through Old El Paso, Mexican It accounts for 84 percent of our joint venture sales. Cereal Partners Häagen-Dazs flavors have a home in the freezer case, too. Häagen-Dazs Japan: This partnership operates Worldwide 84% Japan 16% our ice cream business in Japan and represents 16 percent of our joint venture sales. *Not consolidated, proportionate share Meals Our convenient dinners provide choices for $1.5 billion everyone, including Hamburger Helper and Old El Paso dinner kits; Betty Crocker side dishes; and Progresso soups. Convenience & Foodservice* Yoplait USA Yoplait provides consumers with many $1.4 billion ways to enjoy yogurt, from Yoplait Original Convenience & Foodservice is a $2 billion business bakeries & FooDserviCe** to Light, from Greek 100 to Go-Gurt. All net sales by brand type provide convenience and taste. that reaches millions of consumers each day Branded to through multiple channels. foodservice Unbranded operators 54% 15% The General Mills Convenience foodservice operators, The division’s six key We’re a leader in natural and organic foods. Small Planet Foods & Foodservice group provides including health care facilities, platforms are cereal, yogurt, Branded to $328 million Our Small Planet Foods brands include a wide array of products schools, restaurants, and frozen breakfast, snacks, consumers 31% Cascadian Farm, Muir Glen, Lärabar and to convenience stores and colleges and universities. biscuits and baking mixes. Food Should Taste Good. *Formerly known as Bakeries & Foodservice **As reported.