Black Swan Is Sunday Times Tech Track Number 1 One to Watch Submitted By: Forge Communications Tuesday, 9 September 2014

Black Swan Is Sunday Times Tech Track Number 1 One to Watch Submitted by: Forge Communications Tuesday, 9 September 2014

International data science agency, Black Swan Data Ltd, has been recognized in the 2014 Sunday Times Hiscox Tech Track Ones to Watch as one of the fastest growing and most innovative agencies in the UK. Founded in 2012 in a humble start up office on the Southbank in London, Steve King and Hugo Amos combined their deep knowledge of brands, the digital space and technology solutions to forge the business. Two years later, the agency has moved 6 times and numbers 120 people, with offices in Waterloo, Exeter, Manchester, Hong Kong and LA. At the core of the Black Swan proposition is a very smart data unification platform, which ingests public data from a myriad of social and public sources and then uses Data Science to re-assemble it and define correlations of significance to brands. Black Swan combines agile strategy and data science; with heavy lift capability. The agency has delivered seat back web enabled tech for 70% of the world's passenger aircraft, and delivered data lead technology solutions for a number of major retailers and entertainment brands. Steve King CEO and Founder of Black Swan, says of the award, “As a young agency we are delighted to have achieved this recognition from The Sunday Times Tech Track. As a business we’ve brought together a diverse bunch of people who are fanatical about creating innovative solutions inspired by data…we’re not normal, our agency DNA is different,” Black Swan has also recently been awarded a share of Google’s Digital Innovation Fund for our “Influenza Early Warning System” work with a major PharmaCo predicting the tide of cold and flu across Indonesia. About Black Swan: Notes for Editors Black Swan Data Ltd was founded in 2012, the business has grown rapidly to become one of the foremost UK data science and innovation agencies and offers a broad base of blue chip clients a range of products and managed services, including social listening, data science analytics, predictive analytics, product innovation and heavy lift technology solutions. Black Swan helps companies quantify consumer perceptions and track customer behaviours. The business specialises in working out how to accurately predict ‘impossible to predict’ demand for products,

Page 1 changing the game for supply-chain management and to create new insight informing best in class innovation briefs. Current clients include Argos, Debenhams, Disney, GSK, Mars, New Look, Panasonic, Pepsico, Queen Mary’s University London, Samsung, Tesco, UKTV & Vodafone For further information please contact: Holly Ward, The Forge [email protected] 07950 315411

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