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DIRECTORYBUMPER EST 1895Feature: Press launches - the reality MOTORCYCLE ISSUE! APRIL 2016 APRIL The EssentialTRADER Guide to the Motorcycle Trade and Industry■ www.motorcycletrader.net INDUSTRY ON THE RISE Assessing the recovery BUDGET ANALYSIS How do George’s changes affect you? FRESH RUBBER Tyres for summer 2016 ACTIVE LEISURE New distributor of European brands ■ LATEST NEWS ■ NEW PRODUCTS ■ OPINION THE 2016 DIRECTORY & PRODUCT CROSS- REFERENCE LISTING Looking for a product or service provider? Find them here! 32 March 2015 Feature: Press launches - the reality 33 March 2015 Motorcycle Trader: April 2016 FOLLOW US facebook.com/ Motorcycle.Trader.UK FOLLOW US twitter.com/ MCTraderUK REDCAT MARKETING LTD CONTENTS Newhaven, East Sussex BN9 0EF Tel: 01273 616040 COLUMNS www.motorcycletrader.net 23 END USER On the multiplicity of bike styles PUBLISHING EDITOR: Jenni Foulkes 24 KERR ON CHINA What’s the point of the rotary [email protected] gearbox? 34 ASSOCIATION VOICE SUBEDITOR: Training accreditation in the capital David Bradford DESIGN: BUSINESS Callum Tomsett 32 TRADE MART Find your supplier here Active Leisure Protection p28 ADVERTISING: 35 BUSINESS JOURNAL Rod Sopp The Budget and tax on uniforms [email protected] FEATURES CONTRIBUTORS: 18 MARKET PROSPECTS Trader assesses the on-going growth TRADER Adam Bernstein in the UK bike market DIRECTORY David Bradford 26 SECTOR OVERVIEW Sean Kerr New rubber for 2016 – the BIG one! Stevie Muir 39 A-Z of company contact details 28 COMPANY PROFILE: ALP Mark Williams – importers, distributors, product Made in Europe. New brands from and service suppliers new distributor Active Leisure PRINTED BY: Protection 68 A-Z product listing cross Newman Thomson Ltd, referenced to supplier Burgess Hill While every effort is made to ensure REGULARS that the information contained herein 5 NEWS ADVERTISERS is correct, the publisher is unable to With an improving, growing industry INDEX accept any claims or responsibility for comes an abundance of news AJS Motorcycles 9 any incorrect information that may Bikesure 17 appear for whatever reason. All rights 12 NEW PRODUCTS K-Tech 4 For showroom or workshop, if they’re reserved. No part of this publication MAG Europe 15 new, they’re here may be reproduced or transmitted in Mitas Back cover Neo Distribution 11 any form or by any means, electronic 31 TRADER DAILY NEWS ORO2u 17 or mechanical, including photocopy, Rock Oil 14 recording or any information storage 33 2016 EVENTS CALENDAR RS Equipment 4 and retrieval system, without 82 REGISTRATION STATISTICS Spada Front cover permission in writing from the Continuing the upward trend - VE 2 publisher. © Redcat Marketing Limited. February and March 2016 WMD 7 April 2016 03 p003004_contents_dB.indd 3 07/04/2016 19:55 2014_RSEquip_145x100.indd 1 21/10/2015 09:42 OrSST H E A L L N E W CONVERT WP AND SHOWA AIR FORKS INTO SPRING A DIRECT REPLACEMENT (No machining required) OPTIONAL SRING RATES AVAILABLE w w w . k t e c h s u s p e n s i o n . c o m AIR SPRING 2 CONVERSION KIT 04 April 2016 p003004_contents_dB.indd 4 07/04/2016 19:55 News: All the latest from the trade and industry NEWS Neo/Putoline’s new Strong figures and long-serving staff from Ducati The financial figures of the Distributor makes new appointment and marks Audi Group - of which Ducati is long service of staff stalwarts part - for 2015 were recently presented. Deliveries have Neo Distribution Distribution side of the the 10-year milestone. increased by 21.5 per cent, for has appointed Ian business, the company Managing a total of 54,809 motorcycles Rushbrooke as its new is celebration the long director John Hayden sold, almost 10,000 more than area sales manager service of three key commented: “Our staff in 2014. Ducati achieved a for the northwest. members of staff. Jim are our most important market share of 5.4 per cent Rushbrooke has been Moulder, UK technical asset, and these guys in the over-500cc motorcycle working within the and sales manager have served Putoline segment, an increase of 0.9 motorcycle industry celebrates 15 years of Distribution and our per cent compared to 2014. for seven years and service; Gary Sidaway, dealer network tirelessly, Revenue was €702m, 22 per has a gained a wealth UK sales manager, has with over 35 years cent up on 2014. Operating of knowledge, having clocked up 10 years; and between them. We have a profit was €54m - up by 12.5 worked at a motorcycle business manager Ben fantastic team and we are per cent. In Europe (excluding dealership and then as Hudson has also reached very grateful to them all.” Italy) Ducati increased total northern area salesman deliveries by 31.2 per cent to for accessory firm Bike It. 21,473 units, with a 24 per cent “I’m looking forward increase in Germany and a 37 to my new challenge per cent increase in the United and have already Kingdom. received some great messages of support from many people within the industry,” said Welsh Rushbrooke. “I have government always been fully aware of the reputation of the backs safety Putoline brand and also Neo Distribution as a innovations company, so it’s great to Two projects which aim become part of such an to reduce the number of organisation.” Gary Sidaway (left) and Ian Rushbrooke motorcycle casualties will On the Putoline share up to £450,000 of Welsh government funding. Announced by Edwina Hart, the Welsh government’s economy and transport minister, the funding comes as part of phase two of the Small Business Research Initiative (SBRI). The two projects come from an original shortlist of 47 applications. They are an advanced helmet liner created by Armourgel Ltd, and a junction alert system from Fusion Processing Ltd design which uses radar and cameras to identify when a motorcyclist is approaching. Jim Moulder (left) Gary Sidaway (middle) Ben Hudson (right) Got a story? E-mail: [email protected] a story? E-mail: More news online at www.motorcycletrader.net – Updated every day. April 2016 05 p0050011_news_dB.indd 5 07/04/2016 19:58 News: All the latest from the trade and industry Concerns raised over misselling of e-bikes Manufacturer groups warn against wilful blindness to classification rules The Motorcycle Industry Association reaches 15.5mph. In the UK, an settings does not qualify a machine (MCIA) and the Bicycle Association electric bike producing over 250W for bicycle-type exemption; the of Great Britain (BA) are concerned is legally classified for road use as higher power rating is the one which that some sellers are unaware of, a moped. Mopeds must be type- determines the classification. or ignoring, the rules surrounding approved, registered, taxed, insured Dave Luscombe, MCIA’s project high-powered electric bicycles. Both and have an MOT. The rider must manager for alternative-powered associations are fielding enquiries have the appropriate licence/training vehicles, explained: “Telling someone regarding the exploitation of a ‘grey and wear a helmet. they are ‘OK on private land’ is area’ – high-powered bikes bought for If intended for off-road use in the seriously misleading, unless you ‘off-road use’, in the mistaken belief UK, the bike must not be used on make them understand they probably that this makes them exempt from public roads, common land, paths or need to own the land themselves. existing rules. tracks intended for cyclists and must “High-powered off-road electric For an electric bike to be subject be registered on an agreed list for bikes currently fall within rules meant to the same exemptions as a pedal off-road competition bikes, the FIM for off-road motorcycle sport. That cycle, it must have working pedals, competition list. means they can’t use public roads, not exceed 250W, and electrical Having the facility to switch common land or any trails or paths assistance must cut out once speed between higher and lower power intended for bicycles.” TfL under pressure to protect bikers Committee slams Transport for London for failing to improve rider safety The London Assembly Transport figure stood at 4,337. The London that close monitoring of Cycle Committee says Transport Assembly says motorcyclists Superhighways is necessary for London (TfL) is “under account for around 17 per cent to assess the impact on safety pressure” over the rising number of all injuries and 24 per cent of for other vulnerable road users, of motorcycle deaths in the serious casualties on London’s particularly the reduction in road capital. The claim came as the roads, despite comprising just space for other traffic. Transport Committee published one per cent of traffic in the Shawcross added: its report into motorcycle safety, capital. It also says that in the “During my time on the titled ‘Easy Rider: Improving past two years, 20 per cent of Transport Committee, we have motorcycle safety on London motorcyclists in London have spent a great deal of time and roads’. been involved in a collision, while effort ensuring TfL considers the Valerie Shawcross, chair of just over three in five (62 per needs of cyclists and pedestrians the committee, said TfL must: cent) have been involved in a near - now it is time for them to pay “Pay more attention to the safety miss incident. more attention to the safety of of motorcyclists. They [TfL] The report concludes motorcyclists. know they’ve not done enough to that inconsistencies in “It’s no coincidence that protect motorcyclists in London.” providing access to bus lanes TfL rushed out a PR release On the same day that the for motorcyclists causes the day before our report was London Assembly published “unnecessary confusion”.