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MEDIA COLUMBUS EXCITEMENT IS BACK FOR FREE OVER-THE-AIR BROADCAST TV! 8% 10% 12% 46% 35% 28% 19% 20% 21% 2017 2018 2019 27% 31% 36% Traditional Pay TV subscribers Cord Cutters Cord Trimmers Cord Nevers Source: PwC Consumer Intelligence Series video survey, 2017 (c) 2017 PricewaterhouseCoopers LLP, a Delaware limited liability parnership COLUMBUS IS CUTTING THE CORD MEDIA 1 CUTTING THE CORD COLUMBUS CHOICES IN FREE OVER-THE-AIR TELEVISION HAVE NEVER BEEN GREATER! The Columbus market now has nearly a wireless cable system with over 65 channels WCMH-TV | COLUMBUS, OH WCBZ-LD | COLUMBUS, OH WOSU-TV | COLUMBUS, OH WOCB-CD | Marion, OH 04-1 NBC 22-1 COZI TV 34-1 PBS 39-1 TCT 04-2 Me-TV 22-2 Grit 34-2 Ohio Channel 39-2 Memory 04-3 ION 22-3 Excape 34-3 Create 39-3 Daystar 04-4 La 22-4 GetTV 34-4 PBS Kids 24/7 39-4 Classic 22-5 AccuWeather 39-5 Light TV 39-6 WSYX | COLUMBUS, OH WQMC | COLUMBUS, OH WGCT-CD | COLUMBUS, OH 06-1 ABC 23-1 Bounce TV 39-1 TCT 06-2 This TV 23-2 Justice Network 39-2 Memory W44DC-D | COLUMBUS, OH 06-2 MyN 23-3 Telemundo 39-3 Daystar 44-1 HSN 06-3 Antenna TV 39-4 Classic 39-5 Light TV WTTE | COLUMBUS, OH 39-6 WSFJ-TV | COLUMBUS, OH WBNS-TV | COLUMBUS, OH 28-1 FOX 51-1 ION Life 10-1 CBS 28-2 TBD 10-2 Heroes & Icons 28-3 Stadium WXCB-CD | Delaware, OH 10-3 Decades 39-1 TCT WCLL-TV | LONDON, OH WCSN-LD | COLUMBUS, OH 39-2 Memory 51-1 ION Life 32-1 Movies! 39-3 Daystar WDEM | COLUMBUS, OH 32-2 Court TV 39-4 Classic 17-1 Azteca America 32-3 Ethnic “Dalmar TV” 39-5 Light TV 32-4 Spanish Independent 39-6 WWHO | CHILLICOTHE, OH 32-5 Guide US TV 53-1 CW WCLL | LONDON, OH 32-6 NewsNet 53-2 Charge! 19-1 Daystar 32-7 COZI TV 53-3 Comet TV 32-8 Independent 32-9 Source: RabbitEars.info, 2019 © RabbitEars.info 2008-2019 MEDIA 2 COLUMBUS BROADCAST CHANNELS COLUMBUS MEDIA COLUMBUS IS FOCUSED ON THE METRO PART OF COLUMBUS DMA DMA RANK #32* Population count: 2.5 million** % of Population in Metro Area: 70% MEDIA COLUMBUS REACH • 1.7 Million people • 1,105,000 people 18-65 • 8 Counties • 867,000 Women • 833,000 Men METRO AREA The central part of the market usually corresponding to the Metropolitan Statistical Area (MSA). This is the most densely populated portion of the market. DESIGNATED MARKET AREA Counties in which stations located in the Metro area achieve the largest audience share. DMA’s are non-overlapping areas used for buying & evaluating television audiences. Every county is assigned to only one DMA. Sources: *The Nielsen Company **U.S. Census MEDIA 3 COVERAGE COLUMBUS FREQUENCY vs REACH A rare opportunity in television advertising Studies show that it takes about 21-66* times to see something before it’s fully established in our brain’s memory. It’s important that you advertise your message frequently and in enough quantity to be eective. • When purchasing advertising from other stations covering the entire DMA, the cost can be 5-10 times the cost of Media Columbus stations. • At these higher prices, you dilute your advertising dollar paying for reach you may not need. • We cover the dense core of the Metro part of the DMA and the savings allows you to buy more frequency and in quantities to be eective. • Finally, you can pay for only what you need and aord television advertising again. Columbus based political candidates, retailers, restaurants, services, professionals and those who do not need to advertise to the full DMA, can be wasting money advertising to Marion, Bucyrus, Mt Vernon, Zanesville, Athens, Chillicothe, Washington Courthouse. Don’t be forced to buy reach over frequency! NOW YOU CAN CUSTOM TAILOR YOUR ADVERTISING TO YOUR MARKET AND BE MUCH MORE EFFECTIVE. *Source: Phillippa Lally, University College London, London, UK. Author, "How are habits formed: Modelling habit formation in the real world" published in the European Journal of Social Psychology. MEDIA 4 FREQUENCY vs REACH COLUMBUS BROADCAST CHANNEL | 23.1 SPECTRUM | 283 BROADCAST CHANNEL | 23.3 WOW! | 192 SPECTRUM | 803 WOW! | 102 BROADCAST CHANNEL | 23.5 BROADCAST CHANNEL | 23.2 MEDIA 5 MEDIA COLUMBUS COLUMBUS QUEST TV is a 24/7 broadcast television network that entertains and informs its viewers with exhilarating adventure programming featuring nature's greatest dangers, history's greatest mysteries and man's greatest achievements. Programming airing on the History Channel & Discovery Channel are now available for free to over the air viewers. Demographic: Aimed at adults between the ages of 25 and 54, the network is increasingly popular among men. JUSTICE TV is a 24/7 broadcast television network that entertains and informs its viewers with gripping crime and investigation programming while making communities safer. Justice Network provides a first-of-its-kind public service initiative that helps catch fugitives, find missing children and provide safety tips for its viewers. Demographic: Aimed at adults between the ages of 25 and 54, the network is increasingly popular among women. BOUNCE TV is the first African American broadcast network, featuring a programming mix of theatrical motion pictures, sporting events, documentaries, specials, inspirational faith-based programs, o network series, original programming and more. Bounce TV’s founders include Martin Luther King III and Ambassador Andrew Young. Bounce TV features a mix of original and acquired programming, including popular box oce hit movies. This provides over the air viewers with popular movies without the need for cable. Demographic: Geared toward African Americans between 25 and 54 years of age. MEDIA 6 MEDIA COLUMBUS NETWORKS COLUMBUS A GROWING HISPANIC COMMUNITY IN CENTRAL OHIO Ocially, in the 2010 census 8 years ago, Columbus had approximately 82,000 Hispanics or about 5.5% of the Central Ohio population. However, these numbers can be inconclusive because of diculty acquiring such census data from this population. • Columbus Schools, Local Hospitals and various social services agencies have estimated that this population is closer to 11% of the Central Ohio population. • The majority, approximately 70% of the Hispanic population, comes from Mexico while 30% comes from Central and South America (Latinos) • With available national television viewing information, we reach over 80% of this population each week in accum viewership. Projected Hispanic Population Growth in Columbus vs. Top-10 Hispanic DMAs Hispanic vs. Non-Hispanic Population Growth in Columbus (2018-2023) (2018-2023) 18% 17% 18% 17% 16% 16% 14% 12% 12% 14% - 12% 11% 10% 12% 10% 9% 8% 10% 8% 7% 6% 6% 6% 8% 6% 6% 4% 4% 2% 2% 1% 0% 0% Columbus Dallas Houston Miami Phoenix San New York Harlingen Los San Chicago Antonio Angeles Francisco Hispanic Non-Hispanic Source: Nielsen Consumer Concentration, Pop Facts Premier 2018. TELEMUNDO TV, a division of NBCUniversal Hispanic Enterprises and Content, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. This includes the Olympics and world cup soccer. Telemundo is an avenue to utilize the power and possibilities of media and technology. They are a company uniquely positioned to inform, empower and inspire. They champion to deliver content to reach the Hispanic community, subsequently reaching many diverse cultures. Demographic: geared to Hispanics ages 25 to 54. MEDIA 7 MEDIA COLUMBUS HISPANIC NETWORKS COLUMBUS Media Columbus Advertisers have found a great branding location and high quality production! •Able Roofing • CMG Capital • J&D Basements • Prep Academy Schools • Artemis Laser & Management • JD Byrider • Ricart Automotive Vein Center • Diyanni Homes • Jones Topsoil • Roush Honda • AT&T • Dr. Kvitko • Just About Furniture • Scioto Valley • Basement Living • El Vaquero • Kitchen Kraft • Sports Ohio Systems • Franklin County Board • Kentucky Fried Chicken • Tattletale Alarms • Bloomberg Eye Center of Elections • Macy’s • The Good Feet Store • Buckeye Honda • Franklin County • Massey’s Pizza • Wilson Garden Center • Buckeye Muer Children’s Services • MC Painting • as well as many others…. • Buckeye Nissan • Gaba Law • Meijer’s • Byers Auto • Genoa Baptist • Ohio Democratic Party • Byers Superstore • Grove City Church • Ohio Dental Family • Columbus Laser and of the Nazarene • Ohio Republican Party Cataract Center • Honda East • Original Mattress • Cord Camera • Hugh White Honda Factory MEDIA 8 ADVERTISERS COLUMBUS STATE-OF-THE-ART PRODUCTION Media Columbus has state-of-the-art production facilities with our sister company Guardian Studios. We create local commercials, public service announcements and special features, as well as Programming & Sports. Look to Media Columbus to deliver great local productions with national level quality. If you’re looking to target the growing Central Ohio population, Media Columbus is a great option. Work with our creative team to develop an eective advertising campaign. MEDIA 9 LOCAL PRODUCTION COLUMBUS.