Awards Program

2 Welcome Creative Burgers 22 Elements Cultivating Potential MySTeP 3 Letter from the President Centered Magazine Redesign Minitab: New Diagram 4 Judges FingerLakesBrew.com Emoji Set 14 Collateral Chick-Fil-A Rival Restaurant 6 Out-of-Home Penn State Press Fall 2017 Catalog Holiday Royale Atlanta Holiday Meet & Greet Peachey Hardwood Flooring Story Book Future Deli 7 Email Marketing Dr. Martin Luther King Jr. Plaza Centre Foundation Pink Elephant 2017 Dedication Program G-Form MoJo Active Brochure Alpha Fire Company 8 Online/Digital Invent Penn State New Year’s Card Delta School Contributary AccuWeather & L.L.Bean SummerCast Sweepstakes 26 Integrated Media/ Peachey Hardwood Flooring 16 Trade Show/Experiential/Events Mixed Media Campaigns Contractor Succession API Technologies Event Invite Pittsburgh Steelers Drum Line Rideshare Law Group Emily Whitehead Foundation Gala SPE Federal Credit Union Holiday BloodMoon BrandStorm ACE Awards Book 10 we! Connect Meet Cards! SPE Federal Credit Union Referrals The Hidden Life of Life UK Brand Launch Hovus Pet Food Campaign Soviet Salvage 2018 Penn State Startup Week Centred Outdoors Campaign Where Honeybees Thrive The Other American Moderns 18 Brand Identity 30 Judges’ Special Awards Good Day Café Lair of the Lion 30 Best in Show Metzler Forest Products Publication 12 Rowland Creative 31 Thanks to our Sponsors Contact John Jacob Centre Foundation Annual Report Contractor Succession at 814-574-3286 “Best of State College” 32 Special Thanks Ardor & Forge Shrub Club Tōst at Market Square Can You Escape? The Elizabeth Apartments Bellefonte First Sunday [CP]2 / cpsquared.com 1 The 4th annual [CP]2 Bracket Awards. You have got to be kidding? Nearly 115 entries from businesses, organizations and individuals throughout Central Pennsylvania. Really? Really. Y’inz are in for a treat. The 2018 Bracket Awards are a celebration of the most creative The advertising, marketing, design and web community in this region will never cease to amaze and impactful advertising, design, and marketing work our region has to offer. And we’re me. The amount of creativity on display at this year’s Bracket Awards is a very clear indicator that our talents are not bound by our little part of the world but can stand toe-to-toe with the best only getting warmed up. This year’s jury of top creative professionals from dahntahn work coming from every corner of the globe. Pittsburgh approached our entries with cautious optimism. And they left with awe. Tonight we celebrate everything our community is capable of. Our Central Pennsylvania And that’s no joke. creative family has a lot to be proud of. We hope you leave tonight as inspired as the We took this year’s submissions back to where our Bracket Awards judging all started – Pittsburgh. Seven renowned judges. We think you’ll be entertained and impressed. This night is a symbol of the growth judges from a handful of respected ad agencies, design & production firms and a giant corporation carved up our work, of our community, and a proud statement on the bright ideas and rich talents of creative beat it up, tossed it around and in the end admitted (as they always do), that our combined body of work stood right up professionals throughout Central Pennsylvania. Let’s raise an Ir’n City and celebrate. there with some of the heaviest of hitters around. Four award shows in and the story from the judges remains the same: our tiny market is producing some unbelievable ideas and executions. Pieces of work which they would steal for their own books. Regardless of whether you leave the show with an award, know this: your work was admired by some of the most successful creatives and toughest critics around. If it weren’t for your passion for the industry, your desire to push your creativity and advance our collective community, the 2018 Bracket Awards would not have been possible. You, along with these awesome people below, make the Brackets one of the most exciting nights of the year. These dedicated people work tirelessly to put together programming and events, find guest speakers, schedule happy hours, organize BrandAid, and put together the best damn award show in the region. Central Pennsylvania Creative Professionals Be sure to thank these people who have graced our most recent Board of Directors: Carol White, Dan Rowland, Curtis Harrison, Ric Jones, Ron Smith, Brad Groznik and Trevor Calabro. And give an extra special thanks to my fellow [CP]2 was founded with a clean purpose: inspire the local creative community and Bracket Awards committee members: Michelle Damiano, Rich Frank, Carol White (again) and Trevor Calabro (again). bring local professionals the tools they need to grow their talents and businesses. In its Without this group of people, your Saturday night would be so much more boring. fourth year, The Bracket Awards and this printed annual are the physical embodiment The 2018 Bracket Awards is bitter sweet for me as I pass the President’s proverbial baton to Carol White. Carol has been of that mission. If you’re reading this book, you’re a winner. Maybe of a Bracket, but a board member from the day our organization became legit. Under her leadership, and with the help from the Board of definitely from the hard work of this creative group. [CP]2 brings advertising, design, Directors, [CP]2 will continue to build, foster and advance our professional creative community throughout the region. communications, marketing, media and related businesses together for networking and But they can’t do it without you. Our lifeblood. So continue to renew your memberships. Become a new member. Step up education. We offer top speakers and presenters in a schedule of events that discuss and volunteer. Make this organization what you want it to be by sharing your voice and talents. Get involved and start by and analyze industry trends, and deliver relevant lessons that help us all raise the bar talking to a board member. We have a really good thing going. for our own work. This creative community comes together to learn, laugh, and grow. Congratulations to all of the entrants, finalists, clients and those of you who are going home with an award. We’re all To hear more, please visit cpsquared.com, follow us on Facebook, or ask any of our winners tonight. members how [CP]2 helps them. See you at the next Bracket Awards. Mark Dello Stritto, [CP]2 President, Founder 2 2018 Bracket Awards [CP]2[CP]2 // cpsquared.comcpsquared.com 34 Tim Madle Kelsey Miller Andy McKenna Jackie Murray Dan Magdich Derek Julin Marla Stresky ART DIRECTOR, COPYWRITER, SMITH DIRECTOR OF CREATIVE, VICE PRESIDENT, DIRECTOR, ANIMAL ASSOCIATE CREATIVE ASSOCIATE CREATIVE LANDESBERG DESIGN BROTHERS AGENCY DICK’S SPORTING GOODS CREATIVE DIRECTOR, DIRECTOR, BRUNNER DIRECTOR, RED HOUSE BRUNNER Dan is some sort of weird COMMUNICATIONS Tim is an art director and Kelsey is a Copywriter at Smith I started in 1992 as a copywriter mutant creative hybrid with Upon graduating from the Art illustrator living in Pittsburgh, Brothers Agency. Previously at MARC USA who worked on Jackie started her agency the mind of a creative director, Institute of Pittsburgh in 2005, Marla Stresky has an extensive and part of the team at she’s worked at Brunner a typewriter. Now I type on my experience in Pittsburgh the eyes of a director, and the Derek joined Brunner. During background in digital strategy Landesberg Design. He Advertising and also took watch. This is a fun business. at MARC, then spent a few tentacles of an illustrator, art his first stint at the Pittsburgh and design working with specializes in print and a short foray into the client memorable years at the St. director, writer and designer. agency he created memorable brands on the national, interactive projects for a side of things. As one of the George Group and now has Dan is a Director at Animal campaigns for Cub Cadet and regional and local levels. Her wide array of universities, “young ones” in the Pittsburgh been writing and producing (Pittsburgh, PA) where he Zippo. Then it was off to the list of national clients includes nonprofits and arts industry, she’s learned from work at Brunner for over 15 works on a barrage of projects windy city to work at FCB. At South Beach Diet, Rachael organizations. Past clients and been mentored by all years. She has created ads - live action, VFX, motion FCB Chicago, Derek helped Ray Nutrish, GSK and Bob include the University of of the other judges at some for a wide variety of clients design, experimental and the create the NHL Stanley Cup Evans. She has a degree from Pennsylvania, Disney, the point in her career. So, she’s - Musselman’s Apple Sauce, occasional odd thing just to Campaign, “Because It’s The La Roche College in graphic Smithsonian, NPR and the pointing to their successes Lucky Leaf Pie Filling, Bob see if it works. His thirteen Cup,” as well as a new global design and communications Pittsburgh Foundation. and accolades and hoping Evans, Transitions Optical, years in the industry have been brand campaign for DOW as well as a degree from The that rubs off on her merit as a Wesbanco, Cold-EEZE, split between the agency and and the London Olympics. Art Institute of Pittsburgh in Tim is a graduate of Temple judge. Well, everyone except MidNite, Rockford Health production worlds where he With some big city experience photography. Her enthusiasm University’s Tyler School of Andy McKenna. System, Aquafresh and has crafted work for TBWA, under his belt, he returned to and fresh approach to creative Art, with a BFA in Graphic & Polident/Poligrip.

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