Strategic Objective Plan 2019-2021 Moving Forward Together
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STRATEGIC OBJECTIVE PLAN 2019-2021 MOVING FORWARD TOGETHER TABLE OF CONTENTS OUR MISSION .................................................................................................... 2 Goal 2: Increase participation in PrEP, Undetectables, HEP C and Medication Assisted Treatment (MAT) programs in line with OUR HISTORY .................................................................................................... 2 our deep commitment to ending the epidemic of chronic diseases that affect our populations ........................................... 10 OUR VALUES ........................................................................................................3 Goal 3: Achieve the scale required to fully benefit from value based OUR FOUNDATIONAL PRINCIPLES .......................................................4 payment ................................................................................................11 OUR STRATEGIC OBJECTIVES ...................................................................6 Goal 4: Expand services and new innovative programs to existing client population for identified health and wellness needs OUR PEOPLE: Building a Diverse and Engaged Leadership Base ..........6 (smoking cessation, sexual wellness, etc.)...................................11 Goals, Tactics and Metrics: People Leadership............................... 7 OUR PREPAREDNESS: Use our proven model of entrepreneurism and experimentation to diversify our revenue streams and expand Goal 1: Develop staff and Board diversity that reflects the our footprint ............................................................................................................11 populations we serve ......................................................................... 7 Goals, Tactics and Metrics: Preparedness .......................................12 Goal 2: Increase employee productivity through technology ............... 7 Goal 1: Establish a new business incubator; develop a process to Goal 3: Become an “employer of choice” .................................................... 7 evaluate new business opportunities ...........................................12 Goal 4: Develop a culture of inclusion ........................................................8 Goal 2: Drive business through our expertise in Technical Assistance 12 Goal 5: Develop and enhance Board knowledge ......................................8 Goal 3: Become owners in a provider-led ACO .......................................12 Goal 6: Improve coordination and communication between Inc. Goal 4: Focus on major gift raising .............................................................13 and subsidiary Boards ......................................................................8 Goal 5: Launch “rapid response” advocacy-based fundraising program 13 Goal 7: Have Boards be self-sustaining, recruiting and replacing members to ensure fresh thinking and independence ..............9 Appendix One: HRSA, HEDIS, UDS, and ETE outcomes .................14 Appendix: Board Authority (HRSA) .........................................................14 OUR PROGRAMS: Expanding services to meet client needs and realize scale ......................................................................................................9 Requirements .....................................................................................................14 Goals, Tactics and Metrics: Programs ......................................................9 Demonstrating Compliance ........................................................................15 Related Considerations .................................................................................17 Goal 1: Align programs, service delivery and data collection with value based payment model ............................................................9 Footnotes .............................................................................................................18 1 MOVING FORWARD TOGETHER OUR MISSION OUR HISTORY Housing Works’ Mission is to end the dual crises In 1990, five members of the powerful social of homelessness and chronic illness through relentless movement ACT UP dedicated themselves to serving advocacy, the provision of lifesaving services, and one of New York City’s most neglected populations— entrepreneurial businesses that sustain our efforts. the tens of thousands of homeless men, women, and children in New York City living with HIV and AIDS. We’re committed to ending the AIDS epidemic and They believed that housing is a form of healthcare, as addressing the related conditions that affect our important in the fight against AIDS as drugs; people communities. In addition to treating clients holistically, can’t get healthy if they’re spending their energy we fight policies—at the city, state, national and finding a place to sleep every night. international level—that continue to marginalize communities at risk. In the 28 years since its inception, Housing Works has served almost 50,000 clients. Its outreach has Housing Works Community Healthcare expanded beyond HIV/AIDS to Hepatitis C and other fosters good health and positive social change through chronic diseases. Successfully battling these chronic empowerment, innovation, and collaboration. We provide diseases takes more than a drug regimen. We know high-quality integrated medical care and other essential that our clients must also have access to stable services that improve individual and overall community housing, regular healthcare, and a community that well-being. understands and serves their needs. We’ve been providing that care, compassion and community with unflagging energy. Now, we seek to expand our outreach and serve more marginalized groups who are not getting the services they need and deserve, including people of color, LGBTQ individuals, homeless people and families, and those challenged by mental illness and substance use. We’re committed to the populations we serve leading healthy, productive lives. 2 MOVING FORWARD TOGETHER OUR VALUES Our core values support our mission of fostering good health and positive social change for our community. They guide our actions as we serve our constituents and help us evaluate our performance now and as we position ourselves for growth. High Performance: We strive for excellence in all our endeavors. Stronger Together: We work as one to tackle—and achieve—the impossible. All In: We’re bold, direct, and relentless as we strive to improve individual and community health. Membership: We go the extra mile for We work as one to tackle—and achieve— others every day, and we celebrate and have the impossible. fun throughout the healing process. 3 MOVING FORWARD TOGETHER OUR FOUNDATIONAL PRINCIPLES improve transparency and sharpen our messaging. We’ll deepen involvement with our staff and boards To continue to serve our populations and provide the to help them fully understand, appreciate and life-saving services they need, we have identified three contribute to the powerful advantage of advocacy. foundational principles that will bolster our work. Adaptation: The external environment is Communication: Enhancing and intensifying rapidly changing. As we look to the future, our communication strategy, both internally and specifically the next three years, we believe that externally, will reinforce our story, thus helping the environmental forces facing our mission us secure additional funding and attract more and business will require us to re-focus and re-double our clients, volunteers, staff and board members. efforts to meet our goals. Our story is complex and layered; it includes our clients’ For example, value-based payment, a “pay for stories as well as the stories of our staff, volunteers, performance” system that ties reimbursement to boards, donors and the community at large. We must the achievement of specific goals and outcomes, is use every voice to share our narrative and open the coming. This will disrupt how we provide services and hearts and minds of all segments of society. change how we’re evaluated, as we’ll have to quantify outcomes and provide measurable data to health We’ll tell our story clearly and engagingly, explaining plans and New York State. complex social justice issues in a digestible way, and reporting on progress and performance against our mission. We’ll position ourselves as a true pacesetter and innovative thought leader, inspiring behavior change and strategic alignment from all We are prepared stakeholders. to continue to Advocacy: In addition to providing concrete fight for the and immediate resources like housing and disadvantaged healthcare, we also advocate for the long-term and chronically ill welfare of our clients. We champion human rights and social justice causes to expose and dismantle in new ways and the structural inequities that perpetuate the poor health on new frontiers. of the people we serve. We’ll increase discipline in our advocacy efforts, 4 MOVING FORWARD TOGETHER OUR FOUNDATIONAL PRINCIPLES continued and communication to help us remain competitive and on the cutting edge of our field. Headwinds–Tackling the expected and unexpected • Margin and Mission: We’re currently financially stable, • Shifting Healthcare Landscape: The Affordable Care but that’s not a guarantee for the future—margin Act, Medicaid and Medicare are threatened. Value- is as important as mission. We must continue to based payment is coming, holding health care monitor and manage expenses and find ways