General Motors China 2012 Corporate Social Responsibility Report CSR
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General Motors China 2012 Corporate Social Responsibility Report CSR 2 CSR 01 Executive’s Remarks General Motors had a prosperous year in China in 2012, with an 11 percent sales increase from 2011. That’s primarily because GM and our joint ventures offer the widest range of attractive high-quality vehicles with advanced technologies, such as the new Buick Encore and Cadillac XTS. We are pleased that our vehicles are helping improve the quality of life of people across the nation. We are not just focused on building and selling vehicles, but are also committed to creating a safer, greener and healthier community. As an automaker, it’s natural to focus on making China’s roads safer. The GM Safe Road Project shows drivers and their passengers the importance of using safety belts and child safety seats. Helping protect natural wetlands is the focus of the GM Restoring Nature’s Habitat Project. Finally, providing those in rural areas with much-needed access to quality health care is the focus of our Back to 100 Rural Hospitals and SAIC-GM- Wuling Motorcade initiatives. GM is also helping protect the environment by applying our philosophy for sustainability to manufacturing and supply chain management. Today our facilities produce less waste than those of any other automaker. In our 105 landfill- free sites around the globe, including 10 in China, waste generated from our operations is reused, recycled or converted to energy instead of going into a landfill. We are also helping our parts suppliers to reduce their energy use and waste production. Above all, we are taking care of our most valuable resource, our more than 55,000 employees across China. Our market-competitive compensation and benefits, career development opportunities and professional working environment all help us to attract and retain the best talent in China. In the years to come, GM will continue to give back to the communities in which we work and live through our corporate social responsibility initiatives. We plan to continue to practice our strategy of working in China, with China and for China. Bob Socia President, General Motors China 3 CSR 01 Executive’s Remarks 3 05 Energy Efficiency 14 Introduction 14 General Motors China Introduction 6 Energy Saving Technology and 02 16 Vehicle Introduction Energy Efficiency Market Orientation 18 03 GM China’s Vision 8 Pan Asia Technical Automotive Center 20 Guangde Proving Ground 21 04 2012 CSR Milestones 10 Green Supply Chain Program 22 Landfill Free Program 25 4 CSR CONTENTS 2012 Joint Venture Companies’ CSR Programs 06 26 07 Programs 38 Introduction 26 CSR Commitment 27 08 Caring for Employees 42 Road Safety Programs 28 Environmental Protection Program 34 09 Employee Volunteerism 44 Public Health Program 36 10 2012 CSR Awards 46 5 CSR GM is committed in building a greener, safer and healthier community in China 02 General Motors China -the Introduction General Motors traces its roots back to 1908. Its presence in China dates back more than eight decades. GM has 12 joint ventures, two wholly owned foreign enterprises and more than 55,000 employees in China. GM and its joint ventures offer the broadest lineup of vehicles and brands among automakers in China. Passenger cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling brands. In 2012, GM sold more than 2.8 million vehicles in China. It has been the sales leader among global automakers in the market for eight consecutive years. Moving forward, GM will maintain its long-term commitment to China while helping create a greener, safer and healthier community. 6 CSR GM'S GROWING FOOTPRINT 12 joint ventures Engineering & design center Automotive financing JV On-board telematics JV Certified used car JV Harbin Changchun Shenyang Yantai Qingdao Guangde Shanghai Qujing Liuzhou Hong Kong 7 CSR GM’s vision is to design, build and sell the world’s best vehicles. 03 Vision This vision is supported and enabled by The highest levels Strong brands A commitment to A fortress of quality and profitable growth balance sheet customer service in around the world any industry GM’s sustainable approach for realizing its vision GM’s business model creates a self-sustaining cycle of reinvestment that drives continuous improvement in vehicle design, manufacturing discipline, brand strength, pricing and margins. The company is positioned to be profitable throughout various business cycles. The company has aligned its sustainability model with its business model to encourage integration between the two and to support a similar cycle of sustainable reinvestment. 8 CSR HOW OUR BUSINESS & SUSTAINABILITY MODELS ALIGN Build Sell Maximizing the benefits Offering sustainable of operating facilities vehicle choices to in an environmentally consumers that meet their friendly and socially diverse needs. responsible manner. GM’s vision is to design, build and sell the world’s best vehicles. Design Reinvest Leading in the research and Putting GM’s financial strength to development of advanced work to ensure the economic viability technologies to help reduce of the company, to be the employer petroleum dependency, improve of choice for its workforce and to fuel economy and reduce enhance the quality of life in the emissions. communities where it does business. Sustainability is not only a key part of how GM is shifting from a good to great company, it is about the leadership and innovation that can transform the auto industry. Our long-term approach to sustainability enables us to increase efficiency and reimagine personal mobility to best meet customer needs and lifestyles. Bob Socia President, General Motors China 9 CSR 04 GM China 2012 Corporate Social Responsibility (CSR) Milestones 2012 January 5 February 1 March 2 GM delivered a Chevrolet GM completed installation The GM Restoring Nature’s Volt to the China Electric of the first Sunlogics Green Habitat Project was launched Vehicle International Zone® solar charging station by GM China in cooperation Demonstration Zone in at its China and International with the China Environmental Shanghai’s Jiading district for Operations headquarters in Protection Foundation (CEPF) testing. Shanghai. to improve ecology, protect biodiversity and educate the public on the importance of preserving the environment. In 2012, GM China made a continuous effort to create March 26 a greener, safer and healthier GM China signed community in China a memorandum of understanding with the China Automotive Technology and Research Center (CATARC) to manage GM’s Chevrolet Volt demonstration fleet in Beijing and help organize workshops and seminars in support of vehicle electrification. 10 CSR April 23 May 21 June 11 GM showed the design The GM China Advanced GM delivered a Chevrolet of the Chevrolet EN-V 2.0 Technical Center announced Volt to the Tianjin Eco-City concept, the next version that its micro-foundry to assess its vehicle charging of its revolutionary mobility and formability lab had infrastructure and provide concept from Expo 2010. successfully completed the feedback on how the Volt initial low-pressure casting of performs in a planned a magnesium part, marking charging environment. April 28 a milestone in lightweight automotive materials The 2012 GM China research. June 27 Consumer Fuel-Saving Challenge, which GM signed a memorandum demonstrated the fuel of understanding with the economy of GM vehicles Sino-Singapore Tianjin built and sold in China, Eco-City Investment and began in Chengdu. Development Co. Ltd. and the Tianjin Eco-City Administrative Committee to collaborate on assessing the real-world application of GM’s EN-V 2.0 concept in the Tianjin Eco-City. 11 CSR 04 GM China 2012 Corporate Social Responsibility (CSR) Milestones 2012 September 10 GM China and Hudong launched the 2012 GM Safe Road Project with the theme of “Safety Belt, Safe Journey.” In 2012, GM China September 12 GM China, Tongji University made a continuous effort to create and the Virginia Tech Transportation Institute a greener, safer and healthier launched China’s first Naturalistic Driving Study to community in China explore the behavior of local vehicle users. August 22 September 28 GM China and SAIC-GM- GM launched China’s first Wuling launched the Back new energy vehicle (NEV) to 100 Rural Hospitals and first responder training SGMW Motorcade health program to teach public care initiatives. safety professionals how to safely rescue crash victims in hybrid, electric and other NEVs. 12 CSR October 18 November 10 December 10 GM showcased the The 2012 GM China GM China launched the achievements of the first Consumer Fuel-Saving Safe Kids in the Car Project phase of the GM Restoring Challenge concluded in in cooperation with Safe Nature’s Habitat Project Fujian, its sixth stop. Kids Worldwide (China) to at the Changdao National highlight the importance of Nature Reserve in Shandong. using child safety seats and November 22 show parents how to use child restraint systems. Shanghai GM introduced the Sail EV at Auto Guangzhou 2012. December 13 GM China took more than 20 media volunteers to the Guangxi Naman Rural Hospital to assist with the delivery of free health care to local residents. December 22 GM China launched the Safe Driving School in Shenyang to highlight vehicle safety technologies and the importance of proper driving habits under various weather conditions. 13 CSR We are committed to enhancing energy efficiency. Energy-saving vehicles as well as manufacturing processes are equally important to us. Dan Akerson Chairman and CEO, General Motors 05 Energy Efficiency In line with GM’s global corporate social responsibility principles, GM China is dedicated to achieving sustainability in its local operations by leading the development of efficient and eco-friendly technologies. Furthermore, the company is managing product design, its external supply chain, production processes, customer service and other areas of its business in an eco-friendly manner.