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Wang Yicheng, Yang Yang, Ma Renfeng袁 Wu Dandan, Wang Tengfei This paper analyzes the present situation and spatial distribution of the cultural and creative industries in Zhejiang Province, and identifies the four typical models of the development of Zhejiang Cultural Creative In- dustrial Park, such as 要 site transformation, government-led, school-park cooperation, market- It is suggested that the selection of the cluster development model of Zhejiang's cultural creative industry should be coordinated by the government-led, multi-level and regional focus of the market, focus on cultural excavation, personnel training and other major initiatives , prosperity of Zhejiang province Cultural and creative industries. cultural and creative enterprises; cluster; development model; cultural Creative Industrial Park; Zhejiang The creative industry originated from policy rather than academic research, and the UK Creative Industries Task Force defines it as: From the personal creativity, the skill and the tal- ent, through the intellectual property development and the application, has the creation wealth and the employment potential industry. [1] Cultural and creative industries subsequently devel- oped rapidly in Europe and the United States, with its knowledge agglomeration, high relevance of industry and high value-added characteristics, which became one of the pillar industries of the Western countries. Cultural and creative industries located in the cultural industry value chain upstream, [2] can reorganize the production chain of cultural industries, catalyzing the sec- ond to third industry of Cross-border integration. [3] Zhejiang in Zhejiang Province construction of the outline of cultural and creative industry development plan in Zhejiang Province, the cul- tural and creative industries to promote the economic development strategy of Zhejiang Province, emphasis on the development of industry and potential industries, and expected to form a cultural and creative industrial park, cultural and creative industries cluster area, Cre- ative urban three-level space. As the basic carrier of cultural and creative industry development, the cultural and creative Industrial park has received wide attention in the whole province, but in its rapid development, there appear real estate "commercialization" "non-creative" etc. This paper comprehensively combs the advantages and disadvantages of the development model of Zhejiang Cultural Creative Industrial Park, in order to guide the scientific construction and de- velopment of the cultural and creative Industrial park, and to improve the quality of the devel- opment of Zhejiang's cultural creative industry. National Natural Science Foundation of China Research on the mechanism of creative industry to urban spatial reconstruction: A case study of Shanghai, Hangzhou and Ningbo ( 41301110) 43 Creative Economy The advantage concentrates in the humanities resources rich, the article creation product market demand is broad. Zhejiang, as a province of cultural resources, natural, humane re- sources, under the jurisdiction of the one a prefecture-level cities have their own characteristics of cultural resources; The richness of cultural resources attracts a large number of universities, research and design institutes and studios, and enhances the development and design of the cul- tural creative industry in Zhejiang and the ability of talents training. The location of Zhejiang is superior, [4] has a certain scale of industry, [5] with the economic and cultural exchanges at home and abroad frequently. Superior location conditions, deep cultural resources, systematic talent training to expand the cultural and creative products market, set up a brand of Zhejiang culture and creative products. The disadvantages are reflected in unbalanced regional development and irrational eco- nomic behavior in the operation of the park. In the cultural and creative industry planning, Zhe- jiang has identified ten industrial agglomeration areas and developed cultural and creative in- dustrial parks. In fact, the development of cultural and creative industries is uneven. The cultur- al and creative industries in Hangzhou have developed rapidly, and the number and scale of in- dustrial parks are in the dominant position in the province. [6] but other regions, in particular, the Zhejiang-China region, affected by natural and economic factors, the development of cultur- al and creative industries is lagging behind; there is a situation of agglomeration and economy between the established cultural and creative industrial parks and the enterprises introduced, which seriously restricts the development of cultural and creative industries; [ 7] In addition, in the introduction of enterprises, the industrial park, the existence of fuzzy positioning, industrial chain incomplete phenomenon. The development of Zhejiang Cultural creative industry is facing the adjustment of nation- al economic policy and the macroscopic opportunity of endogenous economic development. With the increase of national attention to the cultural industry and the development of support policies, more and more private capital flows into the cultural and creative industries; with the increase of living standard and consumption capacity of the urban and rural residents in Zhe- jiang , the consumption of cultural products by residents has also increased year in years. The development strategy of Zhejiang's marine economy is also an opportunity for cultural and cre- ative industries, and how to combine the cultural and creative industries with the development of marine economy is an urgent problem to be solved. In recent years, the development of cultural creative industry in Zhejiang is facing a certain dilemma. The cultural creative industry structure in the province needs to be optimized, such as the overall situation of the cultural and creative industries in Hangzhou is developing well, the eight major cultural and creative industries are only the positive increase in education and train- ing, among which the art industry's growth is -33.5%; big business development and expansion squeeze the SME market, Increase the difficulty of small micro-enterprise development. In ad- dition, the prefecture-level cities are not enough for their own culture, the industrial park devel- opment is not clear. Some prefecture-level cities have insufficient attention to the development 44 Reflections on the Development Modal of Creative Industry in Zhejiang Province of cultural creative industries, which has seriously affected the overall research and develop- ment of cultural creative industries. Outside the province, Zhejiang faces competition with other cultural and creative cities. These need to be adjusted in time for the development of Zhejiang to deal with the threat. 2005 In the past years, the cultural and creative industry of Zhejiang has developed rapidly, and the typical industrial park has formed a certain scale . On the industrial layout, Hangzhou has become the center City of Zhejiang Cultural creative industry, and also one of the important cultural and creative industrial bases in China. Ningbo, Jiaxing and Wenzhou have become the important agglomeration centers of Zhejiang's cultural and creative industries, and have formed an industrial system. Each prefecture-level cities have created a group of cultural and Creative industrial parks with regional characteristics, but there is a phenomenon of empty garden after the industrial park has been built because of lack of market support. In the industrial structure of the park, the proportion of cultural manufacturing industry is relatively high, and the high-end aspects of creative conception and design need to be upgraded. The value of the industrial park, although the increase in cultural industry is increasing, but the size of the enterprise's assets, output scale, profit scale, small tax scale, especially for small and medium-sized enterprises face the competition of large enterprises, enterprise development has been affected. Cultural Creative Park is the carrier of cultural creative industry, local development of cul- tural and creative enterprises and the formation of agglomeration, and then the formation of cul- tural and creative industrial clusters. This article selects the $number Cultural Creative Industri- al park in Zhejiang Province, which includes the industries of art, industrial design, information software, cartoon games, architectural design and media publishing, as well as potential indus- tries such as advertising planning, consulting services, cultural exhibitions, educational training and creative agriculture. Use Arcgis to analyze the nuclear density and analyze the data in the University of Zhejiang province. Nuclear density analysis is used to calculate the density of elements in the surrounding neighborhood, and [8-9] can be either a line density or a point density. This paper extracts the cultural Creative Industrial Park center of Vectorization Location Point as a point of element, point out the location of the industrial park. Divides the density into the 4 level, and the higher the density value renders it dark. Visualize the distribution density of industrial parks in the province, this paper analyzes the spatial distribution of cultural and cre- ative Industrial park in the whole province and the city, and the agglomeration form of each in- dustrial park; buffer analysis The location point of Zhejiang University (undergraduate, special- ty) as a point factor, [ten] set point-centric

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