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29 July 2020
TOURISM AUSTRALIA UPDATE
The tourism industry has had another tough week with interstate travel restrictions tightening and ongoing uncertainty around when the industry will see some return to normality. As frustrating as this is, we are also getting encouraging feedback about significant levels of pent up demand for domestic holidays – and a desire to have different types of holidays. So, while we continue to face some challenges, we can be confident, that when people are able to travel freely again, they will.
Tourism Australia is continuing to develop its domestic campaign plans, more details of which we will be sharing this Friday 31 July at 11am in our next webinar. The webinar will include a consumer insights update from our Executive General Manager of Strategy & Research, Rob Dougan, and a marketing update from our Chief Marketing Officer, Susan Coghill. We will also be joined by Australia’s Tourism Minister, Simon Birmingham, who will give an update on Australia’s ongoing response to coronavirus. Register here.
Also a reminder that over the past few weeks, Tourism Australia’s international teams have hosted a series of virtual market specific updates and you can watch recordings here. Phillipa Harrison
LET YOUR CUSTOMERS KNOW YOUR BUSINESS IS COVID-SAFE
While some tourism businesses are reopening across Australia and others continue to navigate tightening restrictions, implementing and communicating COVID-Safe measures to customers has never been more important. See some of the different approaches that businesses are taking here:
Capricorn Enterprise Ovolo Hotels Questacon Perisher Mogo Zoo
TOURISM AUSTRALIA ACTIVITY
Australia included in Travel + Applications closing - Australia Leisure's World's Best Awards Marketplace Online
Readers of Travel + Leisure have Applications for Australia ranked Tasmania and the Great Marketplace North America and Barrier Reef islands in the top 25 Australia Marketplace UK & World’s Best Islands category in Europe will close this Friday 31 the 2020 World's Best Awards. July 2020. Both Australia Australia’s best loved cities and Marketplace events are taking city hotels were also recognised in place online this year in a revised the Australia and New Zealand virtual format. The virtual events categories. The awards were voted will provide an opportunity for by hundreds of thousands of participating Australian tourism readers in the 25th annual World's operators to establish and maintain Best survey conducted by Travel + business relationships with Leisure. The World's Best Awards qualified travel agencies and tour appear in the August 2020 issue of operators from key international the magazine and on the website. markets. Please visit Australia Australia was also named 2020 Marketplace Online – North Destination of the Year by Travel + America and Australia Marketplace Leisure in November 2019. These Online – UK & Europe for more designations are inspirational to information and to submit your Americans dreaming of future application. travel.
TOURISM INDUSTRY NEWS
Growing Wine Tourism & TasTalk… the movie Exports In lieu of Tourism Tasmania’s Wine Australia is combining its annual TasTalk trade event, popular ‘Growing Wine Tourism’ Tourism Tasmania have created a and ‘Growing Wine Exports’ movie. As they were unable to host programs, with online workshops the trade event in its usual format that cover both wine export and this year, they worked with 49 wine tourism training. Wine tourism operators and the Australia has partnered with the Australian Tourism Export Council Australian Tourism Export Council (ATEC) to create the feature length and Hydra Consulting to develop movie. Whilst intended for the the new-look online workshops. travel trade, many operators are From 11 to 14 August 2020, Wine also using it as a tool to show their Australia is offering four half-day customers too. Tourism Tasmania sessions of online training for hosted an industry ‘exclusive advanced participants, who are premiere’ showing at Wrest Point seeking more in-depth training to in Hobart on 22 July. Since the assist their business strategies. launch last Thursday, there have Participants may also choose to been over 2,900 views of the attend two half-day sessions of movie. In advance of last week’s either advanced wine tourism or live viewing, 300 registered Tassie advanced wine export training. All Specialists from Tourism workshops are substantially Tasmania’s online program and subsidised by the Australian ATEC Member Buyers were sent a Government’s $50 million Export bottle of Josef Chromy Pinot Noir and Regional Wine Support and some Tasmanian-made Package. Register here and email caramel-chocolate popcorn to enquiries to: enjoy whilst watching the movie. [email protected]. Watch the movie here.
AUSTRALIAN STORIES
JW Marriott Gold Coast Resort Sky’s the limit for new rooftop & Spa set open in December venue atop the Art Gallery of Western Australia JW Marriott has announced its brand debut in Australia with the The rooftop of the Art Gallery of launch of JW Marriott Gold Coast Western Australia is set to be Resort & Spa. Following a $35 transformed into a new multi-use million rebrand of Queensland’s venue with elements of Surfers Paradise Marriott Resort & entertainment, art, and culture. The Spa, the resort will offer a new exciting redevelopment project, standard of luxury for travellers to Elevate, will feature an open-air Gold Coast’s iconic beaches. The sculpture walk, a new internal resort will have a total of 223 new- gallery space for exhibitions and look rooms and suites inspired by events, and two outdoor multi- the hotel’s natural surroundings, purpose spaces with city views. with a choice of ocean or Also commissioned for the space hinterland views. Guests will be is an eye-catching 34-metre-long welcomed to the resort under the artwork, by leading Noongar artist JW Marriot brand from December Christopher Pease, which will wrap 2020, with the resort continuing to around one third of the rooftop welcome guests during the wall. Set to be the largest rooftop ongoing upgrades. venue in Perth, Elevate is due to be completed in early 2021.
Darwin Supercars The Truffle Festival in Doubleheader going ahead for Canberra now on August The annual Truffle Festival - The Northern Territory’s stunning Canberra Region is now underway, Top End will host not one but two welcoming guests for a range of weekends of Supercars action in truffle-centric events and August. Offering four fast and experiences. The ultimate foodie furious days of supercar racing festival to beat the winter chill, get under the region’s signature blue hands on and take part in a truffle skies, travellers are encouraged to hunt, learn how to wash, grade, take part in the other unique and cook with this elusive black experience on offer in the Territory. ingredient, or simply sit back and From fishing the Top End’s pristine enjoy a range of truffle-inspired waters and swimming in the clear dishes. Being able to buy fresh waters of Litchfield National Park truffle is also part of the fun, with to sampling the eclectic cuisine pop up markets and local outlets and experiencing Aboriginal culture offering up a range of truffle at Kakadu National Park, it won’t infused products to try such as be hard to fill up an itinerary cheese, chocolates, oils, salts, and between each track weekend. The honey. The Truffle Festival – BetEasy Darwin Triple Crown will Canberra Region runs from June take place from 8 to 9 August, to August as a celebration of the followed by the Darwin SuperSprint region's thriving truffle industry. on 15 to 16 August. Tickets are on Activities up until 31 August are sale now at here. available to book online now. Check the website for the full program and activity details.
NEWS IN BRIEF Australian Capital Territory postpones further easing of restrictions National COVID-19 Coordination Commission turns full focus on economic recovery New South Wales tightens restrictions for visitors from Victoria Northern Territory extends border restrictions for Sydneysiders Queensland closing border to Greater Sydney South Australian borders will close to non-essential travellers from Victoria Tasmanian travel bubbles to commence 7 August 2020 Western Australia launches $5.5 billion recovery plan Western Australia move to Stage 5 of Roadmap pushed back
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