3DBNDL/ALICE - PRODUCT INFORMATION DOCUMENT

ALTERNATE NAME(S) ® ® 3D Deluxe Starter Kit Sony® 3D Deluxe Starter Kit

CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS Sony® 3D Deluxe Starter Kit

ADVERTISING COPY HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE.

25 Words Enjoy an incredible, high-quality 3D entertainment experience when you combine this deluxe starter kit with a compatible Sony® HDTV with 3D! to create a powerful 3D system.

Legal Footnotes 1. 3D viewing requires 3D content, a 3D capable player (min. 8 pt font) (where the 3D content is on disc), a high speed HDMI™ cable (supporting at least 10.2 Gbps), a Sony 3D Sync Transmitter and 3D active shutter glasses (all sold separately). Copyright/Trademarks © 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in (min. 8 pt font) part without written permission is prohibited. Sony, and the Sony make.believe and 3D World Created by Sony logos are trademarks of Sony. Features and specifications are subject to change without notice. Non- metric weights and measures are approximate.

FACT TAG BULLETS (55 CHARACTERS) KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER. (MAX 10 BULLETS)

1 3D Active Glasses for Full HD 3D viewing (x2)1 2 3D Sync Transmitter for Wide viewing angle 3 Alice in Wonderland on Blu-ray 3D™ 4 High Speed 3D-ready HDMI™ cable Legal Footnotes 1. 3D viewing requires 3D content, a 3D capable player (where (min. 8 pt font) the 3D content is on disc), a high speed HDMI™ cable (supporting at least 10.2 Gbps), a Sony 3D Sync Transmitter and 3D active shutter glasses (all sold separately). Copyright/Trademarks © 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part (min. 8 pt font) without written permission is prohibited. Sony, and the Sony make.believe and 3D World Created by Sony logos are trademarks of Sony. HDMI is a trademark of HDMI Licensing LLC. Blu-ray 3D is a trademark. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate. All other trademarks are trademarks of their respective owners. © Disney. All rights reserved.

KEY FEATURE COPY MUST BE SELECTED AND COPIED FROM GLOSSARY OF TERMS

FEATURE HEADLINE FEATURE DESCRIPTION (35 CHARACTERS) (250 CHARACTERS) 3D Active Glasses Enjoy Sony’s Innovative design to block-out distracting room light, adjustable frames for a more comfortable and customized fit, plus long battery life for up to 100 hours of 3D enjoyment.1 3D Sync Transmitter Delivers a strong 3D signal for wider viewing options and minimized interference Alice in Wonderland 3D Tumble down the rabbit hole with Alice for a fantastical adventure Blu-ray Disc™ from Walt Disney Pictures and Tim Burton. High Speed HDMI™ High-speed bandwidth to ensure the transfer of both Cable 3D video and audio signals Legal Footnotes 1. Actual time may vary based on content viewed, battery and (min. 8 pt font) environmental conditions. Copyright/Trademarks © 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without (min. 8 pt font) written permission is prohibited. Sony, and the Sony make.believe and 3D World Created by Sony logos are trademarks of Sony. HDMI is a trademark of HDMI Licensing LLC. Blu-ray Disc is a trademark. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate. . All other trademarks are trademarks of their respective owners. © Disney. All rights reserved.

LOGOS: LIST IN ORDER OF IMPORTANCE 3D world by Sony