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SPRINGER

Cem Üzüm May 2016

A new chapter 1 Contents

1 group 2 Book position 3 SpringerLink and its Users 4 SpringerLink Journal and eBook Usage 5 Content and news 6 Summary

Cem Üzüm Prague-Inforum/ May 2016 2

Leading in scientific publishing markets

Scientific publishing by the SPRINGER NATURE group

• Around 3,000 journals and ca. activities 10,000 new book titles annually, the vast majority of • Largest Open Access (OA) publisher with more than 300 which are scientific OA journals, including BioMed Central, • Publishing partnerships with more than the pioneering OA publisher 500 scientific societies • Growing presence in emerging markets Pharma / Healthcare • Includes portfolio of highly-regarded Adis scientific

journals and newsletters in pharmacology and SpringerLink pharmacotherapy • One of the leading internet science portals, including more than 10 million documents, an eBook Collection German-language content with more than 190,000 titles, journal archives digitized • Leading professional medicine publishers in Germany, back to the first issues in the 1800s and more than including renowned products such as Ärzte Zeitung, 40,000 Protocols and 215 Reference Works e.Akademie and springermedizin.de

• Leading publishing brands in business and such as and Springer Vieweg

Cem Üzüm Prague-Inforum/ May 2016 3 A strategic merger between three famous publishers

Cem Üzüm Prague-Inforum/ May 2016 4 Uniting some of the best known brands in our field

Cem Üzüm Prague-Inforum/ May 2016 5 Home to a breadth and depth of imprints, journals and products

Cem Üzüm Prague-Inforum/ May 2016 6 Focused on science, education and professional publishing

13% *By revenue

21%

66%

Science Education Professional

Cem Üzüm Prague-Inforum/ May 2016 7

Win-Win situation in the eBook market Researchers

• Easier to search Libraries • Convenience • Easier to cite

• More content/service Authors • Attractive discounts • Saves shelf space • Wider distribution • Greater usage • Online First • Reduced handling costs Benefits • Increased usage • Global readership

•Lower distribution costs •Better Marketing efficiency • New market opportunities

Publisher

Cem Üzüm Prague-Inforum/ May 2016 8 SpringerLink and Its Users

2.0 9

Book Market Positions by Disciplines

Discipline #1 Publisher #2 Publisher #3 Publisher

Clinical Medicine Lippincott W&W Elsevier Health McGraw-Hill #4/5

Biomedical & Life Sciences Wiley-Blackwell Elsevier

Earth & Environmental Science CUP Wiley-Blackwell

Chemistry & Wiley-Blackwell Informa

Physics & CUP Wiley-Blackwell

Engineering Wiley-Blackwell Informa

Computer Science (-level) IEEE IGI Global

Mathematics & Statistics Wiley-Blackwell Taylor & Francis

Business & Economics Informa Edwin Elgar #4/5

Social Sciences & Humanities Informa OUP Palgrave Macmillan #8/10

Cem Üzüm Prague-Inforum/ May 2016 10 Leading eBook Publishers: Total Number of eBooks

Number of English-Language eBooks Available (as of April 2015)

Springer 104 661

Taylor & Francis 67 324

Elsevier 33 545

CUP 19 901

Wiley-Blackwell 16 115

Palgrave Macmillan 13 722

OUP 11 131

Sage 4 529

DataCem from Üzüm publisher Prague websites;-Inforum Taylor /& May Francis: 2016 numbers from CRCNetBase and T&F eBooks sites 11 Leading eBook Publishers: eBooks published in 2014

Number of English-Language eBooks published in 2014

Springer 6 725

Taylor & Francis 4 888

Palgrave Macmillan 2 216

CUP 1 707

Elsevier 1 207

Wiley-Blackwell 1 127

OUP 1 046

Sage 271

DataCem from Üzüm publisher Prague websites;-Inforum Taylor /& May Francis: 2016 estimated numbers from CRCNetBase and T&F eBooks sites 12 Leading Publishers: Business & Economics

Business & Economics: Number of English-Language Titles Published in 2012

Informa 536

Springer 389

Palgrave Macmillan 318

Edward Elgar 205

OUP 159

Nova Science 91

Emerald 82

CUP 80

Sage 76

World Scientific 58

(Data from www.puballey.com; if a book is published simultaneously in hard- and paperback editions, only the hardback edition was included) Cem Üzüm Prague-Inforum/ May 2016 13 Leading Publishers: Number of Journals Titles

Number of English-Language Journals Published in 2014

Medicine Science & Technology Social Sciences & Humanities

Springer 2,406

Elsevier 2,241

Informa 1,988

Wiley-Blackwell 1,553

Sage 764

CUP 334

OUP 291

WK Health 266

Cem Üzüm Prague-Inforum/ May 2016 Source: Publisher journal price lists; English-language academic/scholarly journals only 14 eBook Landcape by Springer Nature STM HSS The Springer Science, Technology and Medicine The Springer Humanities and Social Sciences Collection: Collection:

Biomedical & Life Science Behavioral Science & Psychology

Chemistry & Materials Science Business & Management

Computer Science Economics & Finance

Earth & Environmental Science Education

Energy History

Engineering Literature, Cultural and Media Studies

Mathematics & Statistics Political Science & International Studies

Medicine Religion & Philosophy

Physics & Astronomy Social Sciences

Professional & Applied Computing Law & Criminology

Cem Üzüm Prague-Inforum/ May 2016 15 SpringerLink and Its Users

3.0 16 Almost 10 Million Documents on SpringerLink (May 23, 2016)

Cem Üzüm Prague-Inforum/ May 2016 17 High Visibility of SpringerLink content: The platform saw 142 million visitors in 2015; It is among the 2,500 most popular global websites

Unique Visitors 142 million

Average time on site: 00:03:18 Visits 265 million Page Views per Visit: 3.37

Page Views 891 million

Source: WebTrekk; unique visitors are recognized by cookies and might be over-reported in cases where users clear their cookies or browse the web in ‘incognito’ modes or in cases where users use multiple devices

Cem Üzüm Prague-Inforum/ May 2016 18 SpringerLink visitors come from all over the world

SpringerLink Visits 2015 by Region

North America: 24% Europe: 35% Asia: 24% Middle East: 6%

Latin America: Africa: 2% 5% Oceania: 4%

Source: WebTrekk

Cem Üzüm Prague-Inforum/ May 2016 19

SpringerLink User Survey: Visitors are from all academic user groups, including Professors, Lecturers, Ph.D. Candidates, and Students

Professor / Lecturer What is your current primary position? ‘SpringerLink provides very rapid access to published work which is essential for several aspects of research and teaching.’ Researcher/ (Professor, Biomedical Sciences, Ireland) R&D prof. Other Physician/ industry 6% Academic clinician 4% researcher/ 5% Professor/ Ph.D. Candidate Lecturer I often find papers or articles I need on Researcher 29% ‘ governm./ SpringerLink, which I use for my literature reviews non-profit to establish the background knowledge for my 7% own projects and research, or just to find interesting articles to stay up-to-date.’ (Ph.D. Candidate, Economics, USA)

Student Student 28% Ph.D. candidate/ ‘The books and scientific articles I find on Doctoral SpringerLink are useful for my thesis, it's easy to student search for it and I've already found a lot of really 21% good information that I can use and cite.’ (Graduate Student, Computer Science, UK)

N=3,370; Source: SpringerLink User Survey 2013

Cem Üzüm Prague-Inforum/ May 2016 20 Google Scholar and Google Web Search are heavily used referrers

Where did you start this visit to the SpringerLink website, or who directed you to SpringerLink?

Other; 7% Visited  More than 60% of users e-mail Alert; 2% SpringerLink started their search on Directly; 5% Google web search or Reference Google Scholar; Google Scholar 32% Linking; 6%  Only one out of 10 respondents started their Abstract & visit to SpringerLink from a Indexing; 8% Library Website

Library website;  Results are very much in line 9% with data from the Springer Link web analytics tool Google Web Search; 30%

Source: SpringeLink User Survey; N=2,554

Cem Üzüm Prague-Inforum/ May 2016 21 Springer Nature Journals trends

The 2014 Journal Citation Reports (JCR) lists Number of SpringerNature Journals with Impact Factors 2005-14 1,713 active English language journals from SpringerNature with an Impact Factor. These 2 000 include 122 Nature and Palgrave journals. 1 800 CAGR: 8%

SpringerNature is leading or among the 1 600 top journals in many JCR categories: 1 400

1 200

28 categories where SpringerNature 1 000 journals are leading the ranking 800

79 categories where SpringerNature 600 journals are among the top 3 journals 400

200

155 SpringerNature journals ranking - in top quartile by IF 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Source: Thomson Reuters / Journal Citation Reports

Cem Üzüm Prague-Inforum/ May 2016 22 All ten of the 2014 Nobel laureates in medicine, physics, chemistry and economics are Springer Nature authors and editors! Physics Chemistry

Physiology and Medicine Economics

Cem Üzüm Prague-Inforum/ May 2016 23 SpringerLink Journal and eBook Usage

4.0 24 Springer Nature eBooks: NO Digital Rights Management (DRM):

Print Save Share: • Unlimited printing of all books • Save in HTML format or PDF •Inter-Library Loan (print) • International Copyright Laws • Save on PCs, laptops, Handhelds, •Course Websites eReaders, etc •Email to fellow patrons •Visitor who is “authorized user“ can download chapters

Cem Üzüm Prague-Inforum/ May 2016 25 Mobile Device Support

 Amazon Kindle, Sony Readers, BeBook, Cybook, ( ie large screen – dedicated eBook readers):  All support PDF  Can be used with our content  Simply connect them to a PC  Go to SpringerLink  Find and Download the eBook chapters  And save the PDF(s) on the device

Cem Üzüm Prague-Inforum/ May 2016 26 eReaders – the future of reading?

Cem Üzüm Prague-Inforum/ May 2016 27

Cem Üzüm Prague-Inforum/ May 2016 28

Cem Üzüm Prague-Inforum/ May 2016 29 Content and news

5.0 30

What is “MyCopy”?

SpringerLink-users with access to Springer’s eBooks can order print book from that collection directly from SpringerLink For only 24.95 EUR / USD (including shipping); changing to 24.99 soon No extra charge and no extra work for the library

Cem Üzüm Prague-Inforum/ May 2016 31

What is “MyCopy”?

• Over 20,000 MyCopy eBooks (& growing) • POD-suitable eBooks ( limited page number) • copyright year –was 2005+ only; SBA is adding thousands more titles • English language titles only

• Soft cover is 4-color and inner work is black & white

• Standard price of 24.99 EUR/USD (including shipping & handling) • Available in most of Europe, USA and Canada (& expanding)

Cem Üzüm Prague-Inforum/ May 2016 32

Branding MyCopy Books

MyCopy visual on book spine

MyCopy wordmark and SpringerLink logo on front cover

Cem Üzüm Prague-Inforum/ May 2016 33 MyCopy

4 Springer passes order on to LSi 1 3 5 Springer sells eBook package SL-users Lightning Source prints, binds and with MyCopy order option order MyCopy drop ships MyCopy book to library books*

2 Library gives library patrons access to eBook packages

• *NOTE: checkout is now on springer.com. Checkout no longer takes place on SpringerLink. Cem Üzüm Prague-Inforum/ May 2016 • *Also, we are happy to announce we now take PayPal & Amex 34 Nature Research and Reviews Journals

Key Facts: • First ‘launched’ Nature branded research journal was Nature , in 1992 • The sister journal, , was one of the first review journals to be launched in 2000 • 11,149 journals have an impact factor • 19 of the top 50 journals are Nature journals • Only 179 of the 11,149 journals have an impact factor of > 10 • 29 of the 179 journals (16%) are Nature journals

[Title for presentation / Date to go here] 35 How we market these journals Life, Clinical and Physical Sciences

Life Sciences Clinical Sciences Physical Sciences

Nature Biotechnology (1983) Nature Reviews Clinical Oncology (2004) (2002) (1992) Nature Reviews Cardiology (2004) (2005) Nature Structural and Molecular (1994) Nature Reviews Gastroenterology & Hepatology (2004) (2006) (1995) (2004) (2007) (1998) Nature Reviews Nephrology (2004) (2008) (1999) Nature Reviews Rheumatology (2004) (2009) Nature Immunology (2000) Nature Reviews Endocrinology (2004) Nature Climate Change (2011) (2004) Nature Reviews (2004) (2016) (2005) Nature Reviews Disease Primers (2015) (2017) Nature Protocols (2006) Nature Biomedical Engineering (2017) (2015) (2016) (2016) Nature Reviews Chemistry (2017) Nature Ecology & (2017) Nature Human Behaviour (2017) Nature Reviews Molecular Cell Biology (2000) Nature Reviews Genetics (2000) Nature Reviews Neuroscience (2000) Nature Reviews Immunology (2001) (2001) Nature Reviews Drug Discovery (2002) Nature Reviews Microbiology (2003)

• For all established Nature branded journals • New Nature branded journals are marketed individually for at least 3 years until established

Cem Üzüm Prague-Inforum/ May 2016 36 Why have the Nature journals been so successful?

• In-house professional editors who decide which papers to publish (after extensive ) • There are ~350 peer review editors working full-time on Nature journals • High overhead (expensive, but worth it!) – price of the journals reflects this • Extensive travel (conferences and lab visits) to ensure they are still in touch with their community and aware of new research and development in their field. • High production values and attention to detail • Highly selective – we filter and publish the best science • Not an exclusive club – we publish the best science, wherever it comes from • “Front half” accessible news content written for a wide readership • Editorial independence – our opinions cannot be bought • Reputation for innovation • Diversification has strengthened, not weakened, the brand

Cem Üzüm Prague-Inforum/ May 2016 ACADEMIC JOURNALS 37

More than 60 high quality academic and society journals Same site license model as the rest of NPG titles Same account administration & license agreement Online archival access

Cem Üzüm Prague-Inforum/ May 2016 38 SUBJECTS COVERED

• History • Politics • Literature • International Relations • Sociology • Philosophy • Environmental Studies • Religion • Development • Media & Cultural Studies • Criminology • Film • Psychology • Linguistics • Theatre & Performance • Education

• Business • Management • Finance • Economics

Cem Üzüm Prague-Inforum/ May 2016 39 A great addition:

NATURE INDEX

www.natureindex.com

Cem Üzüm Prague-Inforum/ May 2016 40 Summary

6.0 41

Summary - Springer Nature eBooks Collection is:

 Over 10.000 new eBooks every year

 20 subject collections (English / Intl)

 10 new HSS packages by subject

 5 subject collections (German)

 Critical content

 100% DRM Free

 Unlimited use: available 24/7

 Fully Searchable

 Perpetual access – archival rights

 Highly used – excellent ROI

Cem ÜzümAuthor Prague- Inforumworkshops,/ May 2016 marketing events and many more… 42

There is one aspect that can’t be recreated online

Cem Üzüm Prague-Inforum/ May 2016 43

Thank You! – Questions?

Cem Üzüm Sergio Gonzalez [email protected] [email protected] Tel.: +49(0)151 14747869

Cem Üzüm Prague-Inforum/ May 2016