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Presentation / Date to Go Here] 35 How We Market These Journals Life, Clinical and Physical Sciences SPRINGER NATURE Cem Üzüm May 2016 A new chapter 1 Contents 1 Springer Nature group 2 Book position 3 SpringerLink and its Users 4 SpringerLink Journal and eBook Usage 5 Content and news 6 Summary Cem Üzüm Prague-Inforum/ May 2016 2 Leading in scientific publishing markets Scientific publishing by the SPRINGER NATURE group • Around 3,000 journals and ca. Open access activities 10,000 new book titles annually, the vast majority of • Largest Open Access (OA) publisher with more than 300 which are scientific OA journals, including BioMed Central, • Publishing partnerships with more than the pioneering OA publisher 500 scientific societies • Growing presence in emerging markets Pharma / Healthcare • Includes portfolio of highly-regarded Adis scientific journals and newsletters in pharmacology and SpringerLink pharmacotherapy • One of the leading internet science portals, including more than 10 million documents, an eBook Collection German-language content with more than 190,000 titles, journal archives digitized • Leading professional medicine publishers in Germany, back to the first issues in the 1800s and more than including renowned products such as Ärzte Zeitung, 40,000 Protocols and 215 Reference Works e.Akademie and springermedizin.de • Leading publishing brands in business and technology such as Springer Gabler and Springer Vieweg Cem Üzüm Prague-Inforum/ May 2016 3 A strategic merger between three famous publishers Cem Üzüm Prague-Inforum/ May 2016 4 Uniting some of the best known brands in our field Cem Üzüm Prague-Inforum/ May 2016 5 Home to a breadth and depth of imprints, journals and products Cem Üzüm Prague-Inforum/ May 2016 6 Focused on science, education and professional publishing 13% *By revenue 21% 66% Science Education Professional Cem Üzüm Prague-Inforum/ May 2016 7 Win-Win situation in the eBook market Researchers • Easier to search Libraries • Convenience • Easier to cite • More content/service Authors • Attractive discounts • Saves shelf space • Wider distribution • Greater usage • Online First • Reduced handling costs Benefits • Increased usage • Global readership •Lower distribution costs •Better Marketing efficiency • New market opportunities Publisher Cem Üzüm Prague-Inforum/ May 2016 8 SpringerLink and Its Users 2.0 9 Book Market Positions by Disciplines Discipline #1 Publisher #2 Publisher #3 Publisher Clinical Medicine Lippincott W&W Elsevier Health McGraw-Hill #4/5 Biomedical & Life Sciences Wiley-Blackwell Elsevier Earth & Environmental Science CUP Wiley-Blackwell Chemistry & Materials Science Wiley-Blackwell Informa Physics & Astronomy CUP Wiley-Blackwell Engineering Wiley-Blackwell Informa Computer Science (research-level) IEEE IGI Global Mathematics & Statistics Wiley-Blackwell Taylor & Francis Business & Economics Informa Palgrave Macmillan Edwin Elgar #4/5 Social Sciences & Humanities Informa OUP Palgrave Macmillan #8/10 Cem Üzüm Prague-Inforum/ May 2016 10 Leading eBook Publishers: Total Number of eBooks Number of English-Language eBooks Available (as of April 2015) Springer 104 661 Taylor & Francis 67 324 Elsevier 33 545 CUP 19 901 Wiley-Blackwell 16 115 Palgrave Macmillan 13 722 OUP 11 131 Sage 4 529 DataCem from Üzüm publisher Prague websites;-Inforum Taylor /& May Francis: 2016 numbers from CRCNetBase and T&F eBooks sites 11 Leading eBook Publishers: eBooks published in 2014 Number of English-Language eBooks published in 2014 Springer 6 725 Taylor & Francis 4 888 Palgrave Macmillan 2 216 CUP 1 707 Elsevier 1 207 Wiley-Blackwell 1 127 OUP 1 046 Sage 271 DataCem from Üzüm publisher Prague websites;-Inforum Taylor /& May Francis: 2016 estimated numbers from CRCNetBase and T&F eBooks sites 12 Leading Publishers: Business & Economics Business & Economics: Number of English-Language Titles Published in 2012 Informa 536 Springer 389 Palgrave Macmillan 318 Edward Elgar 205 OUP 159 Nova Science 91 Emerald 82 CUP 80 Sage 76 World Scientific 58 (Data from www.puballey.com; if a book is published simultaneously in hard- and paperback editions, only the hardback edition was included) Cem Üzüm Prague-Inforum/ May 2016 13 Leading Publishers: Number of Journals Titles Number of English-Language Journals Published in 2014 Medicine Science & Technology Social Sciences & Humanities Springer 2,406 Elsevier 2,241 Informa 1,988 Wiley-Blackwell 1,553 Sage 764 CUP 334 OUP 291 WK Health 266 Cem Üzüm Prague-Inforum/ May 2016 Source: Publisher journal price lists; English-language academic/scholarly journals only 14 eBook Landcape by Springer Nature STM HSS The Springer Science, Technology and Medicine The Springer Humanities and Social Sciences Collection: Collection: Biomedical & Life Science Behavioral Science & Psychology Chemistry & Materials Science Business & Management Computer Science Economics & Finance Earth & Environmental Science Education Energy History Engineering Literature, Cultural and Media Studies Mathematics & Statistics Political Science & International Studies Medicine Religion & Philosophy Physics & Astronomy Social Sciences Professional & Applied Computing Law & Criminology Cem Üzüm Prague-Inforum/ May 2016 15 SpringerLink and Its Users 3.0 16 Almost 10 Million Documents on SpringerLink (May 23, 2016) Cem Üzüm Prague-Inforum/ May 2016 17 High Visibility of SpringerLink content: The platform saw 142 million visitors in 2015; It is among the 2,500 most popular global websites Unique Visitors 142 million Average time on site: 00:03:18 Visits 265 million Page Views per Visit: 3.37 Page Views 891 million Source: WebTrekk; unique visitors are recognized by cookies and might be over-reported in cases where users clear their cookies or browse the web in ‘incognito’ modes or in cases where users use multiple devices Cem Üzüm Prague-Inforum/ May 2016 18 SpringerLink visitors come from all over the world SpringerLink Visits 2015 by Region North America: 24% Europe: 35% Asia: 24% Middle East: 6% Latin America: Africa: 2% 5% Oceania: 4% Source: WebTrekk Cem Üzüm Prague-Inforum/ May 2016 19 SpringerLink User Survey: Visitors are from all academic user groups, including Professors, Lecturers, Ph.D. Candidates, and Students Professor / Lecturer What is your current primary position? ‘SpringerLink provides very rapid access to published work which is essential for several aspects of research and teaching.’ Researcher/ (Professor, Biomedical Sciences, Ireland) R&D prof. Other Physician/ industry 6% Academic clinician 4% researcher/ 5% Professor/ Ph.D. Candidate Lecturer I often find papers or articles I need on Researcher 29% ‘ governm./ SpringerLink, which I use for my literature reviews non-profit to establish the background knowledge for my 7% own projects and research, or just to find interesting articles to stay up-to-date.’ (Ph.D. Candidate, Economics, USA) Student Student 28% Ph.D. candidate/ ‘The books and scientific articles I find on Doctoral SpringerLink are useful for my thesis, it's easy to student search for it and I've already found a lot of really 21% good information that I can use and cite.’ (Graduate Student, Computer Science, UK) N=3,370; Source: SpringerLink User Survey 2013 Cem Üzüm Prague-Inforum/ May 2016 20 Google Scholar and Google Web Search are heavily used referrers Where did you start this visit to the SpringerLink website, or who directed you to SpringerLink? Other; 7% Visited More than 60% of users e-mail Alert; 2% SpringerLink started their search on Directly; 5% Google web search or Reference Google Scholar; Google Scholar 32% Linking; 6% Only one out of 10 respondents started their Abstract & visit to SpringerLink from a Indexing; 8% Library Website Library website; Results are very much in line 9% with data from the Springer Link web analytics tool Google Web Search; 30% Source: SpringeLink User Survey; N=2,554 Cem Üzüm Prague-Inforum/ May 2016 21 Springer Nature Journals Impact Factor trends The 2014 Journal Citation Reports (JCR) lists Number of SpringerNature Journals with Impact Factors 2005-14 1,713 active English language journals from SpringerNature with an Impact Factor. These 2 000 include 122 Nature and Palgrave journals. 1 800 CAGR: 8% SpringerNature is leading or among the 1 600 top journals in many JCR categories: 1 400 1 200 28 categories where SpringerNature 1 000 journals are leading the ranking 800 79 categories where SpringerNature 600 journals are among the top 3 journals 400 200 155 SpringerNature journals ranking - in top quartile by IF 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: Thomson Reuters / Journal Citation Reports Cem Üzüm Prague-Inforum/ May 2016 22 All ten of the 2014 Nobel laureates in medicine, physics, chemistry and economics are Springer Nature authors and editors! Physics Chemistry Physiology and Medicine Economics Cem Üzüm Prague-Inforum/ May 2016 23 SpringerLink Journal and eBook Usage 4.0 24 Springer Nature eBooks: NO Digital Rights Management (DRM): Print Save Share: • Unlimited printing of all books • Save in HTML format or PDF •Inter-Library Loan (print) • International Copyright Laws • Save on PCs, laptops, Handhelds, •Course Websites eReaders, etc •Email to fellow patrons •Visitor who is “authorized user“ can download chapters Cem Üzüm Prague-Inforum/ May 2016 25 Mobile Device Support Amazon Kindle, Sony Readers, BeBook, Cybook, ( ie large screen – dedicated eBook readers): All support PDF Can be used with our content Simply connect them to a PC Go to SpringerLink Find and Download the eBook chapters And save the PDF(s) on the device Cem Üzüm Prague-Inforum/ May 2016 26 eReaders – the future of reading?
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