FOR YOUR CONSIDERATION

The Play Dead Experience The Play Dead Experience ABOUT Talking Dead is the highly popular live aftershow for The Walking Dead. Each week, host Chris Hardwick brings together a rotating series of guests including The Walking Dead’s showrunner, cast and celebrity fans to discuss the episode they just watched.

For this most recent season, AMC Digital brought the home viewer’s opinions directly onto the show via the Play Dead app, which allowed fans to join the live discussion on the show and have their responses displayed on the broadcast in real-time.

Accessible from any phone or tablet as a simple web app, Play Dead allows viewers to participate from their couch in instant polls and quizzes thrown out by the show in real time, and see their results instantaneously as a graphics package on their TV during the Talking Dead broadcast.

The Play Dead Experience EASY ACCESS Play Dead is accessible by simply visiting talkingdead.com/PlayDead - no download required. Its responsive design adapts to fit computers, tablets and phones.

The Play Dead Experience INTERACTIVE QUESTIONS At appropriate moments during the show, Chris Hardwick asks a question directly to camera and tells fans to use Play Dead to participate.

On a player’s device, the question is instantly and automatically served up.

The Play Dead Experience OPINION QUESTIONS Most questions in Play Dead are subjective, asking fans to tell us what they think about a specific subject.

The Play Dead Experience VOTING Users tap their answer to vote and then see the global results, updating in real time.

The Play Dead Experience BROADCAST INTEGRATION The results are instantly integrated into the broadcast feed, where viewers at home can see them updated in real time as people vote.

The Play Dead Experience THE QUIZ As a special feature, once per episode Play Dead runs a 30 second competitive trivia quiz.

These questions are shown on the broadcast so all viewers can play along casually. Those using Play Dead can earn points based on the accuracy and speed of their responses. At the end of the quiz, a single winner is crowned among the tens of thousands competing.

Nicknames are automatically assigned, allowing users to see how they did without requiring any registration or editorial oversight.

The Play Dead Experience ADDED VALUE Play Dead adds value to the Talking Dead experience on multiple levels.

Fans can play along with every question and battle it out in the high-energy quiz, or just drop in to vote on the one or two questions that particularly grab them.

For fans not using the app, Play Dead injects a fun, interactive dynamic to the broadcast.

The Play Dead Experience Fans immediately took to the Play Dead experience and participated in over 1.4 million sessions throughout Season 5.

The Play Dead Experience Thank you for your consideration.