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Nordic Region Nordic Region P7S1 Group Capital Markets Day Munich, October 5, 2011 0 P7S1 Nordics is a leading pan-Nordic TV and radio operator EUR millions, 2010 FTA Radio Region DENMARK SWEDEN DENMARK SWEDEN NORWAY FINLAND NORWAY FINLAND Revenues 323 75 398 rec. EBITDA 90 14 104 rec. EBITDA- margin 28% 18% 26% 1 Adjusted external financials Source: P7S1 Nordics 1 Nordic region – experienced management team X Years of broadcasting experience Henrik Ravn 21 Tomas Janson 13 CEO Nordic Region CFO Nordic Region CEO Denmark CFO Sweden TV • Pioneer in Danish commercial TV • 13 years of in-depth knowledge of • Successfully turned around P7S1 in Swedish TV market; appointed Denmark and launched five Danish Nordic CFO in 2009 TV channels • Part of the P7S1 growth story in Sweden from 2001 to 2005 Jonas Sjögren 11 Harald S. Strømme 25 CEO Sweden/Finland CEO Norway • Successfully launched Kanal 9; • Key to launch and formation of TV2; led Kanal 5 to best media sales built the leading advertising agency house award 2005/06 in Norway • As CEO Finland responsible for • Successfully turned around P7S1 building Finnish TV business Norway and launched hit channel MAX in 2010 Source: P7S1 Nordics 2 The Nordic Region investment highlights Highly attractive The challenger with superior growth markets 1 2 growth and profitability The partner of choice in a highly Clear path towards competitive distribution landscape 3 4 additional value creation Source: P7S1 Nordics 3 TV is pivotal in a strong economic environment NORDIC WESTERN REGION EUROPE1 GDP per capita 2010, EUR thousands 36 30 TV spend per HH2 EUR per month, 2010 48 30 Net TV advertising market Growth 2009-2011 +18% +9% Daily TV consumption3 Growth 2006-2010 +24 min +11 min 1 France, Germany, Italy, Spain, UK (Source: IP Network, Media Control, EAO, Auditel, TNS Sofres, BARB, Médiametrie) 2 Net TV ad spend (including broadcast, online, and mobile TV advertising) + subscription spend (cable, satellite, DTT, IPTV, VoD, PPV, and mobile TV) + public service fee (public service license fee (TV share only)) 3 Target audiences: Denmark 3+, Sweden 3+, Norway 12+, Finland 10+, Germany 14+, France 15+, Italy 15+, Spain 16+, UK 16+ Source: Global Insight; AdvantEdge; Dansk Oplagskontrol; DRRB; IRM; Finnpanel OY; MMS; PWC Global Entertainment & Media Outlook 2010-14; P7S1 Nordics 4 Advertising is shifting from print to broadcasting Share of media in net advertising market 2008 Percent 2011 Print TV Radio 51 17 2 42 18 2 DENMARK 49 22 3 42 23 3 SWEDEN 52 17 3 47 19 3 NORWAY 61 24 4 57 24 5 FINLAND Source: AdvantEdge; Dansk Oplagskontrol; DRRB; IRM; Finnpanel OY; P7S1 Nordics 5 Strong growth in all Nordic TV markets Expectations Nordic TV ad markets 2011 2010 YTD Rest of 2011 2011 E Sweden (MSEK) 5.198 2.430 3.417 5.847 Index 118 116 110 113 Denmark (MDKK) 2.256 1.317 1.330 2.707 Index 110 122 118 120 Norway (MNOK) 3.061 2.036 1.369 3.405 Index 110 114 107 111 Finland (M€) 266 149 144 293 Index 112 114 106 110 Source: MediAid (Group M). YTD: DK & Nor: Jan‐July, Fin: Jan‐Jun, Swe: Jan‐May 6 Strong growth in all Nordic radio markets Expectations Nordic radio ad markets 2011 2010 YTD Rest of 2011 2011 E Sweden (MSEK) 688 308 450 758 Index 110 117 106 110 Denmark (MDKK) 232 197 116 313 Index 107 149 117 135 Norway (MNOK) 563 368 232 600 Index 112 109 105 107 Finland (M€) 52 30 32 62 Index 104 117 122 120 Source: MediAid (Group M). YTD: DK & Nor: Jan‐July, Fin: Jan‐Jun, Swe: Jan‐Ma y 7 Synergies – Strong pan-Nordic radio portfolio complements TV challenger position Position in radio market1 DENMARK SWEDEN NORWAY FINLAND 1 Based on advertising shares 2010 Source: P7S1 Nordics 8 Audience – Strong growth trajectory P7S1 audience share1 2008 2011E DENMARK 14.3% 17.0% SWEDEN 21.7% 21.0% NORWAY 22.5% 30.0% FINLAND 2.3% 6.5% 1 Full day, commercial shares; Denmark: 15-50 years, Sweden and Finland: 15-59 years, Norway: 12-44 years Source: Advantedge; Finnpanel OY; MMS/AGB Nielsen; P7S1 Nordics 9 Monetization – P7S1 Nordics is turning audience shares into advertising revenues P7S1 Nordics net TV advertising market share 2008 2011E DENMARK 10.8% 15.3% SWEDEN 17.7% 16.5% NORWAY 19.1% 24.3% FINLAND N/A 2.6% Source: Advantedge; Finnpanel OY; MMS/AGB Nielsen; P7S1 Nordics 10 Carriage revenues – Partner of choice in highly competitive distribution landscape P7S1 distribution partners DENMARK SWEDEN NORWAY Cable DTT Satellite (DTH) IPTV & others Increase in P7S1 carriage ~20% p.a. revenues 2008 – 2011E Source: P7S1 Nordics 11 Distribution – 5 successful channel launches in 4 years DENMARK SWEDEN NORWAY FINLAND Launch date Jan 2009 Feb 2007 Nov 2010 Sep 2007 Sep 2008 Target audience 15-50 30-59 12-44 12-44 15-44 Audience share1 6.1 6.23 2010, percent 4.0 5.12 2.9 1 Full day, commercial shares; Denmark: 15-50 years, Sweden: 15-59 years, Norway: 12-44 years, Finland: 15-59 years 2 Share for Q3 2011 3 Combined audience share with The Voice TV Source: Advantedge; Finnpanel OY; MMS/AGB Nielsen; P7S1 Nordics 12 Carriage Denmark – Channel positioning favored by distributors and advertisers Target group structure and audience shares National universe, 15 - 50 years, Mon-Sun, all day, full year 2010 DENMARK Old Young Fe- Commercial male P7S1 TV21 MTG TV 2 Other DR 1 TV3 dk TV 2 Charlie PSB TV3 MTV dk PULS DR DR 2 TV 2 TV 2 FILM Zulu TV 2 NEWS TV3+ TV 2 Sport Discovery dk Male Note: Bubble size = audience share 1 TV2 is still in public hands but treated like a commercial station Source: TNS-Gallup; Advantedge; P7S1 Nordics 13 Nordics: Carriage fees drive strong revenue growth Revenues 2008-2010 CAGR EUR millions 398 355 335 75 4.2% Radio 69 69 210 2.0% FTA 197 170 advertising FTA carriage 113 13.5% 91 97 and other 2008 2009 2010 Source: P7S1 Nordics 14 Distribution model earns high margins and stable revenues P7S1 Nordics EBITDA margins Bubble size represents EUR 10 million of carriage Percent - 2010 revenue contribution; • Predictable carriage No carriage fees in Finland revenues with significant 40 future growth potential Sweden • Carriage revenues allow 30 for very strong EBITDA Denmark margins Norway 20 • Danish "mini-pay" model successful through partnership with 10 cable and DTH platforms 0 0204060 P7S1 Nordics carriage fee share of total FTA revenues 2010 Percent Source: P7S1 Nordics 15 Growth through transfer of Danish model across the Nordics NORWAY • 4 channels • Dedicated target audiences 4 (young F, young M, general) • Football on • Increase in EBITDA margin 3 2 DENMARK • 4 channels • Dedicated target audiences (young F, young M, general) 1 Realized EBITDA • Football on growth in Norway % • Strategic alliances with +150 through transfer of Danish model1 distributors ("partner of choice") 1 Estimate based on total EBITDA development Norway (2008-2011B) Source: P7S1 Nordics 16 17 P7S1 Norway - two years of massive growth All-time high performances: Increased commercial share of viewing from 22% to 30% Increased carriage revenues with 90% Increased adsale with 40% Increased recurring EBITDA with 80% 18 Key success factors Optimized channel portfolio • Repositioning of TVNorge to broad entertainment • Consolidation of female channel FEM • Launch of male channel MAX on November 1st, 2010 Win-win approach to carriage revenues • Danish model of dual revenue streams • Telenor partnership 99% hitrate on local productions • Strong pipeline and production skills • Timeslot analysis • Flexibility in scheduling 19 Norway – competitive landscape Target group structure and audience shares National universe, 12 - 44 years, Mon-Sun, all day, full year 2010 Old Young Fe- Commercial male P7S1 Egmont MTG TV3 no TV 2 no PSB NRK1 NRK NRK3 TV 2 Zebra Viasat 4 Male Note: Bubble size = audience share Source: TNS-Gallup; Advantedge; P7S1 Nordics 20 Channel portfolio - Norway Gross spend per demographic <0.5% ~1% ~2% ~3% ~4% ~5% ~6% Percent Old Age Young 85 0.0% 0.0% 0.0% 0.0% 0.1% 0.3% 0.3% 0.2% 0.3% 0.3% 0.1% 0.0% 80 0.0% 0.0% 0.0% 0.0% 0.2% 0.6% 0.4% 0.3% 0.4% 0.4% 0.1% 0.0% 29% 75 71% 0.0% 0.0% 0.0% 0.0% 0.4% 0.9% 0.7% 0.7% 0.8% 0.5% 0.1% 0.0% 70 0.0% 0.0% 0.0% Advertisers'0.0% 0.3% 1.2% 1.5% 2.1% 1.6% 0.6% 0.1% 0.0% 65 sweet spot 0.0% 0.0% 0.0% 0.0% 0.3% 2.6% 6.1% 4.6% 1.9% 0.8% 0.1% 0.0% 60 0.0% 0.0% 0.0% 0.0% 0.4% 2.8% 10.7% 7.5% 1.9% 0.7% 0.1% 0.0% 55 % 0.0% 0.0% 0.0% 0.0% 0.6% 2.7% 7.8% 3.5% 1.8% 0.5% 0.2% 0.1% 50 female 0.0% 0.0% 0.0% 0.0% 0.4% 1.7% 2.5% 1.3% 1.0% 0.4% 0.2% 0.1% 45 42% 58% 0.0% 0.0% 0.0% 0.0% 0.1% 1.1% 2.5% 0.7% 0.6% 0.3% 0.2% 0.1% 40 0.0% 0.0% 0.0% 0.0% 0.0% 1.0% 2.1% 0.6% 0.3% 0.2% 0.2% 0.1% 35 0.0% 0.0% 0.0% 0.0% 0.0% 0.4% 1.3% 0.5% 0.2% 0.2% 0.2% 0.1% 30 64% 36% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.5% 0.4% 0.2% 0.1% 0.1% 0.1% 25 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 20 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% 0.1% 0.1% 0.0% 15 Source: CIM/GfK Audimetrie; P7S1 Nordics 21 P7S1 Norway Share of Viewing (SoV) Commercial share of viewing (in percent), 12-44 viewing Commercial (in percent), of share Source: P7S1 Nordics 22 P7S1 Norway Share of Viewing (SoV) P7S1 vs.
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