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Marist Fashion Archives 11 - 12 the TARGET 13 - 16 GRANTS + SPONSORS 17 - 20 the EXHIBIT 21 - 62

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Marist Fashion Archives 11 - 12 the TARGET 13 - 16 GRANTS + SPONSORS 17 - 20 the EXHIBIT 21 - 62 CAPSTONECAPSTONE SPRING 2020 CAPSTONE CONTENTS CONTENTS PROJECT OVERVIEW 1 - 12 The Need 1 - 2 Demand 3 - 4 Benefits 5 - 6 Facts 7 - 8 The Big Players + Competition 9 - 10 The Marist Fashion Archives 11 - 12 THE TARGET 13 - 16 GRANTS + SPONSORS 17 - 20 THE EXHIBIT 21 - 62 Timing + Logistics 23 - 24 Marketing Campaign 25 - 36 Retail + Events 37 - 38 Display + Signage 39 - 40 Gallery Layout 41 - 42 Exhibit Themes 43 - 62 EXPENSES 63 - 64 CONTACT 65 - 66 WORKS CITED 67 - 70 A PROPOSAL AIMED TOWARD THE CURATION AND DEVELOPMENT OF A FUTURE EXHIBITION AT MARIST COLLEGE IN COLLABORATION WITH THE MET. 1 Society in general as well as higher education FASHION institutions would benefit from increased exposure to the history and art of fashion, with an emphasis AS ART on the importance of the intersection between fashion and all art forms. Providing a solution to the problem of the rather MARIST small collection currently in existence in the COLLEGE Marist Fashion Archives. Serve as an educational enhancement tool as well as a recruitment tool. Wider access to their collection in relation to the THE MET greater Hudson Valley artistic community. The need to expand their educational programs and other career oriented opportunities specifically for college students. Fostering a sense of community across creative STUDENT disciplines such as fashion, fine art and design. THE NEED 2 DEMAND DEMAND DEMAND “THE FIRST TWO MONTHS OF HEAVENLY BODIES: FASHION AND THE CATHOLIC IMAGINATION...ATTRACTED A RECORD 1,659,647 VISITORS TO THE MET FIFTH AVENUE AND THE MET CLOISTERS DURING ITS RUN FROM MAY 10 TO OCTOBER 8, 2018” (“The Met”) DEMAND DEMAND DEMAND 3 DEMAND DEMAND DEMAND FASHION + ART DIVIDE Particularly in reference to the current climate at Marist College in which both programs appear to be treated separately whereas they should become more integrated. EDUCATIONAL EMPHASIS The Met would benefit from expanding their educational opportunities for college students in a more tailored and specific way. Marist College would be able to diversify the ways in which fashion and art topics are taught to students. This would also serve as an outlet for the Hudson Valley creative community to come together. DEMAND DEMAND DEMAND 4 THE MET Aid in expanding their current educational programs and boosting popularity among college students while providing an opportunity to partner with a college which aligns with their international outlook and emphasis on fashion and art education. Strengthens the bond between New York institutions and provides an opportunity for their collections to be shared with the Hudson BENEFITSValley artistic community. BENEFITS BENEFITS 5 MARIST STUDENTS Will benefit the overall college image and Will bring together the student body across reputation in terms of recruitment. disciplines and provide for further educational and career oriented opportunities. Heighten the reputation of the fashion and art programs and provide for hands-on learning Serve as a future fashion capping opportunity. opportunities for students and professors. 6 RD MOST VISITED MUSEUM WORLDWIDE The Met is the 3rd most visited museum worldwide, only behind that of the Louvre in Paris and the National Museum 3 of China in Beijing (Locke). MILLION VISITORS IN 2019 “FY19 is the third year in a row that the Museum drew over 7 million visitors. Fiscal year 2018’s extraordinary attendance of 7.35 million was the result of a particularly exceptional year for The Met that included attendance for the exhibitions Michelangelo: Divine Draftsman and Designer(with 702,516 visitors) and David Hockney (with 363,877), and the first two months of Heavenly Bodies: Fashion and the Catholic Imagi- nation, which attracted a record 1,659,647 visitors to The Met Fifth Avenue and The Met Cloisters during its run from May 7 10 to October 8, 2018” (“The Met”). FACTS 7 “MUSEUMS ACROSS THE COUNTRY ...HAVE THE OPPORTUNITY TO PARTNER WITH ORGANIZATIONS IN HIGHER LEARNING TO ADVANCE THEIR OWN MISSIONS...” (Maloney and Hill) FACTS 8 THE MUSEUM AT FIT Serves as the primary competition to this partnership and exhibit concept. The Fashion Institute of Teechnology boasts a well-developed collection, gallery and exhibitions while providing hands-on opportunities for students. FASHION + ART SCHOOLS Serve as threats to the prospect of specifically choosing Marist as the initial primary partner for this exhibition program. Parsons School of Design Pratt Institute Cornell University New York University MUSEUMS IN NEW YORK Serve as possible threats to The Met in terms of their specific programs, unique fashion showcases and educational aspects. American Museum of Natural History The Brooklyn Museum Whitney Museum of American Art MoMA Cooper Hewitt Smithsonian Design Museum OTHER BIG PLAYERS Inside New York American Museum of Natural History - Offer Rental Exhibit Options MoMA - Showcases Select Fashion Exhibitions The Brooklyn Museum - Showcases Select Fashion Exhibitions Whitney Museum of American Art - Featured a Fashion Exhibition + Retail Store Outside New York MFA Boston - Offer Traveling Exhibitions for Museums National Geographic - Offer a Custom Exhibition Program 9 THE BIG PLAYERS + COMPETITION 10 11 MARIST FASHION ARCHIVES Information received from Sonia Roy and Jared Aswegan. We recommend asking The Met for further information regarding their available fixtures as well. ABOUT There is a relatively small collection that exists in the Marist Fashion Archives. A large majority of the available collection is borrowed and will soon be returned due to lack of value. Garments owned are great as a reference collection, but not for exhibition display. Estimated 1,500 - 1,800 Pieces COLLECTION GOALS AMERICAN SPORTSWEAR A goal for the direction of the Marist Fashion Collection. Rather than focusing on Victorian pieces, this will build upon Marist College’s history as an American institution while speaking to the general lack of archival acquisitions of American designers. REFERENCE Serves as a resource for students to borrow. This collection will have a catalog of all garments available for borrowing. As most of the owned collection pieces are homemade, they will be of great use for understanding garment construction. FIXTURES Brackets and poles to display kimonos. Archival Mannequins Two full length display cases and two table height display cases. 12 THE TARGET 13 HOUSES MORE THAN 2 MILLION PIECES OF ART (Lock) 3RD MOST VISITED ART MUSEUM WORLDWIDE (Prichard) THE MET Expansion of their education programs and popularity among college students. Providing an opportunity to partner with a college which aligns with their international outlook as well as an emphasis on fashion and art education in relation to our wider culture. Strengthening of an emphasis on supporting New York institutions, students and residents. Providing the opportunity to share their collection with the Hudson Valley artistic community. THE MUSEUM THE MUSEUM 14 5000 MARIST Traditional-age Undergraduates The Marist Fashion Archive does not have the capability of standing alone. 400 Adult Undergraduates Will bring together the student body across disciplines, as well as the overall Hudson Valley artistic community. 900 Would be a great recruitment tool for Marist. Graduate Students Creating a partnership with an acclaimed art institution would elevate Marist College’s liberal arts values. 47 Further molds the reputation beyond the Fashion Program to an emphasis on the arts in general. Undergraduate Majors Provides further opportunities for educational enhancement in terms of hands-on learning. Also would provide an opportunity for the future 14 development of this partnership. Graduate Degree Programs (“Overview”) ABROAD #12 MOST POPULAR STUDY ABROAD (“Most”) FASHION #38 OF TOP 50 FASHION PROGRAMS 15 (“Marist”) BRING TOGETHER MALE AND FEMALE FASHION AND ART DISCIPLINE STUDENTS. Generally aged between 18 and 24, Marist art and fashion students often do not have the opportunity to collaborate on a cross-disciplinary level within their classes. Will attract the wider student body and serve as a social forum for artistic discussion. The lifestyles and behaviors of these students may involve being involved in clubs or societies specific to their major or interest, in addition to daily social activities on or off campus around the Hudson Valley. Being digitally native citizens on a campus offering online courses, these students also spend a considerable amount of time on digital devices used for coursework, communication or other social media outlets. 58% STUDENTS Female Students There is not enough emphasis on the exposure to 42% both fashion and art students on campus. Male Students The need to foster a common community between (“Overview”) fashion and art students. #12 MOST POPULAR STUDY ABROAD Providing an opportunity for educational enhancement in terms of a hands-on approach and integration of the exhibition into the course curriculum. This could lead to future jobs at The Met for students working within the partnership. A sense of community and artistic expression which crosses disciplines. Educational enhancement opportunities in classes. 16 GRANTS THE COBY FOUNDATION EXHIBITION PLANNING GRANT http://cobyfoundation.org/guidelines/ REQUIREMENTS Seven copies of the following: (Each with a cover sheet and organizational information from this website: http:// www.philanthropynewyork.org.) A short letter of inquiry including a project description, dates and a budget with projected income and expenses. (http://cobyfoundation.org/inquiry/)
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