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ART DIRECTION (design elements) Art Direction — Tallit lines 01
TALLIT (prayer shawl)
What / Design / Jewish prayer shawl worn during prayers/ a special The lines of the tallit is something that Jewscan easily occassion. It has special twined and knotted fringes identify with and relate to. They can be graphically known as tzitzit attached to it’s four corners. This intepreted into line dividers/ borders/ decorative literally means cloak or sheet. It has remained elements etc and would reiforce the prayer aspect an inseparable part of Jewish worship. of the event, conveying our support for Israel. Art Direction — Tallit lines 02
TALLIT (prayer shawl) Art Direction — Tzitzit 03
TZITZIT (tassels)
What / Design / These are knotted fringes tied at the four corners of The intricacy of how the tzitzit threads intertwines is a the tallit. They must be made with intent, with specific beautiful and meaningful symbolism of the rich jewish number of threads that winds around and hangs losely culture and it’s significance today. Many jews still at the end. The number of winds adds up to represent attach tzitzits on their clothings as a reminder of the direct speilling of God’s name. The total number their Jewish laws and traditions. This would be an of threads adds up to the Jewish laws. ideal visual to celebrate their traditions and culture. Art Direction — Tzitzit 04
TZITZIT (tassels)
Possible Design Elements
a. b. c. (zoom out)(zoom (zoom out)
. minimal . intricate . intricate . uniform & consistent clean lines . uniform & consistent clean lines . sketchy & fluid strokes . not accurate (no. of strokes) . accurate (no. of strokes) . can be accurate (no. of strokes) (zoom in)(zoom
(zoom in) double knots winding winding with tekhelet The knots in the tzitzit represents The coils in the tzitzit represents significance of tekhelet is explained the books of the torah. the laws and commandments. in the following slide Art Direction — Tekhelet Color 05
TEKHELET (blue dye)
Why blue / This blue dye is mentioned 49 times inthe Tanakh. It was used for the tzitzit connected to the corners of the tallit. This exclusive dye was produced from a marine creature, hillazon. This color reminded the Jews about their connection to royalty and the residence of God; in the heavenlies. It is also close to Israel’s flag colour. 02
RESEARCH (interesting findings) Research — Tzedakah box 06
Tzedakah box / A traditionally humble container that is usually found in synagogues/ jewish homes and institutions where charitable donations are deposited. It acts as a physi- cal reminder to give those in need regardless of your means. The hebrew word ‘tzedakah’ is literally trans- lated into the word ‘righteousness’ and it comes in various form, shape, material and size. It usually has a small slit at the top for the charitable donations to be slipped in. Research — Others 06 03
EVENT LOGO (variations) Logo Variation 07
1a.
notes Serif typeface with bold and light contrast, creating emphasis. Logo Variation 08
1a.
notes Serif typeface with bold and light contrast, creating emphasis. Layout is symmetrically structured to give a professional and traditional styling. Logo Variation 09
1a.
notes Serif typeface with bold and light contrast, creating emphasis. Layout is symmetrically structured to give a professional and traditional styling. Logo Variation 10
1a.
notes Serif typeface with bold and light contrast, creating emphasis. Wide tracking to create gentler and elegant tone even with bold type. Slanted lines at the ends that can be versitile and translated into tallit designs (see below) Logo Variation 11
1a.
notes variation of design 2a, inspired by tallit prayer shawls and the tzitzit Logo Variation 12
1a.
notes variation of design 2a, inspired by tallit prayer shawls and the tzitzit Logo Variation 13
1a.
notes variation of design 2a, inspired by tallit prayer shawls and the tzitzit A more traditional look and feel without the 45 degree slant. Logo Variation 14
1a.
notes Slight variation of design 1 accompanied with an iconinc logo. Shape of the logo inspired by traditional wax seals. Represents distinction & authority. The logo is a construction of the letters H‘ ’ and ‘I’ Designed to look like the jewish torah symbol and their mennorah. Logo Variation 15
1a.
notes Slight variation of design 1 accompanied with an iconinc logo. Shape of the logo inspired by the center of the Star of David. The logo is a construction of the letters H‘ ’ and ‘I’ Designed to look like the jewish torah symbol and their mennorah. 04
LOOK & FEEL (moodboard) Moodboard — Look & feel 16 05
TYPOGRAPHY (font choice) Art Direction — Typeface 17
TYPEFACE (font choice)
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam consectetur adipiscing elit. Nullam consectetur adipiscing elit. Nullam tincidunt diam vitae velit fringilla, tincidunt diam vitae velit fringilla, tincidunt diam vitae velit fringilla, at tincidunt sapien blandit. Nullam at tincidunt sapien blandit. Nullam at tincidunt sapien blandit. Nullam felis sem, sollicitudin in rutrum felis sem, sollicitudin in rutrum nec, felis sem, sollicitudin in rutrum nec, nec, tristique et ipsum. Donec sit tristique et ipsum. Donec sit amet tristique et ipsum. Donec sit amet amet iaculis nisl. Fusce sed diam iaculis nisl. Fusce sed diam nec nisl iaculis nisl. Fusce sed diam nec nisl nec nisl viverra vestibulum. Cras viverra vestibulum. Cras consequat viverra vestibulum. Cras consequat consequat sapien efficitur cursus sapien efficitur cursus semper. Quis- sapien efficitur cursus semper. semper. Quisque tristique lectus que tristique lectus non felis sceler- Quisque tristique lectus non felis non felis scelerisque tincidunt. isque tincidunt. Morbi ullamcorper scelerisque tincidunt. Morbi ullam- Morbi ullamcorper mauris non mauris non dictum mattis. Pel- corper mauris non dictum mattis. dictum mattis. Pellentesque ha- lentesque habitant morbi tristique Pellentesque habitant morbi tristique bitant morbi tristique senectus et senectus et netus et malesuada fames senectus et netus et malesuada fames netus et malesuada fames ac turpis ac turpis egestas. Phasellus lobortis ac turpis egestas. Phasellus lobortis egestas. Phasellus lobortis maxi- maximus sapien, lacinia commodo maximus sapien, lacinia commodo mi mus sapien, lacinia commodo mi mi laoreet at. Nullam in arcu imper- laoreet at. Nullam in arcu imperdiet, laoreet at. Nullam in arcu imper- diet, accumsan neque id, porta ex. accumsan neque id, porta ex. Ves- diet, accumsan neque id, porta ex. Vestibulum vehicula congue lectus, tibulum vehicula congue lectus, id Vestibulum vehicula congue lectus, id maximus dui. Quisque eu erat. maximus dui. Quisque eu erat. id maximus dui. Quisque eu erat.
Adobe Caslon Pro Adobe Garamond Pro Adobe Jenson Pro 100 words, 10 pts 100 words, 10 pts 100 words, 10 pts Art Direction — Typeface 18
TYPEFACE (font choice)
Lorem ipsum Lorem ipsum do Lorem ipsum do dolor sit amet, lor sit amet, con lor sit amet, con consectetur adip sectetur adipiscing sectetur adipiscing iscing elit. Nul elit. Nullam tin elit. Nullam tin lam tincidunt cidunt diam vitae cidunt diam vitae diam vitae velit velit fringilla, at velit fringilla, at fringilla, at tin tincidunt sapien tincidunt sapien cidunt sapien blandit. Nullam blandit. Nullam blandit. Nullam felis sem, sollici felis sem, sollicitu felis sem, sollic tudin in rutrum din in rutrum nec,
Adobe Caslon Pro Adobe Garamond Pro Adobe Jenson Pro 25 words, 20 pts 28words, 20 pts 29 words, 20 pts Art Direction — Typeface 19
TYPEFACE (font choice)
Lorem Lorem Lorem ipsum ipsum ipsum dolor sit dolor sit dolor sit tur adip tur adip tur adip lacidunt lacidunt lacidunt
Adobe Caslon Pro Adobe Garamond Pro Adobe Jenson Pro 7 words, 40 pts 7words, 40 pts 7 words, 40 pts Art Direction — Typeface 20
TYPEFACE (font choice)
Lorem Lorem Lorem ipsum ipsum ipsum dolor sit dolor sit dolor tur adip tur adip sit tur lacidunt lacidunt adip
Garamond Athelas ITC New Baskerville 7 words, 40 pts 7words, 40 pts 7 words, 40 pts Art Direction — Typeface 21
TYPEFACE (font choice)
Lorem Lorem Lorem ipsum ipsum ipsum dolor sit dolor sit dolor sit tur adip tur adip tur adip lacidunt lacidunt lacidunt
Garamond Athelas ITC New Baskerville 7 words, 40 pts 7words, 40 pts 7 words, 40 pts END