Strengthening Civil Society Globally
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Hybrid Online Audience Measurement Calculations Are Only As Good As the Input Data Quality
People First: A User-Centric Hybrid Online Audience by John Brauer, Manager, Product Leadership, Measurement Model Nielsen Overview As with any media measurement methodology, hybrid online audience measurement calculations are only as good as the input data quality. Hybrid online audience measurement goes beyond a single metric to forecast online audiences more accurately by drawing on multiple data sources. The open question for online publishers and advertisers is, ‘Which hybrid audience measurement model provides the most accurate measure?’ • User-centric online hybrid models rely exclusively on high quality panel data for audience measurement calculations, then project activity to all sites informed by consumer behavior patterns on tagged sites • Site-centric online hybrid models depend on cookies for audience calculations, subject to the inherent weaknesses of cookie data that cannot tie directly to unique individuals and their valuable demographic information • Both hybrid models assume that panel members are representative of the universe being measured and comprise a base large enough to provide statistical reliability, measured in a way that accurately captures behavior • The site-centric hybrid model suffers from the issue of inaccurately capturing unique users as a result of cookie deletion and related activities that can result in audience measurement estimates different than the actual number • Rapid uptake of new online access devices further exacerbates site-centric cookie data tracking issues (in some cases overstating unique browsers by a factor of five) by increasing the likelihood of one individual representing multiple cookies Only the user-centric hybrid model enables a fair comparison of audiences across all web sites, avoids the pitfall of counting multiple cookies versus unique users, and employs a framework that anticipates future changes such as additional data sets and access devices. -
Trump Contracts COVID
MILITARY VIDEO GAMES COLLEGE FOOTBALL National Guard designates Spelunky 2 drops Air Force finally taking units in Alabama, Arizona players into the role the field for its first to respond to civil unrest of intrepid explorer game as it hosts Navy Page 4 Page 14 Back page Report: Nearly 500 service members died by suicide in 2019 » Page 3 Volume 79, No. 120A ©SS 2020 CONTINGENCY EDITION SATURDAY, OCTOBER 3, 2020 stripes.com Free to Deployed Areas Trump contracts COVID White House says president experiencing ‘mild symptoms’ By Jill Colvin and Zeke Miller Trump has spent much of the year downplaying Associated Press the threat of a virus that has killed more than WASHINGTON — The White House said Friday 205,000 Americans. that President Donald Trump was suffering “mild His diagnosis was sure to have a destabilizing symptoms” of COVID-19, making the stunning effect in Washington and around the world, announcement after he returned from an evening raising questions about how far the virus has fundraiser without telling the crowd he had been spread through the highest levels of the U.S. exposed to an aide with the disease that has government. Hours before Trump announced he killed a million people worldwide. had contracted the virus, the White House said The announcement that the president of the a top aide who had traveled with him during the United States and first lady Melania Trump week had tested positive. had tested positive, tweeted by Trump shortly “Tonight, @FLOTUS and I tested positive for after midnight, plunged the country deeper into COVID-19. -
EFAMRO / ESOMAR Position Statement on the Proposal for an Eprivacy Regulation —
EFAMRO / ESOMAR Position Statement on the Proposal for an ePrivacy Regulation — April 2017 EFAMRO/ESOMAR Position Statement on the Proposal for an ePrivacy Regulation April 2017 00. Table of contents P3 1. About EFAMRO and ESOMAR 2. Key recommendations P3 P4 3. Overview P5 4. Audience measurement research P7 5. Telephone and online research P10 6. GDPR framework for research purposes 7. List of proposed amendments P11 a. Recitals P11 b. Articles P13 2 EFAMRO/ESOMAR Position Statement on the Proposal for an ePrivacy Regulation April 2017 01. About EFAMRO and ESOMAR This position statement is submitted In particular our sector produces research on behalf of EFAMRO, the European outcomes that guide decisions of public authorities (e.g. the Eurobarometer), the non- Research Federation, and ESOMAR, profit sector including charities (e.g. political the World Association for Data, opinion polling), and business (e.g. satisfaction Research and Insights. In Europe, we surveys, product improvement research). represent the market, opinion and In a society increasingly driven by data, our profession ensures the application of appropriate social research and data analytics methodologies, rigour and provenance controls sectors, accounting for an annual thus safeguarding access to quality, relevant, turnover of €15.51 billion1. reliable, and aggregated data sets. These data sets lead to better decision making, inform targeted and cost-effective public policy, and 1 support economic development - leading to ESOMAR Global Market Research 2016 growth and jobs. 02. Key Recommendations We support the proposal for an ePrivacy Amendment of Article 8 and Recital 21 to enable Regulation to replace the ePrivacy Directive as research organisations that comply with Article this will help to create a level playing field in a true 89 of the General Data Protection Regulation European Digital Single Market whilst increasing (GDPR) to continue conducting independent the legal certainty for organisations operating in audience measurement research activities for different EU member states. -
Rating the Audience: the Business of Media
Balnaves, Mark, Tom O'Regan, and Ben Goldsmith. "Bibliography." Rating the Audience: The Business of Media. London: Bloomsbury Academic, 2011. 256–267. Bloomsbury Collections. Web. 2 Oct. 2021. <>. Downloaded from Bloomsbury Collections, www.bloomsburycollections.com, 2 October 2021, 14:23 UTC. Copyright © Mark Balnaves, Tom O'Regan and Ben Goldsmith 2011. You may share this work for non-commercial purposes only, provided you give attribution to the copyright holder and the publisher, and provide a link to the Creative Commons licence. Bibliography Adams, W.J. (1994), ‘Changes in ratings patterns for prime time before, during, and after the introduction of the people meter’, Journal of Media Economics , 7: 15–28. Advertising Research Foundation (2009), ‘On the road to a new effectiveness model: Measuring emotional responses to television advertising’, Advertising Research Foundation, http://www.thearf.org [accessed 5 July 2011]. Andrejevic, M. (2002), ‘The work of being watched: Interactive media and the exploitation of self-disclosure’, Critical Studies in Media Communication , 19(2): 230–48. Andrejevic, M. (2003), ‘Tracing space: Monitored mobility in the era of mass customization’, Space and Culture , 6(2): 132–50. Andrejevic, M. (2005), ‘The work of watching one another: Lateral surveillance, risk, and governance’, Surveillance and Society , 2(4): 479–97. Andrejevic, M. (2006), ‘The discipline of watching: Detection, risk, and lateral surveillance’, Critical Studies in Media Communication , 23(5): 392–407. Andrejevic, M. (2007), iSpy: Surveillance and Power in the Interactive Era , Lawrence, KS: University Press of Kansas. Andrews, K. and Napoli, P.M. (2006), ‘Changing market information regimes: a case study of the transition to the BookScan audience measurement system in the US book publishing industry’, Journal of Media Economics , 19(1): 33–54. -
Big Data and Audience Measurement: a Marriage of Convenience? Lorie Dudoignon*, Fabienne Le Sager* Et Aurélie Vanheuverzwyn*
Big Data and Audience Measurement: A Marriage of Convenience? Lorie Dudoignon*, Fabienne Le Sager* et Aurélie Vanheuverzwyn* Abstract – Digital convergence has gradually altered both the data and media worlds. The lines that separated media have become blurred, a phenomenon that is being amplified daily by the spread of new devices and new usages. At the same time, digital convergence has highlighted the power of big data, which is defined in terms of two connected parameters: volume and the frequency of acquisition. Big Data can be as voluminous as exhaustive and its acquisition can be as frequent as to occur in real time. Even though Big Data may be seen as risking a return to the paradigm of census that prevailed until the end of the 19th century – whereas the 20th century belonged to sampling and surveys. Médiamétrie has chosen to consider this digital revolution as a tremendous opportunity for progression in its audience measurement systems. JEL Classification : C18, C32, C33, C55, C80 Keywords: hybrid methods, Big Data, sample surveys, hidden Markov model Reminder: The opinions and analyses in this article are those of the author(s) and do not necessarily reflect * Médiamétrie ([email protected]; [email protected]; [email protected]) their institution’s or Insee’s views. Receveid on 10 July 2017, accepted on 10 February 2019 Translation by the authors from their original version: “Big Data et mesure d’audience : un mariage de raison ?” To cite this article: Dudoignon, L., Le Sager, F. & Vanheuverzwyn, A. (2018). Big Data and Audience Measurement: A Marriage of Convenience? Economie et Statistique / Economics and Statistics, 505‑506, 133–146. -
Independent Study on Indicators for Media Pluralism in the Member States – Towards a Risk-Based
Independent Study on Indicators for Media Pluralism in the Member States – Towards a Risk-Based Approach Prepared for the European Commission Directorate-General Information Society and Media SMART 007A 2007-0002 by K.U.Leuven – ICRI (lead contractor) Jönköping International Business School - MMTC Central European University - CMCS Ernst & Young Consultancy Belgium Preliminary Final Report Contract No.: 30-CE-0154276/00-76 Leuven, April 2009 Editorial Note: The findings reported here provide the basis for a public hearing to be held in Brussels in the spring of 2009. The Final Report will take account of comments and suggestions made by stakeholders at that meeting, or subsequently submitted in writing. The deadline for the submission of written comments will be announced at the hearing as well as on the website of the European Commission from where this preliminary report is available. Prof. Dr. Peggy Valcke Project leader Independent Study on “Indicators for Media Pluralism in the Member States – Towards a Risk-Based Approach” AUTHORS OF THE REPORT This study is carried out by a consortium of three academic institutes, K.U. Leuven – ICRI, Central European University – CMCS and Jönköping International Business School – MMTC, and a consultancy firm, Ernst & Young Consultancy Belgium. The consortium is supported by three categories of subcontractors: non-affiliated members of the research team, members of the Quality Control Team and members of the network of local media experts (‘Country Correspondents’). The following persons have contributed to the Second Interim Report: For K.U.Leuven – ICRI: Prof. Dr. Peggy Valcke (project leader; senior legal expert) Katrien Lefever Robin Kerremans Aleksandra Kuczerawy Michael Dunstan and Jago Chanter (linguistic revision) For Central European University – CMCS: Prof. -
Measuring the Audience: Why It Matters to Independent News Media and How It Can Contribute to Media Development
Measuring the Audience: Why It Matters to Independent News Media and How It Can Contribute to Media Development BY MICHELLE J. FOSTER October 2014 Measuring the Audience: Why It Matters to Independent News Media and How It Can Contribute to Media Development ABOUT CIMA OCTOBER 2014 The Center for International Media Assistance (CIMA), at the National Endowment for Democracy, CONTENTS works to strengthen the support, raise the visibility, and improve the effectiveness of independent Introduction . 1 media development throughout the world . The center provides information, builds networks, The Exposure Model of Audience Research . 3 conducts research, and highlights the indispensable Audience Data Move Directly into the Ad Buying Process . 5 role independent media play in the creation and development of sustainable democracies . An Business Development . 9 important aspect of CIMA’s work is to research ways Audience Development . 13 to attract additional U .S . private sector interest in and support for international media development . Informing and Evaluating Media Development Efforts . 15 CIMA convenes working groups, discussions, and Limits to Audience Research Tool panels on a variety of topics in the field of media for Media Development . 18 development and assistance . The center also issues Conclusions and Recommendations . 19 reports and recommendations based on working group discussions and other investigations . These Endnotes . 21 reports aim to provide policymakers, as well as donors and practitioners, with ideas for bolstering the effectiveness of media assistance . Center for International Media Assistance ABOUT THE AUTHOR National Endowment for Democracy Michelle Foster consults and works with media 1025 F STREET, N W. ., 8TH FLOOR companies to develop strong management practices WASHINGTON, DC 20004 and business models . -
Audience Measurement Tagging Benefits Guide 2013 Audience Measurement: Guide Audience Measurement: Guide
AUDIENCE MEASUREMENT TAGGING BENEFITS GUIDE 2013 AUDIENCE MEASUREMENT: GUIDE AUDIENCE MEASUREMENT: GUIDE TAGGING BENEFITS This document provides the benefits EASY IMPLEMENTATION of implementing Nielsen’s audience Nielsen’s audience measurement tag is light, measurement tag. flexible and effective, allowing a very quick implementation. Since the Nielsen audience CONSISTENT MARKET measurement tag is not used for web analytics reporting, which can have more than 30 different REPORTING variables for customization for clients’ KPIs, it Nielsen has developed the most advanced tag makes the implementation and instrumentation for audience measurement, based on years of very easy. Nielsen requires clients to use only experience, research and development. This tag is three simple variables for audience reporting. light, flexible and effective, allowing a very quick Most publisher clients are up and running in implementation, using the same normalized tag for less than an hour. Nielsen provides dedicated all sites. Nielsen applies the same and consistent technical account managers who ensure that business rules for processing census-based traffic the on boarding, instrumentation and ongoing counting across all publishers in a market. This support processes are simple and hassle-free. level of consistency ensures a level playing field for online publishers and trustworthy, comparable data for advertisers. COMPLETE DATA COLLECTION CROSS-MEDIA REPORTING Implementing Nielsen’s audience measurement Nielsen is the only audience data provider uniquely tag ensures that Nielsen is collecting the most positioned to help clients understand cross-media complete data from the universe of visitors on behavior by their audiences. Nielsen’s panel collects your site. A direct Nielsen tag implementation both TV viewing and PC usage behavior from eliminates any data loss that occurs due to thousands of people who have been selected into a third party redirects or outages within the representative sample. -
Measuring the Cost of Eprivacy an Assessment with a View to the German Online Advertising Industry
CEPS 28 November 2017 Measuring the Cost of ePrivacy An assessment with a view to the German online advertising industry Dr René Arnold 1 Background to the Study ePrivacy Directive (2002/58/EC) . Ensure privacy of electronic communication . Limit data retention including meta-data relating to electronic communication Citizens‘ Rights Directive (2009/136/EC) . Amended the original ePrivacy Directive . Commonly known as ‘Cookie Law’ Transfer to ePrivacy Regulation (ongoing) . Bring ePrivacy up to date with current technology and the General Data Protection Regulation . Build a level playing field for all kinds of communications services 2 Idea of the Regulation web browser as the gatekeeper with ‘privacy by design/default‘ settings Icons by Mello, Sandy Priyasa; Gregor Cresnar, Lucas Lima. 3 …sounds good, but… what is the impact on The German Federal Ministry for Economic Affairs and Energy . consumers? contracted WIK for a study: . businesses? . Analysis of the draft ePrivacy Regulation . innovation? . Analysis of the public . competition? consultation and impact Delete Cookies ?! assessment . 20 stakeholder interviews . Desk research . Focus on online advertising and business models depending on online advertising Picture: davbis93/Reddit. 4 Results of Impact Assessment Analysis The Impact Assessment1 arrives at an estimated saving of €950m, but… . it takes on a very narrow data protection perspective. it does not evaluate the potential losses incurred to businesses and consumers. The accompanying Eurobarometer survey2 . does not feature any question on the benefits from cookies etc. (e.g. quality of services, more suitable advertising); . neither does it feature any question concerning consumers’ understanding of tracking and its purpose, outcomes or the specificity of the information that is being tracked. -
Cross-Media Audience Measurement Standards (Phase I Video)
MRC Cross-Media Audience Measurement Standards (Phase I Video) September 2019 Final Sponsoring associations: Media Rating Council (MRC) American Association of Advertising Agencies 4A’s Association of National Advertisers ANA Interactive Advertising Bureau (IAB) Video Advertising Bureau (VAB) Final Table of Contents 1 Executive Summary ......................................................................................................................... 1 1.1 Overview and Scope ............................................................................................................................ 3 1.2 Standards Development Method ...................................................................................................... 5 1.3 Note on Privacy .................................................................................................................................... 5 2 General Top-Line Measurement ................................................................................................... 6 2.1 Cross-Media Components ................................................................................................................... 6 2.1.1 Duration Weighting .......................................................................................................................................... 9 2.1.2 Cross-Media Metrics Definitions .............................................................................................................. 10 2.1.3 Household vs. Individual Metrics ............................................................................................................. -
Collaborative Eating in Mukbang, a Korean Livestream of Eating HANWOOL CHOE Georgetown University, USA
Language in Society, page 1 of 38. doi:10.1017/S0047404518001355 Eating together multimodally: Collaborative eating in mukbang, a Korean livestream of eating HANWOOL CHOE Georgetown University, USA ABSTRACT Mukbang is a Korean livestream where a host eats while interacting with viewers. The eater ‘speaks’ to the viewers while eating and the viewers ‘type’ to each other and to the eater through a live chat room. Using interac- tional sociolinguistics along with insights from conversation analysis (CA) studies, the present study examines how sociable eating is jointly and multi- modally achieved in mukbang. Analyzing sixty-seven mukbang clips, I find that mukbang participants coordinate their actions through speech, written text, and embodied acts, and that this coordination creates involvement and, by extension, establishes both community and social agency. Specifi- cally, recruitments are the basic joint action of eating, as participants, who are taking turns, assume footings of the recruit and the recruiter. The host embodies viewers’ text recruitments through embodied animating and pup- peteering. As in street performance, the viewers often offer voluntary dona- tions, and the host shows entertaining gratitude in response. (Mukbang, footing, recruitments, agency, involvement, constructed action, multimodal interaction, computer-mediated discourse)* INTRODUCTION When individuals gather together around a table, eating becomes not only an oppor- tunity for nourishment, but also for sociability. In Korea, the practice of common eating is recognized as a cultural hallmark: people not only share a table, but also eat from the same dishes. Togetherness is thus a key feature of Korean eating. In recent years, however, the traditional practice of eating together has taken on a new multimodal form among Korea’s younger generation. -
Violence, Political Attacks, Layoffs … and Still Doing Vital Work
NIEMAN REPORTS Violence, political attacks, layoffs … and still doing vital work Contributors The Nieman Foundation for Journalism at Harvard University Julia Keller (page 24), a 1998 Nieman www.niemanreports.org Fellow and former cultural critic at the Chicago Tribune, won the 2005 Pulitzer Prize for Feature Writing. “The Cold Way Home” (Minotaur Books), the eighth novel in her series set in her home state of West Virginia, will be published in August. She has taught writing at Princeton University, Notre Dame, and the University of Chicago. publisher Ann Marie Lipinski Lenka Kabrhelova (page 32), a 2018 editor Nieman Fellow, most recently was a James Geary creative producer and presenter at Czech senior editor Radio, the public radio broadcasting Jan Gardner network in the Czech Republic. Prior to editorial assistant that she was a U.S. correspondent for Eryn M. Carlson Czech Radio and a correspondent in Russia. Kabrhelova has reported from staff assistant nearly 20 diff erent countries. She Shantel Blakely additionally worked for the BBC World design Service in Prague and in London. Pentagram Days after a mass shooting at The Capital newspaper, staff members march in the 4th of July parade in Annapolis, Maryland in 2018 editorial offices Michael Blanding (page 6) is a journalist One Francis Avenue, Cambridge, with more than 25 years of experience, MA 02138-2098, 617-496-6308, covering media, crime, culture, and the Contents Winter 2019 / Vol. 73 / No. 1 [email protected] environment. His work has appeared in The New York Times, Wired, Slate, and Copyright 2019 by the President and Features Departments Fellows of Harvard College.