MOVIE EVENT & © 2018 Universal City Studios Productions LLLP and Amblin Entertainment, Inc. All Rights Reserved. © Columbia Pictures Industries, Inc. PROMO IDEAS © 2018 Marvel Bros. Entertainment Inc. © Warner
Attract Students WITHMore A CREATIVE MOVIE EVENT © & T.M. 2018 Lucas Film Ltd. © & T.M. Showing a movie not listed here? © Paramount Pictures Ask your Account Executive about ideas for turning your next movie into an event. © 2018 Disney/Pixar Bros. Entertainment Inc. © Warner
SwankColleges | 1-800-876-5577 © 2018 Universal Studios. All Rights Reserved. swank.com/college-campus © Lions Gate Entertainment, Inc. Attract More Students WITH MOVIE A CREATIVE MOVIE EVENT EVENT & PROMO IDEAS Event Ideas: • Host a dinosaur egg toss tournament before the show! At your concession stand, make sure to include options for herbivores, carnivores and sweetivores! “Jurassic World: Fallen Kingdom” • Entertain your community AND raise money for a great cause by making your screening a fundraising event for animals in danger of 1 going extinct or a volcano relief fund. • Host a dino dig on your school’s sand volleyball court! First person to find Blue wins an extra special prize! Promo Ideas: • Buy an inflatable T-Rex suit and shoot a funny video of the T-Rex trying to adapt to normal campus life, like sitting in a classroom or playing Frisbee on the quad.
• Cut out dinosaur feet (or create them with chalk), add your event information and place them around campus, as well as leading up to your event.
• Tie event details to small dinosaur figurines and hand them out around campus. © 2018 Universal City Studios Productions LLLP and Amblin Entertainment, Inc. All Rights Reserved. Attract More Students WITH MOVIE A CREATIVE MOVIE EVENT EVENT & PROMO IDEAS Event Ideas: • Create a cruise ship-themed photo op – complete with nautical props – so attendees’ memory of the night never dies. “Hotel Transylvania 3: Summer Vacation” • Don’t suck blood – donate it! Partner with the Red Cross to host a blood donation event before the show.
• Make your showing a dive-in movie event! 2 Include a tropical mocktail competition – awarding the best drink with a fun prize!
Promo Ideas: • Help students relieve stress and promote your showing by inviting them to DIY some stress-relieving slime – similar in appearance to Blobby – inside your student center!
• Dress up like tacky tourists when tabling or handing out flyers, colorful leis and vampire teeth on campus.
• Buy pool floaties and “Transylvaniafy” them with spiders and cobwebs. Hang them up around campus along with the event details. © Columbia Pictures Industries, Inc. Attract More Students WITH MOVIE A CREATIVE MOVIE EVENT EVENT & Event Ideas: PROMO • Hide infinity stones around your campus and see who can find the most in an allotted amount of time. IDEAS Award the winners with free concessions or gift cards to local businesses!
• This movie is being touted as the “biggest crossover event of all time.” In that same spirit, find ways to “Avengers: Infinity War” work together with other campus or community organizations to put on the event.
• Infinity stones might not be real, but many believe in the healing powers of gemstones and crystals. Have an expert come give an informative demonstration 3 before the screening.
• Host a “Hulk Balloon Smash” where students try to smash the most balloons while wearing Hulk gloves.
• Why just show one when you can show them all? Host a Marvel movie marathon over the course of a week or month.
Promo Ideas: • Host an “Avengers” lookalike contest on social media – asking students to vote for the best “Avenger” doppelganger!
• Conduct “Super Takes” interviews all around campus in the days or weeks leading up to the event to ask students who their favorite superhero is, then share the interviews on social media!
© 2018 Marvel • Hide five posters of different stones that have to be photographed with, and have students showcase their photos on social media. Attract More Students WITH MOVIE A CREATIVE MOVIE EVENT EVENT & PROMO Event Ideas: • If your school has a fashion department, IDEAS partner with them for a fashion show showcasing students’ work before the screening to go along with the movie’s Met Gala theme.
“Ocean’s 8” • Challenge attendees to make outfits out of everyday materials, like newspaper, duct tape and plastic spoons in a set amount of time. Best design wins an awesome gift card!
4 • Buy some formal dresses at a thrift shop then challenge students to compete in a Capture the Flag tournament while wearing a dress. Make sure to take lots of pics for social media!
Promo Ideas: • Have fun, easy games at your promotion table for students to try their hand at winning posh swag bags.
• Create a series of riddles that students have to solve throughout the week. For clues, have them follow your college’s social media channels or attend learning events. The answer will be the combination to unlock a safe at the event filled with amazing prizes.
• Hand out candy bling while you promote,
© Warner Bros. Entertainment Inc. © Warner including Ring Pops and stretchable candy necklaces! Attract More Students WITH MOVIE A CREATIVE MOVIE EVENT EVENT & PROMO Event Ideas: • See if students can do the impossible by IDEAS creating your own Escape Room experience on campus! Or, create a laser beam obstacle course challenge using red string.
• Celebrate Tom’s many roles by hosting “Mission: Impossible — Fallout” a “Cruise through the Decades” movie marathon all week long. You could even include a Tom Cruise character contest!
• “Fallout” features some of the most 5 dangerous MI stunts to date. Invite a local stunt professional to come give insider details on how they safely film these precarious scenes and maybe even teach the audience a few moves.
Promo Ideas: • Give away Pop-Secret brand popcorn with stickers that include the event info!
• Put a couch in the middle of the quad, place an Oprah cutout on it, then jump up and down on the couch while shouting the event details.
• Post the event details on social media then challenge people to comment with
© Paramount Pictures the funniest Tom Cruise gif they can find – random winner gets a gift at the screening! Attract More Students WITH MOVIE A CREATIVE MOVIE EVENT EVENT & PROMO Event Ideas: • Host a Chewbacca impression contest before IDEAS the show! Winner gets best seats in the house and free concessions.
• Invite students to bring their own furry sidekicks to the show! “Solo: A Star Wars Story” • Host a “Sponsor a Wookie” event by working with a local shelter to collect donations to pay for the animals’ expenses, like vet fees and food. 6 • Throw a “Shave a Wookie” fundraising event for an organization like “Locks of Love.” Or, partner with a hair salon to offer haircuts with proceeds going to a charity of your choice!
• Host a Millennium Falcon-themed paper airplane contest – whoever’s Falcon goes the furthest wins a prize! Promo Ideas: • Make a playlist of songs featuring the word “solo” and play it while you promote the event!
• Hand out freeze pops on campus while sharing details of the event.
© & T.M. 2018 Lucas Film Ltd. © & T.M. • Put together an “old school” lemonade stand on campus and hand out free lemonade in “Solo” cups along with the event information. Attract More Students WITH MOVIE A CREATIVE MOVIE EVENT EVENT & Event Ideas: PROMO • Channel Edna Mode – darling – by including an “Incredibles” suit redesign contest as part of your IDEAS event. Have people submit their designs ahead of time, share them on social media and poll for the winner!
• Have students write on dry erase boards what makes their family incredible. Then snap a pic so “Incredibles 2” students can send the photo to their families as a cute way to say how much they miss them. Or, even better, show the film during parents/family weekend! 7 • Host a “Mr. Incredible” contest on campus and invite students to nominate someone they feel meets “incredible” criteria. Before the movie, have all the nominees participate in a “beauty pageant” type contest and invite the crowd to vote to crown a winner.
• Host a “Domestic Domination” contest before the show by having attendees participate in silly challenges, like who can fold laundry the fastest. Promo Ideas: • Host a social media contest asking, “Why is our campus incredible?” Students should submit their answers on social media. Best answer gets a prize!
• Find Baby Jack Jack! Place a Jack Jack doll around campus using the hashtag #wheresbabyjackjack and have people take photos and post them. Whoever enters will win a prize! © 2018 Disney/Pixar • Create a “What’s your secret superhero” quiz and invite students to take it to find out while tabling in your campus’ student center! Attract More Students WITH MOVIE A CREATIVE MOVIE EVENT EVENT & PROMO Event Ideas: • Why not steal this movie’s signature game IDEAS and play a giant round of tag before the show!
• Hand out stamped postcards at the event so students can easily reach out to friends at “Tag” other schools to help keep their friendships intact. Suggest they write “Tag, you’re it!” so the postcard recipient has to reach out next.
• The main message of this film is all about 8 friendship – so make your screening a friendship-themed event! Include BFF DIY’s, a friendship version of “The Newlyweds” game and a fun photo op so best friends will never forget the fun they had!
Promo Ideas: • Share the event on social media and ask people to “tag” the person they want to go to the event with by commenting with their name. Person with the most tags wins free concessions!
• “Tag” areas around campus for a gorilla street art that invites students to the showing.
• Create checkpoints across campus and have students “tag” (take a picture or something
© Warner Bros. Entertainment Inc. © Warner similar) to show they were there. If students get all of the tags, then they get a prize! Attract More Students WITH MOVIE A CREATIVE MOVIE EVENT EVENT & PROMO Event Ideas: • Invite students to “Purge Your Closet” by IDEAS including a clothing drive at your event where students can get rid of any unused items. Then donate them all to charity.
“The First Purge” • Include safety tips on social media accounts when promoting the screening. At the event, have a campus safety official share more tips and advice on staying safe both on and off campus.
9 • Make sure something like the purge never happens IRL by registering students to vote at your event.
Promo Ideas: • Take a page out of Ellen DeGeneres’ book and do a “scare cam” promo video of your school’s mascot popping out of nowhere scaring people on campus. Share the video on social media for the biggest impact.
• Post announcements around campus and feature a countdown on social media stating when the movie will “commence.”
• While promoting the film around campus, also ask people to “Purge Your Pockets for Charity.” Students can rid their purses © 2018 Universal Studios. All Rights Reserved. and pockets of unwanted change and the resulting amount goes to a charity of your choice! Attract More Students WITH MOVIE A CREATIVE MOVIE EVENT EVENT & Event Ideas: PROMO • Host a three-on-three basketball tournament before the show with a single elimination IDEAS bracket. Allow teams to choose a theme and dress up accordingly!
• Ask your school’s athletic department to donate a basketball jersey signed by the team “Uncle Drew” and raffle it off at the showing for charity! If possible, have your school’s mascot make an appearance as well.
• Hire makeup artists – or recruit talented 10 volunteers – to do free “makeovers” at the even to make college students look like senior citizens!
• Transform this movie showing into an opportunity to give back by hosting it at a local retirement home. Allot enough time before and after the even for students to spend time with the residents.
Promo Ideas: • Dress up like an old person and hand out flyers around campus!
• Pass out “dunk”aroos and mini basketballs with event information on them.
• While tabling at your student center, © Lions Gate Entertainment, Inc. challenge students to compete in tabletop pop-a-shot contests. Winners get vouchers for free concessions at the event!