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HP Strongest E-Channel Brand. Nike and Bosch Do Well in Their Categories

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HP Strongest E-Channel Brand. Nike and Bosch Do Well in Their Categories Icecat Brand Top 1000 of 2019: HP Strongest E-channel Brand. Nike and Bosch do Well in their Categories The Icecat Brand Top 1000 is an annual poll based on 6.7 billion product data-sheet (PDS) downloads during 2018 generated by 15,254 user platforms representing 80.188 registered ecommerce partners from 199 countries or territories. The PDS downloads concerned the products of 23,317 different brands. Only the 1000 brands with most PDS downloads during 2018 are included in this year’s Icecat Brand Top 1000. HP Consolidates, DELL marches on The biggest changes in the top 10 e-channel brands during 2018 are that HP is consolidating its lead over other brands, and that Lenovo and DELL are moving gradually up. DELL has evolved over the past years from a direct sales brand into a brand with a well-established indirect distribution network as well. Set to compete for the top 3 spots. Philips maintains a no 3 ranking, despite its divestment and brand licensing strategy. Among tech brands, Cisco (+54%), Epson (+38%) and QNAP (+64%) outperform others. Microsoft (#23) is a stable presence in the e-channel. The most dynamic software category is antivirus and it’s AVG showing the most rapid increase in visibility (+938%). Fashion: a run on sport shoes Fashion is the fastest developing vertical in the e-channel. Outperformers within fashion are athletic shoes brands Nike (+198%), and Adidas (+296%). Sport shoes of well-known brands are among the more easy selling e-commerce fashion items: sizes and looks are quite predictable. Books: general merchandise The most notable changes in the e-channel is the rise of the ISBN (+3438%), let’s say the increasing importance of selling books through the e-channel. Books has become a #12 e-channel category during 2018. It implies that selling books is not just limited to marketplaces such as Amazon who started with it. The audio and e-book publisher Hachette UK (#90) is one of the best performing new entrants. Bosch leads whitegoods BOSCH (#28), AGI (#31), Siemens (#53), AEG (#61) and Whirlpool (#67) are top performers in the sphere of household equipment. Not surprisingly. The top spots among the 100 strongest e- channel brands are a testimony of the huge impact e-commerce has on the transformation of this retail channel as well. Full Ranking Icecat Brand Top 1000 Growth 2018 Downloads Top 1000 Brand Downloads (Average: +7%) 1 HP 792,911,365 24% 2 Lenovo 327,726,681 9% 3 Philips 279,013,786 -15% 4 DELL 187,342,457 8% 5 Samsung 182,603,757 -6% 6 Acer 172,208,967 -6% 7 ASUS 159,917,418 -3% Hewlett Packard 8 152,379,155 -14% Enterprise 9 Apple 138,733,360 -8% 10 Fujitsu 100,540,149 -7% 11 Sony 94,051,767 -3% 12 Toshiba 92,966,843 -9% 13 ISBN (Books) 84,801,573 3438% 14 Cisco 77,180,179 54% 15 Canon 74,133,684 -5% 16 Epson 63,838,569 38% 17 Lexmark 45,885,281 -3% 18 Xerox 41,276,722 18% 19 Brother 41,160,177 14% 20 Intel 40,613,573 8% 21 StarTech.com 38,875,575 23% 22 IBM 38,842,944 -4% 23 Microsoft 37,817,477 1% 24 QNAP 35,037,209 64% 25 MSI 34,285,155 23% 26 Panasonic 33,320,397 -12% 27 C2G 33,293,857 -5% 28 Bosch 31,829,955 6% 29 LG 31,335,989 12% 30 APC 29,602,431 7% 31 AGI 28,785,524 35% 32 Hama 27,861,534 -11% 33 Forcepoint 27,401,906 1153% 34 Salora 26,770,104 11% 35 3M 26,711,781 1% 36 Symantec 24,989,071 135% 37 Kingston Technology 23,705,683 -1% 38 Logitech 23,604,670 18% 39 Panduit 22,858,565 113% 40 OKI 21,241,226 7% 41 Supermicro 20,586,051 49% 42 Zebra 20,087,173 -2% 43 Adobe 19,083,720 -21% 44 KYOCERA 18,599,156 8% 45 BTI 18,596,480 -24% 46 Sophos 18,241,544 285% 47 NEC 18,200,144 10% 48 Belkin 17,680,879 -40% 49 V7 16,281,406 0% 50 Trend Micro 16,148,386 18% 51 Lindy 15,817,723 16% 52 2-Power 14,910,872 57% 53 Siemens 14,830,517 0% 54 Getac 14,775,277 33% 55 Seagate 14,589,315 -5% 56 Kaspersky Lab 14,447,431 8% 57 Gigabyte 14,087,134 5% 58 D-Link 14,022,033 3% 59 Netgear 13,878,568 11% 60 Massive 13,770,176 1% 61 AEG 13,707,901 -25% 62 Weidmüller 13,688,638 28% 63 Tripp Lite 13,455,882 -19% 64 Origin Storage 13,364,052 10% 65 Western Digital 13,100,907 11% 66 DeLOCK 12,589,896 -16% 67 Whirlpool 12,485,435 5% 68 Targus 12,388,696 -10% 69 Goobay 12,327,861 7% 70 Ricoh 12,172,528 9% 71 Alcasa 12,120,125 20% 72 Corsair 11,630,141 17% 73 Electrolux 11,408,132 -11% 74 Eaton 11,294,734 10% 75 Microconnect 11,112,165 -14% Memory 76 10,855,407 16% Solution 77 Verbatim 10,395,468 24% 78 AVG 10,382,971 938% 79 Digitus 10,027,988 -20% 80 Leitz 9,988,582 58% 81 InLine 9,984,490 -7% 82 Nokia 9,842,087 -6% 83 HyperX 9,797,966 33% 84 Crocfol 9,679,420 -4% 85 Newstar 9,541,718 -52% 86 Equip 9,484,523 4% 87 Phoenix 9,428,380 198% 88 HERMA 9,377,731 3% 89 ZyXEL 9,341,499 0% Aruba, a Hewlett Packard 90 9,297,201 200% Enterprise company 91 MicroBattery 8,916,646 -28% 92 Black Box 8,775,922 15% 93 TomTom 8,748,319 -41% 94 DYMO 8,663,120 27% 95 Wago 8,532,207 50% 96 Transcend 8,245,869 -11% 97 Cooler Master 7,982,469 37% 98 Synology 7,547,830 -5% 99 ACT 7,536,217 31% 100 Allied Telesis 7,517,624 8% 101 Nike 7,484,639 198% 102 Adidas 7,471,134 296% 103 Empire 7,412,848 -23% 104 Philips AVENT 7,396,497 -22% 105 Kensington 7,380,576 -25% 106 upscreen 7,279,935 107 Projecta 7,276,358 -35% 108 LogiLink 7,157,320 1% 109 L’Oréal Paris 7,102,519 -7% Add-On Computer 110 7,081,652 -8% Peripherals (ACP) 111 LevelOne 6,920,498 15% 112 Axiom 6,905,692 1% 113 Casio 6,870,103 -16% 114 Nikon 6,862,929 -7% 115 MusicSkins 6,754,276 -12% 116 Smeg 6,677,103 7% 117 iiyama 6,587,928 44% 118 Datalogic 6,562,846 -9% 119 Huawei 6,501,504 16% 120 Axis 6,432,265 -11% 121 Case Logic 6,422,250 -14% 122 Buffalo 6,412,803 11% 123 Valueline 6,203,161 1% 124 MicroScreen 6,191,183 -20% 125 Vertiv 6,051,531 -6% 126 Tefal 5,983,277 12% 127 CipherLab 5,979,811 129% 128 Trust 5,971,357 -14% 129 Intellinet 5,780,171 1% 130 Freecolor 5,746,272 39% 131 Gewiss 5,707,320 -16% 132 MEDION 5,687,077 0% 133 G.Skill 5,638,269 55% 134 TP-LINK 5,625,542 -16% 135 Sandisk 5,618,740 -5% 136 Garmin 5,585,241 -17% 137 Braun 5,554,487 -28% 138 Miele 5,527,306 -16% 139 Benq 5,499,498 -6% 140 Brodit 5,452,799 -4% 141 Fortinet 5,442,248 135% 142 Peach 5,441,790 44% 143 ROLINE 5,434,491 -3% 144 Cellularline 5,345,104 -33% 145 Bestway 5,331,127 23% 146 AOC 5,296,115 144% 147 Oncore 5,282,909 7% 148 Chief 5,182,488 -9% 149 WLA 4,957,784 -64% 150 ADATA 4,922,414 -33% 151 ASSMANN Electronic 4,891,827 -6% 152 Esselte 4,875,866 57% 153 Bitdefender 4,788,630 200% Hikvision Digital 154 4,668,193 84% Technology 155 Sandberg 4,656,876 -15% 156 EFB Elektronik 4,636,147 86% 157 Honeywell 4,609,326 10% 158 MaxFlash 4,607,751 7% 159 Crucial 4,547,246 -18% 160 Duracell 4,508,767 25% 161 Hypertec 4,506,624 51% 162 Alienware 4,436,116 28% 163 EMC 4,398,204 -9% 164 Pelikan 4,339,820 -27% 165 Plantronics 4,317,735 -16% 166 Intermec 4,296,994 -10% 167 CHERRY 4,264,001 1% 168 Neklan 4,234,855 -16% 169 Autodesk 4,232,837 116% 170 Rittal 4,217,191 44% 171 Olympus 4,195,836 -11% 172 SonicWall 4,171,918 -17% 173 Sharkoon 4,116,084 -11% 174 Indesit 4,060,033 -15% 175 McKinley 4,004,541 392% 176 Juniper 4,001,971 20% 177 Boretti 3,926,248 3% 178 Packard Bell 3,911,391 -16% 179 Konica Minolta 3,908,133 -5% 180 Nintendo 3,886,522 -8% 181 TEKLAMPS 3,882,740 182 Silicon Power 3,870,690 154% 183 Celly 3,861,840 -28% 184 Sharp 3,845,788 -1% 185 EECONN 3,833,732 79% 186 Walimex 3,796,855 3% 187 Manhattan 3,780,298 -4% 188 Sennheiser 3,774,535 -6% 189 Fujifilm 3,766,107 -8% 190 Fellowes 3,743,110 -23% 191 Jabra 3,740,284 -12% 192 Beko 3,730,868 -16% 193 Otterbox 3,727,150 -43% 194 Jumbo 3,725,779 9% 195 PNY 3,724,695 -9% 196 DeLonghi 3,717,834 10% 197 PUMA 3,717,234 182% 198 Varta 3,713,148 56% 199 Ubisoft 3,696,206 -19% 200 AMD 3,657,509 28% 201 ZAGG 3,652,564 5% 202 be quiet! 3,636,713 40% 203 Conceptronic 3,613,727 -8% 204 Electronic Arts 3,571,110 -5% 205 Maybelline 3,555,645 3% 206 Senseo 3,544,564 -5% 207 Linksys 3,531,948 32% 208 Hotpoint 3,521,918 -1% 209 KMP 3,494,758 12% 210 Eset 3,491,698 56% 211 Acronis 3,488,665 -13% 212 McAfee 3,483,002 -2% 213 Synergy 21 3,445,870 28% 214 Rowenta 3,416,634 4% 215 Aten 3,412,483 -11% 216 AgfaPhoto 3,386,850 -9% 217 Cables Direct 3,386,636 6% 218 MM 3,355,433 -22% 219 Thermaltake 3,343,707 33% 220 Peter Jäckel 3,311,773 -5% 221 Corel 3,308,647 -15% 222 Krusell 3,267,817 -39% 223 Candy 3,255,705 -4% 224 HTC 3,252,885 -16% 225 PanzerGlass 3,234,760 155% 226 Hitachi 3,216,007 9% 227 Da-Lite 3,191,969 -26% 228 Osram 3,177,968 16% 229 eNet Components 3,169,581 10% 230 Barracuda Networks 3,155,529 149% 231 Pioneer 3,139,628 -3% 232 WatchGuard 3,120,815 25% 233 Schöffel 3,119,982 112% 234 Vivanco 3,119,410 13% 235 Asrock 3,100,266 13% 236 HGST 3,091,715 15% 237 Monoprice 3,081,261 21% 238 GO Lamps 3,073,618 -6% 239 Quantum 3,068,174 26% 240 JVC 3,034,207 -8% 241 Schneider Electric 3,028,468 274% 242 Kodak 3,025,451 -3% 243 König 3,017,030 -7% 244 MicroSpareparts Mobile 3,015,920 -3% 245 ARCTIC 3,014,606 55% 246 Extreme networks 3,011,336 29% 247 Gorenje 3,008,742 -3% 248 Zanussi 2,982,127 -30% 249 Gembird 2,979,812 4% 250 atFoliX 2,971,504 36% 251 Muvit 2,969,163 -35% 252 Makita 2,945,859 44% 253 VTech 2,943,448 24% 254 EIZO 2,936,334 65% 255 VMware 2,909,771 132% 256 Ewent 2,909,146 19% 257 Grundig 2,908,932 12% 258 Tecline 2,866,043 14% 259 Busch-Jaeger 2,859,594 66% 260 Nilox 2,853,472 -7% Armored Shield 261 2,843,400 17% Technologies 262 Nuance 2,841,414 -27% 263 Ergotron 2,840,655 -22% 264 Tucano 2,819,861 -52% 265 Centon 2,818,491 -28% 266 Lexerd 2,812,459 4% 267 MicroSpareparts 2,810,223 41% 268 Mobilize 2,806,554 -37% 269 Veritas 2,793,555 3336% 270
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