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The Quarterly

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The Quarterly THE QUARTERLY Summer 2018 highlights – FIFA World Cup that’s totalling 26.5 million Canadians tuned in to 74% 198,000,000 the 2018 FIFA World Cup … of all Canadians # of hours of viewing Source: Numeris PPM, Consolidated, Total Canada, All Locations, CTV + TSN + RDS, Ind. 2+ 2 Royal Wedding – When Harry Wed Meghan On May 19th, 2018, 10.4 million viewers tuned in to Canadian coverage of Harry & Meghan’s big day – early Saturday morning of a long weekend! 5.1 million viewers were watching at 8:07 when Harry and Meghan left St. George’s Chapel as husband and wife, and embarked on a horse-drawn carriage ride through the streets of London. Source: Numeris PPM, Consolidated, Total Canada, All Locations, CTV + CBC + Global + CTV News Channel + CBC News Network + E! + CP 24, Ind. 2+ 3 Source: Numeris PPM, Consolidated, Total Canada, AllLocations, GlobalCBC+CTV+ CTV News + ChannelCBCNews + Network E! + Royal Wedding 6:00 AM 6:10 AM 6:20 AM 6:30 AM 6:40 AM 6:50 AM 4,551 7:00 AM 7:10 AM ,000 7:20 AM MinuteMinute x Audience + 7:30 AM CP 24, Ind. 2+ 7:40 AM Ind. (000) 2+ Ind. 7:50 AM 8:00 AM 8:10 AM 5,147 8:20 AM 8:30 AM ,000 8:40 AM 8:50 AM 9:00 AM 9:10 AM 9:20 AM 9:30 AM 9:40 AM 9:50 AM highlights – fresh summer fare fresh first run programming that grabbed our attention English Conventional Programming (non-sports) IND.2+ A18-34 A25-54 Program Network AMA (000) Program Network AMA (000) Program Network AMA (000) THE AMAZING RACE CANADA CTV 1,739 BIG BROTHER (WED) GLOBAL 294 THE AMAZING RACE CANADA CTV 684 AMERICA'S GOT TALENT CITY 1,463 BIG BROTHER (SUN) GLOBAL 273 BIG BROTHER (WED) GLOBAL 648 BIG BROTHER (WED) GLOBAL 1,349 AMERICA'S GOT TALENT CITY 255 BIG BROTHER (THU) GLOBAL 625 BIG BROTHER (THU) GLOBAL 1,309 BIG BROTHER (THU) GLOBAL 250 BIG BROTHER (SUN) GLOBAL 582 BIG BROTHER (SUN) GLOBAL 1,189 THE AMAZING RACE CANADA CTV 239 AMERICA'S GOT TALENT CITY 554 MASTERCHEF CANADA CTV 1,176 TKO: TOTAL KNOCK OUT GLOBAL 193 MASTERCHEF CANADA CTV 489 PRIVATE EYES GLOBAL 1,097 MASTERCHEF CANADA CTV 192 TKO: TOTAL KNOCK OUT GLOBAL 468 AMERICAN NINJA WARRIOR CTV 935 PRIVATE EYES GLOBAL 149 AMERICAN NINJA WARRIOR CTV 401 TKO: TOTAL KNOCK OUT GLOBAL 918 CELEBRITY FAMILY FEUD CITY 133 PRIVATE EYES GLOBAL 313 ELEMENTARY GLOBAL 774 AMERICAN NINJA WARRIOR CTV 126 AMERICAN NINJA WARRIOR CTV 287 Source: Numeris PPM, Total Canada; Consolidated; English Conventional Stations, All Locations; Weeks 36-48 (April 30-July 29, 2018) * Programs airing 3 or more times 5 highlights – fresh summer fare fresh first run programming English Specialty Programming (non-sports) IND.2+ A18-34 A25-54 Program Network AMA (000) Program Network AMA (000) Program Network AMA (000) THE HANDMAID'S TALE Bravo 687 THE HANDMAID'S TALE Bravo 102 THE HANDMAID'S TALE Bravo+ 328 THE GOOD FIGHT W Network 441 SUPERGIRL Showcase 76 SUPERGIRL Showcase+ 181 GOOD WITCH W Network 402 CASTLE ROCK Space 67 THE GOOD FIGHT W Network+ 165 CASTLE ROCK Space 394 GOOD WITCH W Network 66 FORGED IN FIRE History+ 154 GOLD RUSH : PARKER TRAIL Discovery 366 KRYPTON Space 62 ALONE History+ 150 ALONE History 362 THE EXPANSE Space 57 CASTLE ROCK Space+ 148 HOME TO WIN HGTV 358 TOP CHEF CANADA Food Network 57 GOLD RUSH:PARKER TRL Discovery+ 144 DEADLIEST CATCH Discovery 334 FORGED IN FIRE: KNIFE OR DEATH History 53 FORGED IN FIRE: KNIFE OR DEATH History+ 128 MASTERS OF FLIP HGTV 328 THE GOOD FIGHT W Network 48 MASTERS OF FLIP HGTV+ 127 FORGED IN FIRE History 323 FORGED IN FIRE History 47 HOME TO WIN HGTV+ 125 Source: Numeris PPM, Total Canada; Consolidated; English Specialty Stations, All Locations; Weeks 36-48 (April 30-July 29, 2018) * Programs airing 3 or more times, excludes sports 6 highlights – fresh summer fare fresh first run programming French Conventional Programming (non-sports) IND.2+ A18-34 A25-54 Program Network AMA (000) Program Network AMA (000) Program Network AMA (000) LA POULE AUX OEUFS D'OR TVA TOTAL 872.8 CHEFS, LES SRC TOTAL 119.6 CHEFS, LES SRC TOTAL 275 LE TRICHEUR TVA TOTAL 738.9 DANS OEIL DU DRAGON SRC TOTAL 91.4 DANS OEIL DU DRAGON SRC TOTAL 237 NINJA WARRIOR LE PARCOURS NINJA WARRIOR LE PARCOURS DANS OEIL DU DRAGON SRC TOTAL 731.4 TVA TOTAL 87 TVA TOTAL 206 ULTIME ULTIME CHEFS, LES SRC TOTAL 717.1 À L'AFFICHE DIMANCHE TVA TOTAL 77.2 ROUE DE FORTUNE CHEZ VOUS TVA TOTAL 201 ROUE DE FORTUNE CHEZ VOUS TVA TOTAL 673.4 ARRIVE EN CAMPAGNE TVA TOTAL 71.8 LE TRICHEUR TVA TOTAL 198 SUCRÉ SALÉ TVA TOTAL 663.3 ROUE DE FORTUNE CHEZ VOUS TVA TOTAL 71.1 SUCRÉ SALÉ TVA TOTAL 196 ARRIVE EN CAMPAGNE TVA TOTAL 661.7 SUCRÉ SALÉ TVA TOTAL 70.2 À L'AFFICHE DIMANCHE TVA TOTAL 193 NINJA WARRIOR LE PARCOURS TVA TOTAL 637.8 ULTIME LE TRICHEUR TVA TOTAL 69.9 ARRIVE EN CAMPAGNE TVA TOTAL 167 LES POILUS SRC TOTAL 551.1 FILM DE FILLES TVA TOTAL 63.5 LA POULE AUX OEUFS D'OR TVA TOTAL 153 MA MAISON BIEN-AIMÉE TVA TOTAL 542.1 MA MAISON BIEN-AIMÉE TVA TOTAL 56.2 MA MAISON BIEN-AIMÉE TVA TOTAL 149 Source: Numeris PPM, Total Canada; Consolidated; French Conventional Stations, All Locations; Weeks 36-48 (April 30-July 29, 2018) * Programs airing 3 or more times, excludes news and sports 7 highlights – evening news Dinnertime News IND.2+ Program Network Daypart AMA (000) CTV EVENING NEWS CTV Mo-Su 6:00p 1,098 Mo-Fr 5:30p/ 689 GLOBAL NEWS HOUR/6 WKN GLOBAL Sa-Su 6:00p GLOBAL NATIONAL GLOBAL Mo-Su 6:30p 637 TVA NOUVELLES (18H) TVA Mo-Su 6:00p 620 CTV NEWS AT 5 CTV Mo-Fr 5:00p 548 TVA NOUVELLES (17H) TVA Mo-Fr 4:58p 528 THE NATIONAL (PART 1+2) CBC Mo-Sa 6:00p 356 CTV EVENING NEWS CTV TWO Mo-Su 6:00p 279 TÉLÉJOURNAL 18H SRC Mo-Su 6:00p 244 Source: Numeris PPM, Total Canada; Consolidated; CDN Conventional Stations, All Locations; Weeks 36-48 (April 30-July 29, 2018) * Programs airing 3 or more times 8 dominated this summer ADULTS 18+ AVERAGE WEEKLY HOURS 22.8 Adults 18+ watched 23 hours of TV a week • 16x more than Netflix • 6x more than YouTube • 12x more than Facebook 3.6 1.4 1.9 0.2 0.1 Linear TV YouTube Netflix Facebook Instagram Twitter Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, April 30 to July 29, 2018 (Weeks 36-48) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, May – June 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su, 6a-2a, Spring 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 9 dominated this summer ADULTS 18-34 AVERAGE WEEKLY HOURS A18-34 watched 12+ hours of TV / week • 5x more than Netflix 12.2 • 2x more than YouTube • 6x more than Facebook 6.2 2.4 2.0 0.5 0.1 Linear TV YouTube Netflix Facebook Instagram Twitter Source: Total TV, Live TV, PVR: Numeris PPM, Total Canada, All Locations, Mo-Su 2a-2a, April 30 to July 29, 2018 (Weeks 36-48) | Facebook.com, Instagram.com, Twitter.com, Snapchat, Inc.: comScore Media Metrix Multi-Platform, Canada, | YouTube: comScore Video Metrix Multi-Platform, Canada, Total Video, May – June 2018 | Netflix: Numeris Diary, Total Canada, Mo-Su, 6a-2a, Spring 2018. (Note: Numeris population estimates used to calculate average weekly hours per capita for digital media) 10 truth: the bulk of viewing is live • 9 out of 10 hrs of time spent Live TV vs Playback watching TV is LIVE % of Total TV Viewing • 45% of the PVR-playback is on 6% 7% the same day as original 5% 5% broadcast. Live • PVR owners love TV. In fact, 18+ Same Day PB 18-34 they watch far more live TV PB 1-7 days than non-owners 90% 88% − A18-34 watch 46% more − A25-54 watch 38% more Source: Numeris PPM, Total Canada, Total TV, All locations, PB = Playback, Apr 30 to July 29, 2018 movie star moments on from Jamie Fox to Mike Meyers, movie stars are moving onto TV 12 ICYMI reports on thinktv.ca: Coming soon! Click on the logos below to get all the details on the new Fall shows • Online businesses invest in TV advertising • Boomers’ Billions • Spotlight on Quebec • Profit Ability: The Business Case for Advertising 13 want to learn more about the unparalleled power of ? we’ll come visit you! Contact us today for a PRESENTATION [email protected] Sign up for our newsletter 14.
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