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Sharing Marketing Impacts Webinar Series: • Advertisements Using Adobe Spark to • Billboards Market Your Business • Word of Mouth

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Sharing Marketing Impacts Webinar Series: • Advertisements Using Adobe Spark to • Billboards Market Your Business • Word of Mouth 11/7/2018 Online Marketing Webinar Series: Using Adobe Spark to Market Your Business This series is supported by David Yates USDA/NIFA under Award Number UT Extension 2015-49200-24228. October 23, 2018 https://www.linkedin.com/pulse/why-only-few-super-successful-people- naveen-raju/ Online Marketing Sharing Marketing Impacts Webinar Series: • Advertisements Using Adobe Spark to • Billboards Market Your Business • Word of Mouth This series is supported by • Social media David Yates USDA/NIFA under Award Number UT Extension 2015-49200-24228. • Have you used video? October 23, 2018 1 11/7/2018 How long is your attention span? How long is your attention span? • The average attention span for a goldfish is 9 seconds How long is your attention span? What is Adobe Spark? • The average attention • Free online and mobile graphic design app span for a goldfish is – Apple App Store, maybe to Google Play Store 9 seconds – https://spark.adobe.com • People generally lose – Create free short videos with still images; add concentration after 8 text; royalty-free music seconds • Create and share visual content • Create short videos to – Posts for social media (Adobe Spark Post App) tell your story/impact – Graphics (Web version) that keep attention Source: Microsoft Corp. 2015 – Web stories (Adobe Spark Page App) http://time.com/3858309/attention-spans-goldfish/ – Animated videos (Adobe Spark Video App) 2 11/7/2018 iPad view Free vs. Premium Version Web browser view •Free • $9.99/month $99.99 yr • Where to start from • Replace Adobe Spark • Desktop, iPhone & logo with own iPad • More brand options • Sync projects across including graphics, devices colors, fonts, templates Adobe Log In Meet Adobe Spark Video • Adobe Spark requires user to log in – Use Facebook credentials – Use Google credentials – Create/use Adobe ID 3 11/7/2018 Adobe Spark Video Tutorial • Start Screen • Inspiration to view examples • My Videos to view files in your account • Tap + button to start new project 4 11/7/2018 Ready to create video • Navigation buttons at • 4 different screen top of screen layouts • Microphone button to • A “thing” refers to record voice-over – Video –Text • Slide length button (1- 10 seconds) – Photo (from your device) • Play preview – Icon (clipart) • Add slide • Tap and hold to reorder • 32 theme selections • Selects the background and transitions • Can customize a theme 5 11/7/2018 •NEW • 37 royalty-free music • Choose display selections format of video • Can upload from • Widescreen iPad/iPhone or • Square computer • Do not use copyrighted music on videos Have A Plan • Video files can be • What do you want to convey in your – Downloaded video? – Shared directly on social media (Facebook and Twitter) 6 11/7/2018 Have A Plan Have A Plan • What do you want to convey in your • What do you want to convey in your video? video? • What is your take home message? • What is your take home message? • What is the call to action? 12 Easy Ways Have A Plan to Make Better Video* • What do you want to convey in your 1. Think in shots video? 2. Don’t shoot until you see the whites of • What is your take home message? their eyes (get in close) • What is the call to action? 3. Keep your shots under 10 seconds long • Use a storyboard to map out video (use editing software to put shots together) 4. Zoom with your feet *”How to Shoot Video That Doesn’t Suck”, Steve Stockman 7 11/7/2018 12 Easy Ways 12 Easy Ways to Make Better Video to Make Better Video 5. Stand still! Stop fidgeting! And no 10. Keep your videos short zooming during shots! 11. Use an external microphone 6. Keep the light behind you 12. Take the quality pledge 7. Turn off the camera’s digital effects Think about how to make quality video for 8. Focus on what interests you. Really my audience at the same time as how to get interests you my point across. I won’t make anyone 9. Don’t use amateurish titles watch anything so crappy-looking that I wouldn’t watch it voluntarily if handed to me. Facebook 101 for Direct Farm Marketers • November 14 – Kingsport What ideas do you have for • November 15 – Knoxville using Adobe Spark? • November 28 – Jackson • November 29 – Nashville • December 5 – McMinnville • Learn more at ag.tennessee.edu/cpa/Pages/workshops.aspx 8 11/7/2018 Please complete the session evaluation at https://tiny.utk.edu/WebinarEval Center for Profitable Agriculture (931) 486-2777 [email protected] ag.tennesse.edu/cpa facebook.com/ValueAddedAg 9.
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