Awards Banquet and Presentations for material published in 2008 June 27, 2009 - New Orleans, Louisiana 2009 AWARD DIVISIONS

Editorial Content...... 2

Advertising DesigN...... 13

Cover Page...... 14

Editorial Design...... 16

Photography...... 19

Illustration...... 20

SpecialTY Classes...... 21

Electronic media...... 23

Special Award...... 26

General Excellence...... 27

Overall Publication...... 29

2009 Judges...... 30

 Editorial Content

Class 1 2nd NEWS REPORTING: NEWS BREAKING Quarter Horse News STORY (PRINT) “Horse Slaughter Update Series” (9 entries) By Rebecca Overton May 15, and June 1, 2008 1st Interesting detail about the closure of horse- The Horse: Your Guide to Equine Health slaughter houses and the results about starving Care horses in the wild, but not so much as to make “BLM Proposes Euthanasia to Control Wild readers back off. Two-part series is necessary to Horse Population” contain the information. By Pat Raia September 2008 3rd Explains a possible national edict in clear, concise Quarter Horse News language why the economic situation is forcing the “Waiting for the Water” BLM to plan to use euthanasia to reduce the wild By Linda Hussa horse herds. January 15, 2008 Lengthy, heart-rending story on the fate of wild 2nd horses bereft of water during a drought. A gripping Pennsylvania Equestrian word picture. “Turning for Home: PTHA Founds a Thoroughbred Horse Rescue with Teeth” Honorable Mention By Suzanne Bush September 2008 Thoroughbred Times Explanations are clear, and quotations are “Economic Slowdown” attributed to top officials and executives, indicating By Jeff Lowe, Frank Angst, Steve Bailey, Pete Denk, determination to collect information from all Robin Stanback involved in all sides of the issue. August 9, 2008 Five stories of detailed information–directions Class 2 to horse owners–about how to care for NEWS REPORTING: RELATED Thoroughbreds during the economic recession. FEATURE STORY (PRINT) (28 Entries) Thoroughbred Times “Steroids: An Issue 50 Years in the Making” 1st By Jeff Lowe, Denise Steffanus, Frank Angst, Pete Pennsylvania Equestrian Denk, Joe Nevills “New Bolton Researcher Cures $17 Million August 2, 2008 Stallion’s Reluctance to Breed” History of the use of steroids in horses, including By Stephanie Lawson details on what steroids do to the animal, July 2008 particularly to geldings. Almost a must for today’s Readers move from beginning to end without a horse owner. glitch to the surprise that a woman knew how to make mares entice a reluctant stallion into their boudoir.

 Class 3 bog down the reader. Great example of a succinct INSTRUCTIONAL SINGLE ARTICLE instructional piece. (circulation under 10,000 - 6 entries) Class 5 1st INSTRUCTIONAL SINGLE ARTICLE American Farriers Journal (circulation over 20,000 - 21 entries) “Common Sense, Regular Care Lengthen Tool Life” 1st By Pat Tearney The American Quarter Horse Journal January/February 2008 “10 Western Riding Mistakes” An inviting lede that tells the reader early on what By Jim Bret Campbell to expect from the story. Good use of quotes June 2008 throughout. Excellent “real-world” numbers and Excellent headline and use of “Top 10” to draw the experience. This is the kind of how-to story that reader into the story. Good analogy upfront and readers can really learn from. real-world example of the 2005 AQHA World Championship Show. Excellent use of various 2nd sources. Readers love to read about “mistakes” The Whip because everyone makes them, but not everyone “What Do I Do When…? A Brief Guide to can be perfect. Pleasure Ring Manners and Customs” By Susan Koso 2nd June 2008 The Horse: Your Guide to Equine Health An interesting “how-to” look into the inner Care workings of pleasure ring manners. Thorough “20 Hot Weather Trailering Tips” discussion. Nice variety of questions addressed. By Marcia King July 2008 Class 4 An informative article with lots of take-home for INSTRUCTIONAL SINGLE ARTICLE the reader. Great use of numbers as entry points. (circulation 10,000 to 20,000 - 8 entries) Various sources add credibility. Sidebar on “Buying a Cool Trailer” offers additional information while 1st giving the reader a break from the main article. Paint Horse Journal “Show Me the Money” 3rd By Irene Stamatelakys Practical Horseman July 2008 “How to Win on the Flat” Love this headline. Witty and on target. Good job By Emily Smith and Kip Goldreyer tackling a tough subject to talk about. Nice variety June 2008 of sources. Excellent sidebar addition on how much I love the “straight from the trainer’s mouth” your show is worth using a numerical example. concept of this article. She tells the reader early Numbered steps keep the reader engaged. on what the premise of the article is and what to expect. A concise, how-to article that tackles what 2nd any student needs to know in a hunter-under- Trot Magazine saddle class. “Break the Trend: A 10-Step Yearling Clinic with Carl Jamieson” Honorable Mention By Kimberly Fisher September 2008 America’s Horse I love an article that starts out telling me what I will “Mind Over Matter” learn, and in how many steps. Good job getting By Holly Clanahan the reader engaged early. Good use of quotes. February/March 2008 The article is thorough, but concise and doesn’t Excellent topic that addresses all levels of riders and

 horsemanship. Great lede. The writer makes it seem (pasture management), but it was the best written like the reader has first-person access to professional story of the class. It was clear and concise with a Brent Graef. Thorough explanations and how-to strong organizational structure. Source was utilized discussion of loading. well and the quotes were used effectively. Clear and effective explanations made for a very effective and Dressage Today informative story on a topic that is important but “Finding Clarity” might not necessarily be considered exciting. By Sue Blinks with Beth Baumert September 2008 2nd Nice headline. Great use of examples throughout The Florida Horse the story. Bullet points in the “Increasing the “No Sweat” Question” section are helpful and give the reader a By Denise Steffanus break from the long body of copy. April 2008 A strong, relevant lead and provided good, clear Class 6 explanations of the scientific causes of horses not INSTRUCTIONAL SERIES being able to sweat. Overall, this was exceptionally (10 entries) well written with a clarity and conciseness that made it rise to the top of its class. 1st Paint Horse Journal 3rd “Ride Strong” The American Quarter Horse Racing Journal By Abigail Wilder “Dutch Treat” January through December 2008 By Holly Clanahan Nice lead for each story tied to season. Very clear November 2008 and easy to understand. I like the use of glossary An excellent example of successful treatment to and sidebars. It doesn’t get more step-by-step than introduce the topic, and I especially liked that this. A reader can take each story and get started, while using this example, you still crafted the lead and continue to the next. so that it didn’t just focus on this example, but that it let your audience know what the entire story was 2nd about. You did a great job explaining laminitis and Horse & Rider I appreciated the clarity of your writing. “Showmanship Polish” By Andrea Simons with Alana Harrison Honorable Mention January, February, and March 2008 Writer establishes expertise, lays out the three-part Paint Horse Journal series up front, and boxes tell what’s in the next “Tying-Up: It’s in the Genes” two. Throughout the series, reminds what was By Irene Stamatalakys learned earlier. Lists the goal and how it benefits August 2008 you in the show ring; mistakes and then correct I appreciated your relevant lead and thought it method. Online tips for related issues/components. worked well. Overall, a well-written piece.

Class 7 The American Quarter Horse Racing Journal HORSE CARE “Bucket Baby” (circulation under 20,000 - 18 entries) By Andrea Caudill February 2008 1st I liked the use of several sources, especially the The Chronicle of the Horse ones who shared their own personal experiences. “Producing the Perfect Pasture” You had lots of nice direct quotes and had strong By Sara Lieser transitions. July 4, 2008 This may not have been an earth-shattering topic

 Class 8 Class 9 HORSE CARE SERVICE TO THE READER (circulation 20,000 and over - 15 entries) (circulation under 20,000 - 22 entries)

1st 1st Barrel Horse News The Texas Thoroughbred “Tying Up Unraveled” “Immigration Issues” By Tanya Randall By Denis Blake June 2008 September/October 2008 Loved the lead–caught the reader’s attention From beginning to end this article is a winner. right off the bat, and I loved that you were firing Thorough research of a complex issue presented on all cylinders by incorporating direct quotes logically and concisely. Strong use of multiple from your source early on and that her first quote sources and quotes. Exemplary use of sidebars. was so provocative. Explanations were clear and Overall, a shining example that others can learn easy to understand. Strong transitions help make from. the technical info understandable. A nicely put together piece with excellent new information for 2nd barrel racers to consider. American Farriers Journal “Softening the Blow” 2nd By Pat Tearney America’s Horse April 2008 “Going Dutch” This is what terse, descriptive writing is all about. By Holly Clanahan Words are chosen with care; there’s no fluff. January 2008 Anyone can read this and understand what is being Excellent writing that really tells a good story. The presented and why. example of Pepperoani is a great connection tool for the audience. I appreciated the conversational 3rd style of the article and the selection of quotes that Cutting Horse Chatter seemed to let the audience get to know the sources. “15 Things Show Secretaries Wish You Knew” An overall exceptional story that clearly explains the issues and factors at play with laminitis and the By April Fingerlos use of wooden shoes as treatment. April 2008 Entry is a breath of fresh air. It’s exemplifies the 3rd notion that articles needn’t be lengthy, complex, Kara Stewart technical diatribes to provide reader value. The “Holistic Healing” topic is valuable, and every sentence in the article Published in Horse Illustrated speaks to the topic. It delivers what is promised by March 2008 the headline. Good relevant, attention-grabbing lead to keep the reader interested. I liked that you integrated your Honorable Mention source early on with effective direct quotes. I also appreciated the strong organizational structure Malama-Lio: The Hawaii Horse Journal “Shipping Your Horse To (or From, or of the story. Lots of good information and tips of Within) Hawaii” what to do and what to watch for. Exceptionally By Sarah Blanchard well-written and informative with a clear and May 2008 concise flow to the story. There’s nothing fancy about this article, much to its credit. Strong research, solid information, effectively presented. The article delivers what is promised.

 Mid-Atlantic Thoroughbred Honorable Mention “Region Divided Over Anabolic Steroids” By Lucy Acton Horse & Rider June 2008 “Riding It Out” Entry catapults to the top tier of the class with By Juli S. Thorson ease. Overall, in-depth, complex information is April 2008 presented clearly. The organization is strong, the Easily one of the top entries in this class–terse, use of sidebars for state rules is exemplary. The clean, informative. Creating an economic Q&A is killer good. barometer for the reader, as well as the advice format is a strong technique, effectively used here. Class 10 SERVICE TO THE READER The Horse: Your Guide to Equine Health (circulation 20,000 and over - 19 entries) Care “Keeping Stalled Horses Happy” 1st By Pat Raia EQUUS November 2008 “How Bad Is That Cough?” This article climbs to the top of the class with By Christine Barakat strong writing that engages the reader from the February 2008 outset by making it personal. Strong use of sources The presentation choice, terse writing and and quotes and user-friendly presentation add to an informative sidebars combine to offer readers a enjoyable, informative read. user-friendly guide to analyzing the equine cough. Comprehensiveness and easy reading lift this entry Class 11 to the top; an example worth emulating. SERVICE TO THE READER SERIES (5 entries) 2nd The Horse: Your Guide to Equine Health 1st Care American Farriers Journal “Horse Diseases and Humans” “Soring Series” By Roberta Dwyer, DVM, MS, Dipl. ACVPM By Frank Lessiter September 2008 July/August, September/October, November, and Here’s an example of how to pack lots of December 2008 information into a short space without This is a stellar piece of work. Each article in overwhelming the reader. Both the writing and the series is thoroughly researched, written with format are clear and terse. Rather than recite precision, engaging the reader from the outset. clinical definitions, the information is provided in Combined, this series provides a comprehensive terms and a style the target readership can relate description of the problem, the challenges to to. The sidebars are appropriate and strong, adding correcting it, as well as the prospects for doing so. to rather than distracting from the main body. The Excellent use of sources, sidebars and all of the rest. mini glossary provides exponential benefit to this article as a reference source. 2nd Horse Illustrated 3rd “Special Fitness Series” Western Horseman By Patrice D. Bucciarelli “End of the Trail” May and June 2008 By Gary Hubbell Effective, clear writing throughout this two-part May 2008 series. This is an admirable example of combining Outstanding writing–clear, logical, terse. a story with easy-to-follow, step-by-step advice on Compliments to the writer for going the extra step how to accomplish what’s being written about. in drumming up sources for each trail mentioned.

 Class 12 NRHA Reiner PERSONALITY PROFILE “Viva the Revolution” (circulation under 10,000 - 16 entries) By Kellie Carr June 2008 1st A nicely written, evocative profile, this piece gave Denise Steffanus an insightful glimpse into the life and challenges “Winning Ways” facing a talented trainer. I liked how the writer Published in The Texas Thoroughbred allowed us to see the context in which Ruben November/December 2008 Vandorp made his decisions, and the background A terrific, well written profile, this piece has it information about the trainer’s horses was deftly all: an interesting subject, excellent pacing and woven into the piece without interrupting the flow. narrative structure, and a nicely balanced use of anecdotes and pertinent quotations. Class 13 PERSONALITY PROFILE 2nd (circulation 10,000 to 20,000 - 28 entries) The Texas Thoroughbred “Mojo Rising” 1st By Shelby Downs Performance Horse March/April 2008 “Top 10 Greatest Horse and Rider Teams of This is a top-notch piece about an interesting All Time” character. The writer deftly took two aspects of By Breanne Hill his subject—Taylor’s Southwest Airlines job and July through December 2008 his interest in horse ownership—and found the I often approach pieces warily that fall back on common denominator. In both, Taylor comes the “best of ” formula, one of the primary tricks in across as a principled, innovative figure. the editor’s bag. But this series wowed me. It was a true tour de force that manages to strike a unique, 3rd insightful note in all 10 vignettes. I came away The American Quarter Horse Racing Journal feeling I had glimpsed the entire history of these “Sonny Days” performance events and understood the passion By Richard Chamberlain and commitment that made these 10 pairs rise to May/June 2008 the top. Profile had a lot of charm, and did a nice job of evoking the different stages of Sonny Bahner’s life 2nd through his reminiscences of different horses he The Chronicle of the Horse had trained and ridden throughout his life. “Eventing and Overall Horse of the Year: Theodore O’Connor” Honorable Mention By Kat Netzler February 1, 2008 Horse Capital Digest This is really a lovely piece that tells the story of a “Chiacchia: The Comeback Kid” horse’s success with great affection. I liked how the By Nick Fortuna writer allowed the words of the people involved in November 2008 the horse’s training to tell so much of the story. It This piece picked a fairly narrow topic–recounting let the reader feel how much they were pulling for the effects of a harrowing riding accident from the this horse to succeed while letting the horse remain rider’s perspective–and succeeded because it didn’t the focus of the story. stray far from its objective. The reader comes away with great respect for Chiacchia’s determination, and his example, and sound advice, will surely inspire other riders who go through similar events.

 3rd also a sense of the personalities of the people Paint Horse Journal in the different families. That makes it fun and “In Pixie’s Dust” entertaining, too. By Jessica Hein August 2008 2nd This is a real charmer of a piece. The writer chose Dressage Today her subject well, and nicely conveyed what makes “Dressage Surf & Turf” Marilea Keating so successful. Her determination By Guenter Seidel with Beth Baumert and confidence are inspiring, and all of that comes March 2008 across effortlessly in this fine piece. The description of the relationship between the rider and horse certainly catches the eye. Two Honorable Mention excellent sentences carry that idea: “I didn’t realize the horse’s quality and appreciate what he was Pennsylvania Equestrian doing for me. He was so generous, eager and honest “Equine Vet Propels Fair Hill’s Excellence” in the ring.” There are other comments about By Terry Conway this relationship that certainly add to this tale. December 2008/January 2009 The differences among the horses make for good A nicely done piece, though small in scale, has reading, too. a number of fine moments and details. I liked how the passion and pleasure that veterinarian 3rd Anderson finds in her work shines through, and The American Quarter Horse Journal how delicately the writer wove in the unexpected “What a Lady” connection to the tragic Barbaro without becoming By Tonya Ratliff-Garrison maudlin. November 2008 A great story about a greater lady. There is good The Chronicle of the Horse description of this woman who faced several “Courtenay Fraser Gambled and Won with handicaps, including diabetes, with great character. Against All Odds” This is the kind of sentence you like to read, too, By Sara Lieser because the words help you see the movement: March 14, 2008 “Ann’s little pink boot scooted across the floor This is a great profile, telling an interesting story again, maneuvering the wheelchair back into the about horse and rider with both insight and kitchen.” excellent pacing. I felt like I learned a lot about the sport of dressage simply by understanding the Honorable Mention challenges of working with a less than ideal horse, and the writer did a super job of conveying the America’s Horse difficulty of competing at the championship level. “What a Great Ride” By Becky Newell Class 14 December 2008 PERSONALITY PROFILE An excellent story on the career of a long time (circulation over 20,000 - 16 entries) official with the American Quarter Horse Association. There is nothing wrong with any part 1st of this story. It reads well and the writer uses some Barrel Horse News excellent quotes. Strong quotes or views really give “Balancing Act” the overall story strength. By Jennifer Zehnder September 2008 The American Quarter Horse Journal These individual stories all read well. The writer has “Great Rides” done a good job coming up with nice beginning By Honi Roberts sentences for each one. The writer has a nice June, July, August, September, October, and style and gives the reader not only the facts but December 2008

 This is a great series of stories. There is excellent Honorable Mention drama in all of the pieces that also makes a good read and compels the reader to continue. The L. A. Pomeroy strong lead-ins in each piece vaults the reader into “The Art of Roping” what follows. The writer is a good story teller, and Published in The Score that is key. November/December 2008 The writer presents some really good stuff to read Class 15 as the artists describe how and why they paint what FEATURE ARTICLE they paint. (circulation under 10,000 - 21 entries) NRHA Reiner 1st “Behind Every Good Man” The Score By Holly Endersby “From the Vaqueros to the Arena” January 2008 By Phil Livingston The insight in how wives team up with their July through November 2008 husbands in the business aspect of the work is An excellent series of stories on the history of team interesting to read. This is a well-written story with roping. And, if the term “history” turns you off, a lot of comments to carry the reader right along to reading these stories will keep you turned on all the the end. way through. This is a well researched and written Class 16 series. It is valuable not only because it is a good FEATURE ARTICLE story to read. It is also worthwhile for all the effort (circulation 10,000 to 20,000 - 33 entries) the writer has made to gather information from a lot of places and put it into one place. 1st Horse Connection “Whisper on the Wind: The Tom Bass Story” 2nd By CuChullaine O’Reilly Washington Thoroughbred “Diary of a New Horse Owner” November and December 2008 By Ralph Vacca This is simply a great job of researching and writing, January/February, June, and November 2008 from start to finish. This story works on so many Story keeps the reader interested all the way levels as Americana, as black history, as a horse tale, through as writer buys a race horse. Good stuff, as a human interest profile. Perfection. especially about the owner’s worries and concerns for the horse, her hopes for upcoming races, the 2nd Trot Magazine victory and placing in other races. “Finding the Light” By Jackelyn Gill 3rd December 2008 The Texas Thoroughbred “A Second Act” Brilliant lead, great profile of a man who did not By Shelby Downs let a medical tragedy let him sink into self-pity. November/December 2008 The writer is sympathetic without getting maudlin, A good story to write and this one is well told. which is often a tough balance to strike. You get to There are some excellent quotes. The piece is also know and like the subject. well reported, meaning that a lot of people were contacted for comments. There is a nice style and a 3rd Hoof Beats lot of life to the piece. “The True Story of Crazy Good” By Nicole Kraft May 2008 This feature proves that sometimes the story behind the story is as good as the book itself. Solid sidebar. This truly is a crazy good piece.  Honorable Mention at a subject of interest to the readership. I’ll bet it would have tested high for readership and higher Hoof Beats for 100% readership. There isn’t a stopping place. “Home of the Brave” By Jason Turner Honorable Mention October 2008 Sensitively handled story on the cost of war and America’s Horse how a life with horses may help a soldier’s way back “Fine Wine” to a “normal” life. Good sidebar supplements the By Andrea Caudill story. August 2008 Entry strikes me as hitting the readership target Trot Magazine perfectly and is an excellent example of what “Something’s Gone Awry” narrow issues publications should shoot for. By Kimberly Fisher May 2008 America’s Horse Rather than just pontificate on the state of the “Man’s Best Friends” harness racing industry, this writer goes out and By Andrea Caudill talks to people and illustrates it. This is a bang- May 2008 up job of taking dry statistics and using them to Good, practical, well crafted piece you would underscore real-life stories. expect to get high readership scores. Good choice of topic and well presented. Class 17 FEATURE ARTICLE Class 18 (circulation over 20,000 - 29 entries) PERSONAL COLUMN (circulation under 20,000 - 31 entries) 1st Western Horseman 1st “Parting with a Lady” The Chronicle of the Horse By Jim Overstreet “Following the Charles Schultz Philosophy” November 2008 By Tricia Booker Not only is it the very thing that any horse owner January 11, 2008 wants to read — the story of a good’un — but it’s Excellent presentation with specific equestrian crafted to pull the reader on through. Not many examples. Interesting use of Charles Schultz and magazine features anywhere could compete. It put good manner of interweaving equestrian theme. shivers up my spine and tears in my eyes. 2nd 2nd The Florida Horse Western Horseman “Darkest Before the Dawn” “Trade Secrets” By Paul Moran By A.J. Mangum September 2008 September 2008 Hopeful piece that made me want to sit at the gates Good approach to a piece that could easily have of Hialeah and wait for them to open. gone into one of those too-long gunnysack of facts stories. 3rd The Chronicle of the Horse 3rd “If Only the Olympics Had Turned Out Horse & Rider Differently” “What’s in a Whorl?” By David O’Connor By Jennifer Forsberg Meyer August 29, 2008 June 2008 Author made good points and used specific I love this story for what it is: a good, solid look examples nicely. Enjoyed the positive tone despite recent failure at the Olympics. 10 Honorable Mention the theme is carried through the entire column. I wouldn’t have changed a word. Malama-Lio: The Hawaii Horse Journal “Mana’o Opinions and Comments: Trust 2nd Goes Both Ways” The Chronicle of the Horse By Sarah Blanchard “Helmets Put the Odds in Your Favor” October 2008 By Tricia Booker Nice story of trust. Flows nicely. Point at end is May 30, 2008 very impactful. The writer establishes her credentials up front, and personal experience strengthen the argument for Thoroughbred Times wearing safety headgear. “A Rose for Eight Belles” By Billy Reed 3rd May 17, 2008 The American Quarter Horse Racing Journal Nice story and expertly told. “The Other Steroid” By Dr. Brian D. Nielsen Class 19 November 2008 PERSONAL COLUMN This was a very clear and concise argument for a (circulation 20,000 and over - 6 entries) deeper investigation into the use of cortisteroids in racehorses, and his “pain is a good thing” 1st observation is one that needs to be explained to Horse & Rider some of the non-horse people who regulate the “This Horse Life: For Whom the Belles Toll” industry. By Sue M. Copeland July 2008 Class 21 Author makes clear and valid points with a concise EVENT COVERAGE EDITORIAL call to action for the betterment of the entire CONTENT horse industry. Well done on a topic that could be (circulation under 20,000 - 21 entries) polarizing. Instead, the author gives excellent food for thought. 1st Mid-Atlantic Thoroughbred 2nd “Requiem for a Missing Crown” Katherine Walcott By Sean Clancy “Square Horses and Round Holes” August 2008 Published in USDF Connection A poignant, exquisitely written tale that is as November 2008 captivating to the reader as Big Brown. I found Fun, tongue-in-cheek self-deprecatory tone along myself rereading sentences with a smile. They just with an excellent point: like kids, horses need to be had to be enjoyed again. themselves. 2nd Class 20 Thoroughbred Times EDITORIAL “Delivering the Goods” (12 entries) By Jeff Lowe, Tom Law, Don Clippinger, Mark Simon, Ed DeRosa, Pete Denk, and John 1st Sparkman Quarter Horse News May 10, 2008 “Hands Free” This package covers the Kentucky Derby from By Katie Tims every angle and it does it with style and grace and November 15, 2008 awfully good reporting. An “old-fashioned” memory lends itself well to our struggles in these modern financial times. This story flows nicely from one line to the next, and

11 3rd 2nd Thoroughbred Times Barrel Horse News “Perfect in Every Way” “Moving Triumph for Murphy” By Steve Bailey By Julie Mankin November 1, 2008 May 2008 This small package delivers big. The lede is lovely The writer incorporates the subject’s personal and the story that follows is touching. tragedy into the story but keeps focused on the competition and the results. This is a meaningful, Honorable Mention informative read that captures and holds the reader’s interest. Driving Digest “The Best at Beesd” 3rd By Melinda Takeuchi The American Quarter Horse Journal November/December 2008 “The Full Ride” The writer does a wonderful job of recreating a By The American Quarter Horse Journal Staff stunning scene. This article was delightful to read. January 2008 Using blog postings to tell the story of a big event Hoof Beats brings a very high personal quotient to this. “Perfect” The writers do a great job of providing insight By Nicole Kraft, T.J. Burkett, Jacob Donham, and into the competitor’s spirit even when it’s about Megan Ruetsch disappointment. Solid job bringing a world class September 2008 event to a personal level. A treat from start to finish. The article is thorough, well-reported and just plain fun. Class 23 STUDENT EQUINE-RELATED Class 22 JOURNALISM EVENT COVERAGE EDITORIAL (7 entries) CONTENT (circulation 20,000 and over - 12 entries) 1st Kandace York 1st “Balancing Act” Western Horseman Published in Equine Journal “Rodeo, Racing & Rowdy Crowds” November 2008 By Kyle Partain What made this article stand out was the impact July 2008 it created through using the sources themselves to The author gives an insider’s perspective to an tell the story. Using anecdotes, strong quotes and a internationally known event and in the process rolling narrative, the author opened new channels makes it almost new again. The lens through which of understanding for readers while making them the Stampede is viewed makes this a light, but feel as if they actually were talking to the riders in highly informative read. the story. The story, in general, is free of elements that get in the way of a smooth flow of information and ideas to the reader. It speaks directly to the interests of the readership and offers news and sources for the readers to use.

12 ADVERTISING DESIGN

Class 24 3rd PUBLICATION STAFF ADVERTISEMENT Thoroughbred Times (circulation under 10,000 - 10 entries) “You’ve Seen Them Run, Now Watch Them Walk” 1st Amy McLean, Graphic Designer Arabian Horse World Patrick Attkisson, Copywriter “For 48 Years…The Distinguished Chronicle April 12, 2008 of the Arabian Breed” Eye-catching, unique choice of color and well laid Melanie Davis, Art Director out. This ad is clever and clean. May 2008 Fabulous perspective. The photography and copy Honorable Mention balance so nicely giving you a sense that the images are floating under your feet. Paint Horse Journal “Champion of Champions” 2nd Jim West, Designer Arabian Horse World August 2008 “*Besson Dreams Made Real” A strong use of imagery and space was done by Melanie Davis, Art Director this designer. Great balance of body copy as well. February 2008 Eye-catching. Great use of texture and negative space creating a stillness that takes you right into the horse’s The Northwest Horse Source eye…very powerful. “Elenbaas Equiscience” Heather Chatterjee, Designer Class 25 December 2008 PUBLICATION STAFF ADVERTISEMENT Peaceful and a warm message balancing in a photo (circulation 10,000 and over - 19 entries) that shivers with the cold. Strong and simple layout that is pleasing to the eye. 1st USHJA In Stride Class 26 “Something Different” CORPORATE/AFFILIATE Whitney Allen and Jennifer Allen, Designers ADVERTISEMENT April 2008 (11 entries) And different it is. Love the bold out of the box use of image and color. Strong and sets itself apart from 1st the rest. Pfizer Animal Health “Dormosedan” 2nd Kristy Badger, Account Supervisor, Martin/ Thoroughbred Times Williams Advertising “Spectacular Selection from Summerfield” Kathy Miranowic, Marketing Manager, Pfizer Tami Zigo, Graphic Designer Equine Animal Health Rachel Deason Tussey, Copywriter April, May, and December 2008 October 25, 2008 Published in Equine Veterinary Management, Though this ad is simplistic in nature it holds Journal of Equine Veterinary Science, EQUUS strong balance, font selection and photography–all Kudos to the designer of this ad. The photo culminating into an eye-pleasing ad that makes you selection with the enhanced black clouds in the want to read on. background, the foreboding look in the horse’s

13 eye and his head angled making you realize his enormous size are just great. The rest of the 3rd elements in the design are noncompetitive and do Purina Mills - Land O’ Lakes Purina Feeds nothing but enhance and add to the point of the “WellSolve W/C - Eating Less” advertisement. This ad is unforgettable and is an Rob Echele, Senior Marketing Manager advertiser’s delight. Terri Lacey, Creative Director, Art Director Bill Shelton, Writer 2nd Multiple Issues 2008 Purina Mills - Land O’ Lakes Purina Feeds Published in Equine Network publications “My Strategy - Family” A great example of when less is more. The designer Rob Echele, Senior Marketing Manager of this ad really understands typography and how Terri Lacey, Creative Director, Art Director placement and breathing room can work for their Bill Shelton, Writer advertisers. The subject matter, perfect size and Multiple Issues 2008 placement of the photo surrounded by the reason Published in Equine Network publications why you should buy this product really puts the There is nothing that would keep me from delving message across. into this ad. The way it is designed is so appealing. The offset subject in the photo and the clean simplicity of the typography are a breath of fresh air. It will beckon you to read and remember…just what every advertiser is striving for.

COVER PAGE

Class 27 colors used for type compliment the photo without MAGAZINE COVER PAGE overwhelming it. A great combination of type and (circulation under 10,000 - 23 entries) art.

1st 3rd The Florida Horse The American Quarter Horse Racing Journal “Iron Will” “The $41 Million Man” John D. Filer, Art Director Justin Foster, Designer May 2008 Mikel Donahue, Artist The color of the headlines is harmonious with the July 2008 photograph, and their size and placement is right The first rate artwork is made all the more striking on. The dark background of the photo makes the by the intelligent use of white space. The red Q in logo pop and even the bar of type and small photo the logo, the red bar at the bottom of the page, and above the logo are subtle enough not to interfere the red type in the headline, all work together to with the rest of the design. Simple, clean design balance out the page. Very clean, very sophisticated that catches your eye immediately. layout.

2nd Honorable Mention The Florida Horse “Jock” NRHA Reiner John D. Filer, Art Director “Cira Baeck and Whizashiningwalla BB” October 2008 Bucky Harris, Production Coordinator and Terrific cover with a photo that demands your Graphic Designer attention. The headline hits the mark, and the September 2008 The excellent photograph is further enhanced by

14 overlapping the logo with it. Smart color choice Top cover line’s red bar calls it out. Entire cover is in the logo harmonious with the photograph and well balanced strong enough to stand on its own. The headline placement, size and color couldn’t have been better. Honorable Mention

NRHA Reiner Mid-Atlantic Thoroughbred “Team Italy Gold Medalists” “Big Brown Delivers in Preakness” Bucky Harris, Production Coordinator and Barrie Reightler, Designer Graphic Designer Stuart Harman, Photographer November 2008 July 2008 The light blue logo picks up the colors in the Sterling photo with dust particles lighted. Perfect photograph. Headline is well placed and the timing of the shot: Big Brown is lit by the sun, shadow effect used with the headline makes the competitors in shade. type very readable. Intelligent use of type. Performance Horse Class 28 “A Dying Method?” MAGAZINE COVER PAGE John O’Hara, Photographer (circulation 10,000 to 20,000 - 18 entries) October 2008 Horse and hackamore are in crystal clear focus with 1st background out of focus so it is not distracting. Hoof Beats Very clear which headline is the primary one that “Eye on the Prize” ties with the photo. The bold coverlines mean more Gena Gallagher, Art Director entry points. Topline’s black banner helps it stand January 2008 out. Nicely balanced with price box on right. Striking cover that really catches the eye. Great use of photo with headline. Up close and personal. Class 29 Bottom coverlines stand out, are easy to read, and I MAGAZINE COVER PAGE like that they include page numbers. (circulation over 20,000 - 19 entries)

2nd 1st Performance Horse The American Quarter Horse Journal “Create a Perfect Pattern” “Close Up” John Brasseaux, Photographer Clint Swearengin, Designer September 2008 Andrea Caudill, Photographer Excellent photo that captures the intense September 2008 concentration of both partners. Nicely balanced The unusual logo positioning on this cover is a real cover. Primary coverline is clear; smaller ones are eye-grabber. The photo choice is excellent and the easy to read and hit a variety of topics to pull in color selection couldn’t have been better. A very reader. classy cover in every aspect.

3rd 2nd Western Shooting Horse Magazine Practical Horseman “Kenda Lenseigne and Justin - Shooting for “Special Eventing Issue” Perfection” Alyssa Tavernia, Designer John Beckett, Photographer Arnd Bronkhorst, Photographer Julie Koeth, Stylist/Make-up May 2008 June 2008 A great photograph makes this cover pop, and the Fun headline that works perfectly with title of the cropping of it couldn’t have been better. Headlines magazine and with the photo. Personable cover are exactly where they should be, and the color woman. I like the way the woman’s hat works with choices don’t compete with the photo, allowing the the logo. Coverlines stand out and are easy to read. horse to take center stage without any distractions.

15 3rd away and does justice to the title of the lead article. America’s Horse That’s what good covers are supposed to do, and “America’s Horse in Art” this one does it with flying colors. Justin Foster, Designer Don Bell, Artist Class 30 August 2008 TABLOID/NEWSPAPER COVER PAGE This is a beautiful cover–simple, understated (8 entries) and eye-catching, mostly because of the terrific illustration. The logo placement and color of the 1st type is spot on. Quarter Horse News “Colorado Cool” Honorable Mention Deb Miller, Art Director July 15, 2008 Dressage Today Very strong front page. Each element is well-placed “Half Halt for Better Balance and Rhythm” and draws attention to itself. Clean and neat, Phillip Cooper, Art Director with several entry points to entice readers into the May 2008 magazine. Among other things, intelligent color choices make this an excellent cover. The light blue headlines 2nd pick up the blue of the rider’s shirt, and are Horsemen’s Yankee Pedlar perfectly positioned around the horse to create a “Annual Horse Show Issue” very effective design. Louise W. Field, Photographer William Greenlaw, Creative Director Western Horseman April 2008 “Wylie’s Wild West” Excellent use of a photo that will be expected Ross Hecox, Senior Editor to carry the issue. Nice layout as page elements Ron Bonge, Art Director are independent of one another, but still work August 2008 together. No interference of image by headlines. The photo on this cover gets your attention right

editorial design

Class 31 EDITORIAL DESIGN 2nd (circulation under 10,000 - 19 entries) Today’s Pro Farrier “Denny Bryan - A Man for All Reasons” 1st Kevin Hambel, Layout and Design The Florida Horse February/March 2008 “A Firm Anniversary” It’s a bold choice to open a story supported with John D. Filer, Art Director photos with an illustration, but the designer was May 2008 smart to do so, no doubt realizing the strength of Strong photo used effectively. Nice use of a the illustration. It works with the nice title that sepiatone photo on lead spread with repeat later supports the story and there are good typographic on. embellishments throughout. The reader gets to know Denny though the words and images with many points of entry provided by the design.

16 3rd 2nd Today’s Pro Farrier Paint Horse Journal “Trotting Along” “The Longest Ride” Kevin Hambel, Layout and Design Kelly Wise, Designer April/May 2008 May 2008 Strong opening spread and excellent background The photo selection, typographic treatment and and inclusion of photo and shoe all which work so color choice are so inline with this early 1900’s well with title and blurb. The design communicates tale that I begin to get it even before I read it. The well and its elements balance the goals of order and illustrated maps that bleed off the pages are a nice interest with aplomb. touch in bringing the enormous distance of this equestrian journey to the reader in visual form. Honorable Mention 3rd Driving Digest Horsemen’s Yankee Pedlar “Imagine” “Hitch Horses: Impressing the Generations” Michelle Ross, Designer William Greenlaw, Creative Director September/October 2008 February 2008 The opener pulls the reader in. The cut-out horse Powerful, is the feeling I get when I first view the photo jumps off the page and into the other double truck that begins this editorial layout and photo, unifying the page. Lots going on here, but it is apropos considering the subject matter. The establishing a hierarchy of elements creates an introductory headline is also strong in its simplicity overall editorially strong presentation. and size. The following pages are classically designed with nice follow through. The Florida Horse “Florida Makes Strides with Anabolic Honorable Mention Steroids Use Policy” John D. Filer, Art Director Horse Connection April 2008 “A Tree House for Horses” Attention-grabbing opener with strong Jody Pugh, Designer typographic and photo treatment. Quotes add to Valerie Young, Art Director the presentation as well-designed elements. Very November 2008 nice touch of red provides contrast and focus. The photo selections in this layout are great. The typographic treatment is so noncompetitive that Class 32 it allows the white space to frame the photos. This EDITORIAL DESIGN design is a breath of fresh air. (circulation 10,000 to 20,000 - 29 entries) Quarter Horse News 1st “The Tradition Continues” Horsemen’s Yankee Pedlar Deb Miller, Art Director “Living Your Dream: Vacationing on a December 1, 2008 Working Ranch” Design utilizing past edition cover shots of William Greenlaw, Creative Director the celebrated publication is great. The 30th January 2008 anniversary graphic that begins the layout is The design of this piece is elegant. The photo tasteful followed by simply designed text that is selections and treatments on the opening noncompetitive. The shadowbox effects on the spread drive the point of the article home. The photos giving them dimension works well also. typographic selection and placement is clean and non competitive. This is truly a case of less being more.

17 Class 33 Western Horseman EDITORIAL DESIGN “On the Wild Side” (circulation over 20,000 - 16 entries) Ron Bonge, Associate Art Director January 2008 1st Wild colors and a strong image start this special Western Horseman article. The fun layout continues on the following “Chronicle of Cowboy Life” spreads. Nice juxtaposition of free form silhouettes Ron Bonge, Associate Art Director and checker board grid patterns. The sprinkling March 2008 of all these elements throughout article keeps the The art director’s choice of opening photo is right reader interested from beginning to end. on the money. The negative space in the circle is the perfect place to position the copy. The spreads Class 34 continue to stay strong after the opener. The second ONE PAGE OR TWO-PAGE SPREAD spread with its descending point size typography EDITORIAL DESIGN is elegantly executed. Beautiful photography (18 entries) throughout. 1st 2nd The Florida Horse EQUUS “Flexing His Muscle” “The 9 Most Bothersome Bugs” John D. Filer, Art Director Celia Strain, Art Director September 2008 May 2008 Beautifully executed layout. Attention to detail is A very creative approach to an article on bugs. apparent. Clever design to pick up the navy color Enlarged silhouetted bugs sprinkled throughout in the background sign and carry it throughout the the pages are very effective. Great cropping, spread... it really makes the elements pop. Beautiful placement and sizing of photos (including showing vignette of foreground and elegant type wrap a very small horse on the opener). Great pacing around horse. Clean strong headline type is the throughout article and good attention to detail. finishing touch to this award winner.

3rd 2nd Western Horseman The Florida Horse “Picking Up the Pieces” “No Bull” Ron Bonge, Associate Art Director John D. Filer, Art Director April 2008 April 2008 Beautiful photos throughout this article. Each Eye catching color and strong design makes spread is beautifully designed, not just the opener. this layout a winner. Overlapping headline to Speaking of the opener, it has all the elements background and overlap of rider’s head to type add of a winner….crisp, well-lit photograph, good depth and dimension to this layout. placement, color, style and size of headline, nicely arranged secondary type. 3rd The Florida Horse Honorable Mention “Fight On” John D. Filer, Art Director America’s Horse September 2008 “The Chosen” Strong photo, creative typography and elegant Terry Stidger, Designer color choices are the recipe for success in this February/March 2008 spread. Good attention to detail such as the shadow Breath-taking photo, nice placement of type and cast from the forest green panel and the partial the blue initial cap draws the reader to this article. horse silhouette. Good placement and creative The following pages are neat and tidy and easy to arrangement for headline. read.

18 Honorable Mention 2nd Western Horseman Western Horseman “Big Loop Bonanza” “Well-Heeled” Ron Bonge, Associate Art Director Ron Bonge, Associate Art Director May 2008 March 2008 Very good photograph used on the opening spread. Fun approach to depict spurs. Sharp photograph Photographs and text are composed very well shows detail of spurs but blurs the background to throughout, There is a good balance of size and make copy blocks very readable. Clean and easy- subject matter. to-digest spread. All elements are well balanced on the spread. 3rd NRHA Reiner Class 35 “Girls Night Out” EVENT COVERAGE DESIGN Jana Thomason, Editorial Coordinator and (13 entries) Graphic Designer February 2008 1st Designer did a nice job composing this entry. Arabian Horse World Entry is organized and reads easily. The tint “Salon du Cheval” boxes are easy to read and balance very well with Melanie Davis, Art Director the photography. I think the logo that repeats February 2008 throughout is nicely designed. This is a very well designed entry. Each spread is nicely composed, balancing photos and text. (NO CLASS 36) The rich background color ties in to the flavor of the photography and allows the reverse type to be easily read. This entry gives you the feel of a prestigious event.

photography

Class 37 2nd PUBLICATION STAFF COLOR Western Horseman EDITORIAL PHOTOGRAPH “Raised from the Ashes” (26 entries) Ross Hecox, Senior Editor November 2008 1st Excellent use of fill light while maintaining natural Western Horseman sunlight to highlight exposure creates a simple but “Rockin’ on the Range” elegant portrait. Good use of depth of field and Ross Hecox, Senior Editor focus to keep eye resting on subjects. August 2008 Perfect balance between sky and ground pop 3rd subject without forcing the viewer’s attention. The Chronicle of the Horse Simple lines carry the eye through the image and “Kate Aldrich and William Don’t Tell” express the scope and size of the landscape and Kat Netzler, Editorial Staff story idea. September 26, 2008 Excellent focus and depth of field incorporate all of the action. Good composition and angle draws the eye into the subject matter nicely.

19 Honorable Mention 2nd Living Cowboy Ethics Hoof Beats “Justin Fields - Jay Dusard’s Open Country” “Best of the Best: Southwind Tempo” Jay Dusard, Photographer Ed Keys, Photo Researcher Spring 2008 January 2008 Excellent exposure and use of light to create a Good exposure and crisp focus capture action and beautiful mood throughout the image without feel of race. Horse’s expression draws viewer into competing with the subjects. Well balanced image and causes it to pop. composition allows eye to meander through image and pick up different details with each viewing. Western Horseman “On the Wild Side” 3rd Ross Hecox, Senior Editor Modern Arabian Horse January 2008 “Andy Sellman Sunset Photo” Excellent use of light accents the scarf and creates Stuart Vesty, Photographer an interesting photograph. Crisp focus and well October/November 2008 balanced negative space builds a well thought out Good use of the silhouette to create an emotional composition. response in photo. Well done composition keeps all the elements balanced throughout image. Class 38 OPEN COLOR EDITORIAL Honorable Mention PHOTOGRAPH (21 entries) The Chronicle of the Horse “Jos Lansink and Cavalor Cumano” 1st Cealy Tetley, Photographer Hoof Beats September 19, 2008 “Celebrating 75 Years of Excellence” Great use of perspective to elevate a simple jump Harry Giglio, Photographer from the countless other photos of the same July 2008 subject. Well planned. Engaging angle of photo places viewer right in the middle of the action. Use of color and exposure Western Shooting Horse Magazine cause subjects to pop out of background and draw “The Art of (Being) Steve Thornton” the eye through the image. Steve Thornton, Photographer March/April 2008 Original angle and balance of composition creates an interesting and engaging photo. Good exposure and use of color adds interest to image.

illustration

Class 39 OPEN ILLUSTRATION (8 entries)

1st Washington Thoroughbred I love this piece. The gaze of the horse is soft “Shimmer of Silk” and poetic. The coloring is sensitive, while the Pam Parker, Artist composition is strong. The gentle curve of the reins August 2008 is a beautiful linear contrast to the shapes within the composition.

20 2nd Practical Horseman I like the style and sophistication of this “Thinking Horseman” illustration. The color is clean and well balanced, Deborah Palen, Illustrator and I like the border breaks. I appreciate its December 2008 conceptual nature. Thinking Horseman, thinking artist.

specialty classes

Class 40 Class 41 EQUINE-RELATED ANNUAL EQUINE-RELATED SHOW OR EVENT DIRECTORY PROGRAM (5 entries) (5 entries)

1st 1st Horse Capital Digest NRHA Reiner “Horse Capital Digest Farm & Service “2008 NRHA Futurity & Adequan North 2008-2009 Directory” American Affiliate World Championship Summer Best, Editor Show Program” John Filer, Art Director Kathy Swan, Executive Editor Michael Compton, Executive Editor Carol Trimmer, Sr. Director of Publications August/September 2008 Jana Thomason, Editorial Coordinator and Entry combines a good cover with well designed Graphic Designer editorial and clean easy to read lists. There is a November/December 2008 good use of typefaces and sizes on the cover. The Entry has an interesting cover treatment. Repeating editorials are distinctive and don’t fight with the cover graphic works nicely on the editorial the advertising. The choice of type face, size and pages which are well designed. The editorial leading make the list flow. pages are consistent with good use of typefaces throughout and separate from the advertising. The 2nd back of the book is organized and easy to follow. The Florida Horse “The Florida Horse Farm & Service 2nd Directory 2008-2009” The Horse: Your Guide to Equine Health John Filer, Art Director Care Michael Compton, Editor “AAEP Convention Wrap-Up 2007” June/July 2008 Kim Brown, Publisher/Editor Designer incorporated a good photo and nice March 2008 use of type to create an eye-catching cover. The The cover is nicely designed using a good editorial content is designed well and separates photograph and a clean easy-to-read type from the advertising. Very good use of elements treatment. Inside the pages are simply designed and on the well designed contents page. Typeface and consistent with a common graphic treatment. spacing makes the lists easy to read.

21 Class 42 A very clean, crisp publication with easy-to-read EQUINE-RELATED SPECIAL ISSUE text and crisp photos and graphics. The color PUBLICATION combination on the front cover is very attractive (9 entries) and inviting; it has a natural, “earthy” feel. I especially like that each issue seems to be devoted 1st to one subject with a variety of articles that focus Blood-Horse Publications on that subject. “Breeders’ Cup Commemorative Magazine” Jacqueline Duke, Editor Class 44/45 Suzanne Dorman, Creative Director EQUINE-RELATED BOOK Lynsay Harris, Design Assistant (13 entries) Dana Kelly, Beth McCoy, Brian Turner, Mary K. White, David Young, Artists 1st October 24-25, 2008 Trafalgar Square Books The designer of this entry did an excellent job “Beyond the Track: Retraining the combining type, photography and a logo that Thoroughbred from Racehorse to Riding is repeated throughout the book, to create an Horse” eye-catching cover. Inside the issue there is a Anna Morgan Ford, Author consistency of layout and also a creative use of Amber Heintzberger, Writer elements which makes you want to turn the page. Carrie Fradkin, Designer Copyright 2008 2nd Engaging front and back covers draw the reader Arabian Horse World inside. Very well organized step-by-step format “Arabian Horse World’s Las Vegas 2008 clearly spells out how to work with the OTTB World Cup Guide” from start to finish. This book would be a great Leigh Brandt, Designer guide for anyone restarting a horse’s training, Denise Hearst, Editor OTTB or not. April 2008 The cover of this entry is very well designed. It 2nd combines a great photograph, type and graphic Equine Network elements in an interesting way. The cover treatment “Healthy Hooves: The EQUUS Guide to repeats through the book but even with so few Understanding Your Horse’s Feet and editorial pages this design is able to pull this off. Keeping Them Sound” The slight changes from story to story are creatively Laurie Prinz, Editor, EQUUS Magazine handled. Celia Strain, Art Director, EQUUS Magazine Copyright 2008 Class 43 A very well put together compilation of EQUINE-RELATED NEWSLETTER information-rich articles on a subject critical to (PRINT) all horse owners. Nicely augmented with excellent (2 entries) photos and clear illustrations and section heads. Strong back cover design and copy to prompt 1st readers to look inside. CEH Horse Report Gregory Ferraro, Director, Center for Equine 3rd Health Trafalgar Square Books Barbara Meierhenry, Editor “The Complete Guide to Hunter Seat Larry Galuppo, Associate Professor of Equine Training, Showing and Judging: On the Flat and Over Fences” Surgery Jorge Nieto, Chief, Equine Surgical Emergency and Anna Jane White-Mullin, Author Critical Care Service Carrie Fradkin, Designer January 2008 and October 2008 Copyright 2008 Right from the well organized back cover copy and

22 into the content, this book does a wonderful job of taking the reader from the riding foundation basics to the important judge’s eye view. This is really two books in one. The many photos and illustrations are well augmented with useful captions that support the text. Fold over end flaps are a nice extra that help readers hold their place when they come to an especially important section.

Class 46 EQUINE-RELATED 2008 CALENDAR (8 entries)

1st 2nd Arabian Horse World Western Horseman “Arabian Horse World’s 2008 Calendar” “2008 Cowboy Calendar” Melanie Davis, Art Director Ron Bonge, Associate Art Director This calendar is a work of art. The varied subjects The designer of this piece really made a nice in the photos are so interesting and beautiful. The selection of photos. It’s really quite beautiful subtle mottling of color in the background and the way the “cowboy” landscapes change their the classy typographic treatments softly enhances seasonal content with the months. The photos are the photos. Even with all of this great graphic so natural, un-posed and full of life. The original technique it is still clearly a calendar with plenty illustration on each calendar page is a nice touch. of clean space for marking dates and keeping track The date grids are clear and wide open. This is a of life. wonderful design through and through always keeping to the cowboy theme.

electronic media

Class 47 ONLINE NEWS REPORTING: NEWS BREAKING STORY (9 entries)

1st 2nd Jennifer Bryant TheHorse.com “2008 Olympic Equestrian Competition of “Hurricane Ike Coverage” Horse Health Coverage” Erin Ryder, News Editor August 10-30, 2008 September 11, 16, 17, and 26, 2008 Published on TheHorse.com These wonderfully reported articles provide The readers get a backstage pass to the world’s valuable resources and information to readers and premiere horsing event. While it doesn’t help make detail the plight of hurricane victims that don’t up for those heartbreaking losses, it eases the pain. always get so much press. Lovely writing and a nice array of coverage.

23 Class 48 2nd ONLINE NEWS REPORTING: RELATED MyHorse.com FEATURE STORY “Keep On Hauling” (7 entries) Lauren Anne Back, Contributing Editor, The Trail Rider 1st July 15, 2008 EquiSearch.com It’s a bit ironic several months later to read this “On the Rail: Do the FEI Drug Testing Rules fuel-saving story in light of the continued drop in Need to Change?” gas and diesel prices. The writer does a solid job Nancy Jaffer, Author of answering a wide range of questions, including Kate W. Lindon, Content Manager some super fuel-saving tips. The reference page of October 1, 2008 trucks and their operating costs gives the reader a A well-reported story that highlights an issue that quick, one-stop decision-making tool. isn’t likely to go away. The writer demonstrates the limits and inflexibility of the law making a Classes 50-53 compelling argument that change may be needed. EQUINE-RELATED WEBSITE (9 entries) 2nd EquiSearch.com 1st “On the Rail: Farewell to the People’s Pony” EquiSearch.com Nancy Jaffer, Author Kate W. Lindon, Content Manager Kate W. Lindon, Content Manager Site graphic design is outstanding. Presentation June 10, 2008 of material on the front page supports the main A sad and fitting tribute to a “little guy.” The story’s level of navigation thereby reinforcing content imagery and ending are both poignant. organization. Action item links are called out separately. Advertising does not distract visitors. Class 49 Statement of purpose is well defined and supported ONLINE SERVICE TO THE READER with features of the site as well as number of site ARTICLE visitors. (5 entries) 2nd 1st BloodHorse.com BloodHorse.com Eric Mitchell, Executive Editor Digital Media “Losing the Iron Horse?” Chris Dawahare, Operations Manager Digital Eric Mitchell, Executive Editor Digital Media Media Mary Kay White, Artist Dan Liebman, Editor-in-Chief, The Blood-Horse July 28, 2008 Graphic design is clean and well organized. Online reference tools are often compilations of Categories of navigation are deep and relatively articles or extensions of thoughts started in print. easy to find content. Action item links such as This special report offers such a level of research subscribe, Give a Gift as separate navigation level depth and information that it far outshines most is a proven method of driving users to act. Mobile projects this judge has seen in the past. And in version is a feature that demonstrates this site is working to answer a key competitive question, the cutting edge. Statement of purpose is well defined. writers have provided readers plenty of detail to back up a wide range of assertions. This is a top notch entry that has staying power for readers to return to again and again.

24 Class 54 2nd EQUINE-RELATED NEWSLETTER EquiSearch.com (ELECTRONIC) “The Jurga Report” (8 entries) Fran Jurga, Author Kate W. Lindon, Content Manager 1st January through December 2008 TheHorse.com Blog is active with numerous posts. Topics vary in “Horse Health E-Newsletter” subject matter. Numerous social media tools are Megan Arzman, Photo/Newsletter Editor available to visitors. Well organized and easy to Erin Ryder, News Editor navigate. Blog is well integrated into the web site. August 12, 2008 and December 16, 2008 I really dig this newsletter. The layout has a nice Class 56 flow to it and I like that it’s centered on my EQUINE-RELATED VIDEO computer screen so I’m always easily focused on (8 entries) it. It’s simple in design, yet does its job effectively. Great use of white space. The newsletter has a 1st “clinical” feel to it, but that jives with the audience BloodHorse.com and its purpose very well. “Reliving a Classic Rivalry” Russell Johnson, Producer and Director 2nd Lenny Shulman, Features Editor EquiSearch.com Alex Cutadean, Camera and Production Assistant “On the Trail” April 22, April 28, May 12, and May 27, 2008 Laurie Prinz, Editor Quality of video is excellent. Content of video is Kate W. Lindon, Content Manager superb. Allows viewers to select from three parts to August 29, 2008 and September 24, 2008 view the entire story. This is a nice e-newsletter for trail riders. I like its simplicity and easy-navigate style. It has an 2nd attractive header and it’s got great potential for TheHorse.com add-ons without spoiling its overall look and “Ryder Report: Horse Health News” purpose. For a newly launched newsletter, this one Erin Ryder, News Editor is well-done. Adam Spradling, Videographer Russell Johnson, Producer/Director Class 55 November 4, 2008 EQUINE-RELATED BLOG Video quality is excellent. Subject material (10 entries) interesting and diverse.

1st HorseCity.com “Amy’s Blog/The Mare with No Name” Amy Kiel, Author August 26 through October 9, 2008 Blog is easy to navigate including right hand navigation displaying calendar, my blog links and last comments. Blog content is written in conversational manner. Blog tools are numerous encouraging reader engagement. This is an excellent example of a blog that engages. Each post has numerous comments demonstrating readers are responding.

25 Class 57 Class 58 ONLINE EQUINE-RELATED ONLINE EQUINE-RELATED ADVERTISEMENT (STILL) ADVERTISEMENT (ANIMATED) (4 entries) (2 entries)

1st 1st HoofCare.com Pfizer Animal Health “Wake Up to Fran Jurga’s Hoof Blog” “Solitude IGR Widget” Fran Jurga, Design Kristin Ruff, Marketing Manager, Pfizer Equine Sarah Condon, Photographer Animal Health Farrier Katlin Bell, Model Kristy Badger, Account Supervisor, Martin/ February 2008 Williams Advertising This is an eye-catching, clean and readable ad. June through September 2008 Simple yet powerful. Published on HorseCity.com, Equine.com and EquiSearch.com Ad was not only well presented but offered site visitor action through the use of the widget. Effectiveness of the results is apparent with the click through rate.

special award

Class 59 MERIAL HUMAN-ANIMAL BOND AWARD (10 entries)

Winner Tracy Spurlock “A Chance Meeting” Published in Horse & Rider May 2008

26 General Excellence

Class 60 Honorable Mention TABLOID/NEWSPAPER (6 entries) Hoof Beats Nicole Kraft, Editor Winner Gena Gallagher, Art Director Steeplechase & Eventing Times U.S. Trotting Association, Publisher Joe and Sean Clancy, Editor/Publisher Starting Lines, the front-of-book section is one “For Starters” feature is an excellent entry into a of the strongest in this category. It offers a perfect well-designed and accessible newspaper. Stories, combination of association news, events and photos and other graphic elements are used nicely updates with excellent sidebars and boxed copy that with each other to tell complete stories. Writing is makes it a pleasure to read and easily accessible. consistently solid, and ledes are clever, varied, and The magazine offers humor, interactive Q & As enticing. with stars, service, day-in-the-life features and some stunning photography. Honorable Mention The Score Horsemen’s Yankee Pedlar Julie Mankin, Editor Molly John, Editor Colin Evans, Art Director Susan DiPietro, Publisher National Team Roping Horse Association, Angela Antononi, Art Director Publisher Impressive editorial content that seems to be These covers display good use of titles and decks responding to the general desire for chunks of to explain and sell stories. The writers and editors information. The articles are reader-friendly and obviously have fun with the editorial content, and offer “news you can use.” Photography is excellent. it shows. From the cleverly titled medical story “Joint Venture” to the personal and accessible Class 61 style of the editor’s letter the words reflect the ASSOCIATION MAGAZINE enjoyment those involved have with the magazine. (circulation under 15,000 - 11 entries) And the magazine isn’t afraid to take risks with feature designs. Readers get a little bit of news, a Winner little history, and a good time with The Score. Trot Magazine Darryl Kaplan, Editor Susan Longley, Art Director Standardbred Canada, Publisher This magazine is so refreshing and is a stand-out among the competition. Its look is simply unique, from the bold and contemporary logo and simple cover formula, to the Trot 4 Kids section in the back of the book. The Across the Board front-of- book section is filled with morsels of information all packaged in a playful way. And the tone of the editorial follows suit. The 2008 State of the Industry package is willing to take on tough subjects and more trend stories as well as profiles.

27 Class 62 Class 63 ASSOCIATION MAGAZINE STATE OR REGIONAL (circulation 15,000 and over - 11 entries) PUBLICATION (ANY FORMAT) (9 entries) Winner Living Cowboy Ethics Winner William Reynolds, Editor The Florida Horse Robin Ireland, Art Director Michael Compton, Editor The Paragon Foundation – GB Oliver, Publisher John D. Filer, Art Director This magazine has such a strong aesthetic that Florida Equine Publications, Publisher extends from cover to cover; you almost want to This magazine has so much to offer. Starting put each issue on display. The lifestyle editorial with the cover, the bold flag or logo really content that includes books and music is refreshing stands out among the competition as does the in this genre. In addition there’s sophistication use of sell lines about it. The more formatted in the typography that few other magazines can department pages provide a nice background match. Nothing looks accidental or unintentional, and allow the feature stories to really shine. and attention is paid to the appropriate use of There are little surprises and delights within the bold and italics to designate more important pages. There’s a strong sense of pacing with the information and create a hierarchy with the contents as readers weave from departments typography. The stunning photography caps off the to features and then round out the book with book-like feel that this magazine has. regional news and an essay.

Honorable Mention Honorable Mention Modern Arabian Horse Mid-Atlantic Thoroughbred Amy Train, Editor Lucy Acton, Editor Arabian Horse Association, Publisher Barrie Reightler, Publisher/Art Director The design is classic and simple. The Bits and Bites The Statistical Review is one impressive piece of pages were a welcome shift from the earlier more reporting with valuable data and information. formatted pages. There’s an elegance within the The writing is authoritative, and the magazine pages of this magazine that’s incredibly appealing. covers a lot of people within its pages.

The Blood-Horse (No Class 64) Dan Liebman, Editor Stacy Bearse, Publisher Class 65 Suzanne Dorman, Art Director SELF-SUPPORTED MAGAZINE Publication of Thoroughbred Owners and Breeders (circulation under 15,000 - 5 entries) Association This magazine has a newsy feel to the cover, and Winner the interior content lives up to that. The Out of the Today’s Pro Farrier Gate two-page photo works so well in the front of Matt Gillis, Editor the magazine–incredible visual appeal. But take a Kevin Hambel, Art Director breath… from there this thing is packed tightly with Scott Davidson, Publisher info and data. The breakdown of the Kentucky The whole look of this magazine is great. There Derby with the photos and number placements is is a bold feeling to much of the editorial design phenomenal. that matches the strong and powerful subject of this publication. The typography was obviously born out of professionalism. The choices and complementary handling of the photographs embellishes the subject matter of the editorial content.

28 Honorable Mention Honorable Mention Arabian Horse World The Horse: Your Guide to Equine Health Denise Hearst, Publisher/Editor Care Melanie Davis, Art Director Kim Brown, Publisher/Editor Elegant is the word that best describes this Dana Kelley, Art Director publication. Classy fonts, abundant white space and Good things do come in small packages and this very professional photographic choices cause this is one of them. This informational publication magazine to be a cut above the rest. has a very clean design to it. There is no doubt as you follow an article, through the well-placed ads, Class 66 where to continue reading. Section headings are SELF-SUPPORTED MAGAZINE also reader friendly. This cohesiveness is all caused (circulation 15,000 and over - 10 entries) by the well-designed typography and graphics that are obvious even if you only thumb through the Winner pages. The magazine stays to the subject. Keeneland Magazine Jacqueline Duke, Editor Suzanne Dorman, Art Director Stacy Bearse, Publisher This publication is beautiful. The editorial designs are obviously well thought out. It’s apparent that the typography and photos have been handled with great care. There are many instances of typographic and graphic treatments repeated throughout the articles that cause visual flow and cohesiveness. The advertisements are tastefully placed amidst the pages of editorials. The paper stocks used for the cover and internal pages have a good feel and weight to them. The whole publication stays in keeping with the subject of the magazine.

Overall publication

Keeneland Magazine

Keeneland Magazine is substantially more than the sum of its stories. It offers its readers a feel of the heritage and lifestyle of the Bluegrass and lets them be a part of it. A crafted editorial mix with stunning feature design, Keeneland presents a fresh, innovative and often insightful look at topics that may have been visited before. It takes a confident editorial team to put illustrations on the cover when most magazines are screaming with large photo-formatted covers, but it is a bold move that further enforces the personality of the magazine. Even the larger format reflects the larger-than-life character the magazine embodies. Title and subdisplay type are bright and inviting on topics that range from issues to personalities. It is simply a strong, classy magazine that serves its purpose by serving its readers and being ever mindful of the editorial purpose that sets it apart.

29 2009 judges

Kathleen Barczak owns her own design Magazine Single Written Article, Business business in Milwaukee, Wisconsin. In to Business, for publications with more the past she was a creative director for than 25,000 circulation. Jeanne resides Western Publishing and most recently in Eastern Iowa with her husband and she managed the Creative Department at three daughters and enjoys trail riding and GMR Marketing. amateur showing on her horse, a former sprint-track Thoroughbred. Greg Benenati is a staff photographer at the Arkansas Democrat-Gazette. Before James Carman has been the managing moving to the Little Rock area, he and editor of The Wilson Quarterly, an his wife, Katherine, lived in San Diego award-winning general interest magazine for five years, where he worked as a affiliated with the Smithsonian graphic artist. He has a bachelor’s degree Institution, since 1986. He has written in photojournalism from the Rochester numerous pieces for the WQ, and also Institute of Technology in New York. published essays in such magazines as Adirondack Life, National Parks, and The Katherine Benenati is an assistant Cornell Alumni News. An accomplished city editor for the Arkansas Democrat- pianist who often accompanies his wife Gazette. She has worked at the newspaper in solos in church, he has contributed since 2004 serving first as a general program notes for the Master Chorale assignment reporter and later covering of Washington, a noted choral group in the environment. Before moving to the the nation’s capital, and also wrote the natural state, she worked at newspapers liner notes for their acclaimed CD of The in California and Maryland. She and her Holocaust Cantata. He received a B.A. in husband Greg live outside Little Rock English from Cornell University in 1983. with their two dogs. Al Casciato graduated from the Jeanne Bernick writes about agriculture Philadelphia College of Art (now for Farm Journal and Top Producer University of the Arts) with a BFA in magazines, both national agribusiness Advertising Design. After a two year stint publications with more than 400,000 in the Army, he worked for a men’s wear readers. A graduate of the University of publishing company designing ads and Missouri School of Journalism, Jeanne has catalogs. He spent the next 27 years with won numerous awards from the National Farm Journal, a good part of that time as Association of Agricultural Journalists the Art Director, designing magazines and the American Agricultural Editors’ and books. Al is now Design Director for Association (AAEA), including being Farm Progress Companies, publishing named Master Writer by AAEA. She eighteen regional tabloids and three recently won the Missouri Association of national magazines. Publication’s Ranly Award for the Best 30 Steve Cornett was raised on a farm in Jane Houin serves as the public relations Randall County, graduated from West coordinator of the Ohio Agricultural Texas State University on the GI bill, Research and Development Center in working the farm and at the Amarillo Wooster, Ohio the research arm of The Globe News. He began his career in Ohio State University’s College of Food, Wichita as farm writer for the Wichita Agricultural and Environmental Sciences. Eagle Beacon, to editor of the Kansas She has also worked in college admissions Farmer Stockman, and then returned on communication pieces, as a radio to Canyon, Texas, when his dad died. commentator, as a publications editor, He worked at Texas Cattle Feeders and as a college instructor in various Association and farmed. He is editor communications and literature courses. emeritus of Beef Today and continues to Jane received her bachelor’s degree in write a monthly column for Beef Today agricultural communications from Purdue and contribute regular blogs to AgWeb. University where she also did her master’s com from his ranch in Hall County, work in mass communication. Jane lives Texas. on her family farm, which is home to nearly 50 Quarter and Paint horses and Marie Garafano grew up in Philadelphia enjoys riding and competing in rodeos and now lives in Florida. She received with her three children. her BFA from The Philadelphia College of Art. (now The University of the Arts), Wes Ishmael began writing for livestock where she taught for many years. She was publications in 1983. He was editor of a successful illustrator and has illustrated Limousin World magazine for several several books, including Ginger Goes on a years, then Director of Advertising Diet for Houghton Mifflin, a story about and Communications for the North a foster child and her cat. She has taught American Limousin Foundation. watercolor and children’s book illustration In 1996 he founded Clear Point for several years. She has participated Communications and now operates the in many juried shows; The Philadelphia business with his wife, Sharla. Clear Point Sketch Club, Works on Paper, and Small Communications provides editorial, Oils and Woodmere Art Museum, among communications services and consulting others. She won the Edith Emerson prize to a variety of clients in the livestock for portrait at Woodmere in 2003. Since industry. Wes also writes three monthly moving to Florida, she has participated columns related to the cattle business. in several shows and recently gained He was named the Livestock Publication Signature status in The Florida Suncoast Council’s writer of the year in 2002. Watercolor Society Transparent Show and an award of Honorable Mention for her piece. Her work is owned by many private collectors. It is also on view at The Philadelphia Museum of Art’s Sales and Rental Gallery.

31 John Meekins spent more than 20 equine program is housed in this college. years working as a reporter for weekly Pollock holds a bachelor’s degree in and daily newspapers in New Mexico, Journalism and Biology and a master’s New Hampshire, Indiana and Ohio degree in Agricultural Communications. before going into public relations. He She is originally from Connecticut and also taught journalism at Ohio State has been an Ohio resident for nearly 10 University for a decade, and for three years. She has been with Ohio State for years he published a monthly newspaper half that time. on pleasure horses in Ohio, the Ohio Sharon Reuter is a partner in a successful Horseman News. design firm, www.reuter.net, specializing Stella Otto temporarily put aside her love in publication design. Sharon has 29 for horses and riding to attend Michigan years experience and has won numerous State University with hopes of becoming national design awards. Projects include a large animal veterinarian. Graduating designing startup magazines, one-time with a degree in Horticulture, with a publications and redesigning existing specialization in Fruit Production, she magazines and newsletters. Her firm spent more than 10 years as a commercial continues to design and produce a orchard and farm market owner/manager. computer magazine that publishes ten In 1991 she established OttoGraphics, times a year. Prior to starting Reuter and an independent small press; publishing Associates, located in Baltimore, Sharon horticultural books for the home worked for Ziff-Davis Publishing, Conde gardener. Her first bookThe Backyard Nast and Time Warner in New York City. Orchardist: A complete guide to growing Sherry Ross returned to the radio fruit trees in the home garden, garnered a Benjamin Franklin Award from the broadcast booth of the New Jersey Devils Publishers Marketing Association. The after 15 years covering horse racing and success of her publishing company has hockey as a writer and columnist for the enabled her to return to her love of New York Daily News. In 1992, Sherry horses. While continuing her career as became the first woman color analyst in a publisher and freelance writer, Stella the history of men’s professional team currently also operates a private boarding sports with the NHL’s Devils, but went and lesson barn in northern Michigan. back to sports writing in 1995. Her She, her husband, two children, and three other previous stints included writing for cats, share the farm with two horses that the Bergen (N.J.) Record, the all-sports produce more than enough eventual newspaper The National, and Newsday. compost for the family garden. She was for many years the author of The Hockey Scouting Report. Her racing Candace Pollock is technical editor assignments included covering the Triple for the Section of Communications Crown, Breeders’ Cup, and the summer and Technology in the College of Food, meet at Saratoga Springs, N.Y. A graduate Agricultural, and Environmental Sciences of Rutgers University-Newark, she was at Ohio State University. The university’s a member of the first class inducted into the Randolph (N.J.) High School Hall of

32 Fame last year. She continues to contribute Chronicle, Carroll County Times and, to various magazines and newspapers as a most recently, The Frederick News- freelance writer. Post. David has won multiple regional and national awards, including two Jennifer Rowe has taught six different National Headliner Awards. He was also magazine classes in the Missouri School of among a select group of finalists in the Journalism including Magazine Editing, competition for the 2009 Dart Award for Magazine Design, Advanced Magazine Excellence in Coverage of Trauma. Design, Magazine Staff, Intermediate Writing and Lifestyle Journalism since Linda H. Smith is Executive Editor fall of 1998. She is also editorial director of Top Producer, Farm Journal Media’s of Vox, an award-winning weekly city business magazine for commercial magazine that appears in the Columbia farmers and ranchers. She has received Missourian newspaper and is distributed writing awards from the American throughout Columbia. She worked as Agricultural Editors Association and communications coordinator and editor the National Association of Agricultural for an association in St. Louis from 1989 Journalists. She has been a freelance to 1996. Jennifer also served as president writer, editor and proofreader in a of an association of editors during that wide range of topics and served as time. She has a bachelor’s and master’s president of a day care center; executive degree from the Missouri School of director of Centered Riding; public Journalism. Jennifer was a contributing relations manager for Suburban Dog editor for Italian Cooking and Living Training Club. Raised in Bucks County, magazine as well as the Magazine of Pennsylvania, she began riding horses Cucina Italiana. Freelance writing projects when she was about nine years old, and have appeared in Elle, Real Simple and eventually owned two Thoroughbreds, Missouri Life magazines. In 2004 she was with an interest in foxhunting and a recipient of the Provost¹s Outstanding dressage. Currently horseless, she Junior Faculty Teaching Award and in enjoys competing her Corgis in agility, 2009 was a recipient of the prestigious obedience and rally. William T. Kemper Fellowship for Teaching Excellence at MU. Patricia Smith is managing editor of Global Journalist magazine, which is David Simon has nearly 10 years of published at the Missouri School of experience in editing and writing. Now Journalism, where she teaches a magazine a communications specialist for the staff course. Pat has more than 30 Henry M. Jackson Foundation for the years of journalism experience and has Advancement of Military Medicine, he worked on newspapers and magazines began his career as a textbook editor as an editor, reporter, writer, and art for MacMillan/McGraw-Hill before director. She has designed numerous earning a master’s degree in journalism magazines and has served as a consultant from Columbia University in 2002. for specialized communication projects Since then, he has worked for several that include publication design, writing, news publications, including the Queens editing, and planning for profit and 33 non-profit organizations. An experienced She moved to the Boston area in 1973 horsewoman, Pat lives on a farm in and worked as a designer and production Boone County, Missouri, and serves artist for various companies. For over a on the county’s Planning and Zoning decade she was the Art Director of the Commission. Eastern/Western Quarter Horse Journal, Hometown Magazine and EJ Graphics. Douglas Perret Starr Ph.D. is Professor Joni did a stint as a freelance artist and of Agricultural Leadership, Education, eventually set down roots with her own and Communications, College of design company, D & J Associates. Agriculture and Life Sciences at Texas “Designing is in my blood. I never see A&M University. At 83, he states that anything for what it is but what it could he has had three careers, each of them be…if I don’t lay down a good design for interesting, challenging, and more a few days I start having visually charged fun than anyone deserves. His first dreams…like a volcano ready to erupt.” career that totaled 19 years, included a newsman for The Associated Press Joe Tenerelli has over 30 years experience in three states covering government as a graphic designer and is currently and politics, and crime and racial the owner and creative director of Joe desegregation; a reporter for the Tenerelli Illustration & Design. Joe’s Opelousas, Louisiana Daily World; a company specializes in publication copyeditor and headline writer for the design, including annual reports, Dallas Times-Herald and the Denton magazines, and newsletters, as well as (TX) Record-Chronicle; and a copyeditor, web, logo and book cover design. Over headline writer, and columnist for the the years Joe has art directed several Fort Worth Star-Telegram. For seven magazines, as well as designed and years, his career took a turn to public redesigned many others. Until 2004, Joe relations and speech ghostwriter for worked at Farm Journal Media, where the Florida State Treasurer-Insurance he spearheaded the design of all of the Commissioner and for the Florida State company’s publications, and won several Department of Commerce and Industry. individual design awards. His redesign He has been a professor of journalism of Farm Journal, the company’s flagship and of agricultural journalism at Florida magazine, won FOLIO’s first place Gold State University, University of North Ozzie for magazine redesign. Joe is a 1973 Texas, and Texas A&M University - 37 graduate of Temple University and resides years all told. Douglas served his country in Philadelphia, Pennsylvania. in World War II and the Korean War. Willie Vogt joined Farm Progress Joan Tantillo, a natural born artist, has Companies as technology editor 1996 been a graphic designer for 36 years. She after freelancing for six years. He was started out in New York City as public promoted to Editorial Director in 2004 relations artist at Western Electric’s where he has held the responsibility for corporate headquarters and was a managing the company’s 19 publications student of the School of Visual Arts. since that time. A graduate of Iowa

34 State University, Willie’s career has Lisa Wysocky is an equine clinician included work in public relations firms, and motivational speaker who consults trade publishers and as an agricultural with therapeutic riding programs. With journalist. He has written for a wide range degrees in animal science and journalism, of publications from the Minneapolis Lisa is a former newspaper reporter who Star-Tribune to Consumers Digest to now writes and edits books. She is the Wallaces Farmer. He lives with his wife, co-author of Front of the Class, which Bobbi, in Eagan, Minnesota. aired in December as a Hallmark Hall of Fame television movie on CBS. Her Susan Weiss is President of Net Tango, book and DVD, My Horse, My Partner: a web-based software development Teamwork on the Ground help horse company, founded in 1996 in Louisville, and human partners bond through Kentucky. Net Tango designs and builds knowledge of equine behavior, traditional interactive websites, software applications ground training and desensitization. Lisa and database solutions. Net Tango, combines horses and country music in Inc. has been recognized for innovative her book Horse Country: A Celebration technology solutions earning The of Country Music and the Love of Horses. Landmark of Excellence Award from the She is a registered level NARHA (North Public Relations Society of America and American Riding for the Handicapped) the Public Affairs Council Grassroots instructor, and was recently chosen as one Innovation Award. Prior to founding Net of the country’s top riding instructors Tango, Susan spent 12 years in various by ARIA (American Riding Instructor’s management, system development and Association). As a clinician, she helps marketing positions in Washington D.C. horses and humans connect, and helps and Chicago. Susan earned a bachelors people understand the “whys” behind degree in Business and Economics from equine behavior. She also tours with The American University and an MBA clinician Sam Powell and “The Power from the University of Louisville. Susan of a Whisper” Lecture Series where she currently serves on The Louisville Science and Sam contrast two schools of thought Center Board, The Kentucky Science in reaching the same goal: true horse/ and Technology Corporation Board and human partnership. Learn more at www. Executive Committee and The University LisaWysocky.com. of Louisville’s Entrepreneurship Council. Susan has also served on a number of other boards and has received the Women Business Owner of the Year Award by the National Association of Women Business Owners and the Distinguished Alumni Service Award from the University of Louisville.

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American Horse Publications 49 Spinnaker Circle South Daytona, Florida 32119 Phone (386) 760-7743 Fax: (386) 760-7728 E-mail: [email protected] www.americanhorsepubs.org

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