2009 Awards Program
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AWARDS BANqUET AND PRESENTATIONS for material published in 2008 June 27, 2009 - New Orleans, Louisiana 2009 AWARD DIVISIONS EDItORIAl CONtENt..........................2 AdvertISINg DESIgN......................13 Cover PAgE......................................14 EDItORIAl DESIgN...........................16 PhOtOgRAPhy.................................19 IlluStRAtION...................................20 SPECIAlty ClASSES............................21 ElECtRONIC mEDIA..........................23 SPECIAl Award.................................26 gENERAl ExCEllENCE.......................27 OVERAll PublicatION....................29 2009 JuDgES.....................................30 1 EDItORIAl CONtENt Class 1 2nd NEWS REPORtINg: NEWS bREAKINg Quarter Horse News StORy (PRINt) “horse Slaughter update Series” (9 entries) By Rebecca Overton May 15, and June 1, 2008 1st Interesting detail about the closure of horse- The Horse: Your Guide to Equine Health slaughter houses and the results about starving Care horses in the wild, but not so much as to make “blm Proposes Euthanasia to Control Wild readers back off. Two-part series is necessary to horse Population” contain the information. By Pat Raia September 2008 3rd Explains a possible national edict in clear, concise Quarter Horse News language why the economic situation is forcing the “Waiting for the Water” BLM to plan to use euthanasia to reduce the wild By Linda Hussa horse herds. January 15, 2008 Lengthy, heart-rending story on the fate of wild 2nd horses bereft of water during a drought. A gripping Pennsylvania Equestrian word picture. “turning for home: PthA Founds a thoroughbred horse Rescue with teeth” Honorable Mention By Suzanne Bush September 2008 Thoroughbred Times Explanations are clear, and quotations are “Economic Slowdown” attributed to top officials and executives, indicating By Jeff Lowe, Frank Angst, Steve Bailey, Pete Denk, determination to collect information from all Robin Stanback involved in all sides of the issue. August 9, 2008 Five stories of detailed information–directions Class 2 to horse owners–about how to care for NEWS REPORtINg: RElAtED Thoroughbreds during the economic recession. FEAtuRE StORy (PRINt) (28 Entries) Thoroughbred Times “Steroids: An Issue 50 years in the making” 1st By Jeff Lowe, Denise Steffanus, Frank Angst, Pete Pennsylvania Equestrian Denk, Joe Nevills “New bolton Researcher Cures $17 million August 2, 2008 Stallion’s Reluctance to breed” History of the use of steroids in horses, including By Stephanie Lawson details on what steroids do to the animal, July 2008 particularly to geldings. Almost a must for today’s Readers move from beginning to end without a horse owner. glitch to the surprise that a woman knew how to make mares entice a reluctant stallion into their boudoir. 2 Class 3 bog down the reader. Great example of a succinct INStRuCtIONAl SINglE ARtIClE instructional piece. (circulation under 10,000 - 6 entries) Class 5 1st INStRuCtIONAl SINglE ARtIClE American Farriers Journal (circulation over 20,000 - 21 entries) “Common Sense, Regular Care lengthen tool life” 1st By Pat Tearney The American Quarter Horse Journal January/February 2008 “10 Western Riding mistakes” An inviting lede that tells the reader early on what By Jim Bret Campbell to expect from the story. Good use of quotes June 2008 throughout. Excellent “real-world” numbers and Excellent headline and use of “Top 10” to draw the experience. This is the kind of how-to story that reader into the story. Good analogy upfront and readers can really learn from. real-world example of the 2005 AQHA World Championship Show. Excellent use of various 2nd sources. Readers love to read about “mistakes” The Whip because everyone makes them, but not everyone “What Do I Do When…? A brief guide to can be perfect. Pleasure Ring manners and Customs” By Susan Koso 2nd June 2008 The Horse: Your Guide to Equine Health An interesting “how-to” look into the inner Care workings of pleasure ring manners. Thorough “20 hot Weather trailering tips” discussion. Nice variety of questions addressed. By Marcia King July 2008 Class 4 An informative article with lots of take-home for INStRuCtIONAl SINglE ARtIClE the reader. Great use of numbers as entry points. (circulation 10,000 to 20,000 - 8 entries) Various sources add credibility. Sidebar on “Buying a Cool Trailer” offers additional information while 1st giving the reader a break from the main article. Paint Horse Journal “Show me the money” 3rd By Irene Stamatelakys Practical Horseman July 2008 “how to Win on the Flat” Love this headline. Witty and on target. Good job By Emily Smith and Kip Goldreyer tackling a tough subject to talk about. Nice variety June 2008 of sources. Excellent sidebar addition on how much I love the “straight from the trainer’s mouth” your show is worth using a numerical example. concept of this article. She tells the reader early Numbered steps keep the reader engaged. on what the premise of the article is and what to expect. A concise, how-to article that tackles what 2nd any student needs to know in a hunter-under- Trot Magazine saddle class. “break the trend: A 10-Step yearling Clinic with Carl Jamieson” Honorable Mention By Kimberly Fisher September 2008 America’s Horse I love an article that starts out telling me what I will “mind Over matter” learn, and in how many steps. Good job getting By Holly Clanahan the reader engaged early. Good use of quotes. February/March 2008 The article is thorough, but concise and doesn’t Excellent topic that addresses all levels of riders and 3 horsemanship. Great lede. The writer makes it seem (pasture management), but it was the best written like the reader has first-person access to professional story of the class. It was clear and concise with a Brent Graef. Thorough explanations and how-to strong organizational structure. Source was utilized discussion of loading. well and the quotes were used effectively. Clear and effective explanations made for a very effective and Dressage Today informative story on a topic that is important but “Finding Clarity” might not necessarily be considered exciting. By Sue Blinks with Beth Baumert September 2008 2nd Nice headline. Great use of examples throughout The Florida Horse the story. Bullet points in the “Increasing the “No Sweat” Question” section are helpful and give the reader a By Denise Steffanus break from the long body of copy. April 2008 A strong, relevant lead and provided good, clear Class 6 explanations of the scientific causes of horses not INStRuCtIONAl SERIES being able to sweat. Overall, this was exceptionally (10 entries) well written with a clarity and conciseness that made it rise to the top of its class. 1st Paint Horse Journal 3rd “Ride Strong” The American Quarter Horse Racing Journal By Abigail Wilder “Dutch treat” January through December 2008 By Holly Clanahan Nice lead for each story tied to season. Very clear November 2008 and easy to understand. I like the use of glossary An excellent example of successful treatment to and sidebars. It doesn’t get more step-by-step than introduce the topic, and I especially liked that this. A reader can take each story and get started, while using this example, you still crafted the lead and continue to the next. so that it didn’t just focus on this example, but that it let your audience know what the entire story was 2nd about. You did a great job explaining laminitis and Horse & Rider I appreciated the clarity of your writing. “Showmanship Polish” By Andrea Simons with Alana Harrison Honorable Mention January, February, and March 2008 Writer establishes expertise, lays out the three-part Paint Horse Journal series up front, and boxes tell what’s in the next “tying-up: It’s in the genes” two. Throughout the series, reminds what was By Irene Stamatalakys learned earlier. Lists the goal and how it benefits August 2008 you in the show ring; mistakes and then correct I appreciated your relevant lead and thought it method. Online tips for related issues/components. worked well. Overall, a well-written piece. Class 7 The American Quarter Horse Racing Journal hORSE CARE “bucket baby” (circulation under 20,000 - 18 entries) By Andrea Caudill February 2008 1st I liked the use of several sources, especially the The Chronicle of the Horse ones who shared their own personal experiences. “Producing the Perfect Pasture” You had lots of nice direct quotes and had strong By Sara Lieser transitions. July 4, 2008 This may not have been an earth-shattering topic 4 Class 8 Class 9 hORSE CARE SERVICE tO thE READER (circulation 20,000 and over - 15 entries) (circulation under 20,000 - 22 entries) 1st 1st Barrel Horse News The Texas Thoroughbred “tying up unraveled” “Immigration Issues” By Tanya Randall By Denis Blake June 2008 September/October 2008 Loved the lead–caught the reader’s attention From beginning to end this article is a winner. right off the bat, and I loved that you were firing Thorough research of a complex issue presented on all cylinders by incorporating direct quotes logically and concisely. Strong use of multiple from your source early on and that her first quote sources and quotes. Exemplary use of sidebars. was so provocative. Explanations were clear and Overall, a shining example that others can learn easy to understand. Strong transitions help make from. the technical info understandable. A nicely put together piece with excellent new information for 2nd barrel racers to consider. American Farriers Journal “Softening the blow” 2nd By Pat Tearney America’s Horse April 2008 “going Dutch” This is what terse, descriptive writing is all about. By Holly Clanahan Words are chosen with care; there’s no fluff. January 2008 Anyone can read this and understand what is being Excellent writing that really tells a good story. The presented and why. example of Pepperoani is a great connection tool for the audience. I appreciated the conversational 3rd style of the article and the selection of quotes that Cutting Horse Chatter seemed to let the audience get to know the sources.