Final Radio Ulster-Foyle Review Submission
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BBC Audience Council Northern Ireland Submission to the BBC Trust Review of BBC Radio Ulster and BBC Radio Foyle March 2011 1. Introduction In preparing this submission to the BBC Trust’s Review of Radio Ulster and Radio Foyle, the Audience Council Northern Ireland has listened to the views of a range of people from across Northern Ireland and has drawn on its own understanding and appreciation of the needs of diverse audiences, set against the wider context of Northern Ireland’s political, social, economic and cultural framework. 2. Executive Summary Audience Council’s key findings for the Trust are: · Overall, both Radio Ulster and Radio Foyle are highly valued by listeners who maintain a strong sense of ownership of, and loyalty to, the stations and appreciate the ease with which they can interact and engage with presenters and programme makers. · Consistency of editorial approach and familiarity with presenters are all valued by listeners; however, there is an appetite for a continuing refreshment of schedules and an interest in ensuring that the balance of content continues to reflect the changing nature of contemporary Northern Ireland life and society. · The stations’ local focus in news and current affairs is highly valued but some listeners reported an interest in hearing more national and international news, including coverage and analysis of business and economic issues and a greater variety of stories throughout the day. · There is a perception that coverage of hyper-local community events and issues of specific concern to listeners beyond Northern Ireland’s urban centres is limited. · Listeners display a high degree of awareness of, and loyalty to, individual presenters but some feedback indicates concern about certain presenting styles which can act as a deterrent to listening to, or participating in, a programme. · While listeners report widespread appreciation for the range of factual, musical and entertainment genres in the Radio Ulster and Radio Foyle schedules, there is interest in an even more diverse mix of content, including that which appeals to younger people, listeners from ethnic backgrounds and supporters of sports beyond the mainstream. · For the reasons outlined above, Council believes that both Radio Ulster and Radio Foyle are meeting their Service Licence requirements. 3. Evidence Base The Audience Council actively engages with audiences throughout Northern Ireland on an ongoing basis and listens to their views on all aspects of the BBC’s services. Feedback on Radio Ulster and Radio Foyle was received both as part of the Council’s rolling programme of engagement, and also via a range of events specifically aimed at informing Council’s submissions to the BBC Trust’s consultations on the BBC network services Radio 3, Radio 4 and Radio 7 (submitted in October 2010), as well as events specifically focusing on Radio Ulster/Radio Foyle. Between May and November 2010, discussions with members of the public were held in Craigavon, Londonderry, Belfast and Magherafelt. These were hosted by the BBC Trust National Trustee for Northern Ireland and a number of Audience Council members—and were attended by audiences from a range of different backgrounds from across Northern Ireland. In addition to these consultation events, feedback was also gathered at a number of ‘light touch’ engagement opportunities throughout the year—these events typically include public gatherings such as sports events, concerts, festivals and summer fairs. As a means of encouraging additional audience engagement, the consultation was publicised via a series of promotional trails on both Radio Ulster and Radio Foyle and was communicated to members of the public who had previously registered interest in Audience Council activities. In submitting this response to the Trust Review of Radio Ulster and Radio Foyle, the Audience Council has carefully assessed the feedback received through all the sources outlined above, and has also considered briefings provided by BBC Management in May and December 2010. 4. Audience Feedback In assessing the audience feedback it was possible to identify a number of recurring themes or areas of concern to listeners. These have been considered under the following headings 2 drawn from the aims and objectives outlined in the Radio Ulster/Radio Foyle Service Licence, issued in May 2010: 4.1 ‘Accurate, impartial and independent news’ Overall, there is consensus amongst the audience that news and current affairs content on both stations is appreciated and felt to be of a high standard. Listeners told us they particularly valued the local aspect of the news services provided and welcomed the up-to- date nature of information, particularly around times of crisis related to issues such as weather conditions or public health matters: ‘When there was icy weather earlier in the year Radio Foyle told us where the problems were, how to deal with them....accidents were avoided as a result. The station was flexible enough to change its plans and respond to the issue as it arose’ (Derry, June 2010). Some listeners indicated that they specifically listened to Radio Ulster/Foyle in the morning for news, traffic and weather whilst in their cars and then listened to other stations (typically local commercial stations) during the day, returning to Radio Ulster/Foyle again in the evening for similar information services during the drive home. This ‘appointment to listen’ approach to news, particularly on weekday mornings, is mirrored elsewhere in audience research and is perhaps a reflection of Northern Ireland’s recent troubled past when immediate access to news and traffic information was a vital resource for the audience. While listeners were generally appreciative of the stations’ news content, there was concern amongst some of those we spoke to that there was not enough variety of news stories throughout the day, with too much repetition of the same story across the schedules. This potential for repetition in news was also noted in the Audience Council’s report on engagement with the Northern Ireland business community, published in December 2009. Other listeners noted their appreciation for the way in which the stations allowed news stories to develop throughout the day, adding updates and different perspectives as more information became available. This depth of rolling coverage was deemed by many to be preferable to the static approach taken by other news outlets. 4.2 ‘Reporting, explaining and scrutinising political and social issues’ Listeners told us that they welcomed the BBC’s continuing commitment to providing robust and informative coverage of news and current affairs but for many the tendency, on some occasions, towards aggressive, interrogative interviewing styles was off-putting. ‘Most of the high profile programmes are about stirring up controversy’ (Magherafelt, November 2010). 3 There was an understanding amongst those we met that Northern Ireland society is developing through a period of rapid change and that the audience sometimes looks to the BBC to set an appropriate tone for public debate, and expects Radio Ulster/Foyle to set the agenda with respect to news stories, rather than following what is already being reported elsewhere. Attempts to find a different angle on a story, or a presentation style that differed from that offered on BBC network stations was appreciated by audiences, but there was a feeling that sometimes news and current affairs coverage tended to be somewhat negative: ‘We need more positive stories showing how people and communities are helping each other and less about cuts, depression and economic hardship ... you need to help lift people’s spirits’ (Magherafelt, November 2010). ‘There are not enough programmes about NI taking its place in the world as a centre of hope and new beginnings’ (Belfast, September 2010). Listeners felt that the BBC should take the lead in providing content that reflects contemporary Northern Ireland, rather than its past and had some concerns about the presentation style of news bulletins on both stations – suggesting that the language and phraseology of some presenters reinforced divisions in society, albeit unintentionally. Many of those we spoke to felt that there was too much emphasis on politics and not enough variety of focus on other issues affecting everyday life in Northern Ireland. Audiences told us they would very much appreciate a dedicated business programme—one listener suggested a format ‘between On Your Behalf and Working Lunch’. Another described the need for a programme that ‘...highlights and explains local business and economic issues—what is happening at a local, national and international level and how it all impacts on people in Northern Ireland. Good Morning Ulster’s business slot is very good in the morning but it is very short’ (Festival of Radio, October 2010). There was also an interest in content that extended beyond the local and reflected national and international issues—particularly if they had a Northern Ireland impact or perspective. Some listeners went as far as to suggest that Radio Ulster was too focused on Northern Ireland issues – ‘we are locked in a box ... Radio Ulster is too local’ (Belfast, October 2010). The issue of increased coverage from the Republic of Ireland was also the subject of discussion amongst listeners. Those who felt that there should be more coverage on an all- island basis noted that when presenters reported on Republic of Ireland issues they did not seem as assured or as confident as they