Radio and audio content Figure 3.1 Number of community radio stations on air, 2006-2012 2006 2007 2008 2009 2010 2011 2012

England 29 72 95 126 146 160 159

UK 36 90 123 163 184 199 197

Wales Northern Ireland Scotland

20 18 18 18 18

15 12 12 12 11 11 9 9 10 8 8 8 8 7 6 4 5 3 3 1 0 2006 2007 2008 2009 2010 2011 2012 Source: Ofcom, April 2012

36 Figure 3.2 Availability of radio stations in Northern Ireland

Digital Analogue 14

12

10

8 13 6 12 10 4 8 5 2 4 3 0 BBC local/national National commercial Local commercial Community licences

Source: Ofcom, April 2012 Note: This chart shows the maximum number of stations available in each area; local variations along with reception issues mean that listeners may not be able to access all of these

37 Figure 3.3 Ownership of DAB digital radios Figure above bar shows % point change in Percentage of respondents DAB sets in household from Q1 2011 +1 -6 +1 -2 +2 -5 -6 45%

30%

38 40 15% 29 29 28 22 25 22 22 18 19 19

0% UK 2012 N Ireland England Scotland Wales NI urban NI rural N Ireland N Ireland N Ireland N Ireland N Ireland 2012 2012 2012 2012 2012 2012 2008 2009 2010 2011 2012

Q4. You said earlier that you have (NUMBER) radio sets in your home that someone in the household listens to in most weeks. How many of these radio sets are digital radios? Source: Ofcom research, Quarter 1 2012 Base: Adults aged 16+ who listen to radio (n = 2963 UK, 405 Wales, 1790 England, 364 Scotland, 404 Northern Ireland, 191 Wales urban, 214 Wales rural, 638 Wales 2008, 848 Wales 2009, 854 Wales 2010, 397 Wales 2011, 405 Wales 2012) Note: Remaining percentages are Don’t know responses. NB. Data in 2011 based on those who listen to radio and have any radio sets in the household that someone listens to in most weeks.

38 Figure 3.4 Share of radio listening hours via digital and analogue platforms: 2011

Digital listening year on year (percentage points)

+3.1 +3.0 +2.4 +3.8 +2.9

100% 8% 8% 7% 5% 6%

17% 27% 25% 80% 28% 29%

Not stated 60%

Digital 40% 76% 69% 65% 64% 68% Analogue 20%

0% UK England Northern Ireland Scotland Wales

Source: RAJAR, All adults (15+), year ended Q4 2011

39 Figure 3.5 Average weekly reach and listening hours: year to Q4 2011

England Scotland Wales Northern UK TOTAL Ireland

Average weekly listening 22.5 hours 21.4 hours 23.2 hours 22.0 hours 22.5 hours

Reach 91.1% 87.3% 93.2% 90.1% 91%

Source: RAJAR, All adults (15+), year ended Q4 2011. Reach is defined as a percentage of the area adult population who listen to a station for at least 5 minutes in the course of an average week.

40 Figure 3.6 Share of listening hours, by nation: year to Q4 2011 Audience share 100% 2% 2% 1% 8% 2% 25% 31% 31% Other 80% 40% 38% 13% Local/Nations 60% 12% 12% Commercial 12% 9% 13% 9% 9% UK Commercial 40% 8% 22% BBC Local/Nations

47% 49% 46% 20% 37% BBC Network 24%

0% England Scotland Wales N Ireland UK

Source: RAJAR, All adults (15+), year ended Q4 2011 Note: BBC Local/Nations includes: BBC Radio Scotland & Radio nan Gàidheal; BBC Radio Wales & Radio Cymru, and BBC Radio Ulster & Radio Foyle 41 Figure 3.7 Weekly reach for national / local BBC services

Change on previous year (percentage points)

-0.3 +1.5 +1.1 -1.3 -0.2 -1.1

40% 35% 30% 25% 20% 38% 15% 23% 24% 10% 19% 18% 5% 5% 0% BBC Local Radio BBC Radio BBC Radio BBC Radio BBC Radio BBC Radio in England Ulster/Foyle Scotland/Radio Wales/Cymru Wales Cymru nan Gàidheal

Source: RAJAR, All adults (15+), year ended Q4 2011 Note: BBC Local/Nations includes: BBC Radio Scotland & Radio nan Gàidheal; BBC Radio Wales & Radio Cymru, and BBC Radio Ulster & Radio Foyle 42 Figure 3.8 Local/nations radio spend and revenue per head of population 2011

Annual change shown above bars

UK nations average England Scotland Wales Northern Ireland 14 +£1.34

12 +£0.22

10 -£0.04 -£0.36 8 -£0.05 -£0.20 +£0.01 £13.27 +£0.18 6 £11.17 -£0.01 4 £7.57 £0.00 £7.33 £6.53 £6.72

Radio revenue/spend £6.25

per head(£ per capita) per £5.59 2 £3.86 £2.83 0 BBC local/nations programme spend 2011-12 Local commercial radio revenue 2011 Source: Broadcasters Note: The UK total shows the average for local commercial radio across the four nations and therefore excludes revenues for the UK-wide commercial stations: Classic FM, talkSPORT and Absolute. 43