EDUCATE. ENGAGE. Table of Contents
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ROTANA CORPORATE SUSTAINABILITY REPORT 2013 - 2014 EDUCATE. ENGAGE. Table of Contents 2 About this Report 05 Our Colleagues 52 Profile 56 Message from our President and CEO 07 Engagement 58 Our Company 11 Learning and Development 60 Fair Employment 62 Our Vision and Brand Promise 12 Welfare, Health and Safety 64 Our Values: Rotana Life 12 Our Global Portfolio 14 Our Environment 69 Our Growth and Expansion 15 Energy 70 Partnerships and Awards 16 Water 72 Waste 74 Our Governance 18 Materials 75 Board Operation 21 Green Building Design 77 Organisation 23 Biodiversity 78 Code of Business Conduct and Ethics 25 Our Community 83 Our Sustainability Strategy 29 Contribution 84 Our Vision 30 Nationalisation 91 Our Goals 30 Our Approach 31 Our Suppliers 95 Our Stakeholders 32 Suppliers Assessment 96 Materiality Assessment 35 Responsible Supplies 96 Local Supplies 98 Our Guests 41 Satisfaction 42 Appendix A: GRI G4 Content Index 99 Innovation and Technology 45 Education and Inspiration 46 Heath, Safety and Security 47 3 About this Report 4 01 Rotana Hotel Management Corporation PJSC is pleased to Guidelines used present its second Sustainability Report that features quantitative Rotana declares that this report follows the G4 Global Reporting and qualitative data for the calendar years 2013 and 2014, with Initiative (GRI) Guidelines at Core level. The GRI G4 Content additional data from previous years for comparison reasons, Index can be found at the end of the report, in Appendix A. related to material issues or notable information. Defining report content Scope and boundary The content of this document was defined using the The reporting scope is global, unless otherwise noted for Sustainability Materiality Map that was based on three elements situations or circumstances where reporting data are collected to list and prioritise our material issues. The map relies mainly on: and available only for a certain geography, business or issue. • Sustainability Maturity Assessment results and scores The report covers all Rotana hotels, all four brands, 50 operating hotels in the Middle East and Northern Africa region and their • The company’s sustainability focus areas material, economic, environmental and social impacts. • Stakeholders’ expectations as defined by the company We report the progress of all Rotana hotels that have operated for The process was guided by the Group’s Corporate Sustainability at least one year: Committee and through a process involving internal stakeholders. • Two hotels that opened within 2013 were not included in Details of Rotana Sustainability Materiality Map can be found in 2013 report data, as they had not completed a full year of the Materiality Assessment section. operations during this reporting period: Majestic Arjaan Rotana reports on the G4 indicators that were relevant to our by Rotana - Bahrain and Karbala Rayhaan by Rotana - Iraq. business operation and where data is available for previous years However they were added in the 2014 report. and more indicators that were measured in 2013. • In 2014, four hotels were removed from the company’s While the report development was overseen by the company’s portfolio, hence are not included in the report: Coral Beach Corporate Sustainability Committee and with the Abu Dhabi Rotana Resort - Hurghada, Coral Beach Rotana Resort - Tiran, Sustainability Group advisory, this second report was not subject Coral Beach Rotana Resort - Montazah and Afamia Rotana. to an external assurance audit. • Hili Rayhaan by Rotana - Al Ain, Sedra Residences by Rotana - Qatar and Salalah Rotana Resort - Oman were opened in 2014, hence were excluded from the 2014 data report as they had not completed a full year of operation. 5 Message from the President and CEO 6 02 At Rotana, we have long believed in continuously improving more than AED 2 million through 273 community engagement on our services and offerings, making it worthwhile for guests, activities that were implemented across our properties. colleagues, partners and stakeholders. After all, the long-term Looking ahead, and in keeping with the fundamental success of any initiative lies in the health and prosperity of the values embedded in Rotana Earth, we have lined up two communities in which we do business. major sustainability programmes for the coming year. The In this, our second annual sustainability report, we have first of these involves building on Rotana’s commitment briefly outlined some of the initiatives that the company to ‘Responsible Procurement’, whereby we develop a has undertaken to advance environmental sustainability and procurement code that is in line with our vision. The second strengthen our bond with our communities. It also highlights is to implement a ‘Stakeholder Engagement Plan’ through the meaningful progress that we have achieved with our surveys and targetted interaction, to actively engage with our sustainable priorities. stakeholders, listen to them and respond to their concerns in a mutually beneficial way. Last year, our theme focussed on ‘Respect and Protect’, with an emphasis on people and how we can do our bit to make At Rotana, we are continuously evolving to meet the a positive impact to our planet. But we also understand that challenges and opportunities around us. At the same time, we sustainability demands both a systematic perspective and a are also working hard to ensure that our fundamental values cultural approach. Which is why, for this year, our theme is based do not change. We know that we don’t have all the answers. on ‘Educate and Engage’. It is a theme that encourages us to On the contrary, we believe that, in today’s world filled with integrate sustainable practices and principles across our business. great challenges and even greater opportunities, we must To that end, more than 125 initiatives have been implemented work side by side with our partners, non-governmental and across all of our hotels to better educate guests on the various government agencies and others. sustainable practices that we have introduced. And key to the Sustainability is at the heart of the hospitality industry. As a success of this campaign have been our colleagues who were business, we understand that sustainability efforts are themselves active partners in developing these programmes. only sustainable when they help our company grow and prosper. While our business has continued to grow and expand, I Which is why it is important that we continuously inspire, create am encouraged by the results that have come in this past value and make a lasting difference. year. Our water usage has dropped by 9%, while we have consumed 4.3% less of energy. We also generated 10.4% less of waste in 2014 than we did in 2013. Responsible sourcing also became standard practice whereby 23 products are now environment friendly, while 83 imported products were Omer Kaddouri substituted with those locally produced. We have also raised President and Chief Executive Officer 7 Our Company 10 03 Our Company Rotana Hotel Management Corporation PJSC, based in The brandmark symbolises the palm tree, more specifically the Abu Dhabi, UAE was founded in 1992 by a partnership between very rare palm tree, botanically named phoenix dactylifera, and two visionary thinkers, Nasser Al Nowais and Selim El Zyr, who found only in Saudi Arabia were joined three years later by Nael Hashweh and Imad Elias. This brandmark was chosen because of the similarities between Operating under the brand name “Rotana”, it opened its first the palm tree and Rotana. Found in a desert oasis, it provides property, Beach Rotana - Abu Dhabi in 1993. Today, it is one of the nomadic Bedouin tribes food and shelter from the relentless the leading hotel management companies in the Middle East sun and at the same time an opportunity to socialise with other and Africa. visitors to the oasis. Rotana’s expansion plans have resulted in the company growing Similarly, Rotana aims to provide its guests with high quality food from two properties in 1993 to a total of 48 properties in 2013 and drink, a safe and cool environment, a warm welcome and in 20 cities. By 2020, Rotana will be present in 21 countries. A a place to socialise and discuss the affairs of the day. Rotana’s further 50 properties are planned for opening with new projects unique brand of hospitality is defined by the blend of warm in the pipeline, confirming the company’s intention to have a Arabian culture and strict international standards and expertise. Rotana managed property in all the major cities throughout the Middle East, Africa and Southeast Asia within the next five years. Under Operation Brands Human Resources 3.5 5.5 Million rooms Million guests Operating properties 50 Number of nationalities 72 nights sold nights Total number of rooms 12,769 Number of colleagues 11,000 Number of cities 19 Number of Duroob programme 246 colleagues Total number of meeting rooms 322 13 Food & Beverage Rotana Rewards Members Million Operations guests Total number of members 72,363 Number of Number of outlets 247 Total revenue food covers rotana.com Number of rotana.com visitors 5,500,000 770.8 10 Number of bookings made 61,000 on rotana.com Million USD Million 11 Our Vision and Brand Promise To be the leading hospitality management company recognised This means that we pledge to understand and meet the for its unique blend of world-class standards with genuine individual needs of all who we deal with. In doing so, we strive hospitality and for its truly treasured experiences provided for to continually build long-term relationships with our stakeholders guests, colleagues and owners. including our owners, our colleagues and, of course, our guests. Treasured Time is Rotana today. In today’s busy, pressured world, time is our most precious commodity. How and with whom we choose to spend it is perhaps one of the most important decisions we make in our lives.