Global Web Site www.lg.com

NEWS RELEASE FOR IMMEDIATE RELEASE

SEVEN CELCOM CUSTOMERS TO ENJOY THE LATEST LG OPTIMUS 7 FOR FREE! LG Optimus 7 Invites Users to Experience the Best of Windows® Phone 7 and More

KUALA LUMPUR, 24 NOVEMBER 2010 – Celcom Axiata Berhad [formerly known as Celcom (Malaysia) Berhad], the country’s most experienced and leading mobile telecommunications service provider, is proud to be the first telco in Malaysia to offer its customers the LG Optimus 7, the latest Windows® Phone 7 device. To celebrate the launch of LG Optimus 7, Celcom has selected and offered to seven of its loyal Windows customers this latest Windows® Phone 7 device from LG, retailing at RM2,099, for FREE! These lucky subscribers are Abdullah Nordin, Azalee Abu Hassan, Dzuraidah Nordin, Saw Leng Ghee, Tan Hock Yee, Tan Teck Meng and Wern Poh Fah.

“To ensure that our customers get to enjoy the mobility and connectivity benefits of , Celcom is constantly looking for and introducing new and exciting products. At the same time, we also place high importance in managing their satisfaction. Being the first telco to offer our customers this latest Windows 7 experience, be it corporate customers or the mass market, this is one example of our commitment towards enriching our subscribers’ experience with us,” said Chee Pok Jin, Chief Marketing Officer of Celcom Axiata Berhad.

In conjunction with the introduction of this new Windows® Phone 7 device, Celcom is offering a special price of RM777 to the first 150 customers who register online via Celcom’s website (www.celcom.com.my) from 24 November onwards, after which Celcom personnel will contact these lucky customers informing them of the windfall. Collection of their brand new

LG Optimus 7 at ONLY RM777 instead of retail price RM2,099 could be made from early December 2010 onwards at selected Blue Cube outlets and Celcom’s Authorised Dealers nationwide.

To provide its customers first-hand experience of this newest Windows® Phone 7 device from LG, Celcom has also tailored several special packages exclusively for them. Under the Celcom Exec plans catering to the mass market, for a monthly commitment of RM250, customers will save RM1,031 as they get to purchase the phone at only RM1,068 instead of its normal price RM2,099. For Celcom’s corporate clients, the LG Optimus 7 is available from as low as RM1,218 with a monthly commitment of RM148.

“LG is excited to enter into this exclusive tie-up with Celcom in conjunction with the launch of the LG Optimus 7,” said Jeff Cheh, Managing Director and Chief Executive Officer of LG Electronics (Malaysia) Sdn Bhd. “We have designed the LG Optimus 7 to include a truly innovative sharing experience via the 7 environment. Having worked closely with Microsoft to develop these fantastic devices, we are thrilled to be able to reveal our vision of what a true should be.”

The brand new LG Optimus 7, retailing at RM2,099, will be available from early December 2010 onwards at selected Blue Cube outlets and Celcom’s Authorised Dealers nationwide. For more information on attractive LG Optimus 7 packages, please visit http://www.celcom.com.my.

About the LG Optimus 7 The LG Optimus 7 is LG’s first Windows® Phone 7 device. Building on Microsoft’s new operating system that offers people the ability to do more in fewer steps, the LG Optimus 7 introduces a new era for smartphones and offers consumers a whole new experience of mobile life.

A direct result of LG and Microsoft’s close work together in the market, the LG Optimus 7 offers the glance and go experience of Windows Phone 7 combined with unique features only available on the LG device. These compelling applications -- the DLNA-based Play To, augmented reality (AR) and Voice-to-Text -- are available as Live Tiles on Windows Phone 7 and can be accessed via integrated “Hubs”.

-End- 2