www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 1 Agriculture du Magherb / Fruit Logistica 2018 P. 2 www.agri-mag.com Summary EDITIONS AGRICOLES Sarl de presse Au capital de 100 000,00 dhs Morrocco P. 4 R.C.: 127029 Major Producer and Exporter Country I.F.: 01006251 Patente N° : 35870166 Morocco Green Plan P.6 Autorisation : Investment programs boost production GROUPE HASSAN DERHEM Fruit Logisitica P.8 The place to be ! 22 bis, rue des Asphodèles Résidence Zakia - Quartier Burger 20380 Casablanca Morocco’s citrus P.10 Tél. : 212 (0) 522 23 62 12 Premium quality 212 (0) 522 23 82 33 Fax : 212 (0) 522 25 20 94 [email protected] Morocco’s citrus P.14 www.agri-mag.com Meeting the needs of the consumer Berkane’s clementine P.16 Publication Director Number 1 ambassador of Moroccan citrus Abdelhakim MOJTAHID Chief Editor Morocco Nadorcott Seedless P.22 Abdelhakim MOJTAHID Naturally seedless, naturally select Our Journalists Abdelmoumen Guennouni Berries P.26 Hind ELOUAFI One of Morocco’s agriculture most dynamic sectors Subscription Khadija EL ADLI Moroccan tomatoes P.30 Graphic Designer A success story Yassine NASSIF Print Advertisers PIPO ABC 19 APEFEL 25 FRUIT LOGistica 9 AMCEF 27 APNM 2 KantaRI GROUP 17 AGRIN MAROC 31 BELECO 32 MEDFEL 35 AGRI SOUSS 20-21 BL AGRI 33 NOVacoR 29 AGRUMAR 13 DELASSUS 36 ORZIAGRI 15 Tous droits de reproduction AGRUPA MARCA 7 FRESH FRUIT 11 TECNIDEX 23 autorisés avec mention impérative www.agri-mag.com www.agri-mag.comet complète du journal. Agriculture du Magherb / Fruit Logistica 2018 P. 3 Morocco Fruits and vegetables Major Producer and Exporter Country Agriculture in Morocco produces more than 13 million metric ton of fruits and vegetables per year. A rich know-how, along with temperate climate, long growing season, and proper allocation of water resources, allows Morocco to produce a wide variety of fruits and vegetables, with tomatoes and citrus fruits dominating the sector. Conclusively, the production of fruits and vegetables by far meets all the domestic consumption needs in the kingdom of Morocco. f the crops set to be · Favorable geographic location, coast, Russia, and Africa. Fresh developed under providing a better export platform fruits and vegetables belong to the national agricul- to the European Union, Russia, the top five export categories, tural strategy, Green Africa, and the US eastern coast. which represent around 25% of OMorocco Plan (Plan Maroc Vert, the total Moroccan exports. PMV), fruit and vegetables offer Restraints for Bolstered by the efforts carried considerable opportunities for Fruits & Vegetables out under the Green Morocco growth. As such, the cultivation of Industry: Plan (Plan Maroc Vert, PMV) since high-value fruits and vegetables · Entry quotas and prices being 2008 to boost upstream produc- has been identified as a top prior- imposed to enter the European tion, exports of fresh food have ity under pillar I of the PMV, which Union, the main export market witnessed a significant uptick in focuses on boosting revenue from · Unfavorable situation, regarding recent years, with fruit and agricultural exports. Today, Mo- economy, in exports as compared vegetables accounting rocco has robust fruit and vegeta- to Spanish and Turkish rivals - for around 95% of ex- ble production levels and is an im- logistics add up to 30% of the ported fresh goods. portant supplier of unprocessed average cost price Morocco has agricultural exports to Europe. · Aging orchards, along with weak been mak- supervision of small and medium ing con- Drivers for Fruits producers sider- and Vegetables · Increasing costs associated with able Industry: production factors like fertilizers, ef- · Soil and climate conditions are energy, and crop protection quite favorable, enhancing the products. productivity of crops · Lack of diversification in export · Control over production: Good markets. know-how, quality management system, vertical integration Trade Analysis between large greenhouses and The ideal geographic exporters location of Moroc- co is a substantial · Long grow season, particularly, export platform toward the southern part of the to the Euro- country pean Union, · Sufficient packing, storage, and the US east export infrastructure. Agriculture du Magherb / Fruit Logistica 2018 P. 4 www.agri-mag.com forts to achieve diversity in ag- tion in export markets is ricultural production in order to fierce, challenging Mo- boost its competitiveness in the rocco’s ability to ex- international markets. The king- pand market share, dom exports around 50 types particularly in of fruits and vegetables. Citrus Europe. In fruits form the largest category the Major Producer and Exporter Country of exports followed by tomatoes, beans, peppers and Zucchinis. The production of citrus fruits is expected to reach around 2,2 million metric ton while, for tomatoes, the estimated fig- ure is 1.25 mil- lion metric ton, between 2017 tomer and 2018. Among cit- base to rus fruits, supply around more mar- 34% of kets notably the in the Middle East, Eastern Europe and Af- rica. Regarding tomato, due to case of citrus, restrictions on exports to the EU a number of Mediterranean markets, such as, entry quotas, countries like Spain, Egypt and prices and prohibitive tariff pro- Turkey, produce similar products tection, increased orientation and export to the same markets towards the Russian market, has around the same time. been observed. Moroccan fruits While the EU is likely to remain the and vegetables imports, to West main export market for Moroccan Africa, has been increasing rap- goods, the kingdom is increasing- idly. Morocco is ranked fourth ly looking into diversifying its cus- amongst suppliers to West Africa. total orocco has been intent on diversifying its trade partners production is exported and and has inked a number of free trade agreements (FTAs) the rest 66% is consumed at the in the intervening years, including with the US, the EU domestic level. Citrus varieties and Turkey. Several more, including with African blocs, Mare currently in the works. The purpose of these trade agreements that are grown in the region in- does not only aim at broadening trade relations, but also at turning clude oranges, clementine, man- Morocco into a regional platform, an access hub to a potential market darin, lemons, and grapefruits. of around 1bn consumers, as well as gateway to markets in Africa, the About 560,000 metric ton of citrus Arab world, the EU and North America. fruits and 450,000 metric ton of Africa has been high on the agenda in recent years and a region where Morocco has been looking to develop existing ties as well as acquire tomatoes are expected to be ex- new market shares. Exports to the region, however, have been slow to ported during 2017-18, the Euro- take off as inadequate transportation, poor logistics and distribution pean Union and Russia being the channels, and challenges in finding reliable partnerships and securing major export markets. Competi- payment impede growth. www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 5 Morocco Green Plan Investment programs boost production The Green Morocco Plan (Plan Maroc Vert, PMV), launched in 2008 to run through 2020, is the kingdom’s strategic agricultural policy. Its objective is to make agriculture the main driver of growth by accelerating development of modern and competitive agriculture. The plan is centered around two main pillars. The first aims to boost productivity and sector profitability, while the second looks to improve smallholders’ earnings through agricultural development to help alleviate poverty in rural and disadvantaged parts of the country. he kingdom has also launched Modernising irrigation secure its ambitious plans under the PMV a number of large-scale projects A major component underlying the increase to boost production as well as promote since the introduction of in volume and productivity, and the reduction sustainable usage of the country’s water the PMV, with the objective in volatility, is the expansion of irrigated land resources. of modernizing production in the country. Almost half of agricultural Tmethods through efficient irrigation and GDP growth since the launch of the PMV was Public-private partnerships enhanced mechanization, for instance, as realized within irrigated areas. If we exclude Expanding output and crop diversity has also well as raising value added, particularly the rainfall factor, 97% of the value added benefitted from the government’s policy through the development of high-potential created was achieved within these irrigated to lease state-owned land. Up to 120,000 crops and agribusiness. areas thanks to the introduction of modern ha of land have been allocated since the However, one of the more crucial components techniques such as drip irrigation. Irrigation launch of the PMV to be developed in the – particularly in terms of improving is part of a large-scale development project form of public-private partnerships (PPPs). productivity and rural development – has policy initiated under the PMV. By end-2014, This strategy forms part of the government’s been a focus on aggregation and closer some 400,000 ha had been equipped with move to gradually withdraw from public-private collaboration, notably modern drip irrigation systems under the agricultural activity, and cede production to through the creation of a number of segment- 10-year National Irrigation Water Saving private investors. Additional allotments are specific trade committees, broadly known Program, which was devised to enhance expected to be offered in the years to come. as “interprofession”. So far, 18 committees, water resource management, modernise Accessing land in Morocco has been representing key segments have been irrigation infrastructure and promote a particular challenge for smallholder formed. A number of these groups have sustainable use. The program’s target is to farmers. Indeed, reluctance on behalf of secured contract programs – government- reach 550,000 ha by 2020, although this goal financial institutions to grant credit for backed contracts – to develop their activities.