www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 1 Agriculture du Magherb / Fruit Logistica 2018 P. 2 www.agri-mag.com Summary EDITIONS AGRICOLES Sarl de presse Au capital de 100 000,00 dhs Morrocco P. 4 R.C.: 127029 Major Producer and Exporter Country I.F.: 01006251 Patente N° : 35870166 Green Plan P.6 Autorisation : Investment programs boost production GROUPE HASSAN DERHEM Fruit Logisitica P.8 The place to be ! 22 bis, rue des Asphodèles Résidence Zakia - Quartier Burger 20380 Casablanca Morocco’s citrus P.10 Tél. : 212 (0) 522 23 62 12 Premium quality 212 (0) 522 23 82 33 Fax : 212 (0) 522 25 20 94 [email protected] Morocco’s citrus P.14 www.agri-mag.com Meeting the needs of the consumer

Berkane’s clementine P.16 Publication Director Number 1 ambassador of Moroccan citrus Abdelhakim MOJTAHID

Chief Editor Morocco Nadorcott Seedless P.22 Abdelhakim MOJTAHID Naturally seedless, naturally select

Our Journalists Abdelmoumen Guennouni Berries P.26 Hind ELOUAFI One of Morocco’s agriculture

most dynamic sectors Subscription Khadija EL ADLI Moroccan tomatoes P.30 Graphic Designer A success story Yassine NASSIF

Print Advertisers PIPO Abc 19 apefel 25 fruit logistica 9 AMCEF 27 APNM 2 kantari GROUP 17 Agrin Maroc 31 BELECO 32 medFEL 35 AGRI SOUSS 20-21 BL AGRI 33 Novacor 29 Agrumar 13 DELASSUS 36 ORZIAGRI 15

Tous droits de reproduction AGRUPA MARCA 7 Fresh fruit 11 tecnidex 23 autorisés avec mention impérative www.agri-mag.com www.agri-mag.comet complète du journal. Agriculture du Magherb / Fruit Logistica 2018 P. 3 Morocco Fruits and vegetables

Major Producer and Exporter Country

Agriculture in Morocco produces more than 13 million metric ton of fruits and vegetables per year. A rich know-how, along with temperate climate, long growing season, and proper allocation of water resources, allows Morocco to produce a wide variety of fruits and vegetables, with tomatoes and citrus fruits dominating the sector. Conclusively, the production of fruits and vegetables by far meets all the domestic consumption needs in the kingdom of Morocco.

f the crops set to be · Favorable geographic location, coast, Russia, and Africa. Fresh developed under providing a better export platform fruits and vegetables belong to the national agricul- to the European Union, Russia, the top five export categories, tural strategy, Green Africa, and the US eastern coast. which represent around 25% of OMorocco Plan (Plan Maroc Vert, the total Moroccan exports. PMV), fruit and vegetables offer Restraints for Bolstered by the efforts carried considerable opportunities for Fruits & Vegetables out under the Green Morocco growth. As such, the cultivation of Industry: Plan (Plan Maroc Vert, PMV) since high-value fruits and vegetables · Entry quotas and prices being 2008 to boost upstream produc- has been identified as a top prior- imposed to enter the European tion, exports of fresh food have ity under pillar I of the PMV, which Union, the main export market witnessed a significant uptick in focuses on boosting revenue from · Unfavorable situation, regarding recent years, with fruit and agricultural exports. Today, Mo- economy, in exports as compared vegetables accounting rocco has robust fruit and vegeta- to Spanish and Turkish rivals - for around 95% of ex- ble production levels and is an im- logistics add up to 30% of the ported fresh goods. portant supplier of unprocessed average cost price Morocco has agricultural exports to Europe. · Aging orchards, along with weak been mak- supervision of small and medium ing con- Drivers for Fruits producers sider- and Vegetables · Increasing costs associated with able Industry: production factors like fertilizers, ef- · Soil and climate conditions are energy, and crop protection quite favorable, enhancing the products. productivity of crops · Lack of diversification in export · Control over production: Good markets. know-how, quality management system, vertical integration Trade Analysis between large greenhouses and The ideal geographic exporters location of Moroc- co is a substantial · Long grow season, particularly, export platform toward the southern part of the to the Euro- country pean Union, · Sufficient packing, storage, and the US east export infrastructure.

Agriculture du Magherb / Fruit Logistica 2018 P. 4 www.agri-mag.com forts to achieve diversity in ag- tion in export markets is ricultural production in order to fierce, challenging Mo- boost its competitiveness in the rocco’s ability to ex- international markets. The king- pand market share, dom exports around 50 types particularly in of fruits and vegetables. Citrus Europe. In fruits form the largest category the Major Producer and Exporter Country of exports followed by tomatoes, beans, peppers and Zucchinis. The production of citrus fruits is expected to reach around 2,2 million metric ton while, for tomatoes, the estimated fig- ure is 1.25 mil- lion metric ton, between 2017 tomer and 2018. Among cit- base to rus fruits, supply around more mar- 34% of kets notably the in the Middle East, Eastern Europe and Af- rica. Regarding , due to case of citrus, restrictions on exports to the EU a number of Mediterranean markets, such as, entry quotas, countries like Spain, Egypt and prices and prohibitive tariff pro- Turkey, produce similar products tection, increased orientation and export to the same markets towards the Russian market, has around the same time. been observed. Moroccan fruits While the EU is likely to remain the and vegetables imports, to West main export market for Moroccan Africa, has been increasing rap- goods, the kingdom is increasing- idly. Morocco is ranked fourth ly looking into diversifying its cus- amongst suppliers to West Africa.

total orocco has been intent on diversifying its trade partners production is exported and and has inked a number of free trade agreements (FTAs) the rest 66% is consumed at the in the intervening years, including with the US, the EU domestic level. Citrus varieties and Turkey. Several more, including with African blocs, Mare currently in the works. The purpose of these trade agreements that are grown in the region in- does not only aim at broadening trade relations, but also at turning clude oranges, clementine, man- Morocco into a regional platform, an access hub to a potential market darin, lemons, and grapefruits. of around 1bn consumers, as well as gateway to markets in Africa, the About 560,000 metric ton of citrus Arab world, the EU and North America. fruits and 450,000 metric ton of Africa has been high on the agenda in recent years and a region where Morocco has been looking to develop existing ties as well as acquire tomatoes are expected to be ex- new market shares. Exports to the region, however, have been slow to ported during 2017-18, the Euro- take off as inadequate transportation, poor logistics and distribution pean Union and Russia being the channels, and challenges in finding reliable partnerships and securing major export markets. Competi- payment impede growth. www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 5 Morocco Green Plan Investment programs boost production The Green Morocco Plan (Plan Maroc Vert, PMV), launched in 2008 to run through 2020, is the kingdom’s strategic agricultural policy. Its objective is to make agriculture the main driver of growth by accelerating development of modern and competitive agriculture. The plan is centered around two main pillars. The first aims to boost productivity and sector profitability, while the second looks to improve smallholders’ earnings through agricultural development to help alleviate poverty in rural and disadvantaged parts of the country.

he kingdom has also launched Modernising irrigation secure its ambitious plans under the PMV a number of large-scale projects A major component underlying the increase to boost production as well as promote since the introduction of in volume and productivity, and the reduction sustainable usage of the country’s water the PMV, with the objective in volatility, is the expansion of irrigated land resources. of modernizing production in the country. Almost half of agricultural Tmethods through efficient irrigation and GDP growth since the launch of the PMV was Public-private partnerships enhanced mechanization, for instance, as realized within irrigated areas. If we exclude Expanding output and crop diversity has also well as raising value added, particularly the rainfall factor, 97% of the value added benefitted from the government’s policy through the development of high-potential created was achieved within these irrigated to lease state-owned land. Up to 120,000 crops and agribusiness. areas thanks to the introduction of modern ha of land have been allocated since the However, one of the more crucial components techniques such as drip irrigation. Irrigation launch of the PMV to be developed in the – particularly in terms of improving is part of a large-scale development project form of public-private partnerships (PPPs). productivity and rural development – has policy initiated under the PMV. By end-2014, This strategy forms part of the government’s been a focus on aggregation and closer some 400,000 ha had been equipped with move to gradually withdraw from public-private collaboration, notably modern drip irrigation systems under the agricultural activity, and cede production to through the creation of a number of segment- 10-year National Irrigation Water Saving private investors. Additional allotments are specific trade committees, broadly known Program, which was devised to enhance expected to be offered in the years to come. as “interprofession”. So far, 18 committees, water resource management, modernise Accessing land in Morocco has been representing key segments have been irrigation infrastructure and promote a particular challenge for smallholder formed. A number of these groups have sustainable use. The program’s target is to farmers. Indeed, reluctance on behalf of secured contract programs – government- reach 550,000 ha by 2020, although this goal financial institutions to grant credit for backed contracts – to develop their activities. is likely to be achieved by 2018. agricultural projects was largely impeded These committees, composed of multiple Irrigation projects have received considerable by land ownership issues as well as farm sector professionals, work alongside the public investment under the PMV, with fragmentation. In Morocco, more than 70% government in carrying out its plans for each around 30% of the ministry’s budget being of farmers operate on exploitations of less segment, and also act as a go-between with funneled into the system. Nevertheless, than 5 ha. To address this issue, the Ministry sector operators, examining their needs and irrigated land in Morocco is estimated at of Agriculture and Fisheries, in collaboration seeking solutions to meet demands. just 19% of total agricultural land. The with Crédit Agricole launched, “Tamwil With the government firmly on board and need to continue increasing El Fellah”, (Arabic for “financing the the international market now waking up to areas under irrigation is farmer”) in 2010 to aid small-scale the country’s agricultural potential, there therefore a pressing farmers. is certainly a feeling of confidence among matter for the the growers and suppliers who deal with country Morocco. There is a real sense that the t o country cannot fail to boost its market share in the years to come.

Agriculture du Magherb / Fruit Logistica 2018 P. 6 www.agri-mag.com www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 7 Fruit Logisitica The place to be ! International export promotion is an uninterrupted task and Morocco must be present in all events dedicated to international trade to promote its flagship products including fruits and vegetables, communicate on its production quality potential and establish professional contacts with importers from across the world.

n this context comes the 18th are highly appreciated by distribution our plans for the whole year. This helps participation of Morocco networks all over the world and us avoid making long trips and, hence, Fruit Logistica taking place needless to say by their clients. This saves us time and money”. “ We are also February 07-09 in Berlin. Over is rather evident if we consider the here to try to identify current trends in forty producers, exporters, and quality of the production thanks to a consumer behavior in order to adapt professional associations plan to rigorous management of crops and our business strategies and, of course, exhibit on a surface of 1,000 sqm packing units and a total respect of to see what is happening with our a wide range of fruits and vegetables all international standards. competitors”, another exhibitor adds. Iproduced throughout the Kingdom For some exporters, meeting rooms (citrus, different varieties of tomatoes, Satisfying visitors are never empty during the three various vegetables, red berries, Morocco’s participation in Fruit days of the event, thanks to pre- melon, , apples, avocados, Logistica is important not only to arranged appointments. Others take ...). Moroccan exporters see it as the consolidate relations with traditional advantage of their participation ideal place to establish and build the customers, but also to build new to promote their new products or personal trust, which is so essential partnerships. “Fruit Logistica is a launch new ones. Two years ago, for dealing successfully in perishable real showcase for our products, an Fruit Logistica was an opportunity products such as fresh fruit and exhibitor explains. It gives us the for Domaines Export, a fruit and vegetables. chance to meet our customers from all vegetable exporting subsidiary Fruits and vegetables from Morocco over the world for three days and make of Domaines Agricoles Group, to

Agriculture du Magherb / Fruit Logistica 2018 P. 8 www.agri-mag.com Months VEGETABLES SEPT OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG TOMATO TOMATO CERISE introduce their new products, namely three “Saveur de l’Année” (Flavour of BEANS the Year)-certified products. In fact, PEPPER three products were chosen by a CHILI PEPPER consumer panel for their shape and ZUCCHINI taste, namely: Afourer mandarins, cantaloupe melon and cherry CORN tomatoes. For this occasion, the head FRUITS SEPT OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG of Monadia, the first independent MELON European quality and consumer PEACH center, personally handed the trophies during the award ceremony NECTARINE in Berlin that was attended by the GRAPES Group’s partners and the international WATERMELON press. Another example is Morocco’s STRAWBERRY Nadorcott producers association (APNM) that takes advantage of its participation in the fair to promote RASPBERRY the new label “Morocco Nadorcott BLUEBERRY Seedless” guaranteeing the best of the late-season small fruits produced in their home soil. This label synonymous with demand, seeds, crop protection, packaging, new internationally recognized label quality and trust. packaging machines and of course: reflects the natural and premium As for the many Moroccan visitors who the innovations of the year that aspect of theses fruits and guarantees attend the fair, they are unanimous in are the subject of the annual Fruit the worldwide uniqueness of this praising the range of the fair’s offer Logistica Innovation Award, which mandarin. For this purpose, a far- and the quality of business contacts. rewards new products and services reaching communication plan was Their focus goes primarily to fresh achieving real revolutions in the fresh developed by APNM to make this fruits and vegetables, but also to produce sector.

www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 9 Morocco’s citrus Premium quality Citrus is considered one of Morocco’s most successful and best organized agricultural sectors. The sector’s ability to generate $350 million annually in foreign currency and support local job creation has made it favored in recent years, primarily through implementation of the Moroccan Green Plan, 2008-2020, which originally set a target of increasing Morocco’s citrus production from 1.9 to 2.9 MMT by 2020 through the investment of 9 billion dirham ($1.0-1.2 billion). Most recently, in December 2017, Morocco received a $200 million loan from the World Bank to support continued development of its citrus (and ) value-chain. The Ministry of Agriculture’s current agricultural development fund, issued in April 2017, also continues to expand its domestic support programs, which included increasing the subsidy for new citrus plantations and packing units. Morocco has a long tradition in of which 34% are intended for exports. (19%), located in the north of the producing a wide range of different The rest of the production (66%) is capital , the Moulouya Valley citrus varieties. Citrus fruits landed on intended for fresh consumption at (15%), near the Algerian border, Tadla Moroccan soil in the 7th century. The the level of the interior market and to (15%), near the high Atlas Mountains, mild climate was ideal for growing this transformation (juice). as well as the Haouz (8%) region, near type of fruit. But the real development Total planted area for citrus is estimated Marrakech and Loukkos (2%). of the citrus industry goes back to by the Ministry of Agriculture at Souss Valley is, however, by far the the beginning of last century, when 126,000 ha of which 113,400 ha most important citrus production area French growers created large orchards. are productive. There are several in the country. The region accounts Today, Morocco grows a wide range of citrus production areas in Morocco, for nearly half of Morocco’s citrus varieties produced in different regions following the climate, geographical production, and about 70% of its total of the kingdom. situ­ation and water availability. The citrus exports. This is equally the first Total Morocco’s citrus production is most important ones are the Souss region where modern techniques and estimated at 2,3 million tons, including Valley, around the city of Agadir (41% technologies for citrus production and oranges, easy peelers and other citrus of the total production), the Gharb packing have been implemented.

Agriculture du Magherb / Fruit Logistica 2018 P. 10 www.agri-mag.com www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 11 T h e range of citrus soil is rich, the water varieties grown in pure and the sun shines Morocco includes beneficently down 300 days oranges, small fruits such costs, of the year. These unparalleled areas as clemen­tines and mandarines, particularly provide the perfect combination of lemons and grapefruits, both from energy and phytosanitary products. qualities necessary to ripen fruit that conventional and organic production. Morocco exports to 30 different produces an unbelievably delicious countries, mainly Russia and the Euro­ Some of the most renowned varieties and memorable taste. pean Union, followed by Canada, The are: Nour, Nadorcott, Ortanique, Once the harvest is complete, the citrus US market as well as the Gulf region. Salustiana and Maroc late. fruit is sent on to packing stations. This The packing of citrus is carried out in is when extremely rigorous quality 48 units, of which 24 are in Souss, 20 in Clementines and controls are employed while sorting the regions of the center and 17 in the Mandarins the fruit. To do so, digital imaging and Eastern region. An important effort has manual sorting with a blue lamp are been made in packing infrastructures, Real ambassadors of used, in order to spot defects. The fruit with a large number of facilities which Morocco’s rich culture is then washed, dried, polished, sized, adopted the quality management In Morocco, climate conditions are and certification systems required by and packed in various packaging. ideal for growing easy peelers; the Russia maintains its position as the top European importers and supermarket days are hot and sunny and the destination for Morocco’s clementine/ chains. nights are cool. Therefore, Moroccan mandarin exports. Citrus branch constitutes the main tangerines and mandarins have source of income for 13.000 citrus wonderful colour and great taste. But producers. This branch allows to favourable climate conditions and Orange Juice provide, directly or indirectly, a total rich soil aren’t the only things needed The citrus processing sector in of 21 million working days per year for superior taste. The cultivation of Morocco is facing rigid competition (i.e. nearly 90.000 permanent jobs) and clementines and mandarins is an in sourcing raw materials in the fresh revenues in exports that reached more art that demands know-how and citrus market. This is mainly due to than MAD 2.9 billion in 2013. It should experience. Rigour is also required at the low prices offered by orange be noted that 70% of the total area all stages of production, packaging juice processors compared to prices planted with citrus is equipped with a and delivery. micro-irrigation system. It should be noted that there is a wide offered in the fresh market. There are Citrus branch presents many range of varieties in Morocco, several five citrus processing plants currently advantages as it, mainly, benefits from of which are new hybrid varieties, such operating in Morocco, of which three important investment incentives and as Nadorcott (Afourer) that is gaining are producers of single strength has great hidden opportunities which popularity compared to local varieties. orange juice that can hardly meet are, in particular, the existence of free These varieties have the advantages of demand from local market buyers. exchange agreements, possibilities for being a higher quality and harvested Fresh oranges delivered to juice market diversification, as well as a full later which extends the marketing processors are currently estimated at expansion of the interior market. season and thus increases their about 50,000 MT annually. Even if significant efforts have availability to the export markets. Moroccan Citrus Producers Association been made to achieve a sustained Moroccan production of clementines (ASPAM) long-term goal is to have development for the production and and mandarins stretches from October 200,000 MT of fresh citrus allocated exports of citrus within the framework to April. The Fine clementine is the annually for juice processing. This of Morocco Green Plan, this branch “early riser”, while the Nour and the quantity would be the equivalent is impeded by, among others, aging Nadorcott mandarin are harvested orchards in some regions, weak from January to April. of about 60 million liters of juice. supervision of small and medium The main production regions of easy Morocco’s orange juice market is producers, weak efficiency of the use peelers are Souss Massa (31%), Berkane currently estimated at about 50 million of irrigation water, particularly in the (17%), Tadla (17%), Gharb (21%) liters, of which 20 million comes from Gharb, increasing scarcity of water and Haouz (7%). Each region enjoys processing fresh citrus and the rest is resources mainly in Souss, as well as exceptional climate conditions that imported juice or from concentrate the increase of production factors’ result in fruit with superior taste. Their (from South America).

Agriculture du Magherb / Fruit Logistica 2018 P. 12 www.agri-mag.com www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 13 MOROCCO’S CITRUS Meeting the needs of the consumer

Significant changes in living conditions in some target countries had a clear influence on consumers’ requirements which become more stringent for producers and exporters. So, in the last years, in addition to the quantitative increase of Moroccan citrus production, a qualitative development was also achieved in terms of varietal profile, rootstocks and definition criteria of the quality of ripe fruits with respect to target countries.

orocco’s citrus the use of a diverse collection profile and therefore in production industry is dynamic of rootstocks that influenced volumes is no longer substantial and quality criteria accumulation and degradation of as they represent currently around are governed by the fruits internal components (water 50% of production while the Mseason data and characteristics content, acids, , pigments, other 50% is composed of small and, particularly, by the supply flavours, …) which determine the fruits (clementines, mandarins / demand relationship (quantity fruit’s final taste. and mandarin hybrids). At the and quality). The taste of fruits During the last two decades, same time, exports are no longer comes before its appearance Morocco’s citrus industry has dominated by oranges as its although size continues to be an undergone several mutations. export volumes are very low important commercial criterion for because prices in the local market clementines and mandarins. This New varieties are often at least equivalent finding is not limited to Morocco With the introduction of new to those in export markets, but concerns other countries besides abundance of traditional varieties of mandarins, navels that have been forced to review producing countries such as Spain and several types of clementines, their defining parameters of the or new competitors like Egypt or the days of the so-called three minimum quality level required for Turkey which produce and export “nobles” (Clementine Cadoux, citrus fruits marketing. to the same markets as Morocco. These improvements Washington navel and Late have been achieved Moroccan orange which cover the exporting period from mid- Meeting due to changes severe requirements in consumer’s October to mid-June) have come The production of clementines behaviour vis- to an end. This change was due to has shifted from a two-month à-vis citrus pressure from consuming markets period (November and December) fruits and the and competition from other with limited varieties, particularly appearance countries whether of the northern “Cadoux” (thin-skinned and small on the hemisphere which produce and size) to a four-month period (from market of export the same varieties as late September to late January) a range Morocco in the same period of year with a dozens of clementines of new or of the southern hemisphere varieties each with its specificities varieties which produce the same varieties in terms of quality and period besides but off-season, which allows to of production. Concerning the fill the gap between the end of consumption of fresh citrus fruits, the season of one group (such as consumers demand juicy fruit with easy peelers) and the good flavour, no seeds, easy to peel beginning of its next and in appropriate size (according season. to the variety of the fruit) all along the year. The appearance of these Changes in clementines selections allowed exports profile to meet increasingly severe The dominance of requirements with higher levels of oranges in the varietal quality in order to ensure a good

Agriculture du Magherb / Fruit Logistica 2018 P. 14 www.agri-mag.com citrus sector, which was until professionals to adhere to this level of palatability* of fruits of very recently the locomotive for system. Morocco is well positioned Moroccan origin. Morocco’s agricultural exports, is to do so, as the Kingdom has the Improving internal required notably to develop an gray matter required for it. Quality integrated research, development *Palatable: having a pleasant or Linking quality only to external and training system and encourage agreeable taste appearance (colour, absence of marbling or damage, size required...) and sugar-acidity ratio values is out of date. Today, quality is focused on taste, flavour, absence of pesticide residues and seeds... These are the criteria that encourage consumers to buy citrus fruits over and over again. Diversifying markets The dominance of exports to Western Europe (over 70% of citrus exports until the late 1980s) is history. Today, exports trends are in favour of Russia, which receives over 50% of current exports. This craze in this emerging market is attributed mainly to the improvement of living conditions in this country where importers have become even more demanding than their Western European counterparts (in terms of phytosanitary control and follow-up in orchards and packing stations). North America, particularly Canada and eastern USA is a big consumer market provided products meet quality criteria defined by these markets and arrive in good condition. Some African countries are starting to import Morocco’s citrus and the African market could have great potential for the Kingdom as living conditions in African countries have improved over the past recent years. Investing in Research For its sustainability, Morocco’s www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 15 Citrus

Berkane’s clementine Number 1 ambassador of Moroccan citrus

Sheltered by highlands with a relatively mild coast Mediterranean climate and high quality soil, the vast plains of the region of Berkane offer huge opportunities for citrus production. In this extraordinary terroir, clementines of Berkane, brought to the region in the 1940s, showed some unique organoleptic properties that gave them their national and international reputation. In fact, clementines of Berkane obtained the PGI label (Protected Geographical Indication) in recognition of their highly appreciated taste qualities.

lementines of Berkane are market (Russia, Europe, USA, Canada), its territory throughout production, undoubtedly one of the best due to their good image in customers’ harvesting and packaging. It ensures varieties of the Moroccan minds and their low grade-outs rate. the excellent quality of the product orchard. Easily recognizable, One of the main strengths of the whose stages of production take Cthanks to their unique color, region of Berkane is proximity to place in the famous region of Berkane. juiciness, exquisite sweet flavor and European markets, notably through Derived solely from “Clementine Fine seedlessness, Clementines of Berkane the port of the city of Nador. Another de Berkane” and “Nour”, the fruits must have everything it takes to consolidate asset is traceability, thanks to the be seedless, of orange to red-orange the Morocco label and meet a growing Protected Geographical Indication color and non-adherent skin. demand. Their reputation makes them label (PGI Berkane clementine) which It is worth recalling that the IGP highly demanded in the international guarantees the link of the product to label was established with the main

Agriculture du Magherb / Fruit Logistica 2018 P. 16 www.agri-mag.com www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 17 following objectives: are in constant progress, thanks to the early January, clementines of Berkane • fighting against unfair competition modernization of farming techniques, are processed in 20 packing stations and protect products against misuse. the know-how of farmers and the with a total capacity of 140,000 t/ • providing customers with rejuvenation of the orchards. year. Almost all of these stations are information about the origin and the On the technical level, producers equipped with refrigeration units and quality of products are provided with guidance by designed primarily for degreening • preserving and promoting national engineers and technicians who and storage. To meet all HACCP advise farmers on good practices in and regional heritage through better quality requirements in packing citrus cultivation which optimizes knowledge of the terroir and the stations, considerable efforts have know-how of the producers. orchards performance. In this context, it should be noted that exporters been deployed to modernize facilities As a matter of fact, operators consider and upgrade infrastructure. Most of the PGI label as an asset to reconquer have established strict quality these stations also achieved several the European market with a focus on control policies and imposed drastic certifications that allow them to export those of high-end products demand. compliance with export standards on to the most demanding international They are also aware of the need to farmers, which resulted in significant markets. extend the collective approach to quality improvement. Moreover, professionals will establish As far as employment is concerned, marketing and develop the marketing an inter-professional citrus research strategy of the region’s flagship clementines play an important and development center aimed at product. socioeconomic role. As a matter of improve transfer of technological fact, orchards and packing stations knowledge and innovation with provide some 2.5 million workdays. Production and regional branches. The center will carry As for annual gross revenues, they can out research programs addressing easily reach more than 600 million producer’s major concerns, particularly packaging DH, contributing in foreign currency The annual citrus production in the in terms of varietal behavior, inflow and creating a real momentum region averages 290,000 tons (20,000 rootstocks, orchards management and ha), almost 60% of which are seedless production factors rationalization. in the region for agricultural clementines. Production and quality Harvested between early October and inputs and products marketing.

antari Group (GKB) is one of the leaders in the field of fruit and vegetables export. Created 50 years ago, the Group now has 4,600 hectares and became Kthe major exporter of citrus in Berkane, a region reputed for its seedless, juicy and sweet clementines. Since its establishment, the Kantari Group mobilizes all necessary resources to ensure high quality products for costumers. Thus, all operations of the Group meet Good Agricultural Practices standards (GLOBALGAP) and its packing stations are HACCP and / or BRC certified. Moreover, the Group has set up control systems certified by external bodies in order to guarantee the quality and safety of its products. It is worth noting in this regard that the Group received numerous national and international awards for its quality policy. Recently, the Group has undertaken a products diversification policy to ensure to its customers a wide range of fruits and vegetables and guarantee regular supply. The main export markets of the group are: the EU, Russia, Canada, the USA, the Middle East, Scandinavia and Africa. In these markets, the Group’s clementines are marketed under various recognized brands, including: Berkane Premium, Berkane Kids, La Perle de Berkane, Fresh, Gold, Latchyna, Sol, Victoria, Gloria Kids, Kelma Kids. Kantari Group chairs the Berkane climentine Protected Geographical Indication Association.

Agriculture du Magherb / Fruit Logistica 2018 P. 18 www.agri-mag.com www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 19 AGRI-SOUSS GROUP

In southern Morocco on the sea-side

AGRI-SOUSS Immeuble Najah Cité Najah B.P.798 - 80 000 Agadir - Maroc E-mail: [email protected] - Tél: +212 (0) 5 28 22 67 60 Fax: +212 (0) 5 28 22 32 42 / 22 63 80 - Site Web: www.agrisouss.ma

Agriculture du Magherb / Fruit Logistica 2018 P. 20 www.agri-mag.com 160 producers at your service

Cooperative M’BROUKA Cooperative ATLAS Z.I. Tassila, route de Marrakech, Z.I, Lot 626 B, route de , BP. 278, Agadir. Aït Melloul, Agadir. Tel. +212 5 28 83 32 11 Tel. +212 5 28 24 83 99 Fax. +212 5 28 83 46 16 Fax. +212 5 28 24 72 56 E-mail : [email protected] E-mail : [email protected]

Cooperative SOFIA-SUD Sté SOFPRIM Km. 42 Route de Taroudant, Ouled Teïma, Z.I, Lot 604 B, BP. 546 Admine, Taroudant. Aït Melloul, Agadir Tel. +212 5 28 52 68 97 Tel. +212 5 28 24 15 93 Fax. +212 5 28 52 61 94 Fax. +212 5 28 24 15 95 AGRI-SOUSS GROUP E-mail : [email protected] E-mail : [email protected] Sté PRIMA-SOUSS Z.I. Km.1, route de Biougra, Cooperative TOUBKAL Aït Melloul, Agadir. Z.I, Aït Melloul, Agadir. Tel. +212 5 28 24 13 91 Tel. +212 5 28 24 15 38 Fax. +212 5 28 24 16 56 Fax. +212 5 28 24 33 87 E-mail : [email protected] E-mail : [email protected]

Cooperative COMAPRIM Sté DARDOUR-PRIMEUR Tin Mansour, C.R , Aït Melloul. Agadir. Tel. +212 5 28 30 88 17 Tel. +212 5 28 30 31 01 Fax. +212 5 28 24 39 89 Fax. +212 5 28 30 31 00 E-mail : [email protected] E-mail : [email protected]

Cooperative ADRAR Coopérative COFIMA C.R Temsia, Aït Melloul. Douar Ben Cheikh, Temsia Tel. +212 5 28 31 92 15 Tél.: +212 5 28 31 90 09 Fax. +212 5 28 31 95 21 Fax : +212 5 28 31 90 19 E-mail [email protected] Email : [email protected]

www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 21 Morocco Nadorcott Seedless Naturally seedless, naturally select

trade name, combining both Nadori self-sterile. Indeed, if the Nadorcott Roots at the heart and Murcott. mandarin tree is planted in isolation, of morocco Nadorcott Mandarin, also known as away from a pollination with other The Nadorcott mandarin tree draws its Afourer refering to the research sta- varieties, the fruits produced are seed- roots from the heart of Morocco... Dis- tion where the variety was discov- less! The Moroccan Nadorcott is thus covered in 1982 in Morocco, the Na- ered, was selected and planted for the produced in 100% isolated and regu- dorcott mandarin tree is the outcome first time by les Domaines Agricoles in larly controlled orchards. Morocco is of the INRA research program (Nation- 1990. the only soil in the world preserving al Institute of Agricultural Research) in Thanks to the collaboration between this 100% natural feature. Afourer station, located in the region “I N RA” and “les Domaines Agricoles” of Beni-Mellal in Morocco, as well as in the field of citrus cultivation, this THE ONLY AUTHENTIC the extensive work undertaken by late season variety of mandarin tree nadorcott from Morocco les Domaines Agricoles, since the be- was developed, which will distinguish Nadorcott mandarin is produced in Mo- ginning of the 90s, which confirmed the contemporary history of the Med- rocco in the regions of Chichaoua, Mar- the self-sterility of this variety. This iterranean citrus cultivation. rakech, Souss, Gharb, Safi and Beni-Mellal. new variety of mandarin, discovered The production of the Nadorcott manda- by the researcher Nadori El Bachir, is A natural seedless rin takes place from January to late April, the result of a natural hybridization mandarin which allows its commercialization from of Murcott variety (mandarin tree). Over time, researchers have noticed mid-January to mid-May, and therefore Thence, Nadorcott was chosen as a that Nadorcott mandarin tree was create a late availability on the shelves unlike other mandarin varieties.

APNM, MOROCCAN ASSOCIATION OF NADORCOTT PRODUCERS: The APNM joins all the Moroccan Nadorcott producers holding a pro- duction license. Its main mission is to preserve and promote the Nadorcott mandarin tree variety in Morocco. The APNM ensures that the products fea- tures and quality fulfill adequately the specifications requirements set by Mo- rocco Nadorcott Seedless’ label, such as the isolation of orchards to avoid hav- ing fruits with seeds. The APNM does also federate pro- ducers through sharing cultural 111 practices and technical know-how to improve continuously the quantitative but above all qualitative production of Nadorcott and the intrinsic quality of the fruit.

Agriculture du Magherb / Fruit Logistica 2018 P. 22 www.agri-mag.com www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 23 Finally, the Moroccan Association of ty of the fruit for exports. sweet and aromatic flesh combined with Nadorcott Producers also promotes the - Draconian checks at the packaging sta- a perfect balance between sweetness and Nadorcott variety of Morocco through tions (carried out by an independent con- acidity. The intense orange color, smooth the Morocco Nadorcott Seedless’ label. trol company). skin and beautifully flattened shape make - Control of the variety authenticity by the the Morocco Nadorcott Seedless’ Manda- MOROCCO NADORCOTT Independent Establishment of Control & rin a very seductive fruit. Being naturally Coordination of Exportations (EACCE). SEEDLESS’ COMMITMENTS seedless and easy peeling, Nadorcott man- darin is popular among consumers all over Crop management in the world. Morocco nadorcott favor of sustainable Finally, in addition to its excellent shelf life, seedless’, a new label its late production allows a commercial Proud of the exceptional quality of this development The Moroccan Nadorcott producers are unique fruit grown in the heart of its orig- availability from mid-January to mid-May, committed to farm their orchards in a way inal soil, the APNM, Moroccan Association satisfying both consumers and distribu- that rationalizes the use of fertilizers and of Nadorcott Producers, launched in Jan- tors. treatment products and gives priority to uary 2016, the label Morocco Nadorcott environmentally friendly methods. These Seedless®. This label guarantees the ex- techniques are based on observation, pro- Nadorcott mandarin, ceptional flavour of this mandarin as well phylaxis and biological control, in other a future-oriented fruit as the consistency of its visual and taste words, the use of natural preventive such In addition to guaranteeing a genuine, features not only throughout the season, as friendly-insects to protect the crops seedless and tasty fruit, the Moroccan As- but season after season as well. This new from damaging pests. The production sociation of Nadorcott Producers (APNM) label enhances the original growing area is in charge of ensuring the marketing of this mandarin variety as well as the units are certified according to a strict guarantee of a natural tasty, seedless fruits. repository, internationally recognized, in- development of the Nadorcott variety in A wide-ranging communication plan was cluding the “GLOBALGAP” certification, as Morocco, but more specifically on the in- launched to establish this label as a syn- for the majority of it, it is still on going for a ternational level. onym of requirement, quality and trust. “Nature Choice” certification. This growth entails the implementation of measures and a common strategy to A controlled and certified Morocco nadorcott all producers aimed at establishing and sector seedless’ mandarin tree - increasing the reputation of the Moroccan Moroccan Nadorcott mandarin’s plants are a late season easy peeler Nadorcott Mandarin tree, and its Morocco certified pathogen-free and come from ap- naturally seedless and Nadorcott Seedless’ label throughout the proved tree nurseries that ensure a highly tasty world. This strategy has generated in that demanding quality control from seed to Morocco Nadorcott Seedless® stands out way a continued growth in terms of ex- plant carried out by an independent con- by its exceptional taste thanks to its juicy, ported volumes since 2007. trol company. Fruits bearing the Morocco Nadorcott Seedless’ label are produced in isolated orchards, at least around 5 kilome- ters of other compatible citrus fruits. This isolation inhibits cross-pollination of the Nadorcott trees with other citrus fruits va- rieties and guarantees Nadorcott’s self-ste- rility, and thus the absence of seeds in the NADORCOTT fruits. From production to distribution, the IN FIGURES Morocco Nadorcott Seedless® label guar- 160 licensed antees flawless traceability and a premium producers quality fruit thanks to the compliance with 105 000 T accurate and strict specifications, particu- exported in larly: 2015/2016 - Identification system ensuring the trace- 4 months of ability of the Nadorcott variety to the production source. 5 months of - The implementation of a specific system marketing “GESVATEC” which provides an additional guarantee of the origin and the authentici-

Agriculture du Magherb / Fruit Logistica 2018 P. 24 www.agri-mag.com The Moroccan Association of Producers and Producers/Exporters of Fruits and Vegetables Av. Mly Ismaïl, Dar Illigh – Imm.A5- Bur 209 - Cité Nahda – Agadir- Maroc AFFILIATED EXPORTERS GROUPS Agafonte Tél : +212.5.28.24.62.04 – Fax : +212.5.28.24.62.09 The Apefel E-mail : [email protected] regroups 550 Agri-souss producers / Tél : +212.5.28.22.67.60 – Fax : +212.5.28.22.32.42 E-mail : [email protected] exporters and Agrupa-Marca 80% of moroccan Tél : +212.5.28.81.82.91 – Fax : +212.5.28.81.93.34 fruits and E-mail : [email protected] vegetables export. Maraissa Tél : +212.5.22.97.23.12 – Fax : +212.5.22.97.22.79 Our contraints, E-mail : [email protected] our ideas and Delassus Tél : +212.5.22.35.39.06 – Fax : +212.5.22.35 56 36 our solutions ! E-mail : [email protected] Fresh Express An adequate Adresse: zone industrielle, lot. B 628. 80000 AIT MELLOUL Tél : +212 5 28 24 59 45 formation and Fax : +212 5 28 24 59 44 information. E-mail : [email protected] GPA A respected Tél : +212.5.28.84.59.06 – Fax : +212.5.28.84.59.05 traceability. E-mail : [email protected] Groupe SAOAS Water is scarce, Zone Industrielle III, Agadir Tél : +212 5 28 33 10 10 - Fax : +212 5 28 33 35 82 we learnt to E-mail : [email protected] optimise it. Soprofel Tél +212.5.28.81.84.84 - Fax +212.5.28.23.12.24 We respect the E-mail : [email protected] international Les Domaines Agricoles (Agadir) Tél +212 528.32.37.89 - Fax +212 528.32.37.86 standards. E-mail : [email protected] Matysha Promoting Tél +212.5.28.84.14.53 - Fax +212.5.28.84.39.90 E-mail : [email protected] the Moroccan Qualiprim product. Adresse siège: Douar Touzaikou, Khmiss Ait Amira, Chtouka . Adresse courrier : BP 1362 Z.I Ait Melloul Tél : 0528 81 22 24/25-- Fax : 0528 812 234 E-mail : [email protected] Prim Atlas Tél : +212.5.28.82.67.90 - Fax : +212.5.28.82.67.88 E-mail : [email protected] Suncrops Tél : +212.5.28.82.85.36/37 Fax : +212.5.28.82.85.38 E-mail : [email protected] FRESHTOM FRESHTOM Tél +212.6.62.09.49.49 Mail [email protected] [email protected] www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 25 www.apefel.com

apefel.indd 1 23/01/2018 17:15 One of Morocco’s agriculture most dynamic sectors

Berriesresh and frozen red ber- improvements throughout the ries are among Morocco’s Strawberries production process, from planting main export products. The In Morocco, strawberries’ farming to harvest through fertilization, ir- Gharb and Loukkos regions has considerably developed in the rigation and integrated pest man- account for around 80% of early 1990s. Acreage has signifi- agement. Farming systems applied Fnational red berries production in cantly grown from 750 hectares to strawberries changed from an Morocco. The considerable devel- with 31,000 tonnes of production extensive but little productive opment of this sector which rests in 1995 to 3,300 ha (50ha organic) model to a highly productive in- on three main species (strawber- in 2018 and an average annual pro- tensive one, reflected by the aver- ries, raspberries and blueberries) is duction of 140,000 tonnes in the age production per hectare which recent years in nearly 600 farms. attributed to several key assets of increased in 20 years time from 17 Two thirds of this production is ex- these regions, namely, favorable cli- to 45 tonnes / ha. It should also be ported, including 20% of fresh pro- mate conditions, good quality soils, stressed that the distinguished dy- duction from November to March mastery of production, packing and namism of producers in the region and 45% of frozen production from storage techniques, skillful work- in terms of traceability certification. April to July while the remaining Indeed, almost all Morocco’s red force, proximity to Europe and State third goes to the local market. Thus, investment incentives. berries exports are EurepGAP cer- during the 2016-17 crop year, Mo- tified and the majority of packing roccan exports of fresh strawberry stations and freezing units are HAC- Today, the red berries sector in the reached 20,234 T including 15.25 T CP certified. These facilities meet region generates over 3.44 billion organic and 52,473 T in the frozen the technical standards of the most DH turnover and over 4.5 million state, of which 1582 T are organic. demanding markets such as the Eu- days of work throughout the value On the technical level, strawberries ropean or American ones. chain which contributes to job cre- farming has witnessed remarkable It is worth noting that the attraction ation in the rural areas. This sector development over the past 20 years of this sector resulted in the settle- also contributes to the develop- in Morocco. From an open field sys- ment of some European companies ment of farm-related activities, the tem, it went to small tunnel covers in particular which contributed economic benefits of which are no- and then to greenhouses (for large substantially to its development ticeable on the region. producers) along with technical through the use of the most ad- vanced techniques. Moreover, this key sector ensures the transfer of technology to other farming sec- tors, notably drip irrigation which is now largely used by producers of vegetables, watermelon, indus- trial tomato, melon ... Moreover, strawberries significantly promoted women’s access to employment. Women now represent 100% of the workforce in harvesting and in packing stations (unemployment basically eliminated in the region). Concerning marketing, strawber- ries have three main commercial channels: fresh strawberries meant for export, fresh strawberries des- tined for the local market and fro- zen strawberries. The local market is supplied through mediators who purchase directly from farmers or from packing units.

Diversification Professionals have long felt the

Agriculture du Magherb / Fruit Logistica 2018 P. 26 www.agri-mag.com Affiliate packing and freezing units

Company Products Contact Address Blueberry AFRICAN BLUE Mr. SLIMANI : 0661466810 Lotissement Belle Vue n° 220 BP N° 15 Fresh and frozen [email protected] 14302

AGROGAILES Strawberry and Blueberry ZOUITINA : 0537902813 / 0537432347 Bahara Ayad BP N° 1 CP -14302 [email protected] MOULAY -BOUSSELHAM

Angel MILLAN : + 34 626 989 396-06 61 28 03 16 FOUARAT Route national ARBAGRI Frozen strawberry [email protected] SOUK ARBAA Mr. ESSOUSI Allal: Tél : 06 61 15 17 64/ Tél : 06 61 28 54 44 LOT 20 Z.I BIR RAMI-RUE IBN ATAGRI Frozen strawberry Ou Mme AZOUI Fatiha : Tél : 06 61 58 99 00 [email protected] ABI ZARAA N° 1 - Melle Imane ALAMOURI Rue Kadi Ayad, Résidence Rencontre, ATLANTIC BLUE Blueberry and blackberry BERRIES MAROC [email protected] bloc G app. n°552 - 90 000 Tanger

Strawberry, Raspberry and COOPERATIVE IBERRY Mr Mouhsine ISMAILI : Tél: 06 60 10 99 90 Km 6 - Route de Moulay Bousselham Blueberry [email protected] 14302 MOULAY BOUSSELHAM Mr Said LAHSIKA : Tél: 0661961685/ [email protected] COOPERATIVE LUKUS Strawberry Mr Mohamed HARGAL : Tél: 06 61 47 51 55 Douar Laghdira -BP 99 -LARACHE [email protected] Mr. ESSOUSI Allal :Tél : 06 61 15 17 64 Lot 31 Zone industrielle -BIR RAMI DELIKEMAR Frozen strawberry Tél : 06 61 28 54 44 : Ou Mme AZOUI Fatiha Tél : 06 61 58 99 00 BP 1378 -KENITRA

Frozen fruits and vegetables Mr Mustafa LABYAD : Tél: 06 61 37 91 02 DIRAFROST Maroc [email protected] Route de Rabat, km 15-Laoumra - LARACHE

Strawberry, Raspberry and DRISCOLL’S Mr. Said ZELIl:Tél: 0537901832 Douar DLALHA:14302 MLY BOUSSELHAM Blueberry Said Zelai [email protected] BP 4422 LARACHE 92003

Mme IKHLASS Fatima Zohra : Tél : 18 45 49 61 06 FELGAR Strawberry [email protected] / [email protected] B.P. 186 : LARACHE

FRIGODAR Mr YOUSFI Mohamed:06 61 07 48 27 Oulad Aguil ciadat Frozen strawberry [email protected] BP : 32 -14302 MOULAY BOUSSELHAM

Mr. Luis VELASCO SANCHEZ -Tél : 06 61 91 69 08 Route de Rabat JANAT EL MAGHREB Strawberry [email protected] km15 Laouamra.Larache

Fresh and frozen CHAIB Larbi: 06 61 41 76 21 FRESOUER Km 12 ; Route de Moulay Bousselham organic Strawberry AARAB Mohamed : 06 76 94 83 79 / [email protected]

FRUITS CONGEL DU +212 661 085291 RUE TARIK IBN ZIAD N°9 SMIPSA NORD Fruits Frais et Surgelés [email protected] 92000 - LARACHE - MAROC Fresh and frozen Rue Cadi Ayad, Résidence Rencontre PALMAFRUT Strawberry, Raspberry and Mr. Mansour :Tél: 06 61 24 43 91 / [email protected] Bloc G 1er étage n° 552 / 90 000 TANGER Blueberry [email protected] Red Berries Hicham ZOUID : Tél : 06 68 37 51 86 :[email protected] BP 4414 Eloufae /LARACHE LARAGEL SARL (Fresh and Frozen) [email protected]

NATBERRY Strawberry, Raspberry and Mme Mouna:Tél: 05 37 90 32 07 Avenue MOULAY IDRISS EL AZHAR MAROC-SARL Blueberry [email protected] BP 379 / 92000 Larache

MESSEM Frozen Strawberry Jan SEVENHUYSENS : +31 620 421 390 Douar LAHYAIDA Km 15 [email protected] Route de Moulay Bousselham LAOUAMRA

RAIMY SOCIETE Strawberry, Raspberry and Mr. Miguel TSUCHYA : 0034 663 196 096 Rue 6 Quartier Industriel AGRICOLE SA Blueberry Mr. Sergio ESPADA : 06 61 26 85 43 / [email protected] KENITRA : [email protected] Résidence Mehdi, 38 rue Mohamed Abdou ROY AGRI MAROC Raspberry and Blueberry -Mr. Emmanuel LEBON:06 61 10 40 54 / [email protected] BP1268 - KENITRA SARL -Mr. François MASSE : 06 61 90 07 17 / [email protected] www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 27 Fresh Strawberry Mr. Luis VELASCO SANCHEZ :Tél : 06 61 91 69 08 Route de Rabat km15 SOL DEL SUR [email protected] : [email protected] Laouamra. - LARACHE

AMCEF.indd 1 22/01/2018 15:34 need to diversify red berries variet- and help seize opportunities of ex- berries destined for EU markets, ies meant for export. In this regard, porting fresh red berries in April thanks to its geographical location, they opted for new varieties with and May. its favourable agricultural and cli- better performance, especially in The ideal variety of strawberries for matic conditions and its qualified terms of precocity, organoleptic Morocco should have the following workforce. qualities and conservation. In gen- characteristics: On the economic level, the intro- eral, savvy producers opt for a com- - Precocity: entry into production duction of new species of berries in bination of several varieties in order the first week of December strawberries producing regions has to cover the whole cycle and better - Productivity: high (over 900 g / given a boost to the sector in the meet the requirements of markets plant) sense that it enabled producers to (precocity, fresh, frozen). Producers - Form of fruits: conical diversify their offer in the Europe- are particularly open to varieties - Colour: Red both inside and out- an market. Europe cannot meet its with high tasting value to meet the side own needs of berries during winter growing market demand. Gener- - Taste (minimum rate of 8) and part of spring. Though several ally, the varieties opted for are the - Solid fruit allowing long shelf-life European countries are producers same as in the Huelva (Spain), but and cuts for frozen of berries, their production reach with different proportions. -Tolerance to pests and diseases the market only from June to July. Each variety requires adequate During the rest of the year, supply is ensured from Chile, Mexico and more recently Spain. Thus, Moroc- co can easily have access to the European market even in the pres- ence of these countries because the Kingdom’s proximity to Europe gives it a considerable advantage compared to the South American countries unfavourable because of exorbitant air transport costs. Morocco is able to compete with Spain. In fact, Spanish companies themselves are settling in Morocco for the same reasons. The Kingdom is already one of the main EU suppliers of fresh straw- berries. The same importers and marketing agents of strawberries in the EU are in charge of marketing raspberries, blackberries and blue- berries. Starting in 2004, some horticultur- alists located in the Loukkos perim- eter introduced the first raspberry varieties with low shilling needs and which offer a better chance of adapting to the region’s climatic treatment to fully manifest its ge- conditions. This attempt has been netic potential. Therefore, farmers Raspberries and successful since the acreage has must master appropriate tech- increased from 30ha in 2005 to niques, mainly in terms of fertiliza- Blueberries 1,890 ha currently for a production tion (programs differ from one vari- In addition to strawberries produc- of 15,908 T in 2017. The quantities ety to another) in order to balance tion diversification which resulted in exported during the 2016-17 crop productivity, production regularity the extension of export period and year were 14,317 T including 13,308 and quality of the fruit throughout access to additional markets, some T in the fresh state and 1009 T in the the season. producers explored other means of frozen state. It is worth mentioning that profes- diversification by introducing new The blueberry only started in 2008 sionals are examining the estab- very high value added fruit species with 150 ha and currently covers lishment of a research centre in the highly demanded in European mar- 1,900 ha for a production of 16,825 Larache region meant to carry out kets: small red berries, especially T in 2017 (average yield 10t/ha). Ex- tests on the different existing va- raspberries and blueberries. ports during the 2016/2017 season rieties to determine the most suit- Morocco enjoys a comparative ad- were 15,985 T including 15,367 T in able ones to the local production vantage when it comes to the pro- fresh and 617 T in deep-frozen state. conditions and to the local markets duction of berries / small red winter The EU remains the first destination

Agriculture du Magherb / Fruit Logistica 2018 P. 28 www.agri-mag.com infrastructure of strawberries are based essentially in the Loukos region but regional production is also processed by freezing units in other regions. According to pro- fessionals, processing capacity of available units exceeds by far the More- potential of current production and over, without the use of these struc- existing infrastructure is largely un- o f tures, harvest would not be pos- derutilized. It should be noted that Mo- roccan sible in rainy weather. The berries the same units can be used for oth- red berries, with 95% of the export- would therefore be too ripe which er red fruits either fresh or frozen. ed volume. Spain leads with 35% will reduce the quality of fruits of the volume, followed by France meant for export. Berries produc- (33%) and the UK (20%). However, tion in greenhouses substantially besides diversifying its offer, Moroc- reduces undesirable moisture rates Organization co is working on diversifying mar- in the soil caused by heavy rainfall The Moroccan sector of red berries kets in order to improve its exports minimizing therefore the risk of soil is managed by two associations: and remedy to European market diseases. the Moroccan association of red fluctuations. Moroccan red berries berries producers (AMPFR) and the are now being exported to 41 coun- tries in 5 continents Berries packing Moroccan association of strawber- ries packer and exporters (AMCEF). and freezing: Among the missions of these pro- Strawberries development required Importance of the establishment of packing infra- fessional association is to contrib- greenhouses structures in a region hosting some ute to the upgrading of agricultural The use of protective structures for 15 packing and freezing units, with businesses, disseminate market in- production improves both produc- a fresh packing capacity per unit of formation, enhance technical and tivity and quality. It allows to signifi- 20 to 40 tonnes / day and a freezing organizational capacities of agricul- cantly prevent the risk of diseases capacity per unit of 20 to 50 tonnes that spread during wet and high / day. tural businesses, train farmers and humidity periods. The main packing and freezing agribusiness professionals.

www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 29 The favorite variety MADIBA F1 Moroccan tomatoes of cluster and bulk A success story tomato Over the last years, Morocco has worked hard to secure its reputation in the minds and hearts of international importers as a reliable source of high-quality tomatoes in the winter. Growers and exporters have been heavily active when it comes to raising their game to meet international standards, and investments are common practice nowadays across the tomato sector.

orticulture is one of the most in rural employment. Within the horti- cial level, the sector creates an average relevant segments of the Mo- cultural sector, tomatoes production of 9 million working days per year on roccan agricultural sector. plays an important role. They consti- production, packing and processing. In addition to its economic tute one of Morocco’s most important Moreover, it plays a role of new tech- Himportance, the sector is also socially fresh exported agricultural products nologies development driving for agri- Tolerance to important, accounting for a high share and a main revenue earner. At the so- cultural and agro-industrial sector. The Moroccan tomato sector has a dual TYLC is a real structure. Production for the domestic asset and export markets is usually separat- ed. While tomatoes for the export mar- ket are always produced in technically highly advanced production systems in plastic greenhouses, tomatoes for the national market mainly stem from open field production. Nevertheless, interlinkages exist on both sides. Currently, the production of fresh to- matoes meant for export (off season) seems almost stable at around 6,000 ha of greenhouses, basically in the Souss-Massa region. The Souss-massa, Registered in Morocco in April 2015, The benefits of Madiba meet perfectly which is the biggest vegetable pro- MADIBA F1 has succeeded in just two the requirements of either producers or ducing region in Morocco, enjoys very favourable conditions, which enables seasons to be ranked second in the consumers and it includes: it to ensure high quality production in Very long shelf life the best conditions: segment of cluster and bulk tomato, - Land availability Vigorous plant, intermediate internodes - Favourable climate conditions with and is expected to soon rank first regular temperatures, longer periods Very uniform and long cluster of sunshine, thanks to its undeniable benefits. - Experienced producers and work- Number of fruits per force, and significant presence of en- cluster is between 7 and 10. gineers and technicians both in pro- duction units and among input and Homogeneous size of equipment suppliers which contrib- utes substantially to the promotion of Because of its suitable caliber profile, fruit 57-67 mm, weight 90-125 g technological development, Very good fruit color and firmness, - Grouping traditions (farmer cooper- MADIBA F1 is grown by nearly all Harvesting in a cluster or in bulk, atives, packing units), Moroccan export groups. This variety, - Receptive operators open for devel- No cracking during the whole cycle, opment, is specialized in size 3 and 4, with - Packing, storage and export infra- Resistances: structure 70 to 80% of caliber 3 and the rest of - Better investment and financing ca- HR: ToMV/Vd/Va/Fol: 1,2 pabilities caliber 4. Ir: TYLCV The production and marketing chain can be subdivided into three major levels: the production or farm level, the packing level, and the exporting Agrin Maroc Agence Ait Melloul :

Agriculture du Magherb / Fruit Logistica 2018 P. 30 www.agri-mag.com

agrin.indd 1 24/01/2018 16:01 The favorite variety of cluster and bulk MADIBA F1 tomato

Tolerance to TYLCasset is a real

Registered in Morocco in April 2015, The benefits of Madiba meet perfectly MADIBA F1 has succeeded in just two the requirements of either producers or seasons to be ranked second in the consumers and it includes: Very long shelf life segment of cluster and bulk tomato, Vigorous plant, intermediate internodes and is expected to soon rank first Very uniform and long cluster thanks to its undeniable benefits. Number of fruits per cluster is between 7 and 10. Homogeneous size of Because of its suitable caliber profile, fruit 57-67 mm, weight 90-125 g MADIBA F1 is grown by nearly all Very good fruit color and firmness, Harvesting in a cluster or in bulk, Moroccan export groups. This variety, No cracking during the whole cycle, is specialized in size 3 and 4, with Resistances: 70 to 80% of caliber 3 and the rest of HR: ToMV/Vd/Va/Fol: 1,2 caliber 4. Ir: TYLCV

Agrin Maroc Agence Ait Melloul : www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 31

agrin.indd 1 24/01/2018 16:01 vanced in safety risk management. While ba- sic IPM practices such as frequent pest and disease scouting, compliance with spraying deadlines before harvesting, treatment re- cording, the use of resistant varieties, yel- low traps and insect curtains for doors and openings, the elimination of contaminated plants, equipment cleaning and wall wash- ing have been adopted by a vast majority of growers. Growers are also very familiar with practices already well-established in Souss-Massa such as the use of pheromones, level. The Moroccan export sector shows a The second important organizational form biological auxiliaries and footbaths at each highly integrated value chain. A wide range of the sector is that of semi-integrated ex- greenhouse entrance. Souss-Massa growers of producers are involved in the sector, from porters. These are large enterprises which have generally succeeded in reaching the large-scale plantations cultivating more have their own private packing stations level of their European competitors, notably than 200 ha, to small producers with less where they process products from their own in France and Spain, potential still exists for than 10 ha. In addition, the sector has a par- farms. In addition, these enterprises process upgrading practices ticular social importance in that it offers in- and sell tomatoes from other producers on come possibilities to those with little access a commission basis. The least important or- High comparative to land, and moreover provides possibilities ganizational form of the sector is that of the advantages of employment in rural areas, where there non-integrated exporters, which represent Recent growth has been accelerated by a tend to be few other alternative jobs. less than 10% of the exported early toma- number of incentives and segment-specific The largest part of production, is produced toes. These exporters take the tomatoes on a programmes initiated under the Green Mo- in completely integrated export structures. commission basis or buy them from several rocco Plan (PMV), notably the program-con- These may either take the form of produc- different small and medium-sized produc- tract targeting the development of farm ers of various sizes, which are organized into ers. crops (fruit and vegetables). Since the im- farmers’ cooperatives at the packing station Given the exposure of Morocco to cus- plementation of the PMV actions in 2008, level, or in enterprises which contain all lev- tomers making safety demands, Moroccan particularly those related to supporting els of the production and marketing chain. growers in the Souss-Massa are very ad- the inputs (farms equipment, acquisition

Located in the south of Morocco at 50 km from Agadir, Beleco is specialized in the farming and the exportation of fresh, dried organic aromatic herbs. Plantawalle is the company expert for herbs, that helps us with the farm concepts, tests and herb supervision. In order to enhance the Beleco’s efficiency and to help local farmers find their way into the organic production,Beleco judged necessary to get into a developing program with the german federal ministry for economic cooperation( BMZ) and SEQUA. Wide range of products : Chives, Dill, Chervil, Tarragon, Calendula, Coriander, Lemongrass, Lavender, spearmint, Melissa, Oregano, Marjoram, Parsley, Rosemary, Sage, Thyme. -Healthy growing herbs -Local partnership -Creating value in the region -Enhancing Organic production

Mustapha Danouane Eva Maria Walle Tel. 00212 6 62 76 60 96 Herbs and spices Expert E-Mail: [email protected] [email protected] Nadiya TANDINA +49 176 616 464 25 Commercial coordinator - [email protected] +49 7771 91 81 3 61 +212 6 75 65 65 14 - +212 5 28 23 80 47

Agriculture du Magherb / Fruit Logistica 2018 P. 32 www.agri-mag.com of greenhouses, water-saving irrigation...), the development of the performances of the Moroccan tomatoes branch production shows an improvement at the level of pro- duced volumes per cultivated hectare. The strong know-how of Morocco in the pro- duction of tomatoes allowed it to hold the highest comparative advantages compared to the rival countries. Tomatoes’ branch is granted a particular attention in the frame- work of the program-contract entered into by the Government and the branch’s repre- Netherlands and Spain, and is the EU’s main European markets for several agricultural sentatives. The action plan of implementing supplier of tomatoes by far among countries products. The main preference is for toma- this program-contract is, particularly, about: outside the Union. toes. - Expanding the areas under greenhouses The export potential in tomatoes has in- In exports, major changes have been emerg- and those of open filed. creased steadily and currently reaches ing for some time. While round tomatoes - Equipping most farms with drip irrigation 450,000 t each year. It accounts for 33% of dominated for a long time, the product system. tomato production and 50% of the total ex- range has now been extended considerably. - Developing the aggregation ports of horticultural products. Therefore to- Small-diameter tomato varieties, such as - Increasing the packaging capacity by up- mato exports play an important role as they cocktail, cherry and plum tomatoes, now ac- grading the existing units and creating new generate nearly 1.1 billion dirham in foreign count for 30% of export deliveries. The rath- ones with the aim of adapting our products currency. However, Europe remains Moroc- er high share of cherry tomatoes is related with the development of foreign markets’ co’s primary destination, with up to 90% of to the high competition in the EU market. requirements. exports absorbed by the EU. France is by far Cherry tomatoes gained importance in Mo- the main market. Significant developments roccan exports, since they are less affected Tomato exports can also be seen in trade towards Spain, the by restrictions concerning minimum entry Morocco is one of the world’s major ex- UK, Switzerland and Russia. Morocco has prices to Europe. porters of tomatoes. With a share of 7% of signed several agreements with the Euro- Morocco has a long history of export-orient- total international exports, the kingdom pean Union. The most recent negotiations ed production, especially in the early vege- currently ranks fourth, behind Mexico, the reinforced Morocco’s preferential access to tables subsector. Public and private players

www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 33 Morocco, all Moroccan products are subject to a further inspection of in- coming goods within the scope of “Démarche Qualité Saint Charles’’. Finally, it should also be noted that environmental impact is increasingly taken into consideration. Indeed, the issue of environment is becoming a major concern in target markets (recy- cling, footprint and carbon footprint) and Moroccan exporters are increas- ingly aware of it. Packing units and logistics Tomato exporters use the latest tech- niques in terms of fruit and vegetables in the Moroccan value chain have long teams. The controls put in place guar- quality preservation from harvest to been aware that safety is a key chal- antee healthy products. market with the aim of ensuring the lenge for competitiveness on foreign arrival of fresh products to consumer markets, in particular the markets of Market diversification with the highest possible quality and the EU. Exporters organize themselves Compliance with health and environ- in full respect of applicable laws and individually and collectively to comply mental protection standards, rules of regulations. with EU regulations (traceability, MRL certification and traceability, and con- Since first machinery of the 1980s, and forbidden molecules) and private tinuous diversification in supply are customers’ standards (at the grower essential assets enabling Moroccan packing has remarkably developed level, GAP certificates and extra MRL). produce to continue to occupy a top as a result of the development of the Over the last decade, good agricultur- position on shelves serving the most requirements of target markets’ needs: al practices, traceability and external demanding consumers. While the EU deadline, sophisticated sorting and audits have been widely implemented is likely to remain the main export food security constraints. Fruit and in Moroccan greenhouses and pack- market for Moroccan goods, the gov- vegetables packing and sorting meth- ing stations as a prerequisite of access ernment is working to diversify agri- ods have developed considerably. to European markets. Supply chains cultural trade partners to limit risk and Manual and visual sorting in packing with tight vertical integration have generate new sources of income. been a key factor in this process. units has gradually been replaced by Efforts to comply with residue con- more efficient new generations of straints are also collective given the Meeting markets electronic machinery. potential negative externalities on requirements Currently, two transportation chan- national reputation that arise when an To meet the requirements of European nels are used by Moroccan exporters exporter is controlled at the EU border trade, the Moroccan export compa- of fresh tomatoes: International road with an excess of residues. In fact, ex- nies have in recent years made great porters have pulled out all the stops efforts to comply with European stan- transport (TIR) and maritime container when it comes to certification and dards in terms of quality assurance transport. working to the necessary standards and regulations on maximum residue for the European market has now levels. A central watchdog role for Mo- However, despite the high per- become a matter of course among roccan exports is played by the Etab- formance achieved by Moroccan Moroccan shippers. The majority of lissement Autonome de Contrôle et exporters and producers in terms exporters know and practice interna- de Coordination des Exportations. To of production techniques, valori- tional procedures and standards have assure compliance of export products zation and marketing, there is no become commonplace. with the legal regulations in the EU, The modern farm management tech- the EACCE has made it mandatory in doubt that many challenges and niques used by producers are pro- all packing stations to maintain regis- difficulties are still to be overcome gressing all the time. “Since focusing ters for all phytosanitary measures, to in the future: global economy fluc- our attention on demanding markets, have a monitoring plan and to carry tuations, increasingly drastic reg- we have heard the tears and desires of out residue analysis. Independent lab- ulations (safety, traceability), com- consumers - their preoccupations are oratories verify the results. petition, changes in consumption ours, and the subjects that keep crop- A major player in the marketing of Mo- patterns ... Therefore, it is of para- ping up again and again are: how can roccan fruit and vegetables is the mul- mount importance for this industry we guarantee food safety and what timodal platform of the International measures can we take in the future Market of St. Charles in Perpignan, to continuously anticipate consum- years” explains a producer. To do that, located directly on the Spanish-French er expectations and develop the exporters have reinforced their pro- border. In addition to the residue in- tools necessary to address these duction and integrated management vestigations already performed in challenges.

Agriculture du Magherb / Fruit Logistica 2018 P. 34 www.agri-mag.com www.agri-mag.com www.agri-mag.com Agriculture du Magherb / Fruit Logistica 2018 P. 35 The Notorious Collection MIRROR MIRROR ON THE WALL, WHO’S THE BEST SELLER OF THEM ALL?

Cherry and Baby Plum tomatoes, hand selected, crunchy and juicy Meet us at A PRODUCTION OF DELASSUS GROUP www.duroc.ma Agriculture du Magherb / Fruit Logistica 2018 P. 36 www.agri-mag.com Hall 1.1 Morocco stand A-03