ATLANTA & WEST MIDTOWN MARKET OVERVIEW OVERVIEW OF TRENDS SHAPING THE ATLANTA MARKET
1 TABLE OF CONTENTS
I. Atlanta Market Overview I. Population & Demographics II. Market Facts & Trends II. Midtown and West Midtown Market Overview I. Population & Demographics II. Market Facts & Trends III. Star Metals Atlanta
2 ATLANTA MARKET OVERVIEW
3 5.9 MM 7% $57,556 15% Current Population Projected population Median Household Income Projected increase in growth over the next 5 Median Household Income years over the next 5 years
Source: U.S Census Bureau, Esri forecasts for 2016 and 2021 4 POPULATION & DEMOGRAPHIC TRENDS
Atlanta ranks 3rd in population growth in the U.S. 1/3 of the growth is attributed to domestic migration.
JLL graph
5 POPULATION & DEMOGRAPHIC TRENDS
Since 2011, there have been over 413,000 jobs created in the Atlanta Metro Area.
6 POPULATION & DEMOGRAPHIC TRENDS
Atlanta is on of US’s top relocation cities and has the 3rd largest concentration of Fortune 500 Companies in the U.S.
JLL graph
Source: JLL Research –Atlanta Q4 2016 7 POPULATION & DEMOGRAPHIC TRENDS
JLL graph
Source: JLL Research –Atlanta Q4 2016 8 POPULATION & DEMOGRAPHIC TRENDS
More and more companies continue to relocate to Atlanta thanks to its favorable cost of living, quality of education, tax benefits, and more.
Companies currently eyeing Atlanta for their North American Headquarters include;
Source: JLL Research –Atlanta Q4 2016 9 POPULATION & DEMOGRAPHIC TRENDS
Population growth is driving employment growth
10 POPULATION & DEMOGRAPHIC TRENDS
Atlanta employment distributed across industries
JLL graph
11 Boasting a highly educated population, Atlanta Metro is home to world renown educational institutions with a pipeline for talent of 275,000+ current graduate and undergraduate studentsJLL graph across 66 colleges and universities.
12 POPULATION & DEMOGRAPHIC TRENDS
The percentage of the city’s core constituent workforce (those aged 25-64) who have a Bachelor’s degree or higher is in excess of 50%.
13 POPULATION & DEMOGRAPHIC TRENDS
Atlanta is ranked as one of the top foodie cities in the U.S.
14 POPULATION & DEMOGRAPHIC TRENDS The average household spends over 40% of their total food expenditures on food away from home. This accounts for 5.6% of their total expenditures and accounts for over 8.2 Billion in revenue.
5.0% 7.5% Food at Home 11.0% Food Away from Home 5.6% Housing
2.1% Household Items & Operations 1.1% Apparel & Services Travel + Transportation 4.4% Healthcare
Entertainment 7.7% 31.0% Personal Care Education
Pensions & Social Security Other 15.1%
3.1% 6.4% 15 MIDTOWN & WEST MIDTOWN MARKET OVERVIEW
Premier business location, center of innovation and talent and exceptional urban experience
Midtown and West-midtown are a commercial and cultural hub located at the center of the Atlanta Metro region.
17 MIDTOWN ATLANTA
The Midtown and West Midtown caters to Millennials (who are the largest segment of today’s workforce) live/work/play preferences with high-end apartments, an endless supply of food and beverage offerings, and ample entertainment — all within walking distance of public transportation.
18 POPULATION & DEMOGRAPHIC TRENDS
$87B 81,000+ 28% $61,000 Annual Economic Daytime Workers Increase in new jobs Median Household Impact forecasted over the Income with projected next 10 years 13% increase in the next 5 years
Today’s young talent is much more concerned with a city’s lifestyle offerings than its job market. This shift in priorities has forced companies to follow the talent, investing millions in a new generation of office development and expansion in the country’s leading and secondary markets.
Today, Midtown is one of Atlanta's major employment centers with over 58% of the city’s jobs.
19 POPULATION & DEMOGRAPHIC TRENDS
More than 13,000 technology companies calling Atlanta home with a large majority of them flocking to Midtown.
Source: JLL Research –Atlanta Q4 2016 20 POPULATION & DEMOGRAPHIC TRENDS
Recent Leases Signed in the Area
RSF: 41,231 RSF: 62,467 RSF: 67,960
RSF: 100,000 RSF: 240,500 RSF: 34,078
RSF: 46,000
21 6.1M+ People visit Midtown each year
Art & Cultural Institutions Include: • Woodruf Arts Centre • High museum of Art • Atlanta Symphony Orchestra 3000+ • Alliance Theatre • The Fox Theatre events take place • SCAD Show Theatre in Midtown each • Museum of Design year • Bremen museum • Center Stage • The Centre for Puppetry Arts
22 4,000+ Rooms in a variety of luxury, boutique and historic hotels
23 Located in the West Midtown District, Georgia Institute of Technology Campus, and its 1.4 million square foot Technology Square, leverages resources such as research, education, hospitality and retail for collaboration with Atlanta's growing tech companies.
24 GEORGIA INSTITUTE OF TECHNOLOGY
#1 FOR WOMEN ENGINEERS
AWARDS MORE ENGINEERING DEGREES TO WOMEN THAN ANY OTHER SCHOOL
25 Midtown is one of Atlanta's most coveted residential markets offering big city life with a neighborhood feel. Resident population is growing 5 times the city rate with 68% of the residents holding graduate degree or higher.
26 300,000+ Housing choices within a 3 mile radius of Midtown. 8,000+ Residential units are currently under construction within a 1.2 mile radius
27 “the hottest neighborhood in ... metro Atlanta,” with “easy access to top dining and retail, as well as live music venues.” Spanning from the southern tip of Howell Mill Road to 17th Street –West Midtown is centrally located minutes from downtown, Buckhead, and all of Atlanta’s major highways and interstates, as well as Georgia Tech.
28 Once largely industrial, West Midtown is now one of the most vibrant communities in Atlanta with a selection of urban lofts, art galleries, live music venues, retail shops, restaurants and modern office space.
29 RETAIL MARKET FACTS & TRENDS
30 RETAIL MARKET FACTS & TRENDS
31 RETAIL MARKET FACTS & TRENDS
New restaurant concepts join a growing entertainment district in Atlanta’s Westside that includes Top Golf Midtown, Bacchanalia restaurant and breweries including Monday Night, Scofflaw, Second Self and Red Brick.
Holler & Dash Biscuit House, a fresh After participating in Brewed to Serve Restaurant Group, new concept by Cracker Barrel Old Atlanta's Food & Wine Inc. will be opening its 4th concept, Country Store Inc. debuts in West Festival for the past 5 years, The Bold Monk, a brewery, restaurant Midtown Atlanta as it targets the Florida based 4 Rivers and beer garden to be located in a millennial consumer. Smokehouse opens its first 12,000 square foot space in Third & Georgia location in West Urban’s Complex West Midtown Midtown Atlanta. project.
32 Retailers in Midtown and West Midtown account for over $540M+ Annual Sales
33 STAR METALS ATLANTA
/ OFFICES /
/ RESIDENCES /
185,000 RSF 46,000 RSF 409 UNIT CLASS A OFFICE PRIME RETAIL LUXURY RESIDENCES
STAR METALS ATLANTA has been designed from the ground up to meet the needs and demands of today’s creative class, by creating a connected lifestyle that the smart and tech-savvy enjoy. Inspired by neighbors like Georgia Institute of Technology and Internet icons like Google and Facebook, our cutting-edge technology permeates every aspect of our development. 34 STAR METALS ATLANTA
35 STAR METALS OFFICES RETAIL
36 STAR METALS OFFICES RETAIL
37 STAR METALS OFFICES ROOFTOP RESTAURANT/TERRACE
38 STAR METALS RESIDENCES RETAIL
39 STAR METALS RESIDENCES RETAIL
40 THANK YOU
Thad Adams Natalia East Sr. Vice President Associate, Brokerage Services p. (305) 476-2532 p. (305) 476-2613 [email protected] [email protected]
The Allen Morris Licensed Broker and Coldwell Banker Advisors obtained this information contained within sources we believe to be reliable. However we have not verified its accuracy and make no guarantee, warranty or representation about it, It is submitted subject to the possibility of errors, omissions, change of price, rental and other conditions, prior sale, lease or financing or withdrawal without notice. We include projections, assumptions or estimates for example only, an they may not represent current or future performance of property. You and your tax advisors should conduct your own investigation of the property and transaction. 41