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Microsoft Advertising Pitch Deck

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Microsoft Advertising Pitch Deck MICROSOFT ADVERTISING Transform your digital advertising Mauricio Orantes Sr. Partner Manager Microsoft Advertising. Intelligent connections. 1. Sales & Orders and Microsoft Contents 2. Why invest in Microsoft Advertising 3. Smarter Marketing Empowering your success I have been very clear about our business model — we’re not trying to become a telecommunications company, or a drug company or an automobile company. We want to partner with them. Satya Nadella CEO, Microsoft How We Partner with Sales & Orders Microsoft Advertising is here to help Audience insights for COVID-19 Microsoft Advertising shares weekly audience behavioral insights with regard to COVID-19 on our blog. COVID-19 blog posts: • Strategies for Unprecedented Times • Adapting to a New Way of Doing Business Bing COVID-19 Tracker and Microsoft News Information at your fingertips amidst this global pandemic The Bing COVID-19 Tracker dashboard provides an easy way to view the number of confirmed coronavirus cases around the world. Breakdown is by active, recovered or fatal cases by region over time. Microsoft News also features dedicated global and local coverage of coronavirus news in 39 countries/regions and all 50 U.S. states. Microsoft resources and response to COVID-19 Helping our communities and partners and connecting businesses How Microsoft is helping our clients, communities and partners in response to COVID-19. Microsoft’s website: Responding to COVID-19. How Microsoft is helping businesses connect and share advice and resources during this unprecedented time. Microsoft launched a COVID-19 business resource center on LinkedIn. Posts include: • A conversation with Satya Nadella and Jared Spataro on what we're learning as Microsoft shifts to a complete remote working environment. • A work-from-home guide created for Microsoft employees, which companies can adjust for their personalized needs. Why invest in Microsoft Advertising Global search share 2015 2019 United States 31% 37% United Kingdom 17% 21% Australia 11% 16% Canada 15% 21% France 11% 15% Germany 7% 22% comScore qSearch (custom), December 2019. The Microsoft Search Network includes Microsoft sites, Yahoo sites (searches powered by Bing) and AOL sites. Data represents desktop traffic only. Microsoft Advertising search partners Managed partners, carefully vetted to bring you quality traffic Owned and operated Search partners MICROSOFT ADVERTISING VERIZON MEDIA MICROSOFT ADVERTISING VERIZON MEDIA PROPERTIES EXAMPLES PROPERTIES EXAMPLES SEARCH PARTNERS EXAMPLES SEARCH PARTNERS EXAMPLES Microsoft Edge Outlook Microsoft Advertising reaches people you can’t find on Google 12M 16M 42M Retail Telecommunications Automotive PC searchers PC searchers PC searchers 22M 19M 32M Travel Education Business/Finance PC searchers PC searchers PC searchers Source: comScore qSearch, Explicit Core Search (custom), September 2019, PC U.S., industry categories based on comScore classifications. Significant PC paid click share across verticals 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Technology Business/ Retail Automotive Telecom Health Travel Real Estate Finance Source: comScore qSearch (custom), U.S., December 2019; industry categories based on comScore classifications. Smarter Marketing Microsoft Free Excel Plugin Advertising https://bit.ly/2y6mTwt Intelligence •Work with large keyword lists Tool •Align with our Microsoft Advertising policies •Perform integrated research •Benefit from Microsoft Search Network keyword analysis and data •Optimize your keyword campaigns •Tailor your bidding strategy •Leverage keyword research templates Audience marketing solutions Microsoft Microsoft Microsoft AI-powered Search Network Audience Network Promote IQ solutions Microsoft Search Network reach 127 million unique monthly searchers 6.4 billion monthly searches 37% PC market share in the U.S. comScore qSearch, Explicit Core Search (custom), U.S., December 2019. The Microsoft Search Network includes Microsoft sites, Yahoo sites (searches powered by Bing) and AOL sites in the United States. Data represents desktop traffic only. Meet the Microsoft Audience Network Microsoft’s native advertising offering High-quality Strong native results placements Microsoft Edge Microsoft Outlook.com Audience Powered by Network Microsoft Brand-safe data properties & AI across devices Unique access to Microsoft MSN users Select publisher partners Achieve more with a network built for you Programmatic native In-feed native ads Cost per click (CPC) buying model Click through to advertiser’s page Enhanced by insights Right technology Recommendations page Competition tab Performance Location insights recommendations Suggestions to improve Competitor trends over campaign performance. periods of time with Spot performance Suggestions on new recommended actions. changes instantly areas to target with with analysis. estimated volume. Microsoft Advertising. Intelligent connections. microsoftadvertising.ai Product Audiences Right audience “We’ve seen success with Microsoft increase in return on Advertising’s Product Audiences ad spend (ROAS) in 317% 30 days using Product both on search and display, showing Audiences. images of products that users viewed on our site, similar to more clicks in 30 Remarketing lists for search ads and days with Product dynamic remarketing.” 2,600 Audiences compared with ROI Revolution previous 30 days. Right message “These [Shopping Campaigns] are increase in CVRs innovative features that enable us 200% with Shopping to reach a targeted audience with Campaigns. relevant ads...” Benjamin Turner decrease in CPCs with Senior e-marketing consultant 30% Shopping Campaigns. Labelium Microsoft Search Network user in U.K. and 50% U.S. more likely to convert than users on other platforms. Right message “By using audience segments, mobile-specific campaigns and increase in return 27% on ad spend. location targeting, we can message shoppers in real time, allowing us to capitalize on last-minute show ticket and attraction purchases.” increase in 65% click-through rate. Juliana Dean Digital marketing manager Vegas.com decreased cost 20% per conversion. Enhanced CPC Right technology “The time saved by not having to manually adjust bids 20% means we can concentrate on new account optimizations.” reduced CPA by Mathilde Gady Europcar using Head of digital marketing Enhanced CPC to bid Europcar higher on searches that are more likely to convert. advertising.microsoft.com.
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