International Students Handbook About CENTRO

CENTRO is an urban model for higher education in design, architecture, digital media and film in Mexico City. It focuses on the critical role of creativity in analyzing and resolving problems of varied complexity in diverse contexts, using a human centered and system-oriented approach.

Through a specialized and personalized educational model, CENTRO forms creative experts with a socially conscious, sustainable, and entrepreneurial perspective. It offers 7 undergraduate and 20 graduate degree programs to future generations of creative leaders in Mexico and beyond.

2 Student

CENTRO’s students are highly proactive and, given their diverse abilities and backgrounds, defy simple generalizations. From the initial admissions exam to Lifestyle the final project, every student is encouraged to develop and apply their individual talents and skills in many areas within their respective creative discipline.

In the time that goes from enrollment to graduation, the students mature academically, professionally, and personally. They grow by acquiring the training, capacities and tools, necessary to deal with complex problems.

They know how to ask questions and give feedback in orther to work constructively, how to develop improvements in multiple situations and how to apply technology in the context of problem-solving. At every turn, they learn to retain a sense of wonder and discovery while deploying the most innovative tools and a transdisciplinary approach to the work at hand.

They are the creative leaders of the future.

3 Academic Programs

Curricula

As its name suggests CENTRO embraces the intersection of different fields such as creativity, business, technology and science. Five transversal areas complement all educational degrees: Business and Entrepreneurship, Research, Culture, Social Impact, and Technology.

4 Undergraduate Degrees

1 Film and Television

2 Industrial Design

3 Interior Architecture

4 Marketing and Strategic Design

5 Media Design and Technology

6 Textile and Fashion Design

7 Visual Communication

5 Master 1 Business, Innovation and Creativity Degrees 2 City 3 Contemporary Art, Management and Markets In partnership with Sotheby’s Institute of Art

4 Design Studies

5 Global Fashion Management In partnership with Fashion Institute of Technology

6 Housing

7 Script

6 1 Contemporary Jewelry Design

2 Creative Coding for Designers

3 Creative Coding for Video and Animation

4 Data Visualization

5 Design Futures

6 Fashion Marketing

7 Fashion Communication and Styling Graduate 8 Footwear and Leathergoods 9 Interior Architecture Project Management

10 Lighting for Interior Design Degrees 11 Material Transformation Technologies 12 Scenic Design

13 Typographical Innovation

7 Beata Nowicka Directory Chair of Interior Architecture [email protected] +52 (55) 2789 9000 ext. 8898

Kerstin Scheuch Miguel Torres General Director Chair of Marketing and Strategic Design [email protected] [email protected] +52 (55) 2789 9000 ext. 8880 +52 (55) 2789 9000 ext. 8838

Gabriela Traverso Roberto Cabezas Head of Academic Affairs Chair of Media Design and Technology [email protected] [email protected] +52 (55) 2789 9000 ext. 8883 +52 (55) 2789 9000 ext. 8897

Jorge Bolado Mónica Mendoza Chair of Film and Television Chair of Textile and Fashion Design [email protected] [email protected] +52 (55) 2789 9000 ext. 8894 +52 (55) 2789 9000 ext. 8891

Sebastián Ocampo Uzyel Karp Chair of Industrial Design Chair of Visual Communication [email protected] [email protected] +52 (55) 2789 9000 ext. 8886 +52 (55) 2789 9000 ext. 8889 8 CENTRO has developed strategic alliances that enhance Alliances our own academic goals and that stimulate relations and cooperation between the creative industry, the art community, and the students and professors of CENTRO.

We have established collaborations of different kinds & with cultural partners (MoMA, NY), international entities (United Nations and the Inter-American Development Bank), corporations (3M, Nike, Google and Santander), as well as internationally renowned personalities (Lance Wyman, Béla Tarr, Lucrecia Martel, Stefan Sagmeister Awards and Kenzo Takada). All of our collaborations exemplify CENTRO’s reach and the interaction of its students with professional life.

CENTRO’s faculty includes Oscar nominees and other internationally recognized prize winners, film directors, artists, writers, designers and illustrators. These practitioners excel in their professions and as educators. They represent the essence of CENTRO: a close, ongoing contact between industry and academia, and a deep commitment to advancement in their chosen fields.

In addition to being recognized professionals in their fields, CENTRO’s faculty bring diverse perspectives from their own studies and international experiences to bear on their teaching. Many faculties have received prominent scholarships and prizes; more than 40 percent of the faculty have graduate degrees.

9 Our

LEED LEED is an internationally recognized certification system for sustainable buildings and Platinum is Campus the highest of four levels. CENTRO has the only high-level education campus with LEED Platinum Building B certification in Mexico. It involves energy saving, green rooftops, water recycling and solar panels.

Building C

Graduate Lounge Graduate student space for coffee and interaction. 5th floor | Building B Monday to Friday | 18 to 22 h. Saturday | 09 to 14 h.

Café Punta del Cielo Lumen Coffee and snacks Printing, art and office supplies 1st floor | Building B Ground Floor | Building C Monday to Friday | 07 to 20.30 h. Monday to Friday | 07 to 21 h. Saturday | 08.30 to 16 h. Cafeteria Saturday | 09 to 15 h. Daily menus, food specialties and snacks. Ground Floor | Building C Monday to Friday | 07 to 20.30 h. Media Library Saturday | 09 to 15 h. Information center specializing in creative disciplines and creative economy. In it you can find the theoretical, practical, transdisciplinary and specialized knowledge related to all the academic programs. Building A 3rd, 4th, and 5th Floors | Building A $ Monday to Friday | 07 to 22 h. Saturday | 09 to 15 h. Financial Information • Deposit | Santander Bank Name: Centro de Diseño y Comunicación, S. C. HB Account: Convenio CIE Num. 3691 Social Design Hub Reference: 13 digits CENTRO’s Social Design Hub is an initiative • Wire Transfer | Santander Bank that promotes diverse social design projects that Name: Centro de Diseño y Comunicación, S.C. involve students, faculty, and local residents. CLABE: 014180655032942303 CIEC 2nd floor | Building A CENTRO’s Research Center on Creative Economy (CIEC) Certification services • Register Schedule is a specialized office for disseminating scientific content related Issuing of statements and certificates, Monday to Friday | 09 to 18 h | Ground Floor | Building A and aid with official or graduation processes. *Online payments are available through our online platform Portal CENTRO to the creative industries; it also guides and aids the CENTRO community regarding research practices. Amongst other activities, 2nd Floor | Building A it publishes a peer-reviewed journal called Economía Creativa Monday to Friday | 09.30 to 19 h. and the Cuadernos del CIEC. Technical Support and ID Services 2nd Floor | Building A Service and support regarding IT equipment, email services, ID, and WiFi access. 1st floor | Building A Monday to Friday | 07 to 22 h. E Saturday | 09 to 14 h. Transportation Parking CENTRO offers a free minibus service that runs constantly between Valet parking service with a our campus and the Auditorio Nacional and Constituyentes preferential price of $40 MXN. i Metro Stations. Basement 1 | Building A Current and Former Student Services Monday to Friday | 06 to 23 h. Review the schedule in the billboard located at the motor lobby. Infirmary Personalized aid for current and former students Saturday | 07 to 16 h. Medical services within CENTRO regarding administrative or academic processes, student Basement 1 | Building A mobility, job pool, needs, suggestions and comments. Monday to Friday | 07 to 22 h. Ground Floor | Building A Saturday | 08 to 15 h. Monday to Friday | 07 to 22 h. | Saturday | 08 to 13 h.

10 Media Library

CENTRO’s Media Library offers high-quality and ample documentary resources and materials to support our students, teaching faculty and researchers in all their academic needs. It is designed as a service for the expression of creative talent and to provide training to innovators, visionaries and leaders in fields such as design, film, communication, marketing and new media.

11 CIEC’s main objectives 1 Production of new knowledge in creativity, innovation, and foresight field. 2 Srategic dissemination of the knowledge generated in CENTRO. 3 Contributing to its users’ training in creative economy, problem solving, and prospective design. Research 4 Impacting public policy in the Creative Economy field. Current and recent initiatives 1 Mindblower© Certification in problem-solving. 2 Institutional program of Creative Economy for Wikipedia content editing. 3 Creative Knowledge training program, in collaboration with City-Lab. 4 A creative techniques database. 5 Participation in different academic and institutional committees such as: Ecosystem of Design Committee, Entrepreneurship and Innovation Mexico – France Council, CENTRO has created Mexico’s first Research Center Support Net for CDMX World Design Capital 2018, on Creative Economy, an innovation that has been among others. listed on the Conacyt’s National Register of Scientific and Technological Institutions since 2013. Guest researchers • Raúl Cárdenas Osuna (2015-2016). CENTRO’s Research Center on Creative Economy (CIEC) • Gunnar Friel (2015-2016). is a specialist office for disseminating scientific content • Alejandro Piscitelli (2016-2017). related to the university’s areas of specialization. • Lila Pinto (2016-2017). Among its various activities, the CIEC publishes a journal called Economía Creativa, as well as the Notebooks CIEC. It also coordinates research into creativity and innovation processes, and designs learning experiences for various organizations. Contact Graciela Kasep | Coordinator of CIEC [email protected] | +52 (55) 2789 9000 ext. 8825

12 Social Design Hub’s main objectives Social 1 Design projects with social value. 2 Raise awareness on the potential of creative professionals to affect positive social change. 3 Link faculty, staff, and students with real life problems and communities. 4 Contribute to the knowledge and research on how universities can use Design their own resources to build bridges through design and social innovation with their surrounding communities. 5 Facilitate bonds, share and exchange knowledge to encourage the development of a more integrated and supportive community. 6 Impact student’s personal and professional development, and quality Hub of life of communities. Current and recent initiatives 1 Undergraduate Social Design Course. 2 Cultiva | Urban Gardening Workshop. 3 Design and PatterMaking Workshop. The Social Design Hub was created in 2015 as a transversal area that relates to all our undergraduate and graduate 4 CREEA | Textile Design Technique Workshop. degrees; it primarily promotes the development of social 5 Film-City Workshop. projects in order to raise awareness on to the potential 6 Toy Making Workshop. that professional creatives have to enact positive 7 La Chispa – Entrepreneurship | Workshop on business training, finance, social change. The Social Design Hub is an open project, sales channels and mentorship with local entrepreneurs. based on the creation of shared value, and built 8 Time Capsule – Prospective Design | Workshop in collaboration on crosscutting collaboration and co-design. with Design Futures Specialty. 9 Al CENTRO de la cancha | Soccer Tournament. In 2015, the campus was relocated to a privileged but socially complex area of the city, which for the past two decades has suffered the negative effects of urban renewals and sprawl. In this context, the Social Design Hub provides place-based education opportunities, resulting in the co-design and delivery of activities and workshops in collaboration Contact between experts, faculty members, students and neighbors. Paulina Cornejo | Coordinator of Social Design Hub The experiences have led not only to capacity building [email protected] | +52 (55) 5100 0774 but are actively contributing to the creation of a sense of trust and engagement in the community.

13 • L&C Spanish School Av. Baja California 252, Hipódromo, 06100, Ciudad de México +52 (55) 5564 7094 lenguaycultura.com

• Frida Spanish Language School Insurgentes Sur 307, Cuauhtémoc, 06120, Ciudad de México +52 (55) 5264 7203 fridaspanish.com

• International House Mexico City | Condesa Alfonso Reyes 224, Hipódromo, 06100, Ciudad de México +52 (55) 5211 6500 ihmexico.com Spanish • Centro de Enseñanza para Extranjeros | Polanco-UNAM Hipólito Taine 246, Polanco, Miguel Hidalgo, 11570, Ciudad de México +52 (55) 52 03 39 26 | +52 (55) 52 54 03 13 Language cepepolanco.unam.mx

You can also contact the CENTRO’s International Student Liaison School to inquire about availability for private Spanish lessons. Contact Alberto Silerio | International Student Liaison [email protected] | +52 (55) 2789 9000 ext. 8859

14 Mobility & Transportation

You will find different options to go from the airport to your final destination during your first day in Mexico City.

Some of the options you have available:

• Taxi | We absolutely suggest you only take taxis that officially work for the airport. • There will be a couple of options inside the airport terminal.

• Uber or Cabify | If you have installed the app, a private car service is a cheaper option and it is also convenient since they will pick you up right in the front door.

• CENTRO | We might be able to pick you up the day of your arrival. If you would like to choose that service, please let us know in advance in order to confirm your pick-up occurs on the established date and time.

To check availability contact

Alberto Silerio | International Student Liaison 15 [email protected] | +52 (55) 2789 9000 ext. 8859 Apps

• Metro | Metrobús MB México • Citimapper • Waze (GPS) Useful • Ecobici • UBER • Cabify • Yelp Apps • Foursquare & 3 Maps

4 2

Google Maps

1 CENTRO 2 Metro Constituyentes 3 Metro Auditorio 4 Zona Roma-Condesa 16 B Ciudad Azteca

Plaza Aragón

Olímpica

Ecatepec

7 6 5 Poltécnico 3 El Rosario Múzquiz Indios Verdes

Tezozómoc Río de los Remedios Aquiles Serdán Azcapotzalco Instituto del Deportivo 18 Impulsora Ferrería / Arena Ciudad de México Norte 45 Vallejo Petróleo Lindavista de Marzo La Villa-Basílica 4 7 Martín Carrera Camarones Nezahualocóyotl

Talismán

Autobuses del Norte Refinería Villa de Aragón Public Cuatro Caminos Panteones Bondojito 2 Portero

La Raza Bosque de Aragón Aragón Tacuba Misterios Valle Gomez Consulado Eduardo Molina Deportivo Oceanía Cuitláhuac Oceanía Tlatelolco

Colegio Militar 8 Garibaldi / Canal del Norte Buenavista Guerrero Lagunilla Lagunilla Romero Rubio San Joaquín Colegio Militar Terminal Aérea Tepito

Normal San Cosme Revolución Allende Ricardo Flores Magón Trans- Morelos Hidalgo Bellas Zócalo Candelaria San Juan Artes Polanco Juaréz de Letrán Boulevard Puerto Sevilla Insurgentes Cuauhtémoc Isabel la Católica Merced San Lázaro Moctezuma Balbuena Aéreo

Balderas Salto del Gómez Farías Auditorio Pino Agua Suárez Hangares Chapultepec Fray Servando Niños Héroes Doctores Zaragoza

San Antonio Abad Juanacatlán Constituyentes Hospital General Obrera Chabacano Jamaica 1 5 9 A Observatorio Pantitlán Centro Médico 1 Tacubaya Patriotismo Chilpancingo Lázaro Cárdenas Mixiuhca Velódromo Ciudad Deportiva Puebla Santa Anita 4 Agrícola Oriental portation Viaducto La Viga Coyuya Etiopía/Plaza de la Transparencia Tepalcates San Pedro de los Pinos Xola

Canal de San Juan Iztacalco Eugenia Villa de Cortés Guelatao San Antonio

División del Norte Natitvitas Apatlaco

Aculco Peñón Viejo 12 Zapata Mixcoac Parque de los Venados Portales

Escuadón 201 Acatitla

Hospital 20 Insurgentes Sur de Noviembre Eje Central Mexicaltzingo Inztapalapa Centro de la Estrella

UAM -1 Metro Coyoacán Santa Marta Ermita Atlalilco Barranca del Muerto 7 Los Reyes Viveros/Derechos Humanos General Anaya Constitución de1917 8

Culhuacán La Paz Miguel Ángel de Quevedo Tasqueña A 2

Copilco San Andrés Tomatlán

Lomas Estrella

Universidad Calle 11 3

Perférico Oriente

Tezonco

Olivos

Nopalera Zapotitlán To download click here. Tlatenco 17

Tláhuac 12 Public Trans- portation Metrobus

To download click here. 18 Emergency

Telephone • All Emergencies | 911 • Fire Department | 068 | +52 (55) 5764 4102

• Red Cross | 065 | 01 55 1084 9000 Numbers • Federal Police | 066 | 01 800 440 3690 • Consumer Affairs (Profeco) | +52 (55) 5568 8722 Alberto Silerio For any International Student Laison [email protected] +52 (55) 2789 9000 ext. 8859

CENTRO de diseño, cine y televisión additional Av. Constituyentes 455 Col. América Mexico City, 11820

Instagram @centro_news Twitter @centro_news information Facebook CENTRO diseño, cine, televisión contact

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