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Kollectify-Case-Study-Parkfield-Commerce.Pdf Case study: HELPING PARKFIELD COMMERCE DOMINATE THE COMPETITIVE AGENCY ARENA What is Parkfield Commerce? Parkfield Commerce is an innovative e-commerce agency that helps ambitious brands sell directly to consumers and scale their revenue. Through a suite of expert services including e-commerce analysis, conversion optimisation and growth marketing, they design beautiful sites and create powerful strategies for online retailers in all industries. www.parkfieldcommerce.com REPOSITIONING AN E-COMMERCE “ We knew it was time to VETERAN move away from the Parkfield Commerce is a veteran in the world of Shopify design and standard fare of agency development. The agency’s loyal client base and glowing reviews offerings — we needed to are testament to its impact on the industry. bring our personality and But things change quickly online. Adding a holistic marketing USP to the forefront. service to their offerings served them well in recent years, but had left them vulnerable to competition with stronger positioning and And we knew Kollectify more memorable branding. would be the right team to To avoid becoming outdated, Parkfield Commerce were keen to help us achieve that. expand their services beyond design and development. After a discovery session with the Parkfield Commerce team, ” Kollectify began to dig deep into brand positioning. Through deep Richard Emanuel analysis and customer interviews, Kollectify worked closely with CEO & Co-Founder of Parkfield Parkfield Commerce to carve a core value proposition that would Commerce elevate and enhance the agency’s brand positioning. ALIGNING PARKFIELD COMMERCE’S BRAND WITH CUSTOMER EXPECTATIONS “ Parkfield Commerce Our mission was to reposition Parkfield Commerce in an ever-evolving always knew who they industry fierce with competition. We rolled out our in-depth approach to brand positioning that consists of three key elements: clients, were and who they competitors, and core value proposition. wanted to serve — Through first-hand client interviews we were able to understand the Kollectify helped them needs and pain points of Parkfield Commerce’s audience and uncover bring this vision to life. the driving force behind their choice of agency. We also carried out deep competitor analysis to identify the content, messaging, and tone ” of the agency’s biggest competitors. This helped us explore gaps in the market and discover weak points in both Parkfield’s and their Krissie Leyland competitors’ positioning. Founder & CEO of Kollectify Our research fuelled a concise agency positioning statement and unique selling proposition that sets Parkfield Commerce apart from the rest. This allowed us to align Parkfield Commerce’s branding more closely with prospective clients in their target verticals and develop clear voice and tone guidelines for consistent web copy and content. CREATING A POWERFUL ONLINE PRESENCE Parkfield Commerce’s website and Shopify expert listing are integral parts of the brand. While the previous iterations gave a basic overview of who Parkfield Commerce are and what they offer, neither honed in sharply enough on the agency’s personality and key selling points. The customer interviews and competitor analysis we carried out helped us forge a better online presence for Parkfield Commerce. We rewrote the brand’s web copy and Shopify listing, shining a spotlight on the traits that make Parkfield Commerce special — their loyal customers, holistic marketing approach, and proven framework for DTC growth. To ice the cake, we produced three compelling case studies packed full of client anecdotes and results-driven stories. These prove the value Parkfield Commerce bestows on its clients, and form a crucial part of the buying cycle. Together with the well-positioned web copy, they create a slick and high-converting funnel. HOW WE WORK WITH PARKFIELD COMMERCE Parkfield Commerce’s branding is now tight and well-aligned with client needs. The in-depth research we carried out will bolster future marketing efforts and ensure the agency’s services remain stand-out in a crowded industry. The new website copy and engaging Shopify expert listing cement trust with new clients and confidently communicate the value Parkfield Commerce can offer. With a solid brand and powerful assets, the Parkfield Commerce team can now focus their attention fully on helping brands launch successful DTC businesses. HOW WE BENEFIT PARKFIELD COMMERCE ● Profound customer insights: Kollectify’s research drives ● Quick rebranding: The e-commerce world moves fast. With every element of Parkfield Commerce’s branding to ensure Kollectify’s expertise, Parkfield Commerce could leverage they reach the right audience with the right message at the their new rebrand and continue to remain at the top of their right time. game. ● Enhanced positioning: Parkfield Commerce’s client base is ● Brand positioning expertise: Parkfield Commerce were able incredibly loyal. We were able to pinpoint the key reasons to tap into Kollectify’s e-commerce experience and expertise the agency stands out in a competitive market and use this and unlock our three-pronged approach to successful brand to enhance future branding efforts. positioning. ● Aligned marketing efforts: The research we conducted ● Connective website copy: Through in-depth research, we reveals Parkfield Commerce as an honest and trusted completely rewrote Parkfield Commerce’s website and partner. This input helped align marketing efforts with Shopify listing, bringing their USP to the fore. current service offerings. “ I'm so happy with Kollectify’s work — I was blown away to see everything coming together. We have a newfound confidence and have established ourselves as a true force. This no doubt will help us win new work, but it’s also solidified who we are and where we are going as a team. ” Richard Emanuel CEO & Co-Founder of Parkfield Commerce Contact: [email protected] Visit: www.kollectify.com.
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