NZ Music Stats | Q1 2008 Report for the NZ Music Industry Commission

2008 – First Quarter Summary

This is the first statistical report of 2008 by Media Sauce Ltd for the NZ Music Industry Commission, designed to track the health of the New Zealand music market.

Where possible, we’ve backdated data to the same quarter in 2007 to provide context for the current quarter’s results and allow comparison with quarter just gone as well as the equivalent period 12 months earlier.

At A Glance… vs Same Quarter Last Year Retail Physical Sales : Sales of Singles by NZ artists were down -54.60% on the same period last year to 3659 units. (There was a -80.81% decline across the physical singles market as a whole).

Sales of Albums by NZ artists were up +20.65% on the same period last year to 58,785 units. (There was -16.42% decline across the albums market as a whole).

Sales of Compilations by NZ artists were up +9.70% on the same period last year to 2522 units. (There was a +37.81% growth across the compilations market as a whole).

Sales of DVDs by NZ artists were down -33.55% on the same period last year to 1115 units. (There was a +10.20% growth across the DVD market as a whole).

Retail Digital Sales : Sales of FTMDs by NZ artists were up +365.03% on the same period last year to 52,600 units. (There was a +107.57% growth across the physical singles market as a whole).

Radio : Airplay of songs by NZ artists across all contemporary radio (RBA members and non-members) was up +0.81% on the same period last year to 19.19 % (110,921 spins ).

Total Sales of ALBUMS by NZ Artists: First quarter of 2008: 58,785 Fourth quarter of 2007: 157,712 19.38% Same quarter last year: 48,724

Top Sellers this quarter : Second Hand Planet / OpShop (Siren/EMI) KORA / KORA (KORA/Border) Into The Dojo / The Black Seeds (Capitol/EMI) In Swings The Tide / Anika Moa (EMI) 80.62% The Man, The Legend / Prince Tui Teka (SonyBMG)

40000 35000 Sales of NZ Music by Unit Volume per week 30000 25000 20000 15000 10000 5000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

ALBUMS by NZ Artists – as a % of Total Market: First quarter of 2008: 19.38% Fourth quarter of 2007: 24.92% Same quarter last year: 13.43%

30.00 OpShop Hayley Hollie KORA 25.00 Salmonella Dub 20.00 15.00 10.00 5.00 Sales of NZ Music as a % of Total Market 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

First Quarter Album Releases: *This list is based on albums to have registered in our weekly sales round-up (releases that did not meet chart inclusion criteria, or did not sell any copies at a chart contributing store, may not appear) . The ‘release date’ is taken to be the first week in which it sold at least 1 copy at a chart contributing store.

First quarter of 2008: 41 new albums by NZ artists (from a total album release schedule of 467 titles) First quarter of 2007: 36 new albums by NZ artists (from a total album release schedule of 495 titles)

Includin g: Aaradhna (Sweet Soul Music ) DawnRaid/Universal Goodnight Nurse (Keep Me On Your Side ) Mushroom/Warner Horsemen Family (My Shout: The Album ) DawnRaid/Universal Luke Thompson (Here On The Ground ) Pure Saving Grace (Behind Enemy Lines ) Universal Autozamm (Drama Queen ) Hark The Ruby Suns (Sea Lion ) Lil Chief/Rhythm White Swan Black Swan (Castle Of Useless Junk ) ArchHill/Rhythm Recloose (Perfect Timing ) LOOP/Border Minisnap (Bounce Around ) Pocket/Rhythm Alastair Galbraith (Orb ) NextBestWay/Global Alan Brown Trio (About That Time ) Ode/Rhythm Quincy Conserve (Aire Of Good Feeling: The Best Of ) EMI Fighting The Shakes (All My Friends Are Electronic ) Mole/Border The Jazz Tempered Trio (Bach In Black ) Ode/Rhythm The Gills(Delusions Of Grandma ) Mole/Border Kathryn Baker (Distrait ) Twig/Rhythm John White (Mogwash ) She’llBeRight/Rhythm Slipping Tongue ( My Kingdom Falls ) FinestHour/Global Brazil Beat Soundsystem (Nova ) self-release The Chase (Paranoia ) GoodFriends/Rhythm Trillion (Silent Invisible ) She’llBeRight/Rhythm Hannah Curwood (Sky Above, Horse Below ) Luggate/Global Akaname (Filthlicker ) Debello/Rhythm Ben Kemp ( Inside The Uncut Apple ) BenKemp/Rhythm KD Lok (Product Of A Dying Breed ) Krossbow Dudley Benson (The Awakening ) GoldenRetrieve/Border Ariana Tikao (Tuia ) Horomako/Rhythm Antix (Wanderers ) Iboga/Border

Stores Tracked : The Warehouse, Sounds, The CD Store, Planet Jack, Real Groovy, Dick Smith Electronics, JB HiFi, Marbecks, Tracs, Checkers, SmokeCDs, Tower, PlayItAgain, Zinc, Music Oasis, iTunes, Vodafone, Telecom, Digirama, Amplifier, Txttunes, Rip It.

Total Sales of PHYSICAL SINGLES by NZ Artists: First quarter of 2008: 3659 30.32% Fourth quarter of 2007: 10,844 Same quarter last year: 8059

Top Sellers this quarter : 69.68% Distant Future EP / Flight Of The Conchords (SubPop/Rhythm) Now This Is It / Tiki Taane (DirtyDub/Rhythmethod) SPCA: A Very Silent Night / The Underdogs (Universal) Say It Again / Scribe feat. Tyra Hammond (Dirty/Warner) Heartache EP / Wellington Ukulele Orchestra (Ukulele/Rhythm)

4000 3500 Sales of NZ Music by Unit Volume per week Underdogs 3000 2500 2000 1500 1000 500 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

PHYSICAL SINGLES by NZ Artists – as a % of Total Market: First quarter of 2008: 30.32% Fourth quarter of 2007: 40.41% Same quarter last year: 12.82%

70.00 Underdogs 60.00 Sales of NZ Music as a % of Total Market 50.00 40.00

30.00 Atlas OpShop Scribe 20.00 10.00 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Total Sales of DIGITAL SINGLES by NZ 9.85% Artists: First quarter of 2008: 52,600 Fourth quarter of 2007: 42,991 Same quarter last year: 11,311

Top Sellers this quarter : One Day / OpShop (Siren/EMI) Feels Like Magic / Horsemen Family (DawnRaid/Universal) Distant Future EP / Flight Of The Conchords (SubPop/Rhythm) 90.15% Cool Me Down / The Black Seeds (Capitol/EMI) Gutter Black / Hello Sailor (Stebbing/EMI)

6000 5000 Sales of NZ Music by Unit Volume per week 4000 3000 2000 1000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

DIGITAL SINGLES by NZ Artists – as a % of Total Market: First quarter of 2008: 9.85% Fourth quarter of 2007: 9.03% Same quarter last year: 4.62%

OpShop 12 Sales of NZ Music as a % of Total Market Scribe Atlas 10 8 6 4 2 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Total Sales of COMPILATIONS by NZ 2. 69% Artists: First quarter of 2008: 2522 Fourth quarter of 2007: 2967 Same quarter last year: 2299

Top Sellers this quarter : Conscious Roots IV / Various (MovingProduction/EMI)

Nature’s Best / Various (SonyBMG) 97.31% All Blacks: The Music / Various (LOOP/SonyBMG) Conscious Roots III / Various (MovingProduction/EMI) Kaikoura Roots Festival 2005 / Various (DubCon/Rhythm)

1400 Sales of NZ Music by Unit Volume per week 1200 1000 800 600 400 200 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

COMPILATIONS by NZ Artists – as a % of Total Market: First quarter of 2008: 2.69% Fourth quarter of 2007: 1.76% Same quarter last year: 3.38%

20.00 Sales of NZ Music as a % of Total Market All Blacks 15.00

10.00

5.00

0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Total Sales of DVDS by NZ Artists: 2.79 % First quarter of 2008: 1115 Fourth quarter of 2007: 1978 Same quarter last year: 1678

Top Sellers this quarter : One Out Of The Bag / Split Enz (Mushroom/Warner) Nature’s Best: A Video Selection / Various (SonyBMG) Th’ Reunion Tour Live / Th’ Dudes (EMI) Farewell To The World / Crowded House (Capitol/EMI) 97.21% Fantastic Voyages Vol 1 / Fat Freddy’s Drop (Drop/Rhythmethod)

700 Sales of NZ Music by Unit Volume per week 600 500 400 300 200 100 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

DVDS by NZ Artists – as a % of Total Market: First quarter of 2008: 2.79% Fourth quarter of 2007: 2.04% Same quarter last year: 4.62%

8.00 Sales of NZ Music as a % of Total Market 7.00 Crowded House 6.00 Fat Freddy’s Drop 5.00 4.00 3.00 2.00 1.00 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Total Airplay of NZ Artists: First quarter of 2008: 19.19% 19.19% Fourth quarter of 2007: 18.30% Same quarter last year: 18.38%

No. of NZ Song Spins: 110,921 No. of Unique NZ Songs Played: 1352 No. of Unique NZ Artists Played: 664

Most Played this quarter : 80.81% One Day / OpShop (Siren/EMI) One Will Hear The Other / Shihad (WEA/Warner) Dreams In My Head / Anika Moa (EMI) Baby Come One / Elemeno P (Universal Cool Me Down / The Black Seeds (EMI)

25.00

20.00

15.00

10.00

5.00

0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

ALL Radio: 19.19% Pop Radio: 11.20% Rock Radio: 23.13% Urban Radio: 14.40% AC Radio: 14.29% Easy Radio: 15.99% Alternative Radio: 36.69%

Stations Tracked : Classic Hits, More FM, The Edge, The Rock, ZM, The Breeze, Mai FM, Flava, EasyMix, Niu FM, Kiwi, 95bFM, Radio Rhema, Life FM, Southern Star, Active 89FM, Coromandel FM, Times Radio, Sounds FM, rdu, Hokonui Gold, Tainui FM, Bayrock, 1XX, Port FM, Fox FM, Radio One, Easy FM, Te Korimako FM, The Most, Coast FM Greymouth, Kix FM, The Zone Northland, The Zone Queenstown, Peak FM, Radio Control, Sun FM, Taiohi FM, The Rhythm, Ski FM, Awa FM, Radio Tairua, Nga Iwi FM, Central FM, Vision. IFPI 250 Total Recorded Music Sales Total Music Sales (Retail Value) (Retail Value): 200 2006: $147.2 million (world rank by market value: 29 th ) 2005: $173.3 million (world rank by market value: 26 th ) 150 2004: $176.3 million (world rank by market value: 31 st ) th 2003: $190.3 million (world rank by market value: 30 ) 100 2002: $197.3 million (world rank by market value: 31 st ) 2001: $201.6 million (world rank by market value: 34 th ) 50 2000: $192.2 million (world rank by market value: 35 th ) 1999: $187.8 million 0 1998: $186.4 million 1997: $172.6 million 1997 1998 1999 2000 2001 2002 2002 2003 2004 2005 2006

Gold / Platinum Certifications: *Platinum figure includes multi-platinum awards (ie. titles moving from one platinum tier to the next). ** Gold and Platinum thresholds for Singles were changed midway through the latest quarter, to include digital retail sales (7500 for gold, 15,000 for p latinum).

2008 (First quarter onl y): 2007: Gold Albums: 10 (3 NZ) Gold Albums: 109 (15 NZ) Platinum Albums: 14 (4 NZ) Platinum Albums: 86 (16 NZ) Gold Singles: 13 (2 NZ) Gold Singles: 35 (1 NZ) Platinum Singles: 5 (o NZ) Platinum Singles: 16 (1 NZ)

2006 : Gold Albums: 97 Platinum Albums: 89 Gold Singles: 17 Platinum Singles: 1

2005 :

Gold Albums: 100 Platinum Albums: 205 Gold Singles: 35 Platinum Singles: 10

2004 : Gold Albums: 105 Platinum Albums: 137 Gold Singles: 33

Platinum Singles: 18